网络学习社区用户答案认可度的影响机理研究
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摘要
[目的/意义]研究用户答案认可度的影响机理有助于识别中心路径和边缘路径,留存高影响力用户,保障高质量问答,增加社区活跃度。[方法/过程]构建影响答案认可度的理论模型,采集人大经济论坛上1 964条帖子数据,运用Smartpls软件对数据进行分析。[结果/结论]用户活跃度可以分别影响个人影响力和答案质量,进而影响答案认可度,答案质量也会对个人影响力造成影响。个人影响力对答案认可度的影响程度远远超过答案质量对答案认可度的影响,亦即边缘路径比中心路径的影响程度更大。
[Purpose/significance] Study of the influencing mechanism of users' recognition of answers is helpful to identify central path and edge path, to retain users with high influence power, to guarantee high quality questions and answers, then to increase community activity. [Method/process] After building a theoretical model about answer recognition, collecting data from 1964 posts on the NPC Economic Forum, Smartpls software is used to analyze the data. [Result/conclusion] User activity can affect user influence and answer quality separately, thus affecting the degree of answer recognition in E-learning communities. Answer quality affects user influence as well. The impact of user influence power on answer recognition is far more than that of answer quality, that is, the edge path has a greater impact than the central path.
[Purpose/significance] Study of the influencing mechanism of users' recognition of answers is helpful to identify central path and edge path, to retain users with high influence power, to guarantee high quality questions and answers, then to increase community activity. [Method/process] After building a theoretical model about answer recognition, collecting data from 1964 posts on the NPC Economic Forum, Smartpls software is used to analyze the data. [Result/conclusion] User activity can affect user influence and answer quality separately, thus affecting the degree of answer recognition in E-learning communities. Answer quality affects user influence as well. The impact of user influence power on answer recognition is far more than that of answer quality, that is, the edge path has a greater impact than the central path.
引文
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[31] 施国良,陈旭,杜璐锋.社会化问答网站答案认可度的影响因素研究——以知乎为例[J].现代情报,2016(6):41-45.
[32] 王晨星.社会化问答网站知识共享影响因素研究——基于计划行为理论[D].合肥:中国科学技术大学,2017.
[33] 姜雯.在线问答社区信息质量评价研究综述[J].现代图书情报技术,2014(6):41-50.
[34] 田生芃.网络公共论坛用户参与度测评研究[D].兰州:兰州大学,2017.
[35] 袁红,赵娟娟.问答社区中用户与资源互动研究[J].图书情报工作,2014,58(18):102-109.
[2] 熊羽,武法提.提高网络学习社区黏度之策略研究[J].现代教育技术,2008(10):73-76.
[3] LIN X,HU X,HU Q,et al.A social network analysis of teaching and research collaboration in a teachers’ virtual learning community[J].British journal of educational technology,2016,47 (2) :302-319.
[4] WU B,ZHANG C .Trust evaluation for inter-organization knowledge sharing via the e-learning community[J].Electronic library.2015,33(3) :400-416.
[5] YILMAZ R.Knowledge sharing behaviors in e-learning community:exploring the role of academic self-efficacy and sense of community[J].Computers in human behavior,2016,63(5):373-382.
[6] 谢莹.网络学习社区中学习共同体的社会性交互研究[D].昆明:云南师范大学,2014.
[7] HARON H,AZIZ N H N,HARUN A.A conceptual model participatory engagement within e-learning community[J].Procedia computer science,2017,116:242-250.
[8] 贾佳,宋恩梅,苏环.社会化问答平台的答案质量评估——以“知乎”、“百度知道”为例[J].信息资源管理学报,2013,3(2):19-28.
[9]马亚雪,曾兰馨,邓胜利.社交问答网站信息可信度评价指标分析[J].数字图书馆论坛,2015(6):16-23.
[10] 李金城.社交媒体信息可信度的评估策略与影响因素[J].情报杂志,2017,36(1):181-186.
[11] 袁红,朱媛媛.社会化媒体环境下消费者信息搜寻效率研究[J].情报科学,2014,32(11):62-70.
[12] 施国良,陈旭,杜璐锋.社会化问答网站答案认可度的影响因素研究——以知乎为例[J].现代情报,2016(6):41-45.
[13] CHEN X,DENG S.Influencing factors of answer adoption in social Q&A communities from users’perspective:taking Zhihu as an example[J].Journal of data and information science,2014,7(3):81-85.
[14] LIAO S,CHOU E.Intention to adopt knowledge through virtual communities:posters vs.lurkers[J].Online information review,2012,36 (3):442-461.
[15] 刘婵.社交网络结构及其用户影响力研究——基于新浪微博的V型明星用户和普通用户[D].南京:东南大学,2015.
[16] 马俊.基于话题传播的微博用户影响力分析[D].郑州:解放军信息工程大学,2013.
[17] HUBERMAN B A,ROMERO D M,WU F.Social networks that matter:Twitter under the microscope[J/OL].First monday,2009,14(1).[2018-03-21].http://arxiv.org/abs/0812.1045.
[18] RIQUELME F,GONZALEZ-CANTERGIANI P.Measuring user influence on Twitter:a survey[J].Information processing & management,2016,52 (5):949-975.
[19] PETTY R E,CACIOPPO J T.The elaboration likelihood model of persuasion[J].Advances inexperimental social psychology,1986,19(4):123-205.
[20] SUSSMAN S W,SIEGALl W S.Informational influence in organizations:an integrated approach to knowledge adoption[J].Information systems research,2003,14(1):47-65.
[21] 李晶,漆贤军,陈明红.信息质量感知对信息获取与信息采纳的影响研究[J].情报科学,2015,33(3):123-129.
[22] 龙泽慧.社会化问答网站用户采纳行为分析[D].太原:山西财经大学,2017.
[23] 丁汉青,王亚萍.SNS网络空间中“意见领袖”特征之分析——以豆瓣网为例[J].新闻与传播研究,2010(3):82-91.
[24] 搜狗百科.活跃用户[EB/OL].[2018-03-21].http://baike.sogou.com/v73267767.htm?fromTitle=活跃用户.
[25] 王勇.基于用户体验的豆瓣网用户活跃驱动因素研究[D].北京:北京邮电大学,2012.
[26] 王慧贤.社交网络媒体平台用户参与激励机制研究[D].北京:北京邮电大学,2013.
[27] 原福永,冯静,符茜茜.微博用户的影响力指数模型[J].现代图书情报技术,2012,28(6):60-64.
[28] FICHMAN P.Information quality on Yahoo! Answers[M]// TSIAKIS T,KARGIDIS T,KATSAROS P.Approaches and processes for managing the economics of information systems.Pennsylvania:IGI Publishing Hershey,2014:295-307.
[29] LEGUINA A.A primer on partial least squares structural equation modeling (PLS-SEM)[J].Long range planning,2017,46(1/2):184-185.
[30] 马费成,宋恩梅.信息管理学基础[M].2版.武汉:武汉大学出版社,2015:80-81.
[31] 施国良,陈旭,杜璐锋.社会化问答网站答案认可度的影响因素研究——以知乎为例[J].现代情报,2016(6):41-45.
[32] 王晨星.社会化问答网站知识共享影响因素研究——基于计划行为理论[D].合肥:中国科学技术大学,2017.
[33] 姜雯.在线问答社区信息质量评价研究综述[J].现代图书情报技术,2014(6):41-50.
[34] 田生芃.网络公共论坛用户参与度测评研究[D].兰州:兰州大学,2017.
[35] 袁红,赵娟娟.问答社区中用户与资源互动研究[J].图书情报工作,2014,58(18):102-109.
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