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乌鲁木齐城市经济圈旅游资源整合开发研究
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摘要
在经济全球化的时代背景下,旅游业的竞争,已经从景点竞争、景区竞争、线路竞争,逐步过渡到区域板块间的竞争,区域旅游资源整合开发已成为旅游发展的潮流。
     随着西部大开发的深入和乌鲁木齐城市经济圈的起航,乌鲁木齐城市经济圈所属五区(市、州)的旅游资源开发较为迅速,但也存在诸多问题。本研究区对旅游资源开发统筹协调不够,地方旅游资源开发与旅游产品营销各自为政,形成开发无序、竞争无序和管理无序的局面,从而导致本研究区旅游业整体竞争力不强,且各地也不能单独与内地较成熟的旅游区竞争、抗衡。有必要对本研究区旅游资源进行科学的整合开发。该研究区旅游资源经过整合开发能够完善旅游资源空间结构、提高旅游资源开发利用程度、强化旅游主题形象、增强整体实力和发展活力、提升产品竞争力。因此,整合本区旅游资源有较强的理论与现实意义。
     本文在前人研究的基础上,以区域旅游资源整合理论作为支撑,从旅游资源分类、特征等方面对研究区旅游资源现状进行分析,并找出其开发过程中存在的主要问题。在以上分析的基础上,利用旅游域模型,构建乌鲁木齐大旅游圈,这一大旅游圈至少可支持6天的旅游活动。运用最近邻比R、α指数、β指数、γ指数、通达度指数、平均径路长、紧密度指数对研究区旅游资源的空间结构进行分析,然后通过强化旅游据点、挖掘特色旅游产品和构建精品线路对研究区旅游资源进行空间拓展。本文运用旅游形象整合模式对研究区旅游资源进行整合,将旅游主题形象定位为:“游西域边城,访丝路民俗;观屯垦奇观,体自然精品”,并针对国际和国内客源市场提出一系列的主题形象宣传口号。最后针对研究区提出相应的旅游资源整合对策。希望本文能给政府相关部门提供决策依据,并对新疆即将到来的旅游资源整合大趋势起抛砖引玉的作用,能引起学术界同仁和主管部门对此研究领域的关注。
In the age of economic globalization, the competition of tourism industry has gradually transferred the regional competition from attraction, scenic areas, and lines competition. It is the trend to integrate the regional tourism resources.
     With the deepening of developing the western region and the start of Urumqi economic circle, tourism resources of five areas (cities) what is affiliated with Urumqi economic circle develop more quickly, but there are also many problems. The tourism resources in the study area can not be exploited as a whole, and because there is devoid of the concept of regional tourism in the exploitation process, the exploiture of local tourism resources and tourism product marketing is decentralization, form the situation of disorderly development, disorderly management and disorderly competition, so the tourism industry in the area lack the whole competition ,and the tourism resource in the study area can not solely compete with the more mature tourism destination in the backland. It is necessary to scientifically integrate the tourism resources of the study area.
     Integrating the tourism resources in the study area can improve the spatial structure of tourism resources, advance the grade of development and utilization of tourism resources, strengthen tourism image, enhance the overall strength and vitality, and upgrade product competitiveness through integrating the tourism resources in the study area. Therefore, there is strong theoretical and practical significance to integrate the tourism resources in this area. In the paper, on the basis of previous studies and the theoretic of regional integration of tourism resources, analyze the status of tourism resources of the study area from aspects of the tourism resources classification and characteristics, and identify the main problems in its development process. Based on the above analysis, construct the large tourism circle of Urumqi using tourism area model, the largest tourism circle can provide six-day tourism activities at least. By utilization of the following analytic techniques- index R, indexα, indexβ, indexγ, accessibility index, average directory length and intensity index, made a comprehensive analysis about the spatial structure of tourism resources in the study area and then develop the spatial structure of tourism resources by strengthening tourism beachhead, exploit characteristic tourism products and Lines in the study area. In this paper, integrate tourism resources of the study area by use of tourism image integration model, positioning the tourism theme image:“Travel Frontier Town of Western Regions, and visit the Silk Road custom; view settlement wonders, and experience nature fancy sight", and put forward the tourism image slogan aiming at international and domestic tourist markets. Finally, offer the corresponding measures of the integration of tourism resources in the study area. Hope that this paper will give the Government to provide basis for decision making.
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