“互联网+”背景下景德镇陶瓷产业的发展机遇与困境研究

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英文篇名：The Research on Development Opportunities and Difficulties of Jingdezhen Ceramic Industry under the Background of "Internet +" 作者：蔡娇娇 英文作者：Caijiaojiao;Jingdezhen Ceramic Institute; 关键词：“互联网+” ; 景德镇陶瓷产业 ; 电子商务 ; 机遇 ; 挑战 英文关键词："Internet+";;Ceramic industry of Jingdezhen;;E-commerce;;Opportunity;;Challenge 中文刊名：TCYJ 英文刊名：Ceramic Studies 机构：景德镇陶瓷大学; 出版日期：2019-02-15 出版单位：陶瓷研究 年：2019 期：v.34;No.129 语种：中文; 页：TCYJ201901026 页数：5 CN：01 ISSN：36-1136/TQ 分类号：112-116

摘要

近年来,互联网技术日新月异,催生了"互联网+"时代的来临,电子商务在各个领域强势崛起,对于原本主要依靠传统经营模式进行销售的景德镇陶瓷产业造成了巨大的冲击。与此同时,网络的广泛运用也为陶瓷产业带来了全新的经营理念以及前所未有的发展机遇。只要对互联网善加运用,和借助互联网的巨大优势,陶瓷产业必然会迎来新机,产业间的跨界融合会使陶瓷产业发生颠覆与重构的革新。本文结合传统经营模式下景德镇陶瓷产业的发展情况,在对景德镇陶瓷电商实地调研的基础上,分析其发展状况,探究景德镇陶瓷产业在"互联网+"背景下的发展机遇与面临的挑战。
        In recent years, with the rapid development of the internet technology has spawned the advance of the "Internet+" era. E-commerce has been rising vigorously in all fields, which has made a huge impact on the ceramic industry, which used to rely mainly on traditional business models. Meanwhile, widespread use of the network has also brought new business ideas and unprecedented development opportunities to the ceramic industry. As long as using the Internet perfect and drawing on the advantage of the Internet, ceramic industry is bound to usher in new opportunities, and cross-border integration between industries will lead to the subversion and reconstruction of ceramic industry. The paper combines the development of Jingdezhen ceramic industry under the traditional management model, and on the basis of field investigation of Jingdezhen ceramic e-commerce enterprise, taking ceramic e-commerce enterprises as an example,analysis of its development, and explore the development opportunities and challenges of Jingdezhen ceramic industry under the background of "Internet+".

引文

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