公益广告对青少年公益行为的内隐启动研究
|
摘要
采用启动任务范式,以青少年为被试,探讨了公益广告以及人格差异对公益行为的影响。实验1采用公益广告样例启动助人任务,探究不同的公益广告样例对青少年公益行为的影响,结果表明,在公益行为的样例启动中并没有出现对比效应,关爱个体生命和公共道德规范的公益广告启动反而对随后的相应的助人意愿起到促进作用;实验2增加了公益广告类别启动助人任务和自尊量表(SES),探究公益广告类别和人格差异对青少年公益行为的影响,结果表明,公益广告类别启动没有对随后的青少年公益行为有显著作用;不同自尊水平的个体对其是否产生公益行为具有显著影响,自尊水平高者相比于自尊水平低者更倾向于做出助人行为。
The study used the Priming Task Paradigm to explore the influence of Public Service Advertisements on public welfare behaviors and the influence of personality differences on adolescent public welfare behaviors. In experiment 1, the public service advertisement was used to prime the task of helping others, and the influence of different public service advertisement examples on the public welfare behavior of the youth was explored. The results show that public service advertisements of caring for individual life and public moral standards have significantly improved participants' willingness to help others. In Experiment 2, based on the helping task, the Self-Esteem Scale(SES) was added to explore the influence of public service advertisement categories and personality differences on the public welfare behavior of the youth. The results show that the type of public service advertisement does not have a significant effect on the subsequent public welfare behavior of adolescence. Individuals with different levels of selfesteem have significant influence on their public welfare behavior, and those with high self-esteem are more likely to help others than those with low self-esteem.
The study used the Priming Task Paradigm to explore the influence of Public Service Advertisements on public welfare behaviors and the influence of personality differences on adolescent public welfare behaviors. In experiment 1, the public service advertisement was used to prime the task of helping others, and the influence of different public service advertisement examples on the public welfare behavior of the youth was explored. The results show that public service advertisements of caring for individual life and public moral standards have significantly improved participants' willingness to help others. In Experiment 2, based on the helping task, the Self-Esteem Scale(SES) was added to explore the influence of public service advertisement categories and personality differences on the public welfare behavior of the youth. The results show that the type of public service advertisement does not have a significant effect on the subsequent public welfare behavior of adolescence. Individuals with different levels of selfesteem have significant influence on their public welfare behavior, and those with high self-esteem are more likely to help others than those with low self-esteem.
引文
鲍秀松,王平.(2013).公益广告对青少年道德认知影响的调查研究.潍坊学院学报,13(2),109-113,doi:10.3969/j.issn.1671-4288.2013.02.032.
迟毓凯.(2009).亲社会行为启动效应研究:慈善捐助的社会心理学探索.广州:广东人民出版社.
胡发稳,丁颢.(2011).大学生亲社会行为决策中自尊与情绪信息的交互作用.心理学探新,31(3),244-248,doi:10.3969/j.issn.1003-5184.2011.03.011.
陆霓.(2011).我国青少年自主公益行为参与现状--以玉米爱心基金为例.广西青年干部学院学报,21(5),41-44,doi:10.3969/j.issn.1008-5254.2011.05.013.
陆亚男.(2013).大学生公益活动研究(硕士学位论文).东北林业大学.
其其格.(2011).当代青少年公益行为影响因素之定量研究(硕士学位论文).中国青年政治学院.
王丽.(2003).中小学生亲社会行为与同伴关系、人际信任、社会期望及自尊的关系研究(硕士学位论文).陕西师范大学.
王丽,王庭照.(2005).青少年亲社会行为研究.当代青年研究,(11),51-53,doi:10.3969/j.issn.1006-1789.2005.11.009.
汪向东,王希林,马弘.(1999).心理卫生评定量表手册(增订版).北京:中国心理卫生杂志社.
邢江伟.(2010).公益广告对青少年的道德影响研究(硕士学位论文).郑州大学.
张文新.(1999).儿童社会性发展.北京:北京师范大学出版社.
朱健强.(2009).改革开放30年电视公益广告主题回眸.中国广播电视学刊,(1),49-50.
Bargh,J.A.,Chen,M.,&Burrows,L.(1996).Automaticity of social behavior:Direct effects of trait construct and stereotype-activation on action.Journal of Personality and Social Psychology,71(2),230-244,doi:10.1037/0022-3514.71.2.230.
Darley,J.M.,&Batson,C.D.(1973).“From Jerusalem to Jericho”:A study of situational and dispositional variables in helping behavior.Journal of Personality and Social Psychology,27(1),100-108,doi:10.1037/h0034449.
Dijksterhuis,A.,&Bargh,J.A.(2001).The perception-behavior expressway:Automatic effects of social perception on social behavior.In M.Zanna(Ed.),Advances in experimental social psychology(Vol.33,pp.1-40).New York:Academic Press.
Dijksterhuis,A.,Spears,R.,&Lépinasse,V.(2001).Reflecting and deflecting stereotypes:Assimilation and contrast in impression formation and automatic behavior.Journal of Experimental Social Psychology,37(4),286-299,doi:10.1006/jesp.2000.1449.
Dijksterhuis,A.,&van Knippenberg,A.(1998).The relation between perception and behavior,or how to win a game of trivial pursuit.Journal of Personality and Social Psychology,74(4),865-877,doi:10.1037/0022-3514.74.4.865.
Garcia,S.M.,Weaver,K.,Moskowitz,G.B.,&Darley,J.M.(2002).Crowded minds:The implicit bystander effect.Journal of Personality and Social Psychology,83(4),843-853,doi:10.1037/0022-3514.83.4.843.
Neslon,L.D.,&Norton,M,I.(2005).From student to superhero:Situational primes shape future helping.Journal of Experimental Social Psychology,41(4),423-430,doi:10.1016/j.jesp.2004.08.003.
迟毓凯.(2009).亲社会行为启动效应研究:慈善捐助的社会心理学探索.广州:广东人民出版社.
胡发稳,丁颢.(2011).大学生亲社会行为决策中自尊与情绪信息的交互作用.心理学探新,31(3),244-248,doi:10.3969/j.issn.1003-5184.2011.03.011.
陆霓.(2011).我国青少年自主公益行为参与现状--以玉米爱心基金为例.广西青年干部学院学报,21(5),41-44,doi:10.3969/j.issn.1008-5254.2011.05.013.
陆亚男.(2013).大学生公益活动研究(硕士学位论文).东北林业大学.
其其格.(2011).当代青少年公益行为影响因素之定量研究(硕士学位论文).中国青年政治学院.
王丽.(2003).中小学生亲社会行为与同伴关系、人际信任、社会期望及自尊的关系研究(硕士学位论文).陕西师范大学.
王丽,王庭照.(2005).青少年亲社会行为研究.当代青年研究,(11),51-53,doi:10.3969/j.issn.1006-1789.2005.11.009.
汪向东,王希林,马弘.(1999).心理卫生评定量表手册(增订版).北京:中国心理卫生杂志社.
邢江伟.(2010).公益广告对青少年的道德影响研究(硕士学位论文).郑州大学.
张文新.(1999).儿童社会性发展.北京:北京师范大学出版社.
朱健强.(2009).改革开放30年电视公益广告主题回眸.中国广播电视学刊,(1),49-50.
Bargh,J.A.,Chen,M.,&Burrows,L.(1996).Automaticity of social behavior:Direct effects of trait construct and stereotype-activation on action.Journal of Personality and Social Psychology,71(2),230-244,doi:10.1037/0022-3514.71.2.230.
Darley,J.M.,&Batson,C.D.(1973).“From Jerusalem to Jericho”:A study of situational and dispositional variables in helping behavior.Journal of Personality and Social Psychology,27(1),100-108,doi:10.1037/h0034449.
Dijksterhuis,A.,&Bargh,J.A.(2001).The perception-behavior expressway:Automatic effects of social perception on social behavior.In M.Zanna(Ed.),Advances in experimental social psychology(Vol.33,pp.1-40).New York:Academic Press.
Dijksterhuis,A.,Spears,R.,&Lépinasse,V.(2001).Reflecting and deflecting stereotypes:Assimilation and contrast in impression formation and automatic behavior.Journal of Experimental Social Psychology,37(4),286-299,doi:10.1006/jesp.2000.1449.
Dijksterhuis,A.,&van Knippenberg,A.(1998).The relation between perception and behavior,or how to win a game of trivial pursuit.Journal of Personality and Social Psychology,74(4),865-877,doi:10.1037/0022-3514.74.4.865.
Garcia,S.M.,Weaver,K.,Moskowitz,G.B.,&Darley,J.M.(2002).Crowded minds:The implicit bystander effect.Journal of Personality and Social Psychology,83(4),843-853,doi:10.1037/0022-3514.83.4.843.
Neslon,L.D.,&Norton,M,I.(2005).From student to superhero:Situational primes shape future helping.Journal of Experimental Social Psychology,41(4),423-430,doi:10.1016/j.jesp.2004.08.003.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |