众筹环境下用户参与行为影响因素研究
详细信息 查看官网全文
- 英文论文题名：Factors of Users' Participation Behavior on Crowdfunding
- 论文作者：杜黎 ; 苏海莉 ; 钱丽新
- 英文论文作者：DU Li ; SU Hai-li ; QIAN Li-xin ; Institute of economics and management ; Xidian University
- 年：2016
- 作者机构：西安电子科技大学经济与管理学院;
- 论文关键词：众筹 ; 用户参与 ; 实证研究
- 英文论文关键词：crowdfunding ; user participation behavior ; empirical study
- 会议召开时间：2016-11-12
- 会议录名称：第十八届中国管理科学学术年会论文集
- 英文会议录名称：Proceedings of the 18th Chinese Annual Conference on Management Science
- 语种：中文
- 分类号：F224;F724.6;F832
- 学会代码：ZHYJ
- 会议名称：第十八届中国管理科学学术年会
- 会议地点：中国陕西西安
- 主办单位：中国优选法统筹法与经济数学研究会、西安交通大学、中国科学院科技战略咨询研究院、《中国管理科学》编辑部
- 学会名称：中国优选法统筹法与经济数学研究会
- 页数：7
- 文件大小：529k
- 原文格式：O
- 会议级别：全国
摘要
本文以奖励式众筹为背景,研究影响用户参与行为的因素。以国内综合性的众筹平台——"众筹网"为例,手动采集了478条奖励式众筹项目数据进行了实证检验。研究发现,众筹项目中,用户分享数、用户评论数、众筹项目价格梯度、用户支持数等因素对用户参与行为具有显著影响。关注数对筹款进展没有显著影响。此外,当筹款周期长时,项目进展更新次数对筹款进度的影响会减弱;用户评论数对项目进展更新次数与筹款进度的调节作用不明显;用户支持数对用户评论数与筹款进度之间的关系具有中介作用。
In order to study the factors of user participation behavior on Crowdfunding,we started an empirical test,in which we manual collected 478 data of rewarding-type crowdfunding projects.The research shows that,Share number,number of user reviews,price gradient,the number of user support have a significant positive impact on the behavior of users to participate in crowdfunding.But the number of concerned have no significant effect on fund-raising progress.In addition,when the fund-raising cycle is long,the number of fund-raising project update schedule will be reduced;User comments on project update regulation and the fund-raising progress is not obvious;User supports play an intermediary role between user comments and fundraising progress.
In order to study the factors of user participation behavior on Crowdfunding,we started an empirical test,in which we manual collected 478 data of rewarding-type crowdfunding projects.The research shows that,Share number,number of user reviews,price gradient,the number of user support have a significant positive impact on the behavior of users to participate in crowdfunding.But the number of concerned have no significant effect on fund-raising progress.In addition,when the fund-raising cycle is long,the number of fund-raising project update schedule will be reduced;User comments on project update regulation and the fund-raising progress is not obvious;User supports play an intermediary role between user comments and fundraising progress.
引文
[1]Jegeleviciute S,Valanciene L.Comparative analysis of the ways crowdf unding is promoted[C].Proceedings of International scientific conference"Economics and Management,ICEM"Guiion,5,15-16,2015.
[2]Gerber E M,Hui J S,Kuo P Y.Crowdf unding:Why people are motivated to post and fund projects on crowdfunding platforms[C].Proceedings of the International Workshop on Design,Influence,and Social Technologies:Techniques,Impacts and Ethics.2012.
[3]Mollick E.The dynamics of crowdf unding:An exploratory study[J].Journal of business venturing,2014,29(1):1-16.
[4]Agrawal A,Catalini C,Goldfarb A.Offline relationships,distance,and the Internet:The geography of crowdfunding[R].Working papar New York University,2012.
[5]魏可新.大众参与众筹行为影响因素的实证研究[D].杭州:浙江财经大学,2013.
[6]Ordanini A,Miceli L,Pizzetti M,et al.Crowd-funding:Transforming customers into investors through innovative service platforms[J].Journal of service management,2011,22(4):443-470.
[7]Kuppuswamy V,Bayus B L.Crowdf unding creative ideas:The dynamics of project backers in Kickstarter[J].Journal of Chemical and Modelling,2013,53(9):1689-1699.
[8]Schwienbacher A,Larralde B.Crowdfunding of small entrepreneurial ventures[M].New York:Oxford University Press,2010
[9]黄健青,陈欢,李大夜.基于顾客价值视角的众筹项目成功影响因素研究[J].中国软科学,2015(6):116-127.
[10]陈亮.基于众筹视角的互联网金融创新模式实证研究[J].特区经济,2015(3):55-56.
[11]Belieflamme P.Lambert T,Schwienbacher A.Individual crowdfunding practices[J].Venture Capital,2013,15(4),313-333.
[12]徐晨飞,陈珂祺.众筹网站用户参与度影响因素研究——以“众筹网”为例[J].情报杂志,2015,34(11):175.
[13]Hemer J.A snapshot on crowdfunding[R].Working papers Fraunhofer Institute for systems and Innoration Reseach,2011.
[14]潘敏洁.中国P2P网络借贷有限理性投资行为及决策辅助研究[D].上海:东华大学,2015.
[15]刘伟,徐鹏涛.O2O电商平台在线点评有用性影响因素的识别研究——以餐饮行业O2O模式为例[J].中国管理科学,2016,24(5):168-176.
[16]郑海超,黄宇梦,王涛等.创新项目股权众筹融资绩效的影响因素研究[J].中国软科学,2015,30(1):130-138.
[17]吴文清,付明霞,赵黎明.我国众筹成功影响因素及羊群现象研究[J].软科学,2016,30(2):5-8.
[18]尹芳,吴敏.基于信息瀑布模型的回报式众筹中的羊群行为分析[J].知识经济,2015,(10):83-83.
[19]何建民,常传武,刘业政.客户网上参与产品开发的“动机-行为”模型研究[J].中国管理科学,2011,19(5):173-181.
[2]Gerber E M,Hui J S,Kuo P Y.Crowdf unding:Why people are motivated to post and fund projects on crowdfunding platforms[C].Proceedings of the International Workshop on Design,Influence,and Social Technologies:Techniques,Impacts and Ethics.2012.
[3]Mollick E.The dynamics of crowdf unding:An exploratory study[J].Journal of business venturing,2014,29(1):1-16.
[4]Agrawal A,Catalini C,Goldfarb A.Offline relationships,distance,and the Internet:The geography of crowdfunding[R].Working papar New York University,2012.
[5]魏可新.大众参与众筹行为影响因素的实证研究[D].杭州:浙江财经大学,2013.
[6]Ordanini A,Miceli L,Pizzetti M,et al.Crowd-funding:Transforming customers into investors through innovative service platforms[J].Journal of service management,2011,22(4):443-470.
[7]Kuppuswamy V,Bayus B L.Crowdf unding creative ideas:The dynamics of project backers in Kickstarter[J].Journal of Chemical and Modelling,2013,53(9):1689-1699.
[8]Schwienbacher A,Larralde B.Crowdfunding of small entrepreneurial ventures[M].New York:Oxford University Press,2010
[9]黄健青,陈欢,李大夜.基于顾客价值视角的众筹项目成功影响因素研究[J].中国软科学,2015(6):116-127.
[10]陈亮.基于众筹视角的互联网金融创新模式实证研究[J].特区经济,2015(3):55-56.
[11]Belieflamme P.Lambert T,Schwienbacher A.Individual crowdfunding practices[J].Venture Capital,2013,15(4),313-333.
[12]徐晨飞,陈珂祺.众筹网站用户参与度影响因素研究——以“众筹网”为例[J].情报杂志,2015,34(11):175.
[13]Hemer J.A snapshot on crowdfunding[R].Working papers Fraunhofer Institute for systems and Innoration Reseach,2011.
[14]潘敏洁.中国P2P网络借贷有限理性投资行为及决策辅助研究[D].上海:东华大学,2015.
[15]刘伟,徐鹏涛.O2O电商平台在线点评有用性影响因素的识别研究——以餐饮行业O2O模式为例[J].中国管理科学,2016,24(5):168-176.
[16]郑海超,黄宇梦,王涛等.创新项目股权众筹融资绩效的影响因素研究[J].中国软科学,2015,30(1):130-138.
[17]吴文清,付明霞,赵黎明.我国众筹成功影响因素及羊群现象研究[J].软科学,2016,30(2):5-8.
[18]尹芳,吴敏.基于信息瀑布模型的回报式众筹中的羊群行为分析[J].知识经济,2015,(10):83-83.
[19]何建民,常传武,刘业政.客户网上参与产品开发的“动机-行为”模型研究[J].中国管理科学,2011,19(5):173-181.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |