职业体育的垄断、竞争与资源配置研究——兼论我国篮球职业化改革的新时代指向

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英文篇名：Research on Monopoly, Competition and Resource Allocation of Professional Sports——On theNew Era of Basketball Professionalization Reform in China 作者：何强 ; 盖文亮 英文作者：HE Qiang;GE Wenliang;Department of Physical Education, Nanjing University of Finance and Economics;Physical Education Department of Xi′an Jiaotong University; 关键词：职业篮球 ; 垄断 ; 竞争 ; 资源配置 英文关键词：professional basketball;;monopoly;;competition;;resource allocation 中文刊名：XATY 英文刊名：Journal of Xi'an Physical Education University 机构：南京财经大学体育部;西安交通大学体育部; 出版日期：2019-05-01 出版单位：西安体育学院学报 年：2019 期：v.36;No.171 基金：国家社会科学基金项目(18BTY031) 语种：中文; 页：XATY201903002 页数：5 CN：03 ISSN：61-1198/G8 分类号：13-17

摘要

采用文献资料法,围绕垄断与竞争这一产业经济学的基本问题,从学理反思、经验启示、对策探索3个层面展开对我国篮球职业化改革方向的深入剖析。研究认为,垄断是职业体育资源配置行为重要的起点,职业联盟要维持垄断利润,就必须围绕比赛质量展开资源配置,保证高质量的、结果不可预测的体育竞赛。中国篮球职业化改革正处在一个产权打造与争夺的过渡时期,需要有一个卡特尔性质的职业联盟来协同各俱乐部的利益,保障城市、球队、联盟、球员、媒体等多方利益的均衡,需要关于球员流动、商业开发、工资管理的制度创新,以激活职业篮球的活力,需要关于"人员-产品-城市"关系良性互动的属地经营,建立篮球俱乐部的属地文化,重视主场经营和与球迷之间的关系,明确"经营主场与球迷-获利"的方法论。
        literature was reviewed, focus on the basic issues of monopoly and competition, to analyze the basketball professionalization reform from academic reflection, experience revelation and countermeasure exploration. It is believed that monopoly is an important starting point for the allocation of professional sports resources. To maintain monopoly profits, professional alliances must deploy resources around the quality of the competition to ensure high-quality sports competitions with unpredictable results. The professionalization of Chinese basketball is in the transitional period of property rights creation and competition. It is necessary to have a cartel-type professional alliance to coordinate the interests of various clubs and ensure the balance of interests ofcities, teams, alliances, players and media. Institutional innovations on player mobility, business development, and wage management are needed to activate the vitality of professional basketball. It requires territorial management of the benign interaction of the "human-industry-city" relationship, establishing the territorial culture of the basketball club, and attaching importance to the operation and cooperation of the home court. It is important building relationship between clubs and the fans, and the methodology of "operating home, fans-profit".

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