环境规制对企业技术创新的影响机制研究——基于我国重污染行业上市公司的实证检验
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摘要
在当前资源与环境双重约束不断趋紧背景下,学者越来越重视环境规制对企业技术创新的影响研究,但已有研究成果中尚未从企业最为重要的两项职能之一的市场营销视角来探析环境规制对企业技术创新的影响机制。该文以2011—2015沪深A股128家重污染上市公司数据为样本,重点探讨了环境规制、营销能力、企业技术创新三者之间的关系,并论证了董事会治理的调节作用。研究发现:环境规制对营销能力与企业技术创新均有显著的正向影响;营销能力在环境规制与企业技术创新之间起部分中介作用;董事会治理在环境规制与企业技术创新之间起显著的正向调节作用。研究结论不仅丰富了环境规制相关研究领域,同时也为企业在面临外部环境较强约束时,通过提升内部营销能力及董事会治理水平以促进企业技术创新方面提供新的思路。
Under the background of the double constraints of resources and environment, scholars pay more and more attention to the research of the impact of environmental regulation on enterprise technology innovation, but the existing research results have not yet explored the impact mechanism of environmental regulation on technological innovation of enterprises from the perspective of marketing, one of the two most important functions of enterprises. Based on the data of 128 heavily polluted listed companies in Shanghai and Shenzhen A shares from 2011 to 2015,this paper focuses on the relationship among environmental regulation,marketing capability, enterprise technology innovation, and demonstrates the regulatory role of board governance. The study found that environmental regulation has a significant positive impact on marketing ability and enterprise technology innovation; marketing ability plays a partial intermediary role between environmental regulation and enterprise technology innovation; board governance plays a significant positive regulatory role between environmental regulation and enterprise technology innovation. The conclusions not only enrich the related research fields of environmental regulation, but also provide new ideas for enterprises to promote technological innovation by improving internal marketing capability and board governance level when faced with strong external constraints.
Under the background of the double constraints of resources and environment, scholars pay more and more attention to the research of the impact of environmental regulation on enterprise technology innovation, but the existing research results have not yet explored the impact mechanism of environmental regulation on technological innovation of enterprises from the perspective of marketing, one of the two most important functions of enterprises. Based on the data of 128 heavily polluted listed companies in Shanghai and Shenzhen A shares from 2011 to 2015,this paper focuses on the relationship among environmental regulation,marketing capability, enterprise technology innovation, and demonstrates the regulatory role of board governance. The study found that environmental regulation has a significant positive impact on marketing ability and enterprise technology innovation; marketing ability plays a partial intermediary role between environmental regulation and enterprise technology innovation; board governance plays a significant positive regulatory role between environmental regulation and enterprise technology innovation. The conclusions not only enrich the related research fields of environmental regulation, but also provide new ideas for enterprises to promote technological innovation by improving internal marketing capability and board governance level when faced with strong external constraints.
引文
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[17]崔登峰,邵伟.企业社会责任、营销能力与企业绩效——基于环境不确定性的调节[J].经济与管理研究,2018,(7).
[18]黄波,陈正旭.中国A股上市公司董事会治理结构的影响因素研究[J].管理科学,2010,(6).
[19]黎文靖,郑曼妮.实质性创新还是策略性创新——宏观产业政策对微观企业创新的影响[J].经济研究,2016,(4).
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[23]Hamamoto,M.Environmental Regulation and the Productivity of Japanese Manufacturing Industries.Resource and E-nergy Economics,2006,(4).
(1)整理后的重污染行业代码是:B01、B03、B05、B07、C01、C03、C05、C11、C14、C31、C35、C41、C43、C61、C65、C67、C81、D01、H01、H03。
[2]Porter M E.America’s green strategy[J].Scientific American,1991,(4).
[3]周华,郑雪姣,崔秋勇.基于中小企业技术创新激励的环境工具设计[J].科研管理,2012,(5).
[4]许士春,何正霞,龙如银.环境规制对企业绿色技术创新的影响[J].科研管理,2012,(6).
[5]Ramanathan R.,Black A,Nath P.Impact of environmental regulations on innovation and performance in the UKindustrial sector[J].Management Decision,2010,(10).
[6]余伟,陈强,陈华.环境规制、技术创新与经营绩效——基于37个工业行业的实证分析[J].科研管理,2017,(2).
[7]谭娟,陈晓春.基于产业结构视角的政府环境规制对低碳经济影响分析[J].经济学家,2011,(10).
[8]Forest Reinhardt.Market Failure and the Environmental Policies of Firms:Economic Rationales for“Beyond Compliance ance”Behavior[J].Journal of Industrial Ecology,1999,(1).
[9]黄德春,刘志彪.环境规制与企业自主创新——基于波特假设的企业竞争优势构建[J].中国工业经济,2006,(3).
[10]Acemoglu,D.,Aghion,P.,Bursztyn,L.,and Hemous,D.,2012,“The Environment and Directed Technical Change”,American Economic Review,(1).
[11]Day George S.The Capabilities of Market-driven Organizations[J].Journal of Marketing,1994,(4).
[12]Song X M,Neely S M,Zhao Y.Marketing R&D marketing integration in the new product development process[J]Industrial Marketing Management,1996,(6).
[13]AMABILE T M.REGINA CONTI,HEATHER COON,et al.Assessing the work environment for creativity[J].Academy of Management,1996,(5).
[14]王锋正,陈方圆.董事会治理、环境规制与绿色技术创新——基于我国重污染行业上市公司的实证检验[J].科学学研究,2018,(2).
[15]颉茂华,王瑾,刘冬梅.环境规制、技术创新与企业经营绩效[J].南开管理评论,2014,(6).
[16]王国印,王动.波特假说、环境规制与企业技术创新——对中东部地区的比较分析[J].中国软科学,2011,(1).
[17]崔登峰,邵伟.企业社会责任、营销能力与企业绩效——基于环境不确定性的调节[J].经济与管理研究,2018,(7).
[18]黄波,陈正旭.中国A股上市公司董事会治理结构的影响因素研究[J].管理科学,2010,(6).
[19]黎文靖,郑曼妮.实质性创新还是策略性创新——宏观产业政策对微观企业创新的影响[J].经济研究,2016,(4).
[20]ARON and KENNY.The Moderator-mediator Variable Distinction in Social Psychological Research:Conceptual Strategic and Statistical Considerations[J].Journal of Personlity and Social Psychology,1986,(6).
[21]温忠麟,张雷,侯杰泰.有中介的调节变量和有调节的中介变量[J].心理学报,2006,(3).
[22]CHAPLIN,W.F.The Next Generation of Moderator Research in Personality Psychology[J].Journal of Personality,1991,(2).
[23]Hamamoto,M.Environmental Regulation and the Productivity of Japanese Manufacturing Industries.Resource and E-nergy Economics,2006,(4).
(1)整理后的重污染行业代码是:B01、B03、B05、B07、C01、C03、C05、C11、C14、C31、C35、C41、C43、C61、C65、C67、C81、D01、H01、H03。
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