基于相似度的农地流转缔约对象选择研究

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英文篇名：Research on Choice of Rural Land Transfer Contracting Objects Based on Similarity 作者：焦慧杰 ; 何建佳 ; 胡祖平 英文作者：JIAO Hui-jie;HE Jian-jia;HU Zu-ping;University of Shanghai For Science and Technology Business School;University of Shanghai For Science and Technology Super Network Research Center; 关键词：农地流转 ; 相似度 ; 交易平台 ; 智能推荐 ; 缔约选择 英文关键词：farmland transfer;;similarity;;trading platform;;intelligent recommendation;;contracting choice 中文刊名：资源开发与市场 英文刊名：Resource Development & Market 机构：上海理工大学管理学院;上海理工大学超网络研究中心; 出版日期：2019-06-03 出版单位：资源开发与市场 年：2019 期：06 基金：国家自然科学基金项目(编号:71871144);; 上海市哲学社会科学规划课题(编号:2016EGL007);; 上海市高原学科建设项目(编号:GYXK1201);; 上海理工大学人文社科“攀登计划”项目(编号:SK17PB06) 语种：中文; 页：19-23 页数：5 CN：51-1448/N ISSN：1005-8141 分类号：F321.1

摘要

土地流转过程中的缔约对象选择问题阻碍了土地流转市场的发展。通过构建缔约对象推荐模型,减少信息搜索难度,为农户推荐缔约对象。借鉴协同过滤推荐思想,根据土地流转过程中双方决策的影响因素,提取个体特征,计算特征值之间的距离,再计算个体之间的相似度。以历史合作为媒介,考虑合作评分的影响,最终得到农户与待匹配企业之间的相似度,根据相似度为农户推荐缔约对象。通过MATLAB对农户缔约对象的选择过程仿真模拟分析,产生推荐列表,根据推荐列表计算推荐结果的准确率。从准确率来看,该推荐模型准确率较高,能帮助农户降低缔约对象的选择难度。
        The problem of choosing the contracting party in the process of land transfer hindered the development of land transfer market. By constructing the model of contracting party recommendation reduced the difficulty of information search,and recommended the cooperative objects for farmers. Based on the idea of collaborative filtering recommendation,and influencing factors of decision-making in the process of land transfer,it extracted the individual features to calculate the distance between eigenvalues,and then calculated the similarity between individuals. It took the historical cooperation as the medium,considered the influence of cooperation score,and finally obtained the similarity between farmers and enterprises to be matched. Through the simulation analysis of the selection process of farmers' contracting objects by Matlab,we could get the recommendation list and calculate the accuracy of the recommendation results according to the recommendation list. From the point of view of accuracy,this recommendation model had a higher accuracy,which could help farmers to reduce the difficulty of choosing contracting objects.

引文

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