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岳阳楼风景名胜区仿古建筑群的居民感知研究
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摘要
古建筑群旅游的开发,促进了当地经济、环境和社会文化的发展,同时加剧了古建筑群的损耗和地方特色的消失,于是仿古建筑群建设逐渐被人们所重视。作为岳阳楼风景名胜区仿古建筑群建设的重要利益主体之一——当地居民,其支持对于仿古建筑群的建设具有举足轻重的意义。居民对仿古建筑群的感知具有动态性,其积极感知有助于增加岳阳楼风景名胜区的吸引力,从而居民感知的动态性对岳阳楼风景名胜区仿古建筑群的进一步开发、规划与管理具有指导意义。以往针对不同地区进行对比分析的研究多,及对同一地区居民群体进行研究,若研究深入要考虑对当地居民的个体分析,最终满足多数居民的要求,实现仿古建筑群、居民与游客的三方和谐共赢。
     本文基于实证分析思路,对岳阳楼风景名胜区仿古建筑群居民感知进行系统深入的探讨,选择岳阳楼风景名胜区仿古建筑群项目规划设计划分的三大区域区内及周边作为案例区。通过抽样调查获取仿古建筑群建设影响居民感知的数据,运用社会学视角的社会交换理论、社会心理学视角的社会表象理论和社会承载力理论、旅游学视角的游客满意度理论等多学科的理论与方法,将仿古建筑群与居民感知两大主题结合起来,初步形成仿古建筑群居民感知的研究框架。
     文章分为五章进行研究。第一章,绪论。本章对本文研究缘起、研究意义、相关文献研究等综述作出了系统的概括,通过国内外文献综述对居民感知研究进行整体把握。第二章,理论基础与研究方法。本章界定了相关概念,分析了本文的理论依据,介绍了研究方法。第三章,仿古建筑群建设的居民感知测度指标。仿古建筑群建设对居民利益的影响分析,并参考居民感知的相关研究和根据仿古建筑群本身的特点,逐层深入确定居民感知维度和满意度测度指标。第四章,岳阳楼风景名胜区仿古建筑群的居民感知特征。本章以岳阳楼风景名胜区仿古建筑群为例,进行了实证研究(因子分析、聚类分析、方差分析、IPA分析、两配对T检验分析)。第五章,结论与建议。本章对本文研究进行了全面总结,并根据结论提出了相应建议,指出了研究局限与努力方向。
     本文的主要结论是:岳阳居民对经济获利表现出明显的失望色彩,但经济获利始终是居民最强烈的利益感知;居民对仿古建筑群的发展带来的经济、环境、社会文化的积极影响有较强的感知,而对负面效应的感知则较弱;居民群体分为热爱者、现实主义者和矛盾支持者三类,以现实主义者群体为主;满意度始终与经济利益的感知有关;在对仿古建筑群的态度和满意度方面,三类居民差异比较明显,且呈现热爱者满意度最高、态度最为积极,现实主义者居中,矛盾支持者满意度最低、态度不够积极的特点。
     由此得出的启示是:居民对岳阳楼风景名胜区仿古建筑群从建设前至第一期完工的期望值一直较高。政府应努力提升居民的环境价值关注度和居民参与度,做好居民感知监控和仿古建筑群的下一期工程工作。
While the exploration of ancient buildings tourism has stimulated the development of local economy, environment, and social culture, it has also aggravated the loss of ancient buildings and the disappearance of local characteristics. Therefore, the development of imitated ancient buildings has gradually attracted more and more attention. The support from the residents, the important beneficiary of the development of the imitated ancient buildings of scenic area Yueyang Tower, has a crucial role in the development of imitated ancient buildings. The positive attitude from the residents toward imitated ancient buildings doesn' t only make the Yueyang Tower more attractive but also make the travelers experience more. On the other hand, the active reaction from the residents also plays an instructional role in the further development, plan, and management of Yueyang Tower. Most of the previous research made comparisons among different regions and analyzed the whole residents group in the same region. However,in order to make further research, it is necessary to consider the individual analysis of either tourists or the residents. In doing so, it is easier to meet the requirements of the major residents and realize the harmony among imitated ancient buildings, community, and tourists.
     Based on positivism, this paper made a systematic and profound discussion about the perception of the residents toward the imitated ancient buildings of scenic area Yueyang Tower. The scenic area Yueyang Tower was chosen as the case area. The data of the residents' perception about the influence of imitated ancient buildings were obtained through sampling survey. A comprehensive employment of multidisciplinary theories and methods such as Social Exchange Theory, Social Representation Theory, and Theory of Social Carrying Capacity from sociology and the residents' satisfactory survey from architecture was made to combine the two subjects--imitated ancient buildings and the residents' perception, thus shape the research frame about the residents' perception toward imitated ancient buildings.
     This paper includes 5 chapters. Chapter 1, Introduction. In this chapter, the research origin and the research purpose of the paper is introduced. A systematic summary was made about the national and international relative research documents so as to have a whole over the research about the residents ' perception. Chapter 2 is about theoretical basis and research methods. In this chapter, relative definitions were defined, theoretical evidences were analyzed, and research methods were introduced. Chapter 3, concerns the analysis of the impacts of imitated ancient buildings on the residents' profits. This chapter made certain samples to analyze the residents' perception step by step. Chapter 4, research with proofs is presented. This chapter exemplified to make research with proofs. Chapter 5 comes to conclusions and suggestions. In this chapter, a complete summary was made about the research conclusions of the paper and some corresponding suggestions were made from the conclusions. Research limits and future efforts were also discussed.
     The main conclusion of this paper:Yueyang residents are obviously disappointed at economic profits, however, economic profits is always the strongest profit perception of the residents; the residents know more about the positive impact of the development of imitated ancient buildings on economy, environment, and social culture, they know little about the side effects of the development of imitated ancient buildings;most of the residents are practical;the supporting rate is always related to economic profits. From that, it can be suggested:the residents hold higher expectation on imitated ancient buildings while Yueyang Tower is still in the first stage of imitated ancient buildings development. The government should try to make the residents more concerned about the environment and more active in the community activities. It also needs to track the perception of the residents and to make preparation for the next stage of imitated ancient buildings.
引文
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