社交媒体研究的知识结构与前沿的可视化分析
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摘要
以美国科学引文(Web of Science)数据库中2008—2017年社交媒体相关学术论文为研究对象,运用信息可视化软件CiteSpace展开文献计量分析,以知识图谱的方式展示社交媒体研究的知识结构与热点前沿。研究发现,国外社交媒体研究的关注点经历了从用户个体行为转至信息传播机制,再转至媒体对整个社会结构产生影响的过程,反映出从微观至中观再至宏观视野的整体线索。基于技术赋权带来用户生产内容的背景,社交媒体研究的热点主要集中在互联网使用行为和网络公共空间民主化两个议题上。同时,社交媒体研究的发展前沿分布在两个维度,即对社会效果的探讨以及对人类生活方式的关注。
Based on literature from Web of Science published between 2008 and 2017,this paper manifests the intellectual structures and research fronts of social media researches through bibliometric analysis with CiteSpace,an information visualization tool. Results demonstrate the focus of social media studies has been changing from the individual behavior of users to the mechanism of information dissemination,then turn to the impacts of media on social structure. It reflects the general clue from micro to meso to macro horizon. Under the background of technology empowerment and user-generated content,the hotspots of social media research mainly distribute on two topics,which are the Internet use behavior and the democratization of online public sphere. Meanwhile,the frontiers of social media research distribution in two dimensions: the discussion on social effects and the focus on human lifestyles.
Based on literature from Web of Science published between 2008 and 2017,this paper manifests the intellectual structures and research fronts of social media researches through bibliometric analysis with CiteSpace,an information visualization tool. Results demonstrate the focus of social media studies has been changing from the individual behavior of users to the mechanism of information dissemination,then turn to the impacts of media on social structure. It reflects the general clue from micro to meso to macro horizon. Under the background of technology empowerment and user-generated content,the hotspots of social media research mainly distribute on two topics,which are the Internet use behavior and the democratization of online public sphere. Meanwhile,the frontiers of social media research distribution in two dimensions: the discussion on social effects and the focus on human lifestyles.
引文
[1] RISIUS M,BECK R. Effectiveness of corporate social media activities in increasing relational outcomes[J]. Information&Management,2015,52(7):824-839.
[2] HAMMOND M. Users of the world,unite! the challenges and opportunities of social media[J]. Business Horizons,2010,53(1):59-68.
[3] MAYFIED A. What is social media?[EB/OL].(2008-03-22)[2018-03-22]. http://www.antonymayfield.com/2008/03/22/what-issocial-media-ebook-onmashable/.
[4] PETERS K,CHEN Y,KAPLAN A M. Social media metrics—a framework and guidelines for managing social media[J]. Journal of Interactive Marketing,2013,27(4):281-298.
[5] LEE J,HONG I B. Predicting positive user responses to social media advertising:the roles of emotional appeal,informativeness,and creativity[J]. International Journal of Information Management,2016,36(3):360-373.
[6] MUPHY J,LINK M W,CHILDS J H. Social media in public opinion research executive summary of the aapor task force on emerging technologies in public opinion research[J]. Public Opinion Quarterly,2014,78(4):662-663.
[7] ELLISON N B. Social network sites:definition,history,and scholarship[J]. Journal of Computer-Mediated Communication,2007,13(1):210-230.
[8]杨宇琦.报复性公正研究知识基础与研究热点———基于CiteSpace的信息可视化分析[J].西南交通大学学报(社会科学版),2018,19(1):64-73,81.
[9]马仁锋,梁贤军,姜炎鹏.西方文化创意产业研究院学术群体与热点演进[J].世界地理研究,2015,24(2):96-104.
[10]徐升华,汤敏倩.社会化媒体的背景、内涵与辨析———国外研究文献述评[J].情报理论与实践,2017,40(5):28-32+27.
[11]李彪,赵睿.新世纪以来新闻传播学研究的生命周期及学术权力地图(2001—2016)———基于科学知识图谱的分析[J].国际新闻界,2017,39(7):6-29.
[12]陈悦,陈超美,胡志刚,等.引文空间分析原理与应用[M].北京:科学出版社,2014:16-30.
[13] CHEN C. CiteSpaceⅡ:detecting and visualizing emerging trends and transient patterns in scientific literature[J]. Journal of the American Society for Information Science and Technology,2006,57(3):359-377.
[14]侯剑华,胡志刚. CiteSpace软件应用研究的回顾与展望[J].现代情报,2013,33(4):99-103.
[15]秦长江,侯汉清.知识图谱———信息管理与知识管理的新领域[J].大学图书馆学报,2009,27(1):30-37+96.
[16]陈悦,陈超美,刘则渊,等. CiteSpace知识图谱的方法论功能[J].科学学研究,2015,33(2):242-253.
[17]刘光阳. CiteSpace国内应用的传播轨迹———基于2006—2015年跨库数据的统计与可视化分析[J].图书情报知识,2017(2):60-74.
[18]李杰,陈超美. Citespace:科技文本挖掘及可视化[M].北京:首都经济贸易大学出版社,2015.
[19] AVERY E,LARISCY R,AMADOR E. Diffusion of social media among public relations practitioners in health departments across various community population sizes[J]. Journal of Public Relations Research,2010,22(3):336-358.
[20] KONTOS E Z,EMMONS K M,PULEO E V. Communication inequalities and public health implications of adult social networking site use in the united states[J]. Journal of Health Communication,2010,15(3):216.
[21] IOSIFIDIS P. The public sphere,social networks and public service media[J]. Information Communication&Society,2011,14(5):619-637.
[22] COULDRY N. The myth of “us”:digital networks,political change and the production of collectivity[J]. Information Communication&Society,2015,18(6):608-626.
[23] MAIER S. All the news fit to post? comparing news content on the web to newspapers,television and radio[J]. Journalism&Mass Communication Quarterly,2010,87(3-4):548-562.
[24] HANSON G,HARIDAKIS P M,CUNNINGHAM A W. The 2008 presidential campaign:political cynicism in the age of facebook,myspace,and youtube[J]. Mass Communication and Society,2010,13(5):584-607.
[25] KUSHIN M J,YAMAMOTO M. Did social media really matter? college students’ use of online media and political decision making in the 2008 election[J]. Mass Communication and Society,2010,13(5):608-630.
[26]陈辉,陈力丹.跨文化传播研究的知识结构与前沿热点:基于CiteSpace的可视化图谱分析[J].国际新闻界,2017,39(7):58-89.
[27]赵勇.期刊共引分析及可视化实证研究———以图书情报学研究为例[J].图书与情报,2009(3):89-94.
[28]胡泽文,孙建军,武夷山.国内知识图谱应用研究综述[J].图书情报工作,2013,57(3):131-137+84.
[29]黄燕妮.香港公共图书馆儿童、青少年阅读推广经验总结与启示[J].现代情报,2013,33(8):140-143+151.
[30]孙颖,崔洁爽,陈扬.关键词共现分析技术在图书馆文献检索中的应用———以心理学为我国“五位一体”[J].图书馆工作与研究,2015(11):45-49,56.
[31]刘悦如,章回波.立体阅读———读者服务新模式[J].图书馆建设,2013(1):42-44.
[32]钟伟金,李佳.共词分析法研究(一):共词分析的过程与方式[J].情报杂志,2008(5):70-72.
[33]陈维超.基于共词分析的网络版权研究热点分析[J].科技与出版,2018(11):69-77.
[2] HAMMOND M. Users of the world,unite! the challenges and opportunities of social media[J]. Business Horizons,2010,53(1):59-68.
[3] MAYFIED A. What is social media?[EB/OL].(2008-03-22)[2018-03-22]. http://www.antonymayfield.com/2008/03/22/what-issocial-media-ebook-onmashable/.
[4] PETERS K,CHEN Y,KAPLAN A M. Social media metrics—a framework and guidelines for managing social media[J]. Journal of Interactive Marketing,2013,27(4):281-298.
[5] LEE J,HONG I B. Predicting positive user responses to social media advertising:the roles of emotional appeal,informativeness,and creativity[J]. International Journal of Information Management,2016,36(3):360-373.
[6] MUPHY J,LINK M W,CHILDS J H. Social media in public opinion research executive summary of the aapor task force on emerging technologies in public opinion research[J]. Public Opinion Quarterly,2014,78(4):662-663.
[7] ELLISON N B. Social network sites:definition,history,and scholarship[J]. Journal of Computer-Mediated Communication,2007,13(1):210-230.
[8]杨宇琦.报复性公正研究知识基础与研究热点———基于CiteSpace的信息可视化分析[J].西南交通大学学报(社会科学版),2018,19(1):64-73,81.
[9]马仁锋,梁贤军,姜炎鹏.西方文化创意产业研究院学术群体与热点演进[J].世界地理研究,2015,24(2):96-104.
[10]徐升华,汤敏倩.社会化媒体的背景、内涵与辨析———国外研究文献述评[J].情报理论与实践,2017,40(5):28-32+27.
[11]李彪,赵睿.新世纪以来新闻传播学研究的生命周期及学术权力地图(2001—2016)———基于科学知识图谱的分析[J].国际新闻界,2017,39(7):6-29.
[12]陈悦,陈超美,胡志刚,等.引文空间分析原理与应用[M].北京:科学出版社,2014:16-30.
[13] CHEN C. CiteSpaceⅡ:detecting and visualizing emerging trends and transient patterns in scientific literature[J]. Journal of the American Society for Information Science and Technology,2006,57(3):359-377.
[14]侯剑华,胡志刚. CiteSpace软件应用研究的回顾与展望[J].现代情报,2013,33(4):99-103.
[15]秦长江,侯汉清.知识图谱———信息管理与知识管理的新领域[J].大学图书馆学报,2009,27(1):30-37+96.
[16]陈悦,陈超美,刘则渊,等. CiteSpace知识图谱的方法论功能[J].科学学研究,2015,33(2):242-253.
[17]刘光阳. CiteSpace国内应用的传播轨迹———基于2006—2015年跨库数据的统计与可视化分析[J].图书情报知识,2017(2):60-74.
[18]李杰,陈超美. Citespace:科技文本挖掘及可视化[M].北京:首都经济贸易大学出版社,2015.
[19] AVERY E,LARISCY R,AMADOR E. Diffusion of social media among public relations practitioners in health departments across various community population sizes[J]. Journal of Public Relations Research,2010,22(3):336-358.
[20] KONTOS E Z,EMMONS K M,PULEO E V. Communication inequalities and public health implications of adult social networking site use in the united states[J]. Journal of Health Communication,2010,15(3):216.
[21] IOSIFIDIS P. The public sphere,social networks and public service media[J]. Information Communication&Society,2011,14(5):619-637.
[22] COULDRY N. The myth of “us”:digital networks,political change and the production of collectivity[J]. Information Communication&Society,2015,18(6):608-626.
[23] MAIER S. All the news fit to post? comparing news content on the web to newspapers,television and radio[J]. Journalism&Mass Communication Quarterly,2010,87(3-4):548-562.
[24] HANSON G,HARIDAKIS P M,CUNNINGHAM A W. The 2008 presidential campaign:political cynicism in the age of facebook,myspace,and youtube[J]. Mass Communication and Society,2010,13(5):584-607.
[25] KUSHIN M J,YAMAMOTO M. Did social media really matter? college students’ use of online media and political decision making in the 2008 election[J]. Mass Communication and Society,2010,13(5):608-630.
[26]陈辉,陈力丹.跨文化传播研究的知识结构与前沿热点:基于CiteSpace的可视化图谱分析[J].国际新闻界,2017,39(7):58-89.
[27]赵勇.期刊共引分析及可视化实证研究———以图书情报学研究为例[J].图书与情报,2009(3):89-94.
[28]胡泽文,孙建军,武夷山.国内知识图谱应用研究综述[J].图书情报工作,2013,57(3):131-137+84.
[29]黄燕妮.香港公共图书馆儿童、青少年阅读推广经验总结与启示[J].现代情报,2013,33(8):140-143+151.
[30]孙颖,崔洁爽,陈扬.关键词共现分析技术在图书馆文献检索中的应用———以心理学为我国“五位一体”[J].图书馆工作与研究,2015(11):45-49,56.
[31]刘悦如,章回波.立体阅读———读者服务新模式[J].图书馆建设,2013(1):42-44.
[32]钟伟金,李佳.共词分析法研究(一):共词分析的过程与方式[J].情报杂志,2008(5):70-72.
[33]陈维超.基于共词分析的网络版权研究热点分析[J].科技与出版,2018(11):69-77.
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