中国旅游文化中重人传统的旅游价值及其发掘
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摘要
中国旅游文化在漫长的历史进程中不但与中国传统文化相生相长,紧密相关,更在旅游主体文化和旅游客体文化的互动中形成了重人传统,主要表现在重视人的因素在景观成名中的作用和重视人的感受在旅游体验中的价值两个方面。旅游文化的这一重人传统具有重要的旅游认知价值、旅游经济价值和旅游文化价值。通过丰富文化内涵、开发特色旅游产品、整合开发资源、强化市场营销和引导游客文化解读等途径,不但可以充分发掘重人传统的旅游价值,更能提高旅游者旅游体验的质量。
Chinese tourism culture and Chinese traditional culture are co-existing and interacting with each other during the long historical process. China's glorious tradition of culture has not only accomplished a richly colorful content of Chinese tourism culture, but also made Chinese tourism culture accumulate multitudinous cultural traditions. By the interaction and communication between the tourism subject culture and the tourism object culture, one kind of traditional culture known as "Respecting Human" has been formed. In a way, this tradition holds what can be called a "scenic spot", mostly because it is inextricably linked to "celebrities". The formation of this kind of tradition is mainly influenced by the ancient thoughts of Taoism and Confucianism, which advocates "Respecting life and human beings" and "Emphasize human affairs like ghosts and gods". from this level, the tradition of "Respecting Human" not only emphasizes the importance of human beings themselves, but also emphasizes the importance of valuing the natural myriad things that originate from human. Therefore, the main manifestation of the "Respecting Human" tradition in Chinese tourism culture not only pay attention to the vital role of human factors in the fame of the scenic spot, but also to the value of human feelings in the tourist experience. No matter how rich the concrete content of the "Respecting Human" tradition in Chinese tourism culture, its manifestation can be understood from the above two levels. This "Respecting Human" tradition of Chinese tourism culture has a significant impact on the modern tourist activities. For tourists, the key to appreciate the tourist landscape lies in the feeling and experiencing from its inner cultural connotations. For tourism developers and operators, the full exploration of cultural factors related to historical celebrities is often the key to improve the visibility of tourism landscape and the competitiveness of tourism products. In general, it has important tourism cognitive value, tourism economic value and tourism cultural value, which can not only influence and restrict people's spiritual life by guiding tourists' values and aesthetics, but also stimulate tourism consumption and promote the development of regional tourism industry and tourism economy. It can also promote the development of tourism culture and the protection and inheritance of traditional culture. Since the tradition has such an important value, it is necessary to take reasonable measures to make its value come true. Such as enriching the cultural connotation of scenic spots by gathering the material, analyzing the connotation, refining the core and jointly developing. Developing the feature tourist products by constructing the physical carrier, developing the tourist derivatives and designing tourist routes. Realizing the resource integration and marketing by doing a good job in resource zoning and combination development, brand shaping and marketing. Guiding the tourists' cultural interpretation by the all-round interpretation of cultural connotation and the provision of perfect tour guide service. Through the above methods,we can not only fully explore the tourism value of "Respecting Human" tradition, but also improve the quality of tourists' travel experience.
Chinese tourism culture and Chinese traditional culture are co-existing and interacting with each other during the long historical process. China's glorious tradition of culture has not only accomplished a richly colorful content of Chinese tourism culture, but also made Chinese tourism culture accumulate multitudinous cultural traditions. By the interaction and communication between the tourism subject culture and the tourism object culture, one kind of traditional culture known as "Respecting Human" has been formed. In a way, this tradition holds what can be called a "scenic spot", mostly because it is inextricably linked to "celebrities". The formation of this kind of tradition is mainly influenced by the ancient thoughts of Taoism and Confucianism, which advocates "Respecting life and human beings" and "Emphasize human affairs like ghosts and gods". from this level, the tradition of "Respecting Human" not only emphasizes the importance of human beings themselves, but also emphasizes the importance of valuing the natural myriad things that originate from human. Therefore, the main manifestation of the "Respecting Human" tradition in Chinese tourism culture not only pay attention to the vital role of human factors in the fame of the scenic spot, but also to the value of human feelings in the tourist experience. No matter how rich the concrete content of the "Respecting Human" tradition in Chinese tourism culture, its manifestation can be understood from the above two levels. This "Respecting Human" tradition of Chinese tourism culture has a significant impact on the modern tourist activities. For tourists, the key to appreciate the tourist landscape lies in the feeling and experiencing from its inner cultural connotations. For tourism developers and operators, the full exploration of cultural factors related to historical celebrities is often the key to improve the visibility of tourism landscape and the competitiveness of tourism products. In general, it has important tourism cognitive value, tourism economic value and tourism cultural value, which can not only influence and restrict people's spiritual life by guiding tourists' values and aesthetics, but also stimulate tourism consumption and promote the development of regional tourism industry and tourism economy. It can also promote the development of tourism culture and the protection and inheritance of traditional culture. Since the tradition has such an important value, it is necessary to take reasonable measures to make its value come true. Such as enriching the cultural connotation of scenic spots by gathering the material, analyzing the connotation, refining the core and jointly developing. Developing the feature tourist products by constructing the physical carrier, developing the tourist derivatives and designing tourist routes. Realizing the resource integration and marketing by doing a good job in resource zoning and combination development, brand shaping and marketing. Guiding the tourists' cultural interpretation by the all-round interpretation of cultural connotation and the provision of perfect tour guide service. Through the above methods,we can not only fully explore the tourism value of "Respecting Human" tradition, but also improve the quality of tourists' travel experience.
引文
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[2] 钟贤巍.中国旅游文化发展的历史及与传统文化的关系[J].社会科学战线,2008(12):195-199.
[3] 喻学才.中国旅游文化传统[M]. 南京:东南大学出版社,1995:17-213.
[4] 喻学才.“山以贤称境缘人胜”:中国旅游文化的重人传统[J].湖北大学学报(哲学社会科学版),1987(6):67-71.
[5] 张启.旅游文化学[M]. 杭州:浙江大学出版社,2010:24.
[6] 沈祖祥.旅游文化学[M]. 福州:福建人民出版社,2012:129-131.
[7] 张继禹.践行生活道教德臻人间仙境:关于道教与现实社会生活的探讨[J].中国道教,2000(6):8-15.
[8] 沈有珠.孔子在中国重人远神文化中的导向作用[J].贵州社会科学,1999(5):27-32.
[9] 李鸣.王季重小品[M].北京:文化艺术出版社,1996:71.
[10] 胡怀琛.柳宗元文[M]. 北京:商务印书馆,1928:59.
[11] 胡幸福.中华旅游文化[M]. 银川:宁夏人民出版社,2006:114.
[12] 李烨,张广海.名人效应对我国旅游业发展的影响机制研究[J].文艺争鸣,2016(9):220-224.
[13] 郑向敏,付业勤,王新建.名人旅游资源开发研究:以海峡两岸郑成功主题旅游为例[J].西北农林科技大学学报(社会科学版),2011,11(6):99-106.
[14] 陈国生,张瀚文,蒋欣言.名人文化旅游产品开发的冷思考[A].全国慢旅游与慢生活学术研讨会论文集[C].昆明:中国未来研究会,2013:6.
[15] 章采烈.论历史名人级差及其效应:中国名人名胜资源的旅游价值[J].旅游学刊,1994(4):44-47.
[16] 周宜君.论名人旅游资源开发瓶颈及其时尚化开发途径[J].资源开发与市场,2010,26(8):758-761.
[17] 许爱珠.基于文化与旅游深度融合的江西历史名人资源开发[J].求实,2013(12):78-81.
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