“一带一路”下中国大型建筑工程企业社会责任与企业价值关系实证

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英文篇名：Empirical Study of Corporate Social Responsibility on Corporate Value in China's Megaproject Corporates 作者：舒欢 ; 朱庆涛 英文作者：SHU Huan;ZHU Qing-tao;Business School,Hohai University; 关键词：大型建筑工程企业 ; 企业社会责任 ; 品牌价值 ; 企业价值 ; 路径分析 英文关键词：construction megaproject corporates;;corporate social responsibility;;brand equity;;corporate value;;path analysis 中文刊名：ZTKB 英文刊名：Resource Development & Market 机构：河海大学商学院; 出版日期：2019-04-08 出版单位：资源开发与市场 年：2019 期：v.35;No.260 基金：国家社会科学基金项目“中国大型建筑工程企业在‘一带一路’沿线国家的社会责任与品牌形象协同创新机制研究”(编号:18BSH110);; 中央高校基本科研业务费项目“中国大型建筑工程企业在走出去过程中的形象建设机理研究”(编号:26120172017B19214) 语种：中文; 页：ZTKB201904012 页数：6 CN：04 ISSN：51-1448/N 分类号：73-78

摘要

为了提升我国大型建筑工程企业的价值,在"一带一路"倡议中塑造良好的企业品牌形象,我国大型建筑工程企业必须积极履行企业社会责任,做好品牌管理工作。以企业社会责任为自变量,品牌价值为中介变量,企业价值为因变量,划分维度;通过路径分析得出,大型建筑工程企业社会责任中的慈善责任维度对品牌价值下的忠诚度维度影响不显著,内部治理责任维度对品牌价值下的扩张力维度影响不显著,其他路径均有显著的正向影响作用。从企业社会责任履行的角度,提出通过提升品牌价值来彰显大型建筑工程企业价值的建议,推动我国大型建筑工程企业在"一带一路"沿线国家中的发展。
        In order to enhance the value of China' s megaproject corporates,and create a good corporate brand image against the"One Belt and One Road"initiative,China's megaproject corporates were obliged to actively take the corporate social responsibility and carry out the brand management work properly. This paper took corporate social responsibility as an independent variable,brand equity as a mediator variable,corporate value as a dependent variable to divided the variables into dimensions. Through path analysis,the donation responsibility dimension in megaproject corporate social responsibility had no significant influence on the loyalty driver of the brand equity,while the governance responsibility dimension in megaproject corporate social responsibility had no significant influence on the expansion driver of the brand equity. In addition,the rest of path had a significant positive effect. Therefore,from the perspective of the megaproject corporate social responsibility,this paper put forward several suggestions to enhance the value of China's megaproject corporates through the brand image promotion,so as to promote the expansion and development in the countries against the"One Belt and One Road"initiative.

引文

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