电子商务专业学生网络行为偏好对专业能力影响的实证研究
|
摘要
据相关统计资料显示,我国电子商务人才正面临着这样的尴尬:一方面市场需要量大,另一方面每年上万名的电子商务专业毕业生就业率仅为20%,远远低于全国大学生就业平均水平。而学生专业能力较差,不能满足企业需求,是电子商务专业毕业生滞销的主要原因之一。电子商务的特性决定了互联网是该专业不可或缺的工具,这也使得学生接触互联网的机会明显高于其它专业学生,而互联网对大学生发展的积极和消极影响已被广泛证实。因此,了解电子商务专业学生的网络行为偏好与专业能力之间的关系,探索不同上网行为对该专业学生专业能力的影响,从而规范学生的网络行为,提高专业能力,具有现实意义。
本研究在总结国内外相关研究的基础上,采用自编的电子商务专业学生网络行为偏好的测量量表,对775名电子商务专业大学生进行施测,发现该专业学生网络行为主要包括五种类型:网络游戏、商务经营、网络技术、信息获取、休闲娱乐;然后采用自编的电子商务专业学生专业能力测量量表,对839名电子商务专业大学生进行了施测,发现该专业学生专业能力主要包括四种类型:网络应用、网站建设、网络营销、电子交易。在此基础上,建立了电子商务专业学生网络行为偏好与专业能力之间关系的结构方程模型,实证研究结果表明网络游戏偏好和休闲娱乐偏好除了对网络应用能力有较弱的正向影响外,对其他能力均有负面影响,特别是对网络营销能力和电子交易能力的负面影响应该引起高度重视;网络技术偏好对网络应用能力和网站建设能力的正向影响最大,商务经营偏好对网络营销能力和电子交易能力的正向影响最为显著;信息获取偏好对四种能力的影响程度基本相当,均达到中等程度的正向显著水平。
The human resource market in China shows that although the demand for talents in E-business is large, the graduate's employment rate is only 20% among ten thousand students major in E-Business each year. The main reason is that the students' professional abilities can not meet the requirements of enterprises. Since Internet is an indispensable tool to E-Business, students in this major use Internet more often than others. Researches show that different behaviors of university students on Internet cause significant different impact on their emotion, network associate, ethics, personality tendency and study achievement.
In order to explore the relation between online behavior preferences and professional abilities, a conception model of online behavior preference and its impacts on professional abilities for students in undergraduate E-Business is built, a survey has been done among undergraduates in E-Business in several universities. The structure equation model is used to analysis the influence degree of each online behavior preferences on professional abilities and the influence among professional abilities. Online behavior preference including five factors: Internet game, business activities, network technology, information retrieval, entertainment; the professional abilities including four factors: network application, website construction, network marketing and electronic trade. The result implies, Internet game preference and entertainment preference have a negative effect on network marketing ability and electronic trade ability, which should be seriously considered. Network technology preference has the dominant-positive influence on network application ability and website construction ability. Business activities preference has the most significant positive influence on network marketing ability and electronic trade ability. And information retrieval preference has approximately the same positive influences on all kinds of abilities.
本研究在总结国内外相关研究的基础上,采用自编的电子商务专业学生网络行为偏好的测量量表,对775名电子商务专业大学生进行施测,发现该专业学生网络行为主要包括五种类型:网络游戏、商务经营、网络技术、信息获取、休闲娱乐;然后采用自编的电子商务专业学生专业能力测量量表,对839名电子商务专业大学生进行了施测,发现该专业学生专业能力主要包括四种类型:网络应用、网站建设、网络营销、电子交易。在此基础上,建立了电子商务专业学生网络行为偏好与专业能力之间关系的结构方程模型,实证研究结果表明网络游戏偏好和休闲娱乐偏好除了对网络应用能力有较弱的正向影响外,对其他能力均有负面影响,特别是对网络营销能力和电子交易能力的负面影响应该引起高度重视;网络技术偏好对网络应用能力和网站建设能力的正向影响最大,商务经营偏好对网络营销能力和电子交易能力的正向影响最为显著;信息获取偏好对四种能力的影响程度基本相当,均达到中等程度的正向显著水平。
The human resource market in China shows that although the demand for talents in E-business is large, the graduate's employment rate is only 20% among ten thousand students major in E-Business each year. The main reason is that the students' professional abilities can not meet the requirements of enterprises. Since Internet is an indispensable tool to E-Business, students in this major use Internet more often than others. Researches show that different behaviors of university students on Internet cause significant different impact on their emotion, network associate, ethics, personality tendency and study achievement.
In order to explore the relation between online behavior preferences and professional abilities, a conception model of online behavior preference and its impacts on professional abilities for students in undergraduate E-Business is built, a survey has been done among undergraduates in E-Business in several universities. The structure equation model is used to analysis the influence degree of each online behavior preferences on professional abilities and the influence among professional abilities. Online behavior preference including five factors: Internet game, business activities, network technology, information retrieval, entertainment; the professional abilities including four factors: network application, website construction, network marketing and electronic trade. The result implies, Internet game preference and entertainment preference have a negative effect on network marketing ability and electronic trade ability, which should be seriously considered. Network technology preference has the dominant-positive influence on network application ability and website construction ability. Business activities preference has the most significant positive influence on network marketing ability and electronic trade ability. And information retrieval preference has approximately the same positive influences on all kinds of abilities.
引文
[1]中国互联网络信息中心.第二十次中国互联网络发展状况统计报告[R/OL].http://www.cnnic.net.cn/,2007,7.
[2]林丽雪.六成大专学生没有网络不行[N].民生报,2000,5,15.
[3]黄东桂.关于网络社会的伦理思考[J].学术论坛,2000(6):40-42.
[4]易银沙.大学生学习成绩、心理健康状况与网络行为的相关因素分析[J].湖南医学高等专科学校学报,2003(3):48-49.
[5]董虹凌.大学生网络道德行为状况问卷调查与分析[J].第一军医大学分校学报,2003(2):129-131.
[6]Scherer K.College life online:Healthy and unhealthy Internet use[J].Journal of College Student Development,1997,38(6),655-665.
[7]Schuyler M.Porn alley:Now at your local public library[J].Computers in Libraries,1999,19,32-36.
[8]郑培.电子商务专业人才培养忧思录[J].电子商务世界,2005(1),124-126.
[9]杨丽光.把脉电子商务人才培养[J].电子商务世界,2005(9):84-86.
[10]John Suler.To get what you need:Healthy and pathological Internet use[J].Cyberpsycholo gy and Behavior,1999,2(3):385-394.
[11]John Suler.The Adolescents in Cyberspace:the Good,the Bad and the Ugly[R/OL].http://www.ride.edu/users/suler/psycyber.htm.
[12]Goldberg.Internet addiction disorder[RJOL],http://www.cog.brown.edulbrochure,1995.
[13]Young K S.Internet addiction:the emergence of a new clinical disorder[J].CyberPsychology and Behavior,1996(3),237-244.
[14]周倩.我国学生电脑网路沉迷现象之整合研究—子计划二:网路沉迷现象之教育传播观点研究[R].“行政院国家科学委员会”专题研究计划书,1999.
[15]Armstrong L.How to beat addiction to cyberspace[R/OL].http://www.netaddiction.com/,2001.
[16]Davis R A.A cognitive-behavioral model of pathological Internet use(PIU)[J].Computers in Human Behavior,2001,17(2),187-195.
[17]Grohol J.Intemet addiction guide,http:#psychcentral.comlnetaddiction/,1999.
[18]杨文娇.大学生网络成瘾类型及其人格特征的研究[J].华中科技大学学报(社会科学版),2004(3):39-42.
[19]李秀敏.大学生上网行为与人格特质相关性研究[J].心理发展与教育,2004(1):34-37.
[20]周林.大学生网络行为偏好研究[D].上海:上海师范大学,2005.
[21]陈侠.大学生网络成瘾倾向问卷的初步编制[D].重庆:西南师范大学,2003.
[22]亚娜,雷雳.青少年的母子依恋与其“网络成瘾”的关系[J/OL].http://www.paper.edu.cn,2006,7.
[23]董洁如.高中学生网络使用动机、使用行为、个人特性与网络沉迷现象之初探[D].台湾:国立中山大学传播管理研究所,2002.
[24]Flanagin,A J,Metzger,M J.Internet use in the contemporary media environment[J].Human Communication Research,2001(27),153-181.
[25]Pew Research Center for the People and the Press The Internet news audience goes ordinary,http://www.people-press.org,1999,1,14.
[26]Pew Research Center.The Internet goes to college:how students are living in the future with today's technology[R/OL],http://www.pewinternet.org,2002,9,15.
[27]李天保.网络族走出流行新样貌[N],台湾中央社,2000,3,21.
[28]Lubans J.How first-year university students use and regard Internet resources[R/OL],http://www.lib.duke.edu,1998,4.
[29]Lubans J.Students and the Internet[R/OL].http://www.lib.duke.edu,1999,3.
[30]Shackleford J,Thompson,D S,James M B.Teaching strategy and assignment design:assessing the quality and validity of information via the Web[J].Social Science Computer Review,1999,17(2),196-208.
[31]Browne M N,Freeman K E,Williamson C L.The importance of critical thinking for student use of the Internet[J].College Student Journal,2000,34(3),391-398.
[32]Kubey R W,Lavin M J,Barrows J R.Internet use and collegiate academic performance decrements:Early findings[J].Journal of Communication,2001,51(2),366-382.
[33]Young K.Internet addiction:Symptoms,evaluation and treatment[J].In L.VandeCreek&T.jackson(Eds),Innovations in clinical practice:A source book.Sarasota.FL:Professional Resource,1999(1),17:19-30.
[34]Brenner V.Parameters of Internet use,abuse and addiction:The first 90 days of the Internet usage survey,Psychological Reports[J].Psychology of computer use:ⅩLⅦ,1997(80),879-882.
[35]谭三勤.长沙地区大学生病理性互联网使用及其影响因素[J].中国学校卫 生,2004(6):667-668.
[36]杨棠安,李君如.在线游戏者的人格特质与学业表现之探讨[D_].台湾:静宜大学,2005.
[37]黄德祥.网际网路对大学生的冲击与影响:学术论文交流论坛[C/OL]。台湾:国科会社会科学研究中心,http://ssrc.sinica.edu.tw,2005.
[38]上海两高校一批网虫面临退学[N].中国青年报,2000.12.15.
[39]吕媛.网络行为对大学生学习成绩和心理健康状况的影响[J].中国学校卫生,2004(2):250-251.
[40]Egger O,Rauterberg M.Internet Behavior and Addiction[R/OL].http://www.lfap.bepr.ethz.ch,1999.
[41]Stoll C.Silicon Snake Oil[M].New York:Doubleday,1995,221-232.
[42]王路军.网络伦理问题研究综述[J].理论前沿,2000(14):30.
[43]Thompson S.Intrinsic and Extrinsic Motivation in Internet Use-age[J].Science,1999,27,30-32.
[44]Morahan Martin J,Schumacher P.Incidence and Correlates of Pathological Internet Use among College Student[J].Computer in Human Behavior,2000,16,450-460.
[45]Young K,Rodgers R.The Relationship Between Depressionand Internet Addiction[J].CyberPsychology and Behavior,1998,1(1),35-40.
[46]MeKenna K Y A.Bargh J A,Plan 9 from cyberspace:the implication of the Internet for personality and social psychology[J].Personal and Social Psychology review,2000(4):57-75.
[47]Amstrong L.How to beat addiction to cyberspace[R/OL].http://netaddiction.com/,2001.
[48]Pitkow J E,Kehoe C M.Emerging trends in the www user population[J].Communication of the ACM,1996,39:106-108.
[49]刘电芝.教育与心理研究方法[M].重庆:西南师范大学出版社,1998,232-233.
[50]陈淑惠.中文网路成瘾量表之编制与心理计量特征研究[J].中华心理学刊,2003,45(3),279-294.
[51]国匙网.中国如何支起跨国采购跳板,大力进行全球政府采购[R/OL].http://www.echinakey.com/shownew/8051012/200510120003.html.
[52]教育部.中国教育统计年鉴2001-2005[M].北京:人民教育出版社出版社出版,2006.
[53]林漳希.美国的电子商务教育[J].中国电子商务,2001(2):17-18.
[54]Radjou N.Welcome to the school of E-commerce[R/OL].http://www.siliconindia.com.
[55]周源.利物浦大学的电子商务教育[J].南京工业职业技术学院院报,2002,2(2):33-34.
[56]大英国协教育咨询网,网际网路与多媒体课程:电子商务课[R/OL].http://www.ukeas.com.tw/frontpage/ecommerce.htm.
[57]eCommerce Innovation Centre About Ecic[R/OL].http://www.ecommerce.ac.uk,2005,9,13.
[58]李枫林,刘滔,徐静.中外电子商务专业人才培养的比较研究[J].图书情报工作.2006(8),73-75.
[59]康自立.工业职业教育能力本位课程发展之理论与实际[M].台湾雨虹文化企业有限公司.1982.
[60]李大伟.能力本位教学与职业教育[J].家政教育.1983,9(1),56-59.
[61]黄韶颜.技职体系餐饮内场一贯课程之分析研究[R].“行政院国家科学委员会”辅助专题研究计划成果报告,2000.
[62]夏征农.辞海[M].台北东华书局,1992.
[63]教育百科辞典编审委员会.教育百科辞典[M].台北五南图书,1994.
[64]Stout,B.L.Smith,J.B.Competency-based Education:A review of the movement and a look to the future[J].Journal of Vocational Home Economics Education,1986,2(1),125.
[65]侯蓉兰.角色扮演的网络游戏对少年自我认同的影响[D].台中:东海大学社会公学系硕士论文,2003.
[66]吴局振.大专毕业生工作能力发展之研究-以电机电子类科系为例[D].国立台湾师范大学工业教育研究所,1997.
[67]陈信言.高级工业职业学校实习主任之专业能力分析研究[D].国立台湾师范大学工业教育研究所,1981.
[68]罗秋昭.浅谈能力本位的师范教育[J].国民教育,1983,24(11),11.
[69]杨昭景.营养师的专业能力研究[D].国立台湾师范大学家政教育研究所,1979.
[70]苏芳正.我国网页设计人员专业能力之研究[D].台湾师范大学,2000.
[71]吴碧华.餐饮连锁业店经理专业能力分析之研究[D].国立台湾师范大学家政教育系,2001.
[72]林孟宗.特殊教育师资专业能力分析研究[J].台湾新竹师专学 报,1979,5(1),125-209.
[73]王新庄,党庆忠.电子商务专业人才培养目标和培养模式的研究[J].成都理工大学学报,2005(1):36-39.
[74]王学东.我国电子商务人才培养体系研究[J].图书情报知识,2002(3),38-41
[75]劳动与社会保障部.电子商务师国家职业标准(试行)[S].北京:中国广播电视大学出版社,2001,5.
[76]中国电子商务职业经理人认证标准(试行)[S/OL].http://www.cccem.com/index/certification.htm.
[77]商业电子商务师执业资格认证项目[S/OL].http://www.ccebs.com/xmjs.html.
[78]商业电子商务师认证培训项目[S/OL].http://www.cgcc.org.cn/
[79]网络营销培训项目[S/OL].http://www.isc.org.cn/
[80]阿里巴巴电子商务认证项目[S/OL].http://info.china.alibaba.com/biznews/pages/aliacademe/index.html.
[81]卢相毅,席酉民.GDSS:个体偏好公布与认知反馈[J].管理科学学报,1998,2,47-55.
[82]王俊明.问卷与量表的编制及分析方法[M].台北市:“中华民国”体育学会,1999.
[83]罗伯特F德威利斯.量表编制理论与应用[M].中国:重庆大学出版社,2004.
[84]定安强.消费者资讯汇集与选择评估行为-以高中职、专科学生选购电脑书籍为例[D].台湾:国立中央大学,2002.
[85]Nunnally J C.Psychometric theory(2nd ed)[M].New York:Mcgraw-Hill,1978.
[86]吴明隆.SPSS统计应用实务[M].北京:中国铁道出版社,2001.
[87]Anderson J C,Gerbin D W.Structural equation modeling in practice:A review and recommended two-step approach[J].Psychological Bulletin,1988,103(3):441-423.
[88]侯杰泰,温忠麟,成子娟.结构方程模型及其应用[M].北京:教育科学出版社,2004.
[89]吴明苍.大学生休闲满意量表编制之建构与验证[J].台北市立教育大学学报,2005,36(2):129-154.
[90]戴忠恒.心理教育测量[M].华东师范大学出版社.1987,59-266.
[91]Ams L,Werner W Amos 4.0 Usere's Guide.Chicago:Smallniater Corporation,1999.
[92]凌文辁,白利刚,方俐洛.我国大学科系职业兴趣类型初探[J].心理学报,1998,31(1),78-84.
[93]赵莎.再聚焦:电子商务人才培养[J].电子商务世界,2006(2-3),118-119.
[94]耿立明,张艳,孙科.网络教育在美国[J].高等农业教育,2001,12(126):90-91.
[95]李霞.教育研究的有力工具:结构方程模型(SEM)[J].信阳师范学院学报(哲学社会科学版),第5期2001(9),53-54.
[96]黄芳铭、张简元崇.结构方程模型整体适配指标在台湾教育研究应用之评析[J].嘉义大学学报,2003(75),101-128.
[97]王思峰、李昌雄.探索学习者建构行为特质对线上学习成效的影响[J].教育与心理研究,2004(3),117-157.
[98]侯蓉兰.角色扮演的网络游戏对少年自我认同的影响[D].台中:东海大学社会公学系硕士论文,2003.
[99]游森期.大学生网络使用使用行为、网络成瘾及相关因素之研究[D].彰化:国立彰化师范大学教育研究所,2001.
[100]戴秀津.高中职学生网络成瘾之相关因素及其身心健康影响探讨[D].高雄:高雄医学大学护理学研究所,2003.
[101]董洁如.高中学生网络使用动机、使用行为、个人特性与网络沉迷现象之初探[D].台湾:国立中山大学传播管理研究所,2002.
[102]Fornell C,Larcker D F.Evaluating structural equation models with unobservable variable variables and measurement error[J].Journal of Marketing Research,1981,(1):39-50.
[2]林丽雪.六成大专学生没有网络不行[N].民生报,2000,5,15.
[3]黄东桂.关于网络社会的伦理思考[J].学术论坛,2000(6):40-42.
[4]易银沙.大学生学习成绩、心理健康状况与网络行为的相关因素分析[J].湖南医学高等专科学校学报,2003(3):48-49.
[5]董虹凌.大学生网络道德行为状况问卷调查与分析[J].第一军医大学分校学报,2003(2):129-131.
[6]Scherer K.College life online:Healthy and unhealthy Internet use[J].Journal of College Student Development,1997,38(6),655-665.
[7]Schuyler M.Porn alley:Now at your local public library[J].Computers in Libraries,1999,19,32-36.
[8]郑培.电子商务专业人才培养忧思录[J].电子商务世界,2005(1),124-126.
[9]杨丽光.把脉电子商务人才培养[J].电子商务世界,2005(9):84-86.
[10]John Suler.To get what you need:Healthy and pathological Internet use[J].Cyberpsycholo gy and Behavior,1999,2(3):385-394.
[11]John Suler.The Adolescents in Cyberspace:the Good,the Bad and the Ugly[R/OL].http://www.ride.edu/users/suler/psycyber.htm.
[12]Goldberg.Internet addiction disorder[RJOL],http://www.cog.brown.edulbrochure,1995.
[13]Young K S.Internet addiction:the emergence of a new clinical disorder[J].CyberPsychology and Behavior,1996(3),237-244.
[14]周倩.我国学生电脑网路沉迷现象之整合研究—子计划二:网路沉迷现象之教育传播观点研究[R].“行政院国家科学委员会”专题研究计划书,1999.
[15]Armstrong L.How to beat addiction to cyberspace[R/OL].http://www.netaddiction.com/,2001.
[16]Davis R A.A cognitive-behavioral model of pathological Internet use(PIU)[J].Computers in Human Behavior,2001,17(2),187-195.
[17]Grohol J.Intemet addiction guide,http:#psychcentral.comlnetaddiction/,1999.
[18]杨文娇.大学生网络成瘾类型及其人格特征的研究[J].华中科技大学学报(社会科学版),2004(3):39-42.
[19]李秀敏.大学生上网行为与人格特质相关性研究[J].心理发展与教育,2004(1):34-37.
[20]周林.大学生网络行为偏好研究[D].上海:上海师范大学,2005.
[21]陈侠.大学生网络成瘾倾向问卷的初步编制[D].重庆:西南师范大学,2003.
[22]亚娜,雷雳.青少年的母子依恋与其“网络成瘾”的关系[J/OL].http://www.paper.edu.cn,2006,7.
[23]董洁如.高中学生网络使用动机、使用行为、个人特性与网络沉迷现象之初探[D].台湾:国立中山大学传播管理研究所,2002.
[24]Flanagin,A J,Metzger,M J.Internet use in the contemporary media environment[J].Human Communication Research,2001(27),153-181.
[25]Pew Research Center for the People and the Press The Internet news audience goes ordinary,http://www.people-press.org,1999,1,14.
[26]Pew Research Center.The Internet goes to college:how students are living in the future with today's technology[R/OL],http://www.pewinternet.org,2002,9,15.
[27]李天保.网络族走出流行新样貌[N],台湾中央社,2000,3,21.
[28]Lubans J.How first-year university students use and regard Internet resources[R/OL],http://www.lib.duke.edu,1998,4.
[29]Lubans J.Students and the Internet[R/OL].http://www.lib.duke.edu,1999,3.
[30]Shackleford J,Thompson,D S,James M B.Teaching strategy and assignment design:assessing the quality and validity of information via the Web[J].Social Science Computer Review,1999,17(2),196-208.
[31]Browne M N,Freeman K E,Williamson C L.The importance of critical thinking for student use of the Internet[J].College Student Journal,2000,34(3),391-398.
[32]Kubey R W,Lavin M J,Barrows J R.Internet use and collegiate academic performance decrements:Early findings[J].Journal of Communication,2001,51(2),366-382.
[33]Young K.Internet addiction:Symptoms,evaluation and treatment[J].In L.VandeCreek&T.jackson(Eds),Innovations in clinical practice:A source book.Sarasota.FL:Professional Resource,1999(1),17:19-30.
[34]Brenner V.Parameters of Internet use,abuse and addiction:The first 90 days of the Internet usage survey,Psychological Reports[J].Psychology of computer use:ⅩLⅦ,1997(80),879-882.
[35]谭三勤.长沙地区大学生病理性互联网使用及其影响因素[J].中国学校卫 生,2004(6):667-668.
[36]杨棠安,李君如.在线游戏者的人格特质与学业表现之探讨[D_].台湾:静宜大学,2005.
[37]黄德祥.网际网路对大学生的冲击与影响:学术论文交流论坛[C/OL]。台湾:国科会社会科学研究中心,http://ssrc.sinica.edu.tw,2005.
[38]上海两高校一批网虫面临退学[N].中国青年报,2000.12.15.
[39]吕媛.网络行为对大学生学习成绩和心理健康状况的影响[J].中国学校卫生,2004(2):250-251.
[40]Egger O,Rauterberg M.Internet Behavior and Addiction[R/OL].http://www.lfap.bepr.ethz.ch,1999.
[41]Stoll C.Silicon Snake Oil[M].New York:Doubleday,1995,221-232.
[42]王路军.网络伦理问题研究综述[J].理论前沿,2000(14):30.
[43]Thompson S.Intrinsic and Extrinsic Motivation in Internet Use-age[J].Science,1999,27,30-32.
[44]Morahan Martin J,Schumacher P.Incidence and Correlates of Pathological Internet Use among College Student[J].Computer in Human Behavior,2000,16,450-460.
[45]Young K,Rodgers R.The Relationship Between Depressionand Internet Addiction[J].CyberPsychology and Behavior,1998,1(1),35-40.
[46]MeKenna K Y A.Bargh J A,Plan 9 from cyberspace:the implication of the Internet for personality and social psychology[J].Personal and Social Psychology review,2000(4):57-75.
[47]Amstrong L.How to beat addiction to cyberspace[R/OL].http://netaddiction.com/,2001.
[48]Pitkow J E,Kehoe C M.Emerging trends in the www user population[J].Communication of the ACM,1996,39:106-108.
[49]刘电芝.教育与心理研究方法[M].重庆:西南师范大学出版社,1998,232-233.
[50]陈淑惠.中文网路成瘾量表之编制与心理计量特征研究[J].中华心理学刊,2003,45(3),279-294.
[51]国匙网.中国如何支起跨国采购跳板,大力进行全球政府采购[R/OL].http://www.echinakey.com/shownew/8051012/200510120003.html.
[52]教育部.中国教育统计年鉴2001-2005[M].北京:人民教育出版社出版社出版,2006.
[53]林漳希.美国的电子商务教育[J].中国电子商务,2001(2):17-18.
[54]Radjou N.Welcome to the school of E-commerce[R/OL].http://www.siliconindia.com.
[55]周源.利物浦大学的电子商务教育[J].南京工业职业技术学院院报,2002,2(2):33-34.
[56]大英国协教育咨询网,网际网路与多媒体课程:电子商务课[R/OL].http://www.ukeas.com.tw/frontpage/ecommerce.htm.
[57]eCommerce Innovation Centre About Ecic[R/OL].http://www.ecommerce.ac.uk,2005,9,13.
[58]李枫林,刘滔,徐静.中外电子商务专业人才培养的比较研究[J].图书情报工作.2006(8),73-75.
[59]康自立.工业职业教育能力本位课程发展之理论与实际[M].台湾雨虹文化企业有限公司.1982.
[60]李大伟.能力本位教学与职业教育[J].家政教育.1983,9(1),56-59.
[61]黄韶颜.技职体系餐饮内场一贯课程之分析研究[R].“行政院国家科学委员会”辅助专题研究计划成果报告,2000.
[62]夏征农.辞海[M].台北东华书局,1992.
[63]教育百科辞典编审委员会.教育百科辞典[M].台北五南图书,1994.
[64]Stout,B.L.Smith,J.B.Competency-based Education:A review of the movement and a look to the future[J].Journal of Vocational Home Economics Education,1986,2(1),125.
[65]侯蓉兰.角色扮演的网络游戏对少年自我认同的影响[D].台中:东海大学社会公学系硕士论文,2003.
[66]吴局振.大专毕业生工作能力发展之研究-以电机电子类科系为例[D].国立台湾师范大学工业教育研究所,1997.
[67]陈信言.高级工业职业学校实习主任之专业能力分析研究[D].国立台湾师范大学工业教育研究所,1981.
[68]罗秋昭.浅谈能力本位的师范教育[J].国民教育,1983,24(11),11.
[69]杨昭景.营养师的专业能力研究[D].国立台湾师范大学家政教育研究所,1979.
[70]苏芳正.我国网页设计人员专业能力之研究[D].台湾师范大学,2000.
[71]吴碧华.餐饮连锁业店经理专业能力分析之研究[D].国立台湾师范大学家政教育系,2001.
[72]林孟宗.特殊教育师资专业能力分析研究[J].台湾新竹师专学 报,1979,5(1),125-209.
[73]王新庄,党庆忠.电子商务专业人才培养目标和培养模式的研究[J].成都理工大学学报,2005(1):36-39.
[74]王学东.我国电子商务人才培养体系研究[J].图书情报知识,2002(3),38-41
[75]劳动与社会保障部.电子商务师国家职业标准(试行)[S].北京:中国广播电视大学出版社,2001,5.
[76]中国电子商务职业经理人认证标准(试行)[S/OL].http://www.cccem.com/index/certification.htm.
[77]商业电子商务师执业资格认证项目[S/OL].http://www.ccebs.com/xmjs.html.
[78]商业电子商务师认证培训项目[S/OL].http://www.cgcc.org.cn/
[79]网络营销培训项目[S/OL].http://www.isc.org.cn/
[80]阿里巴巴电子商务认证项目[S/OL].http://info.china.alibaba.com/biznews/pages/aliacademe/index.html.
[81]卢相毅,席酉民.GDSS:个体偏好公布与认知反馈[J].管理科学学报,1998,2,47-55.
[82]王俊明.问卷与量表的编制及分析方法[M].台北市:“中华民国”体育学会,1999.
[83]罗伯特F德威利斯.量表编制理论与应用[M].中国:重庆大学出版社,2004.
[84]定安强.消费者资讯汇集与选择评估行为-以高中职、专科学生选购电脑书籍为例[D].台湾:国立中央大学,2002.
[85]Nunnally J C.Psychometric theory(2nd ed)[M].New York:Mcgraw-Hill,1978.
[86]吴明隆.SPSS统计应用实务[M].北京:中国铁道出版社,2001.
[87]Anderson J C,Gerbin D W.Structural equation modeling in practice:A review and recommended two-step approach[J].Psychological Bulletin,1988,103(3):441-423.
[88]侯杰泰,温忠麟,成子娟.结构方程模型及其应用[M].北京:教育科学出版社,2004.
[89]吴明苍.大学生休闲满意量表编制之建构与验证[J].台北市立教育大学学报,2005,36(2):129-154.
[90]戴忠恒.心理教育测量[M].华东师范大学出版社.1987,59-266.
[91]Ams L,Werner W Amos 4.0 Usere's Guide.Chicago:Smallniater Corporation,1999.
[92]凌文辁,白利刚,方俐洛.我国大学科系职业兴趣类型初探[J].心理学报,1998,31(1),78-84.
[93]赵莎.再聚焦:电子商务人才培养[J].电子商务世界,2006(2-3),118-119.
[94]耿立明,张艳,孙科.网络教育在美国[J].高等农业教育,2001,12(126):90-91.
[95]李霞.教育研究的有力工具:结构方程模型(SEM)[J].信阳师范学院学报(哲学社会科学版),第5期2001(9),53-54.
[96]黄芳铭、张简元崇.结构方程模型整体适配指标在台湾教育研究应用之评析[J].嘉义大学学报,2003(75),101-128.
[97]王思峰、李昌雄.探索学习者建构行为特质对线上学习成效的影响[J].教育与心理研究,2004(3),117-157.
[98]侯蓉兰.角色扮演的网络游戏对少年自我认同的影响[D].台中:东海大学社会公学系硕士论文,2003.
[99]游森期.大学生网络使用使用行为、网络成瘾及相关因素之研究[D].彰化:国立彰化师范大学教育研究所,2001.
[100]戴秀津.高中职学生网络成瘾之相关因素及其身心健康影响探讨[D].高雄:高雄医学大学护理学研究所,2003.
[101]董洁如.高中学生网络使用动机、使用行为、个人特性与网络沉迷现象之初探[D].台湾:国立中山大学传播管理研究所,2002.
[102]Fornell C,Larcker D F.Evaluating structural equation models with unobservable variable variables and measurement error[J].Journal of Marketing Research,1981,(1):39-50.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |