蛇口港内贸集装箱发展战略研究
|
摘要
蛇口港位于珠江口东岸深圳经济特区西部的蛇口半岛南端,是深圳第一家由企业投资兴办的港口,主要从事货物的装卸和储存。经过多年持续发展,港口逐渐形成了以散矿、粮食、水泥、钢材装卸为主和内贸集装箱装卸为辅的业务经营范畴,货物装卸量一直位居深圳西部港区前列。
本论文主要是对蛇口港的内贸集装箱发展战略进行研究。论文首先对蛇口港现状及内贸集装箱的发展历程进行了回顾,然后从内外部环境分析入手,运用多种战略分析工具通过对国际、国内及周边地区环境分析,指出蛇口港内贸集装箱发展所需的内外部条件。通过对其主要竞争对手(深圳其他港口、广州港)的分析,明确蛇口港在内贸集装箱业务竞争中所具有的优势和劣势,找出港口进一步快速发展的内部条件和潜力。在上述分析结果的基础上,结合蛇口港自身拥有的资源情况,运用战略选择工具QSPM矩阵和层次分析法AHP,确定了蛇口港应该采取的发展战略。最后我们给出了要实现本文提出的战略目标所必要采取的对策和措施。
本文力求运用战略管理方面的理论,从定性和定量的角度分析蛇口港目前发展过程中面临的问题,提出蛇口港发展内贸集装箱战略的依据,以求能为上级主管部门的战略决策和其他港口的可持续发展提供可借鉴的参考资料。
Located at the south end of Shekou Peninsula west of Shenzhen Special Economic Zone in the east bank of the Peal River Mouth, Shekou Port is the first port company founded in Shenzhen that mainly engages in goods handling and storage. Over years of development, the Company has established a business scope ranges from bulk minerals, food, cement and steel to containers for domestic trade, with the volume of goods loaded and unloaded in front among the ports in western Shenzhen.A study at Shekou Port's development strategy of containers for domestic trade, this paper first reviews the overall situation of Shekou Port and development history of containers for domestic trade. Based on analysis of internal and external environments, which include international, domestic and local economic environments;it then gives the external conditions for Shekou Port to develop containers for domestic trade. Through further analysis of its competitors (ports in Shenzhen and Guangzhou Port), Shekou Port's strength and weakness in developing containers business in domestic trade as well as its internal conditions and capabilities for further development are identified. On the basis of the above study and meanwhile taken into account the resources owned by the Port, the development strategy that can be adopted by Shekou Port is then defined by Quantitative Strategic Planning Matrixa and Analytic Hierarchy Process. Finally, the paper proposes policies and measures that are essential to the realization of Shekou Port's development strategy of containers for domestic trade.By applying theories in strategy, from qualitative and the quota angle the article intends to analysis the current situation Shekou Port faces and thus provides solutions for problems arising during the course of development. In order to provides the reference for other ports sustainable development ,the paper then provides grounds for its strategy of developing containers for domestic trade ,which can be referred to by decision makers in formulating company strategies .
本论文主要是对蛇口港的内贸集装箱发展战略进行研究。论文首先对蛇口港现状及内贸集装箱的发展历程进行了回顾,然后从内外部环境分析入手,运用多种战略分析工具通过对国际、国内及周边地区环境分析,指出蛇口港内贸集装箱发展所需的内外部条件。通过对其主要竞争对手(深圳其他港口、广州港)的分析,明确蛇口港在内贸集装箱业务竞争中所具有的优势和劣势,找出港口进一步快速发展的内部条件和潜力。在上述分析结果的基础上,结合蛇口港自身拥有的资源情况,运用战略选择工具QSPM矩阵和层次分析法AHP,确定了蛇口港应该采取的发展战略。最后我们给出了要实现本文提出的战略目标所必要采取的对策和措施。
本文力求运用战略管理方面的理论,从定性和定量的角度分析蛇口港目前发展过程中面临的问题,提出蛇口港发展内贸集装箱战略的依据,以求能为上级主管部门的战略决策和其他港口的可持续发展提供可借鉴的参考资料。
Located at the south end of Shekou Peninsula west of Shenzhen Special Economic Zone in the east bank of the Peal River Mouth, Shekou Port is the first port company founded in Shenzhen that mainly engages in goods handling and storage. Over years of development, the Company has established a business scope ranges from bulk minerals, food, cement and steel to containers for domestic trade, with the volume of goods loaded and unloaded in front among the ports in western Shenzhen.A study at Shekou Port's development strategy of containers for domestic trade, this paper first reviews the overall situation of Shekou Port and development history of containers for domestic trade. Based on analysis of internal and external environments, which include international, domestic and local economic environments;it then gives the external conditions for Shekou Port to develop containers for domestic trade. Through further analysis of its competitors (ports in Shenzhen and Guangzhou Port), Shekou Port's strength and weakness in developing containers business in domestic trade as well as its internal conditions and capabilities for further development are identified. On the basis of the above study and meanwhile taken into account the resources owned by the Port, the development strategy that can be adopted by Shekou Port is then defined by Quantitative Strategic Planning Matrixa and Analytic Hierarchy Process. Finally, the paper proposes policies and measures that are essential to the realization of Shekou Port's development strategy of containers for domestic trade.By applying theories in strategy, from qualitative and the quota angle the article intends to analysis the current situation Shekou Port faces and thus provides solutions for problems arising during the course of development. In order to provides the reference for other ports sustainable development ,the paper then provides grounds for its strategy of developing containers for domestic trade ,which can be referred to by decision makers in formulating company strategies .
引文
[1] Arthur, A.T., Soliman, B.D. Strategic Management: Concepts and Cases (13th ed.), McGrawhill, 2003
[2] Barney, J. Looking inside for competitive advantage, Academy of Management Executive, 1995, Vol. 9, No. 4
[3] Roney, C.W, Strategic Management Methodology: Generally Accepted Principles for Practitioners, Praeger Publishers, 2004
[4] Edward, B., Kung, H.C. & Lin, w.r. Cost Management: A Strategic Emphasis(2nd ed.), Mcgraw Hill College Div, 2001
[5] Frigo, M.L. Strategy and Execution: A Continual Process, Strategic Finance, Apr, 2004 , Vol. 85 Issue 10, 7
[6] Gross, S.E., Friedman, H.M. Creating an Effective Total Reward Strategy: Holistic Approach Better Supports Business Success, Third Quarter, 2004, Vol. 20 Issue 3, 6—7
[7] Gartb, S., Andrea, S. &Joel, P. Strategic Management, wiley, 2000
[8] Gregory, G.D., Lumpkin, G.T. Strategic Management: Text and Cases, Mcgraw-Hill, 2003
[9] Grant, R. Contemporary Strategy Analysis: Concepts, Techniques, Applications, 4th Ed, Blackwell Publishers Inc., 2002.
[10] Helen, D. Global Management: Strategic and Interpersonal, Prentice Hall, 2002
[11] Harper, N. Viguerie, S.P. Are You Too Focused? The Mckinsey Quarterly, Special Edition, 2002.
[12] Henrik, B. Fit among competitive strategy, administrative mechanisms, and performance: a comparative study of small firms in mature and new industries, Journal of Small Business Management, 2003, 41(2), 113-147
[13] Jeffrey, A.M. Strategic Human Resource Management, South-Western College Pub, 2001
[14] Jeffrey, S.H. Strategic Management: of Resources and Relationships, Wiley, 2002
[15] John, B.C, Parboteeah, K. Praveen. Multinational Management: A Strategic Approach (3rd ed.), South-Western College Pub, 2004
[16] Lester, A.D. Sstrategic Managemant: Competing in a Global Informantion Age (6th ed.), South-Western Educational Publishing, 2001
[17] Larry, P., John, R.R. &Richard, E. Strategic Advertising Management, Oxford University Press, 2002
[18] Philippe, L. Global Strategic Management, Palgrave Macmillan, 2002
[19] Powell, T. Competitive Advantage: Logical And Philosophical Considerations, Strategic Management Journal, 2001, Vol. 22, 875-888
[20] Ron, S. , Aime, H. The New Strategic Management: Organization, Competition, and, Competence, Wiley, 2003
[21] Stephen, G.H. The Systems Thinking Approach to Strategic Planning and Managemant, Saint gucie Press, 2000
[22] Serguei, K., Michael, P. On the structural dimension of competitive strategy, Industrial and Corporate Change, Volumell, 2002, No. 3, 557-579
[23] Stephen, J. Porth. Strategic Management: A Cross-Functional Approach, Prentice Hall, 2002
[24] Tom, C. A framework for developing competitive strategy ideas, Strategic Change, 9, 155-166, 2000
[25] Tapscott, D.. Rethinking Strategy In A Networked World Or Why Michael Porter Is Wrong, Strategy & Business (Www.Strategy-Business.Com) (Third Quarter 2001)
[26] William, P.A., Kacmar, K.M. &Pamela, L.P. Human Resource Managament: A Strategic Approach(4th ed.), South-Western College Pub, 2001
[27] Stead, W.E., Jean, G. S. & Mark, S. Sustainable Strategic Management, M. E. Sharpe, 2003
[28] 陈浩,陈双喜和王广宇.我国北方港口竞争力研究与大连港发展对策.《集装箱化》,2005(6),28～31页
[29] 陈光敏.南通港集装箱运输发展及展望.《集装箱化》,2004(8),11～12页
[30] 陈传明,蒋俊和周三多.《管理原理》.南京:南京大学出版社,1998年3月
[31] 陈家源.《港口企业管理学》.大连:大连海事大学出版社,1999年9月
[32] 方然.21世纪初期中国沿海港口发展面临的形势分析.《中国港口》,2002(2)
[33] [英]格里.约翰逊,凯万斯科尔斯.《公司战略教程》.北京:华夏出版社,2003年8月
[34] 胡建绩,陆雄文.《企业经营战略管理》.上海:复旦大学出版社,2004年9 月
[35] http://www.zsgw.com
[36] 集装箱运输术语GB/T17271-1998中国标准
[37] 集装箱设备数据交换通信代码GB/T17273.1-1998中国标准
[38] [英]加里.德斯勒.《人力资源管理》.北京:中国人民大学出版社,2002年5月
[39] 骆温平.《物流与供应链管理》.北京:北京电子工业出版社,2002年10月
[40] 卢开澄.《单目标,多目标与整体规划》.北京:北京清华大学出版社,1999年
[41] [美]迈克尔.波特.《竞争优势》.北京:华夏出版社,1997年5月
[42] 莫宝民,张素娟.发展港口物流产业的思路.《中国港口》,2000年3期
[43] 马士华.《供应链管理》.第1版,北京:机械工业出版社,2000
[44] [美]斯蒂芬.P.罗宾斯,《管理学》,北京:中国人民大学出版社,2003年5月
[45] 司徒达贤.《战略管理新论》.上海:复旦大学出版社,2003年9月
[46] 深圳港务局.深圳港集装箱运输竞争力分析.http://www.tdctradc.com
[47] 朱晓君.深圳港2004年集装箱运输分析.http://www.tdctradc.com
[48] 周天麟.深圳港口发展及其与周边港口的关系.http://www.tdctradc.com
[49] 孙健.《海尔的企业战略》.北京:企业管理出版社,2002年3月
[50] 邵一明,蔡启明和刘松先.《企业战略管理》.上海:立信会计出版社,2002年4月
[51] 深圳港务局统计资料.深圳港口2005(1)
[52] 深圳市运输局,同济大学.《深圳市“十五”及2010年现代物流业发展规划专题报告》,2000年9月
[53] 孙国庆.结构调整是21世纪初期沿海港口的首要任务.《中国港口》,2001(9)
[54] 石友服,周健.我国与周边国家(地区)主要集装箱港口竞争形势分析.《集装箱化》,2004(11),23～29页
[55] 苏波,欧阳仁堂.深圳港口物流现状与发展对策.《集装箱化》,2005(2),31～33页
[56] [日]汤浅和夫.《物流管理入门》.北京:中国铁道出版社,2000年
[57] [美]汤姆森,斯迪克兰德著,段盛华、王智慧主译.《战略管理》.北京:北京大学出版社,2000年2月
[58] [美]唐纳德J.鲍尔索克斯戴维J.克劳斯.《物流管理》.北京:机械工业出版社
[59] 屠德铭.我国沿海港口深化结构调整的探讨.《中国港口》,2001(8)
[60] 王威,赵福军和郑金忠.基于AHP方法的物流中心选址研究.《物流技术》,2005年08期
[61] 吴平.比较的启示——从亚洲货柜物流中心看我国港口物流的发展.《中国物流与采购》,2003年6期
[62] 项保华.《企业战略管理》.北京:科学出版社,2001年
[63] 邢以群.《管理学》.杭州:浙江大学出版社,2002年5月
[64] 项风.中国沿海内贸集装箱运输发展历史和现状.《集装箱化》,2002年第9期
[65] 晓华.《世界主要集装箱枢纽港现状及发展规划》.中国远洋
[66] 余思勤.港口物流产业发展策略.《综合运输》,2003年10期
[67] 杨承新.以港口为核心发展深圳现代物流业的探讨.《港口装卸》,2000年04期
[68] 杨静蕾,刘秉镰和刘军.港口物流国际竞争力研究评价.《物流技术》,2005(5),23～25页
[69] 杨志刚.《国际集装箱多式联运实务与法规》.上海:上海科学技术出版社,1995年5月
[70] 杨卫,邱桂峰.内贸水路集装箱运输行业的竞争结构分析.《集装箱化》,2001年第11期
[71] 于汝民.《集装箱码头经营管理》.北京:人民交通出版社,2000年5月
[72] 赵建潮.CEPA政策下的深圳港发展战略.《集装箱化》,2004(8),13～15页
[73] (美)詹姆斯R.麦圭根、R.查尔斯.莫耶和弗雷德里H.B.克哈里斯.《管理经济学—应用、战略与策略》.北京:机械工业出版社,2002年4月
[2] Barney, J. Looking inside for competitive advantage, Academy of Management Executive, 1995, Vol. 9, No. 4
[3] Roney, C.W, Strategic Management Methodology: Generally Accepted Principles for Practitioners, Praeger Publishers, 2004
[4] Edward, B., Kung, H.C. & Lin, w.r. Cost Management: A Strategic Emphasis(2nd ed.), Mcgraw Hill College Div, 2001
[5] Frigo, M.L. Strategy and Execution: A Continual Process, Strategic Finance, Apr, 2004 , Vol. 85 Issue 10, 7
[6] Gross, S.E., Friedman, H.M. Creating an Effective Total Reward Strategy: Holistic Approach Better Supports Business Success, Third Quarter, 2004, Vol. 20 Issue 3, 6—7
[7] Gartb, S., Andrea, S. &Joel, P. Strategic Management, wiley, 2000
[8] Gregory, G.D., Lumpkin, G.T. Strategic Management: Text and Cases, Mcgraw-Hill, 2003
[9] Grant, R. Contemporary Strategy Analysis: Concepts, Techniques, Applications, 4th Ed, Blackwell Publishers Inc., 2002.
[10] Helen, D. Global Management: Strategic and Interpersonal, Prentice Hall, 2002
[11] Harper, N. Viguerie, S.P. Are You Too Focused? The Mckinsey Quarterly, Special Edition, 2002.
[12] Henrik, B. Fit among competitive strategy, administrative mechanisms, and performance: a comparative study of small firms in mature and new industries, Journal of Small Business Management, 2003, 41(2), 113-147
[13] Jeffrey, A.M. Strategic Human Resource Management, South-Western College Pub, 2001
[14] Jeffrey, S.H. Strategic Management: of Resources and Relationships, Wiley, 2002
[15] John, B.C, Parboteeah, K. Praveen. Multinational Management: A Strategic Approach (3rd ed.), South-Western College Pub, 2004
[16] Lester, A.D. Sstrategic Managemant: Competing in a Global Informantion Age (6th ed.), South-Western Educational Publishing, 2001
[17] Larry, P., John, R.R. &Richard, E. Strategic Advertising Management, Oxford University Press, 2002
[18] Philippe, L. Global Strategic Management, Palgrave Macmillan, 2002
[19] Powell, T. Competitive Advantage: Logical And Philosophical Considerations, Strategic Management Journal, 2001, Vol. 22, 875-888
[20] Ron, S. , Aime, H. The New Strategic Management: Organization, Competition, and, Competence, Wiley, 2003
[21] Stephen, G.H. The Systems Thinking Approach to Strategic Planning and Managemant, Saint gucie Press, 2000
[22] Serguei, K., Michael, P. On the structural dimension of competitive strategy, Industrial and Corporate Change, Volumell, 2002, No. 3, 557-579
[23] Stephen, J. Porth. Strategic Management: A Cross-Functional Approach, Prentice Hall, 2002
[24] Tom, C. A framework for developing competitive strategy ideas, Strategic Change, 9, 155-166, 2000
[25] Tapscott, D.. Rethinking Strategy In A Networked World Or Why Michael Porter Is Wrong, Strategy & Business (Www.Strategy-Business.Com) (Third Quarter 2001)
[26] William, P.A., Kacmar, K.M. &Pamela, L.P. Human Resource Managament: A Strategic Approach(4th ed.), South-Western College Pub, 2001
[27] Stead, W.E., Jean, G. S. & Mark, S. Sustainable Strategic Management, M. E. Sharpe, 2003
[28] 陈浩,陈双喜和王广宇.我国北方港口竞争力研究与大连港发展对策.《集装箱化》,2005(6),28～31页
[29] 陈光敏.南通港集装箱运输发展及展望.《集装箱化》,2004(8),11～12页
[30] 陈传明,蒋俊和周三多.《管理原理》.南京:南京大学出版社,1998年3月
[31] 陈家源.《港口企业管理学》.大连:大连海事大学出版社,1999年9月
[32] 方然.21世纪初期中国沿海港口发展面临的形势分析.《中国港口》,2002(2)
[33] [英]格里.约翰逊,凯万斯科尔斯.《公司战略教程》.北京:华夏出版社,2003年8月
[34] 胡建绩,陆雄文.《企业经营战略管理》.上海:复旦大学出版社,2004年9 月
[35] http://www.zsgw.com
[36] 集装箱运输术语GB/T17271-1998中国标准
[37] 集装箱设备数据交换通信代码GB/T17273.1-1998中国标准
[38] [英]加里.德斯勒.《人力资源管理》.北京:中国人民大学出版社,2002年5月
[39] 骆温平.《物流与供应链管理》.北京:北京电子工业出版社,2002年10月
[40] 卢开澄.《单目标,多目标与整体规划》.北京:北京清华大学出版社,1999年
[41] [美]迈克尔.波特.《竞争优势》.北京:华夏出版社,1997年5月
[42] 莫宝民,张素娟.发展港口物流产业的思路.《中国港口》,2000年3期
[43] 马士华.《供应链管理》.第1版,北京:机械工业出版社,2000
[44] [美]斯蒂芬.P.罗宾斯,《管理学》,北京:中国人民大学出版社,2003年5月
[45] 司徒达贤.《战略管理新论》.上海:复旦大学出版社,2003年9月
[46] 深圳港务局.深圳港集装箱运输竞争力分析.http://www.tdctradc.com
[47] 朱晓君.深圳港2004年集装箱运输分析.http://www.tdctradc.com
[48] 周天麟.深圳港口发展及其与周边港口的关系.http://www.tdctradc.com
[49] 孙健.《海尔的企业战略》.北京:企业管理出版社,2002年3月
[50] 邵一明,蔡启明和刘松先.《企业战略管理》.上海:立信会计出版社,2002年4月
[51] 深圳港务局统计资料.深圳港口2005(1)
[52] 深圳市运输局,同济大学.《深圳市“十五”及2010年现代物流业发展规划专题报告》,2000年9月
[53] 孙国庆.结构调整是21世纪初期沿海港口的首要任务.《中国港口》,2001(9)
[54] 石友服,周健.我国与周边国家(地区)主要集装箱港口竞争形势分析.《集装箱化》,2004(11),23～29页
[55] 苏波,欧阳仁堂.深圳港口物流现状与发展对策.《集装箱化》,2005(2),31～33页
[56] [日]汤浅和夫.《物流管理入门》.北京:中国铁道出版社,2000年
[57] [美]汤姆森,斯迪克兰德著,段盛华、王智慧主译.《战略管理》.北京:北京大学出版社,2000年2月
[58] [美]唐纳德J.鲍尔索克斯戴维J.克劳斯.《物流管理》.北京:机械工业出版社
[59] 屠德铭.我国沿海港口深化结构调整的探讨.《中国港口》,2001(8)
[60] 王威,赵福军和郑金忠.基于AHP方法的物流中心选址研究.《物流技术》,2005年08期
[61] 吴平.比较的启示——从亚洲货柜物流中心看我国港口物流的发展.《中国物流与采购》,2003年6期
[62] 项保华.《企业战略管理》.北京:科学出版社,2001年
[63] 邢以群.《管理学》.杭州:浙江大学出版社,2002年5月
[64] 项风.中国沿海内贸集装箱运输发展历史和现状.《集装箱化》,2002年第9期
[65] 晓华.《世界主要集装箱枢纽港现状及发展规划》.中国远洋
[66] 余思勤.港口物流产业发展策略.《综合运输》,2003年10期
[67] 杨承新.以港口为核心发展深圳现代物流业的探讨.《港口装卸》,2000年04期
[68] 杨静蕾,刘秉镰和刘军.港口物流国际竞争力研究评价.《物流技术》,2005(5),23～25页
[69] 杨志刚.《国际集装箱多式联运实务与法规》.上海:上海科学技术出版社,1995年5月
[70] 杨卫,邱桂峰.内贸水路集装箱运输行业的竞争结构分析.《集装箱化》,2001年第11期
[71] 于汝民.《集装箱码头经营管理》.北京:人民交通出版社,2000年5月
[72] 赵建潮.CEPA政策下的深圳港发展战略.《集装箱化》,2004(8),13～15页
[73] (美)詹姆斯R.麦圭根、R.查尔斯.莫耶和弗雷德里H.B.克哈里斯.《管理经济学—应用、战略与策略》.北京:机械工业出版社,2002年4月
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |