部门间竞合关系对企业创新绩效的影响
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摘要
研发部门与市场部门间关系,包括:合作、竞争及竞合关系,对企业创新绩效具有重要意义。本文通过回归分析,实证检验了研发部门与市场部门竞合关系对企业创新绩效的影响,并探究了政治关联在该过程中的权变机制。研究发现:(1)研发部门与市场部门合作对创新绩效具有积极的促进作用;(2)部门间竞争对创新绩效具有负向的减弱作用;(3)部门间的竞合关系正向影响企业的创新绩效;(4)政治关联负向调节合作与竞合关系对创新绩效的影响,而政治关联在竞争与创新绩效间的调节作用并不显著。
This study examines the effects of three forms of R&D-marketing relationships-cooperation, competition, and coopetition-on innovation performance. Based on an empirical study among Chinese IT firms, we found that R&D-marketing cooperation and coopetition exert positive effects on innovation performance, while the inter-sector competition has a negative effect on innovation performance. Besides, we also explored the moderating mechanism of political tie. Based on the regression analysis, we found the political tie plays a significantly negative moderating role between the cooperation and coopetition on innovation performance, while the political tie does not have a significant moderating effect between competition and innovation performance.
This study examines the effects of three forms of R&D-marketing relationships-cooperation, competition, and coopetition-on innovation performance. Based on an empirical study among Chinese IT firms, we found that R&D-marketing cooperation and coopetition exert positive effects on innovation performance, while the inter-sector competition has a negative effect on innovation performance. Besides, we also explored the moderating mechanism of political tie. Based on the regression analysis, we found the political tie plays a significantly negative moderating role between the cooperation and coopetition on innovation performance, while the political tie does not have a significant moderating effect between competition and innovation performance.
引文
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[2] Song L Z,Song M.The role of information technologies in enhancing R&D-marketing integration:An empirical investigation[J].Journal of Product Innovation Management,2010,27(3):382-401.
[3] De Luca L M,Atuahene-Gima K.Market knowledge dimensions and cross-functional collaboration:Examining the different routes to product innovation performance[J].Journal of Marketing,2007,71(1):95-112.
[4] Clercq D,Thongpapanl N,Dimov D.When good conflict gets better and bad conflict becomes worse:The role of social capital in the conflict-innovation relationship[J].Journal of the Academy of Marketing Science,2009,37(3):283-297.
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[12] 李春涛,宋敏.中国制造业企业的创新活动:所有制和CEO激励的作用[J].经济研究,2010,45(5):55-67.
[13] 周江华,李纪珍,刘子諝,等.政府创新政策对企业创新绩效的影响机制[J].技术经济,2017,36(1):57-65.
[14] 叶江峰,任浩,郝斌.企业内外部知识异质度对创新绩效的影响——战略柔性的调节作用[J].科学学研究,2015,33(4):574-584.
[15] 孙锐,陈国权.企业跨部门心理安全、知识分享与组织绩效间关系的实证研究[J].南开管理评论,2012,15(1):67-74.
[16] Calantone R,Rubera G.When should RD&E and marketing collaborate?The moderating role of exploration-exploitation and environmental uncertainty[J].The Journal of Product Innovation Management,2012,29(1):144.
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[19] Barki H,Pinsonneault A.A model of organizational integration,implementation effort,and performance[J].Organization Science,2005,16(2):165-179.
[20] Song M,Dyer B,Thieme R.Conflict management and innovation performance:An integrated contingency perspective[J].Journal of the Academy of Marketing Science,2006,34(3):341-356.
[21] Jehn K A.A multimethod examination of the benefits and detriments of intragroup conflict[J].Administrative Science Quarterly,1995,40(2):256.
[22] Song M,Dyer B,Thieme R.Conflict management and innovation performance:An integrated contingency perspective[J].Journal of the Academy of Marketing Science,2006,34(3):341-356.
[23] Im S,Workman J P.Market orientation,creativity,and new product performance in high-technology firms[J].Journal of Marketing,2004,68(2):114-132.
[24] 罗明新,马钦海,胡彦斌.政治关联与企业技术创新绩效——研发投资的中介作用研究[J].科学学研究,2013,31(6):938-947.
[25] 刘慧龙,张敏,王亚平,等.政治关联、薪酬激励与员工配置效率[J].经济研究,2010,45(9):109-121.
[26] Chen S,Sun Z,Tang S,et al.Government intervention and investment efficiency:Evidence from China[J].Journal of Corporate Finance,2011,17(2):259-271.
[27] 袁建国,后青松,程晨.企业政治资源的诅咒效应——基于政治关联与企业技术创新的考察[J].管理世界,2015,(1):139-155.
[28] 江雅雯,黄燕,徐雯.政治联系、制度因素与企业的创新活动[J].南方经济,2011,(11):3-15.
[29] Jourdan J,Kivleniece I.Too much of a good thing?The dual effect of public sponsorship on organizational performance.(Report)[J].Academy of Management Journal,2017,60(1):55.
[30] 姜滨滨,匡海波.基于“效率-产出”的企业创新绩效评价——文献评述与概念框架[J].科研管理,2015,36(3):71-78.
[31] 陈晓红,于涛.营销能力对技术创新和市场绩效影响的关系研究——基于我国中小上市企业的实证研究[J].科学学研究,2013,31(4):585-595.
[32] Griffin A,Hauser J.Integrating R&D and marketing:A review and analysis of the literature[J].Journal of Product Innovation Management,1996,13(3):191-215.
[33] Luo X,Slotegraaf R J,Pan X.Cross-functional "coopetition":The simultaneous role of cooperation and competition within firms[J].Journal of Marketing,2006,70(2):67-80.
[34] 马晓维,苏忠秦,曾琰,等.政治关联、企业绩效与企业行为的研究综述[J].管理评论,2010,22(2):3-10.
[35] Li H,AtuaheneGima K.The impact of interaction between R&D and marketing on new product performance:An empirical analysis of Chinese high technology firms[J].International Journal of Technology Management,2001,21(1-2):61-75.
[36] Maltz E,Kohli A.Reducing marketing' s conflict with other functions:The differential effects of integrating mechanisms[J].Journal of the Academy of Marketing Science,2000,28(4):479-492.
[2] Song L Z,Song M.The role of information technologies in enhancing R&D-marketing integration:An empirical investigation[J].Journal of Product Innovation Management,2010,27(3):382-401.
[3] De Luca L M,Atuahene-Gima K.Market knowledge dimensions and cross-functional collaboration:Examining the different routes to product innovation performance[J].Journal of Marketing,2007,71(1):95-112.
[4] Clercq D,Thongpapanl N,Dimov D.When good conflict gets better and bad conflict becomes worse:The role of social capital in the conflict-innovation relationship[J].Journal of the Academy of Marketing Science,2009,37(3):283-297.
[5] Olson E M,Walker O C,Ruekerf R W,et al.Patterns of cooperation during new product development among marketing,operations and R&D:Implications for project performance[J].Journal of Product Innovation Management,2001,18(4):258-271.
[6] Amason A.Distinguishing the effects of functional and dysfunctional conflict on strategic decision making:Resolving a paradox for top management teams[J].Academy of Management Journal,1996,39(1):123.
[7] Deborah D,Trudy H.The illegitimacy of successful product innovation in established firms[J].Organization Science,1994,5(2):200-218.
[8] Strese S,Meuer M W,Flatten T C,et al.Examining cross-functional coopetition as a driver of organizational ambidexterity[J].Industrial Marketing Management,2016,57:40-52.
[9] Lado A A,Boyd N G,Hanlon S C.Competition,cooperation,and the search for economic rents:A syncretic model[J].The Academy of Management Review,1997,22(1):110-141.
[10] 周江华,仝允桓,李纪珍.基于金字塔底层(BoP)市场的破坏性创新——针对山寨手机行业的案例研究[J].管理世界,2012,(2):112-130.
[11] 周江华,李纪珍,李碧清,等.合作与企业国际化创新:政府参与的调节作用[J].科研管理,2018,39(5):46-55.
[12] 李春涛,宋敏.中国制造业企业的创新活动:所有制和CEO激励的作用[J].经济研究,2010,45(5):55-67.
[13] 周江华,李纪珍,刘子諝,等.政府创新政策对企业创新绩效的影响机制[J].技术经济,2017,36(1):57-65.
[14] 叶江峰,任浩,郝斌.企业内外部知识异质度对创新绩效的影响——战略柔性的调节作用[J].科学学研究,2015,33(4):574-584.
[15] 孙锐,陈国权.企业跨部门心理安全、知识分享与组织绩效间关系的实证研究[J].南开管理评论,2012,15(1):67-74.
[16] Calantone R,Rubera G.When should RD&E and marketing collaborate?The moderating role of exploration-exploitation and environmental uncertainty[J].The Journal of Product Innovation Management,2012,29(1):144.
[17] Houston M B,Walker B A,Hutt M D,et al.Cross-unit competition for a market charter:The enduring influence of structure[J].Journal of Marketing,2001,65(2):19.
[18] Tsai W.Social structure of "coopetition" within a multiunit organization:coordination,competition,and intraorganizational knowledge sharing[J].Organization Science,2002,13(2):179.
[19] Barki H,Pinsonneault A.A model of organizational integration,implementation effort,and performance[J].Organization Science,2005,16(2):165-179.
[20] Song M,Dyer B,Thieme R.Conflict management and innovation performance:An integrated contingency perspective[J].Journal of the Academy of Marketing Science,2006,34(3):341-356.
[21] Jehn K A.A multimethod examination of the benefits and detriments of intragroup conflict[J].Administrative Science Quarterly,1995,40(2):256.
[22] Song M,Dyer B,Thieme R.Conflict management and innovation performance:An integrated contingency perspective[J].Journal of the Academy of Marketing Science,2006,34(3):341-356.
[23] Im S,Workman J P.Market orientation,creativity,and new product performance in high-technology firms[J].Journal of Marketing,2004,68(2):114-132.
[24] 罗明新,马钦海,胡彦斌.政治关联与企业技术创新绩效——研发投资的中介作用研究[J].科学学研究,2013,31(6):938-947.
[25] 刘慧龙,张敏,王亚平,等.政治关联、薪酬激励与员工配置效率[J].经济研究,2010,45(9):109-121.
[26] Chen S,Sun Z,Tang S,et al.Government intervention and investment efficiency:Evidence from China[J].Journal of Corporate Finance,2011,17(2):259-271.
[27] 袁建国,后青松,程晨.企业政治资源的诅咒效应——基于政治关联与企业技术创新的考察[J].管理世界,2015,(1):139-155.
[28] 江雅雯,黄燕,徐雯.政治联系、制度因素与企业的创新活动[J].南方经济,2011,(11):3-15.
[29] Jourdan J,Kivleniece I.Too much of a good thing?The dual effect of public sponsorship on organizational performance.(Report)[J].Academy of Management Journal,2017,60(1):55.
[30] 姜滨滨,匡海波.基于“效率-产出”的企业创新绩效评价——文献评述与概念框架[J].科研管理,2015,36(3):71-78.
[31] 陈晓红,于涛.营销能力对技术创新和市场绩效影响的关系研究——基于我国中小上市企业的实证研究[J].科学学研究,2013,31(4):585-595.
[32] Griffin A,Hauser J.Integrating R&D and marketing:A review and analysis of the literature[J].Journal of Product Innovation Management,1996,13(3):191-215.
[33] Luo X,Slotegraaf R J,Pan X.Cross-functional "coopetition":The simultaneous role of cooperation and competition within firms[J].Journal of Marketing,2006,70(2):67-80.
[34] 马晓维,苏忠秦,曾琰,等.政治关联、企业绩效与企业行为的研究综述[J].管理评论,2010,22(2):3-10.
[35] Li H,AtuaheneGima K.The impact of interaction between R&D and marketing on new product performance:An empirical analysis of Chinese high technology firms[J].International Journal of Technology Management,2001,21(1-2):61-75.
[36] Maltz E,Kohli A.Reducing marketing' s conflict with other functions:The differential effects of integrating mechanisms[J].Journal of the Academy of Marketing Science,2000,28(4):479-492.
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