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中国商业银行网点布局研究
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摘要
国内银行在网点数量上具有明显优势,但由于受原有经济体制及经营模式的影响,国内银行并不能成功地将其自身的网点优势转化为竞争优势。因此,如何合理布局商业银行网点是提高商业银行竞争力的关键。而网点布局决策主要包括合理控制网点总量、准确定位网点选址和提高网点布局效率,故本文采用模糊评价、聚类分析和效率评价模型方法,运用经济地理理论、集聚经济效益理论和区域经济理论,利用成本收益匹配原则和供给与需求平衡原则,合理优化银行网点布局,积极推进网点转型升级。
     全文按“现状分析—案例借鉴—总量控制—选址分析—效率评价”的思路,对商业银行网点布局进行深入的研究。首先探讨中国商业银行网点布局存在的现实问题,其次,借鉴成功银行网点布局的案例,对我国商业银行网点布局有重要的启示意义,其次,对商业银行网点设置的总量控制是否合理进行分析,解决是否需要在某区域设置网点的问题,再次,对商业银行网点选址设置是否准确进行分析,解决网点具体设置在该区域哪个商圈的问题,最后,对商业银行网点布局的效率进行评价,判断商业银行网点设置与网点选址是否合理。
     中国商业银行网点发展经过低效率网点的盲目扩张阶段、集约化阶段和“新网点主义”阶段,进入全面开放的新阶段,但面临着外资银行进入扩张的竞争压力。本文运用我国商业银行2010年的数据对银行网点区域分布、网点总量和从业人员数量进行分析,了解我国商业银行网点布局概况。然后对分别对我国国有商业银行网点之间、全国性股份制商业银行之间和城市商业银行之间进行对比分析,发现我国商业银行网点存在银行渠道建设存在不足,缺乏对网点布局的总量控制、尚未建立网点选址指标体系,网点选址不尽合理和网点转型未引起充分关注,网点运营效率有待提高等问题。鉴于以上问题,从中资银行、外资银行和创新案例的角度对商业银行网点布局的相关案例进行分析,以经验借鉴的方式并结合理论实证,对我国商业银行网点布局有重要的启示意义。
     以2010年全国31个省、自治区、直辖市作为研究对象,运用模糊综合评价方法对银行网点布局总量控制进行实证分析。综合考虑各个地区的具体情况,首先选取GDP、GDP增长率等指标构建总量控制指标体系,然后运用熵权法确定指标的权重,最后运用模糊综合评价方法对总量指标体系进行综合评价,得出最优的机构网点数量。全国各地区商业银行出现了网点机构设置与实际的需求量严重不符的现象,主要表现在北京、天津等17个地区的商业银行网点数量已经大大超过了需求量,而河南、山东等5个地区的商业银行网点数量则远小于需求量,只有湖北和湖南的情况较为理想,商业银行网点数量刚好达到饱和状态。
     网点选址需要准确定位,并考虑数据的可得性,以湖南省长沙市五个行政区的12个代表性商业圈为研究对象,运用聚类分析方法对银行网点选址进行实证分析。首先,筛选出客户因素、同业竞争因素以及区位因素构建商业银行网点指标体系。然后,采用K-均值聚类法,对长沙市12个商区进行样本分析,输出了分类数为4的聚类结果。最后得出阿波罗商业广场和松桂圆商业圈是最适合商业银行建立营业网点的区位,尤其是综合型的银行营业网点。
     以2006-2010年中国主要上市商业银行为研究对象,运用基于DEA模型的Malmquist指数方法评价网点布局效率。运用Malmquist指数方法分别测度我国主要商业银行分支机构及各银行整体的全要素生产率指数变动情况,并通过两者的对比分析研究各商业银行五年来网点布局的效率水平。并得出2006~2010年,各商业银行Malmquist指数总体上呈小幅上升趋势,2009年和2010年大部分上市商业银行网点布局效率较为合理,且股份制商业银行的网点布局明显优于国有商业银行和城市商业银行。
     本文的研究意义主要体现在,一方面,通过对商业银行网点布局理论的深入探讨,有助于弥补国内外学者对我国商业银行领域的研究不足,丰富和完善我国商业银行管理学的理论体系,并为我国银行业及整个金融业的持续稳健发展提供理论基础。另一方面,结合我国基本国情及近年来银行业改革和发展的实际情况,探讨调整和优化我国商业银行网点布局决策的方法和途径,对于我国商业银行的稳健发展具有一定的指导意义,建立完善的网点总量控制与网点选址可行性预测分析制度,也是实现我国金融安全,经济持续、稳健发展的重大课题。
The number of domestic banks in the network has obvious advantages, but because of the existing economic system and business model, the domestic banks can not be successful in its own network advantages into competitive advantages. Therefore, how rational distribution of commercial bank outlets is to improve the competitiveness of commercial banks. The network layout decisions include the reasonable control of the network total, accurate positioning network location and improve the efficiency of network layout. In this paper, the use of fuzzy evaluation, cluster analysis and efficiency evaluation model method, the use of the theory of economic geography, agglomeration of economic efficiency theory and regional economic theory, the minimization of costs, maximize the benefits and the principle of supply and demand, optimize the banking network layout, actively promote the network transformation and upgrading.
     According to "Analysis--drawing on experience--total control--location analysis--efficiency evaluation", this has researched to distribution network of commercial banks deeply. Firstly, there are practical problems for the network layout of China's commercial banks, and secondly, we learn from the case of successful banking network layout, because the network layout of the commercial banks in China has important implications, and thirdly, to set the network of commercial banks total control is reasonable to analyze and solve the need to set up a regional network in question, once again, on reasonable commercial bank branches located analyze and solve specific network settings in the region which the business district, and finally, the commercial banks to evaluate the efficiency of network layout, set up to determine the commercial bank outlets and network location is reasonable.
     The development of chinese commercial bank outlets inefficient outlets blind expansion phase, intensive phase of new outlets stage, to enter a new stage of comprehensive open, but competitive pressures facing the expansion of foreign banks. In this paper, the data of commercial banks in China in2010on the regional distribution of bank branches, outlets total number of employees to analyze and understand the network layout Overview of China's commercial banks. Then between the outlets of the China's state-owned commercial banks, national shareholding commercial banks and city commercial banks are analyzed and found that commercial bank outlets in China exists banking channels construction, lack of total control of the network layout has not been established network site index system, the network location is not reasonable and branch transformation is not given sufficient attention to the network operational efficiency to be improved. In view of the above problems, from banks, foreign banks and the point of view of the examples of innovation, commercial bank outlets layout case analysis, Experience and theoretical empirical network layout of the commercial banks in China have important implications.
     Selecting31provinces, autonomous regions and municipalities directly under the Central Government in2010as the sample, we use the fuzzy comprehensive evaluation method to an empirical analysis of the total control of the banking network layout. Considering the specific circumstances of the various areas, first select the GDP, the GDP growth rate and other indicators to build the total control index system, and then use the Entropy Method to determine the weight of indexes, the last use of fuzzy comprehensive evaluation method to conduct a comprehensive evaluation of the total index system, come to the optimal number of agency outlets. Regional commercial banks seriously inconsistent phenomenon of the network of institutional settings and the actual demand, as following, the number of commercial banks outlets has greatly exceeded the demand in17districts including Beijing, Tianjin.while in Henan, Shandong, the number of bank outlets is much smaller than demand; only in Hubei and Hunan, the situation is more satisfactory.
     Network site requires accurate positioning, and we consider the data available. Twelve representatives of the five boroughs of Changsha City Commercial Circle as a research object, the use of cluster analysis method to an empirical analysis of bank branches location. First, we screen customer factors, intra-industry competition factors and location factors to build the network index system of commercial banks. Then, using the K-means clustering method, sample analysis of12commercial districts of Changsha City, output the number of categories of clustering results. The conclusion that the business circles of the Apollo Commercial Square and loose longan is the most suitable for commercial banks to establish the location of the outlets, in particular, is a comprehensive bank branches.
     At the year of2006-2010, the listed comerical banks of China as a research object, we use of DEA and Malmquist Index approach to evaluating the efficiency of network layout. Using Malmquist index method to measure China's major commercial bank branches and banks the overall changes in total factor productivity index, and analyzed by the contrast between the level of all commercial banks to five years, the efficiency of the network layout. Obtained from2006to2010, all commercial banks showe a slight upward trend in the overall Malmquist index. In2009and2010, two years most of the listed commercial banks more reasonable distribution network, and joint-stock commercial banks, state-owned commercial network layout is superior to banks and city commercial banks.
     This paper mainly embodied in the research significance, on the one hand, through to the commercial bank site layout the depth of theory, help make up for scholars both at home and abroad to our country commercial bank of research in the field of shortage, enrich and perfect our country commercial bank management theory system, and for our country banking and the entire financial industry of providing theoretical basis for steady development. On the other hand, the second, with China's basic national conditions and in recent years the bank reform and development of the actual conditions, the author discusses adjustment and optimization of our country commercial bank network layout method and way of decision for the stable development of commercial Banks in China have some guiding significance, establish and improve the total emission control and network node location prediction feasibility analysis system, but also realize our country's financial security, economic sustainable and stable development of the important topic.
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