网络社群用户持续信息共享行为影响因素研究
|
摘要
文章基于UTAUT模型和感知价值理论,构建网络社群用户持续信息共享行为的影响因素理论模型,运用调查问卷和结构方程的实证研究方法,利用AMOS软件处理分析数据,对模型的适用性进行检验。数据分析结果显示,信息感知有用性、信息共享的社会影响对网络社群用户的信息共享态度产生正向影响,信息共享努力期望对用户的信息共享态度不产生影响;信息基础设施感知、信息共享态度对网络社群用户的持续信息共享行为产生正向影响。
The model of influencing factors on network community users’continuance information sharing behavior is established based on the UTAUT model and the theory of perceived value.Through the empirical research of questionnaire and Structural Equation Modeling(SEM),we use AMOS to conduct data analysis and the model applicability is tested.Results confirm that information perceived usefulness and social influence positively affect network community users’information sharing attitude,while effort expectancy has no impact on users’attitude.Meanwhile,information infrastructure perception and information sharing attitude have positive impact on network community users’continuance information sharing behavior.
The model of influencing factors on network community users’continuance information sharing behavior is established based on the UTAUT model and the theory of perceived value.Through the empirical research of questionnaire and Structural Equation Modeling(SEM),we use AMOS to conduct data analysis and the model applicability is tested.Results confirm that information perceived usefulness and social influence positively affect network community users’information sharing attitude,while effort expectancy has no impact on users’attitude.Meanwhile,information infrastructure perception and information sharing attitude have positive impact on network community users’continuance information sharing behavior.
引文
[1]艾媒咨询.2017年中国新媒体行业全景报告[EB/OL].[2017-12-20].http://www.iimedia.cn/50347.html.
[2]陈明红,郑洁萍,漆贤军.移动社交媒体用户信息共享持续意愿研究[J].情报理论与实践,2017,40(4):37-43.
[3]Chang C M,Hsu M H,Lee Y J.Factors influencing knowledgesharing behavior in virtual communities:a longitudinal investigation[J].Information Systems Management,2015,32(4):331-340.
[4]Liou D K,Chih W H,Hsu L C,et al.Investigating information sharing behavior:the mediating roles of the desire to share information in virtual communities[J].Information Systems and e-Business Management,2016,14(2):187-216.
[5]Hajli N,Shanmugam M,Powell P,et al.A study on the continuance participation in on-line communities with social commerce perspective[J].Technological Forecasting&Social Change,2015,96:232-241.
[6]Hur K,Kim T T,Karatepe O M,et al.An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travelers[J].Tourism Management,2017,63:170-178.
[7]李林,魏泱.基于社会资本理论的虚拟社区知识共享研究--以知乎网为例[J].商,2016(4):43-43.
[8]张岌秋.虚拟社区信息获取与信息共享意愿和行为的实证研究[J].情报科学,2015(8):59-64.
[9]王晰巍,曹茹烨,杨梦晴,等.微信用户信息共享行为影响因素模型及实证研究--基于信息生态视角的分析[J].图书情报工作,2016(15):6-13.
[10]Rheingold H.The Virtual Community:Homesteading on the Electronic Frontier[M].Harper Perennial,1993.
[11]郭莉,张悦,周冬梅,等.虚拟社区中的社群交互:研究综述[J].技术经济,2014(12):30-38.
[12]岳文磊.虚拟团队信息共享的行为模型研究[D].北京:北京工业大学,2009.
[13]沈惠敏.虚拟社区持续知识共享研究述评[J].知识管理论坛,2016,1(5):319-323.
[14]邢炜焱.学术虚拟社区可持续知识共享的影响因素研究[D].保定:河北大学,2017.
[15]高灵,胡昌平.网络知识社区服务中的用户持续使用行为影响分析[J].现代情报,2014,34(1):14-17.
[16]Gan C,Li H,Gan C,et al.Understanding the effects of gratifications on the continuance intention to use WeChat in China:a perspective on uses and gratifications[J].Computers in Human Behavior,2018,78:306-315.
[17]Mouakket S.The role of personality traits in motivating users'continuance intention towards Facebook:gender differences[J].Journal of High Technology Management Research,2017,29(1):124-140.
[18]白玉.学术虚拟社区持续意愿的影响因素研究[J].图书馆学研究,2017(5):2-6.
[19]Venkatesh V,Morris M G,Davis G B,et al.User acceptance of information technology:toward a unified view[J].Mis Quarterly,2003,27(3):425-478.
[20]张红明,刘超,冯文红,等.基于整合型科技接受与使用模型的网络社群参与行为研究:以豆瓣网为例[J].国际新闻界,2015(6):59-73.
[21]赵文军.虚拟社区知识共享可持续行为研究[D].武汉:华中师范大学,2012.
[22]Chen C C,Chang Y C.What drives purchase intention on Airbnb?Perspectives of consumer reviews,information quality,and media richness[J].Telematics&Informatics,2018,35(5):1512-1523.
[23]钟凯,张传庆.消费者感知价值对网络购买意愿影响研究--以在线口碑为调节变量[J].社会科学辑刊,2013(3):125-131.
[24]Wei X,Qi Y,Liu W.Customer perceived value as a predictor of on-line clothes loyalty in a Chinese sample[C].Proceedings of the 15th International Conference on Man-Machine-Environment System Engineering.Springer Berlin Heidelberg,2015:15-20.
[25]Jr J J C,Brady M K,Hult G T M.Assessing the effects of quality,value,and customer satisfaction on consumer behavioral intentions in service environments[J].Journal of Retailing,2000,76(2):193-218.
[26]Lee M R,Yen D C,Hsiao C Y.Understanding the perceived community value of Facebook users[J].Computers in Human Behavior,2014,35(2):350-358.
[27]Zhang C B,Li Y N,Wu B,et al.How WeChat can retain users:Roles of network externalities,social interaction ties,and perceived values in building continuance intention[J].Computers in Human Behavior,2016,69:284-293.
[28]龚主杰,赵文军,熊曙初.基于感知价值的虚拟社区成员持续知识共享意愿研究[J].图书与情报,2013(5):89-94.
[29]Davis F D.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].Mis Quarterly,1989,13(3):319-340.
[30]Davis F D,Bagozzi R P,Warshaw P R.User Acceptance of Computer Technology:A Comparison of Two Theoretical Models[M].INFORMS,1989.
[31]Hamid A A,Razak F Z A,Bakar A A,et al.The effects of perceived usefulness and perceived ease of use on continuance intention to use e-government[J].Procedia Economics&Finance,2016,35:644-649.
[32]Hoque R,Sorwar G.Understanding factors influencing the adoption of mHealth by the elderly:An extension of the UTAUT model[J].International Journal of Medical Informatics,2017,101:75.
[33]王哲.社会化问答社区知乎的用户持续使用行为影响因素研究[J].情报科学,2017,35(1):78-83.
[34]Zhou T,Li H.Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern[J].Computers in Human Behavior,2014,37(C):283-289.
[35]Sun Y.Understanding the acceptance of mobile health services:a comparison and integration of alternative models[J].Journal of Electronic Commerce Research,2013,14(2):183-200.
[36]刘炜.基于TTF和UTAT模型的老年用户社会化网络服务采纳行为研究[J].情报科学,2016,35(2):115-119.
[37]Boontarig W,Chutimaskul W,Chongsuphajaisiddhi V,et al.Factors influencing the Thai elderly intention to use smartphone for e-Health services[C].Humanities,Science and Engineering Research.IEEE,2012:479-483.
[38]贾莉莉.基于UTAUT的读者使用开放存取信息资源影响因素研究[J].图书馆工作与研究,2015(6):108-112.
[39]Ye S,Chen H,Jin X.An empirical study of what drives users to share knowledge in virtual communities[C].International Conference on Knowledge Science,Engineering and Management.Springer-Verlag,2006:563-575.
[40]Park J H,Gu B,Leung A C M,et al.An investigation of information sharing and seeking behaviors in online investment communities[J].Computers in Human Behavior,2014,31(1):1-12.
[41]Zheng Y,Zhao K,Stylianou A.The impacts of information quality and system quality on users'continuance intention in information-exchange virtual communities:an empirical investigation[J].Decision Support Systems,2013,56(1):513-524.
[42]2016年中国网络社群研究报告[R].艾瑞咨询,2016.
[43]Yu T K,Lu L C,Liu T F.Exploring factors that influence knowledge sharing behavior via weblogs[J].Computers in Human Behavior,2010,26(1):32-41.
[44]Halilovic S,Cicic M.Understanding determinants of information systems users’behaviour:a comparison of two models in the context of integrated accounting and budgeting software[J].Behaviour&Information Technology,2013,32(12):1280-1291.
[45]严安.基于UTAUT的百度产品用户使用行为影响因素研究[J].现代情报,2012,32(11):100-104.
[2]陈明红,郑洁萍,漆贤军.移动社交媒体用户信息共享持续意愿研究[J].情报理论与实践,2017,40(4):37-43.
[3]Chang C M,Hsu M H,Lee Y J.Factors influencing knowledgesharing behavior in virtual communities:a longitudinal investigation[J].Information Systems Management,2015,32(4):331-340.
[4]Liou D K,Chih W H,Hsu L C,et al.Investigating information sharing behavior:the mediating roles of the desire to share information in virtual communities[J].Information Systems and e-Business Management,2016,14(2):187-216.
[5]Hajli N,Shanmugam M,Powell P,et al.A study on the continuance participation in on-line communities with social commerce perspective[J].Technological Forecasting&Social Change,2015,96:232-241.
[6]Hur K,Kim T T,Karatepe O M,et al.An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travelers[J].Tourism Management,2017,63:170-178.
[7]李林,魏泱.基于社会资本理论的虚拟社区知识共享研究--以知乎网为例[J].商,2016(4):43-43.
[8]张岌秋.虚拟社区信息获取与信息共享意愿和行为的实证研究[J].情报科学,2015(8):59-64.
[9]王晰巍,曹茹烨,杨梦晴,等.微信用户信息共享行为影响因素模型及实证研究--基于信息生态视角的分析[J].图书情报工作,2016(15):6-13.
[10]Rheingold H.The Virtual Community:Homesteading on the Electronic Frontier[M].Harper Perennial,1993.
[11]郭莉,张悦,周冬梅,等.虚拟社区中的社群交互:研究综述[J].技术经济,2014(12):30-38.
[12]岳文磊.虚拟团队信息共享的行为模型研究[D].北京:北京工业大学,2009.
[13]沈惠敏.虚拟社区持续知识共享研究述评[J].知识管理论坛,2016,1(5):319-323.
[14]邢炜焱.学术虚拟社区可持续知识共享的影响因素研究[D].保定:河北大学,2017.
[15]高灵,胡昌平.网络知识社区服务中的用户持续使用行为影响分析[J].现代情报,2014,34(1):14-17.
[16]Gan C,Li H,Gan C,et al.Understanding the effects of gratifications on the continuance intention to use WeChat in China:a perspective on uses and gratifications[J].Computers in Human Behavior,2018,78:306-315.
[17]Mouakket S.The role of personality traits in motivating users'continuance intention towards Facebook:gender differences[J].Journal of High Technology Management Research,2017,29(1):124-140.
[18]白玉.学术虚拟社区持续意愿的影响因素研究[J].图书馆学研究,2017(5):2-6.
[19]Venkatesh V,Morris M G,Davis G B,et al.User acceptance of information technology:toward a unified view[J].Mis Quarterly,2003,27(3):425-478.
[20]张红明,刘超,冯文红,等.基于整合型科技接受与使用模型的网络社群参与行为研究:以豆瓣网为例[J].国际新闻界,2015(6):59-73.
[21]赵文军.虚拟社区知识共享可持续行为研究[D].武汉:华中师范大学,2012.
[22]Chen C C,Chang Y C.What drives purchase intention on Airbnb?Perspectives of consumer reviews,information quality,and media richness[J].Telematics&Informatics,2018,35(5):1512-1523.
[23]钟凯,张传庆.消费者感知价值对网络购买意愿影响研究--以在线口碑为调节变量[J].社会科学辑刊,2013(3):125-131.
[24]Wei X,Qi Y,Liu W.Customer perceived value as a predictor of on-line clothes loyalty in a Chinese sample[C].Proceedings of the 15th International Conference on Man-Machine-Environment System Engineering.Springer Berlin Heidelberg,2015:15-20.
[25]Jr J J C,Brady M K,Hult G T M.Assessing the effects of quality,value,and customer satisfaction on consumer behavioral intentions in service environments[J].Journal of Retailing,2000,76(2):193-218.
[26]Lee M R,Yen D C,Hsiao C Y.Understanding the perceived community value of Facebook users[J].Computers in Human Behavior,2014,35(2):350-358.
[27]Zhang C B,Li Y N,Wu B,et al.How WeChat can retain users:Roles of network externalities,social interaction ties,and perceived values in building continuance intention[J].Computers in Human Behavior,2016,69:284-293.
[28]龚主杰,赵文军,熊曙初.基于感知价值的虚拟社区成员持续知识共享意愿研究[J].图书与情报,2013(5):89-94.
[29]Davis F D.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].Mis Quarterly,1989,13(3):319-340.
[30]Davis F D,Bagozzi R P,Warshaw P R.User Acceptance of Computer Technology:A Comparison of Two Theoretical Models[M].INFORMS,1989.
[31]Hamid A A,Razak F Z A,Bakar A A,et al.The effects of perceived usefulness and perceived ease of use on continuance intention to use e-government[J].Procedia Economics&Finance,2016,35:644-649.
[32]Hoque R,Sorwar G.Understanding factors influencing the adoption of mHealth by the elderly:An extension of the UTAUT model[J].International Journal of Medical Informatics,2017,101:75.
[33]王哲.社会化问答社区知乎的用户持续使用行为影响因素研究[J].情报科学,2017,35(1):78-83.
[34]Zhou T,Li H.Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern[J].Computers in Human Behavior,2014,37(C):283-289.
[35]Sun Y.Understanding the acceptance of mobile health services:a comparison and integration of alternative models[J].Journal of Electronic Commerce Research,2013,14(2):183-200.
[36]刘炜.基于TTF和UTAT模型的老年用户社会化网络服务采纳行为研究[J].情报科学,2016,35(2):115-119.
[37]Boontarig W,Chutimaskul W,Chongsuphajaisiddhi V,et al.Factors influencing the Thai elderly intention to use smartphone for e-Health services[C].Humanities,Science and Engineering Research.IEEE,2012:479-483.
[38]贾莉莉.基于UTAUT的读者使用开放存取信息资源影响因素研究[J].图书馆工作与研究,2015(6):108-112.
[39]Ye S,Chen H,Jin X.An empirical study of what drives users to share knowledge in virtual communities[C].International Conference on Knowledge Science,Engineering and Management.Springer-Verlag,2006:563-575.
[40]Park J H,Gu B,Leung A C M,et al.An investigation of information sharing and seeking behaviors in online investment communities[J].Computers in Human Behavior,2014,31(1):1-12.
[41]Zheng Y,Zhao K,Stylianou A.The impacts of information quality and system quality on users'continuance intention in information-exchange virtual communities:an empirical investigation[J].Decision Support Systems,2013,56(1):513-524.
[42]2016年中国网络社群研究报告[R].艾瑞咨询,2016.
[43]Yu T K,Lu L C,Liu T F.Exploring factors that influence knowledge sharing behavior via weblogs[J].Computers in Human Behavior,2010,26(1):32-41.
[44]Halilovic S,Cicic M.Understanding determinants of information systems users’behaviour:a comparison of two models in the context of integrated accounting and budgeting software[J].Behaviour&Information Technology,2013,32(12):1280-1291.
[45]严安.基于UTAUT的百度产品用户使用行为影响因素研究[J].现代情报,2012,32(11):100-104.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |