基于“互联网+”的新一代现代卷烟零售终端体系框架研究

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• 英文论文题名：A study on “Internet +” based Modern cigarette retail terminal information system framework
• 论文作者：华烨
• 英文论文作者：HUA Ye ; Department of Economy & Information Technology
• 年：2016
• 作者机构：中国烟草总公司安徽省公司经济信息中心;
• 论文关键词：卷烟零售 ; 现代终端 ; 烟草商业
• 英文论文关键词：cigarette retail ; retail terminal ; tobacco distribution
• 会议召开时间：2016-12-01
• 会议录名称：中国烟草学会2016年度优秀论文汇编—— 信息化管理主题
• 语种：中文
• 分类号：F721;TP393.09
• 学会代码：ZGYG
• 学会名称：中国烟草学会
• 页数：8
• 文件大小：519k
• 原文格式：D

摘要

经过一段时期的大力建设,具备卷烟销售、形象展示、品牌展示、信息采集、消费跟踪等功能的现代卷烟零售终端体系已基本形成。以现代卷烟零售终端为基础构建的终端信息体系在信息采集、消费跟踪、产品管理等方面已初具成效。但相比连锁零售行业,现代卷烟零售终端在信息的获取、数据的分析等方面仍有差距。本文聚焦于消费数据的精准获取,依托"互联网+"时代的技术变革,构建以客户为中心,以卷烟专营场所为基础,综合互联网信息服务、电子支付服务、非烟物流服务,整合商流、物流、资金流、信息流,构建闭环的"互联网+"新一代现代卷烟零售终端体系。
This article focuses on accurate consumption data acquisition, relying on the "Internet +" technological change of the times, build a customer-centric, cigarette sale based system which combined Internet information services, electronic payment services, non-tobacco logistics services, integrated business flow, logistics, capital flow, information flow, made a closed-loop "Internet +" of new generation modern cigarette retail terminal system.

引文

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