电商平台中绿色农产品消费者信息采纳行为及影响因素研究——基于信息生态视角
|
摘要
【目的/意义】随着电子商务的快速发展,消费者从电子商务平台购买商品已经成为习惯,研究影响绿色农产品消费者信息采纳行为的因素及其作用关系,对于推动绿色农产品网络消费有着积极的作用。【方法/过程】本文在绿色农产品电商平台信息采纳行为理论研究基础上,构建信息采纳行为理论模型并通过实证检验绿色农产品电商平台信息采纳行为影响因素的作用关系。【结果/结论】信息感知有用性、信息人满意度、平台环境安全性、平台信息技术对电商平台中绿色农产品消费者信息采纳意愿产生正向影响。而信息采纳意向对信息采纳行为产生正向影响,其中信息采纳意愿是信息采纳行为的中介变量。
【Purpose/significance】With the rapid development of e-commerce, it has become a habit for consumers to buy goods from e-commerce platform. Studying the factors affecting consumers' information adoption behavior of green agricultural products and their relationships play an active role in promoting green agricultural products online consumption.【Method/process】Based on the research of information adoption behavior theory of green agricultural products e-commerce platform, this paper constructs a theoretical model of green agricultural information adoption behavior. This paper empirically examines the role of influencing factors on information adoption behavior of green agricultural products e-commerce platform.【Result/conclusion】Information perceived usefulness, information person satisfaction, platform environment security and platform information technology have a positive impact on consumers' willingness to adopt information of green agricultural products in commercial platforms. Information acceptance intention has a positive impact on information acceptance behavior, and information acceptance intention is the mediating variable of information acceptance behavior.
【Purpose/significance】With the rapid development of e-commerce, it has become a habit for consumers to buy goods from e-commerce platform. Studying the factors affecting consumers' information adoption behavior of green agricultural products and their relationships play an active role in promoting green agricultural products online consumption.【Method/process】Based on the research of information adoption behavior theory of green agricultural products e-commerce platform, this paper constructs a theoretical model of green agricultural information adoption behavior. This paper empirically examines the role of influencing factors on information adoption behavior of green agricultural products e-commerce platform.【Result/conclusion】Information perceived usefulness, information person satisfaction, platform environment security and platform information technology have a positive impact on consumers' willingness to adopt information of green agricultural products in commercial platforms. Information acceptance intention has a positive impact on information acceptance behavior, and information acceptance intention is the mediating variable of information acceptance behavior.
引文
1 Stephanie Watts Sussman,Wendy Schneier Siegal.Information Influence in Organizations:An Integrated Approach to Knowledge Adoption[J].Information Systems Research,2003,14(1):47-56.
2 An Nguyen,Mark Western.Socio-structured correlates of online news and information adoption/use[J].Journal of Sociology,2007,43(2):167-185.
3 Christy M.K.Cheung,Matthew K.O.Lee.Neil Rabjohn.The impact of electronic word-of-mouth:The adoption of online opinions in online customer communities[J].Internet Research,2008,18(3):229-247.
4宋雪雁,王萍.信息采纳行为概念及影响因素研究[J].情报科学,2010,28(5):760-762,767.
5王伟.虚拟社区自发团购信息采纳行为研究[D].北京:北京邮电大学,2015.
6耿荣娜.社会化电子商务用户信息采纳过程及影响因素研究[D].长春:吉林大学,2017.
7 Wilson,T.D.,human information behavior[J].Inform science,2000,3(2):49-56.
8 Cole,C.and A.Spink.new directions of human information Behavior[J].Information science and knowledge management,2006,(8):3-10.
9 Frazer C,Fletcher A D.CONSUMER BEHAVIOR:CONCEPTS AND APPLICATIONS[J].Journal of Advertising,2013,8(4):90-92.
10 Solomon M R.Consumer Behavior:Buying,Having,and Being[C].5th Edition).Upper Saddle River,NJ,2014.
11娄策群.信息生态链:概念,本质和类型[J].图书情报工作,2007,51(9):29-32.
12王晰巍,靖继鹏,刘明彦.电子商务中的信息生态模型构建实证研究[J].图书情报工作,2009,53(22):128-132.
13郭宇.基于信息生态视角的新媒体环境下企业知识共享研究[D].长春:吉林大学,2016.
14 Faqih K M S,Jaradat M I R M.Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology:TAM3 perspective[J].Journal of Retailing&Consumer Services,2015,(22):37-52.
15王晰巍,李嘉兴,郭宇,杨梦晴.移动网络团购APP信息采纳行为影响因素研究--基于信息生态视角的分析[J].图书情报工作,2015,59(7):31-38.
16李嘉兴,王晰巍,李师萌,张柳.信息生态视角下老年用户群体微信使用行为影响因素研究[J].图书情报工作,2017,61(15):25-33.
17李欣颖,徐恺英,盛盼盼.餐饮外卖移动APP信息采纳行为影响因素实证研究[J].图书情报工作,2016,60(18):133-139.
18罗青兰.女性高层次人才职业成功影响因素研究[M].北京:人民出版社,2018.
19常颖,王晰巍,韦雅楠,王铎.用户跨屏在线信息搜索意愿影响因素研究--基于信息生态视角[J].情报科学,2018,36(10):122-127,155.
20耿荣娜,张向先,郭顺利.社会化电子商务用户信息采纳行为影响因素研究[J].情报科学,2017,35(10):160-166.
2 An Nguyen,Mark Western.Socio-structured correlates of online news and information adoption/use[J].Journal of Sociology,2007,43(2):167-185.
3 Christy M.K.Cheung,Matthew K.O.Lee.Neil Rabjohn.The impact of electronic word-of-mouth:The adoption of online opinions in online customer communities[J].Internet Research,2008,18(3):229-247.
4宋雪雁,王萍.信息采纳行为概念及影响因素研究[J].情报科学,2010,28(5):760-762,767.
5王伟.虚拟社区自发团购信息采纳行为研究[D].北京:北京邮电大学,2015.
6耿荣娜.社会化电子商务用户信息采纳过程及影响因素研究[D].长春:吉林大学,2017.
7 Wilson,T.D.,human information behavior[J].Inform science,2000,3(2):49-56.
8 Cole,C.and A.Spink.new directions of human information Behavior[J].Information science and knowledge management,2006,(8):3-10.
9 Frazer C,Fletcher A D.CONSUMER BEHAVIOR:CONCEPTS AND APPLICATIONS[J].Journal of Advertising,2013,8(4):90-92.
10 Solomon M R.Consumer Behavior:Buying,Having,and Being[C].5th Edition).Upper Saddle River,NJ,2014.
11娄策群.信息生态链:概念,本质和类型[J].图书情报工作,2007,51(9):29-32.
12王晰巍,靖继鹏,刘明彦.电子商务中的信息生态模型构建实证研究[J].图书情报工作,2009,53(22):128-132.
13郭宇.基于信息生态视角的新媒体环境下企业知识共享研究[D].长春:吉林大学,2016.
14 Faqih K M S,Jaradat M I R M.Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology:TAM3 perspective[J].Journal of Retailing&Consumer Services,2015,(22):37-52.
15王晰巍,李嘉兴,郭宇,杨梦晴.移动网络团购APP信息采纳行为影响因素研究--基于信息生态视角的分析[J].图书情报工作,2015,59(7):31-38.
16李嘉兴,王晰巍,李师萌,张柳.信息生态视角下老年用户群体微信使用行为影响因素研究[J].图书情报工作,2017,61(15):25-33.
17李欣颖,徐恺英,盛盼盼.餐饮外卖移动APP信息采纳行为影响因素实证研究[J].图书情报工作,2016,60(18):133-139.
18罗青兰.女性高层次人才职业成功影响因素研究[M].北京:人民出版社,2018.
19常颖,王晰巍,韦雅楠,王铎.用户跨屏在线信息搜索意愿影响因素研究--基于信息生态视角[J].情报科学,2018,36(10):122-127,155.
20耿荣娜,张向先,郭顺利.社会化电子商务用户信息采纳行为影响因素研究[J].情报科学,2017,35(10):160-166.