基于媒体开展防震减灾科普宣传及其公众认可度的调查研究

英文篇名：Investigation Research of the Popular Science Advocacy in the Earthquake Mitigation Based on Media and Public Recognition
中文刊名：灾害学
英文刊名：Journal of Catastrophology
作者：王林 ; 谢碧江 ; 黄宏生
英文作者：Wang Lin ; Xie Bijiang ; Huang Hongsheng ; Earthquake Administration of Fujian Province
中文关键词：防震减灾 ; 媒体 ; 科普宣传 ; 公众认可 ; 调查研究
英文关键词：earthquake mitigation ; media ; popular science propaganda ; public recognition ; investigation
出版日期：2015-07-20
机构：福建省地震局;
年：2015
期：03
出版单位：灾害学

摘要

选取福州地区不同年龄和受教育水平的社会公众为调研对象,调查公众在日常生活中利用不同媒体获取防震减灾知识的需求和偏好,分析结果表明,地震部门应充分发挥不同媒体传播的优势,利用权威媒体的高信赖度和互联网的高使用率,为不同受众量身定制有针对性的防震减灾科普宣传产品,以提高地震科普宣传的受众面和影响力。
By choosing the public of different age and education level as the objects in Fuzhou city,their requirement and preference of learning knowledge of Earthquake mitigation from different media are investigated. Results show that the earthquake departments should give full play to the advantages of various media,through high reliability of authoritative media and wide use of Internet,combining with designing different propaganda products of earthquake mitigation for different public,in order to improve the earthquake popular science propaganda and its influence.

引文

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