目的国网络嵌入、本土化服务能力与跨境B2C出口企业绩效:海外仓策略的一个理论解释
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摘要
为探索海外仓情境下跨境B2C出口企业绩效的提升路径,以本土化服务能力为中介解释目的国网络嵌入和企业绩效之间的关系,将目的国网络嵌入区分为知识嵌入、商业嵌入和政治嵌入三个维度,把本土化服务能力区分为本土化物流服务能力、本土化分销服务能力和本土化冲突协调能力三个维度,从而构建了"目的国网络嵌入→本土化服务能力→跨境B2C出口企业绩效"模型。基于PLS-SEM结构方程建模方法对问卷调查数据进行实证分析,研究结果表明:海外仓情境下目的国网络嵌入和本土化服务能力对跨境B2C出口企业绩效都具有显著影响;本土化服务能力在目的国网络嵌入对跨境B2C出口企业绩效的影响路径上具有完全中介作用;知识嵌入仅通过本土化物流服务能力的中介对跨境B2C出口企业绩效产生影响。
To explore the improving path of cross-border B2C export enterprise performance in the context of overseas storage,the relationship between the network embeddedness of destination countries and enterprise performance is explained based on the intermediary of localized service capacity. The network embeddedness of destination countries is divided into three parts,including knowledge embeddedness,commercial embeddedness,and political embeddedness. Localized service capacity is divided into three parts,including and capacities of localized logistics service,localized distribution service and localized conflict coordination. Therefore,a model of "Network embeddedness of destination countries→localized service ability→cross-border B2C export enterprise performance"is es-tablished. Based on the modelling method of PLS/SEM structure formula,the study makes an empirical analysis of the data from questionnaires. It is found that in the context of overseas storage,the network embeddedness of destination countries and localized service capacity have significant effect on cross-border B2C export enterprise performance. The effect of the network embeddedness of destination countries on cross-border B2C export enterprise performance was totally mediated by localized service capacity. The effect of knowledge embeddedness on cross-border B2C export enterprise performance was only mediated by localized logistics service capacity.
To explore the improving path of cross-border B2C export enterprise performance in the context of overseas storage,the relationship between the network embeddedness of destination countries and enterprise performance is explained based on the intermediary of localized service capacity. The network embeddedness of destination countries is divided into three parts,including knowledge embeddedness,commercial embeddedness,and political embeddedness. Localized service capacity is divided into three parts,including and capacities of localized logistics service,localized distribution service and localized conflict coordination. Therefore,a model of "Network embeddedness of destination countries→localized service ability→cross-border B2C export enterprise performance"is es-tablished. Based on the modelling method of PLS/SEM structure formula,the study makes an empirical analysis of the data from questionnaires. It is found that in the context of overseas storage,the network embeddedness of destination countries and localized service capacity have significant effect on cross-border B2C export enterprise performance. The effect of the network embeddedness of destination countries on cross-border B2C export enterprise performance was totally mediated by localized service capacity. The effect of knowledge embeddedness on cross-border B2C export enterprise performance was only mediated by localized logistics service capacity.
引文
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[28]李亚,郑广文,黄振辉.我国第三方物流服务能力对企业绩效的影响[J].山东大学学报,2016(1):98-109.
[29]FAYOL-SONG L.Reasons behind management localization in MNCs in China[J].Asia Pacific Business Review,2011,17(4):455-471.
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[32]LI L,JIAN Z,OSMAN M A.The effects of relational embeddedness on service innovation performance:network competence as a mediator[J].International Journal of Services Operations&Informatics,2017,8(3):246-262.
[33]田雪,司维鹏,杨江龙.网络嵌入与物流企业服务创新绩效的关系---基于动态能力的分析[J].技术经济,2015(1):62-68.
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[35]HALLIN C,HOLM U,SHARMA D D.Embeddedness of innovation receivers in the multinational corporation:effects on business performance[J].International Business Review,2011,20(3):362-373.
[36]杨雪,顾新,王元地.外部技术搜寻平衡对企业绩效影响的实证研究---企业规模的调节作用[J].科学学与科学技术管理,2017(7):62-72.
[37]CIABUSCHI F,HOLM U,MARTíN O M.Dual embeddedness,influence and performance of innovating subsidiaries in the multinational corporation[J].International Business Review,2014,23(5):897-909.
[38]DEMETER K,SZSZ L,RCZ B G.The impact of subsidiaries’internal and external integration on operational performance[J].International Journal of Production Economics,2016(182):73-85.
[39]李卫宁,赵尚科.创业导向与国际化绩效:基于国外市场知识的中介效应研究[J].管理学报,2010(8):1191-1196.
[40]AKERMAN N.International opportunity realization in firm internationalization:non-linear effects of market-specific knowledge and internationalization knowledge[J].Journal of International Entrepreneurship,2015,13(3):1-18.
[41]FLORIN J,LUBATKIN M,SCHULZE W.A social capital model of high-growth ventures[J].The Academy of Management Journal,2003,46(3):374-384.
[42]郑准,王国顺.关系运作、网络演进与中国企业后发国际化成长---株洲硬质合金集团有限公司的案例研究[J].科学学与科学技术管理,2010(7):130-134.
[43]康健,胡祖光.创新链内多重网络、创业能力与创业绩效关系研究[J].科技管理研究,2017(2):7-16.
[44]辛琳.关系嵌入、企业经营绩效与关系管理[J].中国管理科学,2013(11):563-569.
[45]JOHANNA M,CRISTINA R.Corporate entrepreneurship:linking strategic roles to multiple dimensions of performance[R].Pamplona:Entrepreneurship Conference Paper Abstracts,2004:19.
[46]HARRIS S G,MOSSOLDER K W.The affective implications of perceived congruence with culture dimensions during organizational transformation[J].Journal of Management,1996,22(4):527-547.
[47]HULLAN J.Use of Partial Least Square(PLS)in strategic management research:a review of four recent studies[J].Strategic Management Journal,1999,20(2):194-204.
[48]BAGOZZI R P,YI Y.On the evaluation of structural equation methods[J].Journal of the Academy of Marketing Science,1988,16(1):74-94.
[49]FORNELL C,LARCKER D F.Evaluating structural equation models with unobservable variables and measurement error[J].Journal of Marketing Research,1981,18(1):39-50.
[50]GRGOIRE Y,FISHER R J.The effects of relationship quality on customer retaliation[J].Marketing Letters,2006,17(1):31-46.
[2]栾国鍌,刘明.海外仓是跨境电商解药?[N].国际商报,2016-03-30(A03).
[3]鲁旭.基于跨境供应链整合的第三方物流海外仓建设[J].中国流通经济,2016(3):32-38.
[4]王国顺,刘若斯.网络嵌入性对企业出口绩效影响的实证研究[J].系统工程,2009(6):54-60.
[5]张方华.网络嵌入影响企业创新绩效的概念模型与实证分析[J].中国工业经济,2010(4):110-119.
[6]汪旭晖,翟丽华.社会网络嵌入对零售专业技能本土化的影响---以家乐福在中国市场为例[J].国际经贸探索,2011(6):72-76.
[7]梁娟,陈国宏.多重网络嵌入与集群企业知识创造绩效研究[J].科学学研究,2015(1):90-97.
[8]黄中伟,王宇露.关于经济行为的社会嵌入理论研究述评[J].外国经济与管理,2007(12):1-8.
[9]GRANOVTTER M.Economic action and social structure:the problem of embeddedness[J].American Journal of Sociology,2003,91(3):481-510.
[10]ANDERSSON U,FORSGREN M,HOLM U.Subsidiary embeddedness and competence development in MNCs a multi-level analysis[J].Organization Studies,2001,22(6):1013-1034.
[11]ANDERSSON U,FORSGREN M,HOLM U.The strategic impact of external networks:subsidiary performance and competence development in the multinational corporation[J].Strategic Management Journal,2002,23(11):979-996.
[12]NEWBRRRY W.MNC interdependence and local embeddedness influences on perceptions of career benefits from global integration[J].Journal of International Business Studies,2001,32(3):497-507.
[13]TAGGART J,HOOD N.Determinants of autonomy in multinational corporation subsidiaries[J].European Management Journal,1999,17(2):226-236.
[14]ANDERSSON U,FORSGREN M,HOLM U.Balancing subsidiary influence in the federative MNC:a business network view[J].Journal of International Business Studies,2007,38(5):802-818.
[15]MUDAMBI R,PEDERSEN T,ANDERSSON U.How subsidiaries gain power in multinational corporations[J].Journal of World Business,2014,49(1):101-113.
[16]NAHAPIET J,GHOSHAL S.Social capital,intellectual capital,and the organizational advantage[J].Academy of Management Review,1998,23(2):242-266.
[17]魏江,徐蕾.知识网络双重嵌入、知识整合与集群企业创新能力[J].管理科学学报,2014(2):34-47.
[18]康凯,张敬,张志颖,等.关系嵌入与风险感知对网络组织治理模式选择的影响研究[J].预测,2015(2):54-59.
[19]俞园园,梅强.组织合法性中介作用下的产业集群关系嵌入对新创企业绩效的影响[J].管理学报,2016(5):697-706.
[20]李靖华,黄继生.网络嵌入、创新合法性与突破性创新的资源获取[J].科研管理,2017(4):10-18.
[21]VORHIES D W,MORGAN N A.Benchmarking marketing capabilities for sustainable competitive advantage[J].Journal of Marketing,2005,69(1):80-94.
[22]DANNEELS E.Organizational antece-dents of second-order competences[J].Strategic Management Journal,2008,29(5):519-543.
[23]PROTOGEROU A,CALOGHIROUS Y,LIOUKAS S.Dynamic capabilities and their indirect impact on firm performance[J].Industrial and Corporate Change,2012,21(3):615-647.
[24]WANG E T G,HU H F,HU P J H.Examining the role of information technology in cultivating firm’s dynamic marketing capabilities[J].Information&Management,2013,50(6):336-343.
[25]尚航标,田国双,黄培伦.海外网络嵌入、合作能力、知识获取与企业创新绩效的关系研究[J].科技管理研究,2015(8):130-137.
[26]盛斌,杨丽丽.企业国际化动态能力的维度及绩效作用机理:一个概念模型[J].东南大学学报,2014(6):48-53.
[27]YOUNIS M I,QURESHI I H.Marketing capabilities as sources of sustainable competitive advantage:a review of literature[J].Asian Journal of Research in Marketing,2017,6(5):54-66.
[28]李亚,郑广文,黄振辉.我国第三方物流服务能力对企业绩效的影响[J].山东大学学报,2016(1):98-109.
[29]FAYOL-SONG L.Reasons behind management localization in MNCs in China[J].Asia Pacific Business Review,2011,17(4):455-471.
[30]易朝辉.网络嵌入、创业导向与新创企业绩效关系研究[J].科研管理,2012(11):105-115.
[31]简兆权,柳仪.关系嵌入性、网络能力与服务创新绩效关系的实证研究[J].软科学,2015(5):1-5.
[32]LI L,JIAN Z,OSMAN M A.The effects of relational embeddedness on service innovation performance:network competence as a mediator[J].International Journal of Services Operations&Informatics,2017,8(3):246-262.
[33]田雪,司维鹏,杨江龙.网络嵌入与物流企业服务创新绩效的关系---基于动态能力的分析[J].技术经济,2015(1):62-68.
[34]王增涛,张宇婷,蒋敏.关系网络、动态能力与中小企业国际化绩效研究[J].科技进步与对策,2016(2):91-98.
[35]HALLIN C,HOLM U,SHARMA D D.Embeddedness of innovation receivers in the multinational corporation:effects on business performance[J].International Business Review,2011,20(3):362-373.
[36]杨雪,顾新,王元地.外部技术搜寻平衡对企业绩效影响的实证研究---企业规模的调节作用[J].科学学与科学技术管理,2017(7):62-72.
[37]CIABUSCHI F,HOLM U,MARTíN O M.Dual embeddedness,influence and performance of innovating subsidiaries in the multinational corporation[J].International Business Review,2014,23(5):897-909.
[38]DEMETER K,SZSZ L,RCZ B G.The impact of subsidiaries’internal and external integration on operational performance[J].International Journal of Production Economics,2016(182):73-85.
[39]李卫宁,赵尚科.创业导向与国际化绩效:基于国外市场知识的中介效应研究[J].管理学报,2010(8):1191-1196.
[40]AKERMAN N.International opportunity realization in firm internationalization:non-linear effects of market-specific knowledge and internationalization knowledge[J].Journal of International Entrepreneurship,2015,13(3):1-18.
[41]FLORIN J,LUBATKIN M,SCHULZE W.A social capital model of high-growth ventures[J].The Academy of Management Journal,2003,46(3):374-384.
[42]郑准,王国顺.关系运作、网络演进与中国企业后发国际化成长---株洲硬质合金集团有限公司的案例研究[J].科学学与科学技术管理,2010(7):130-134.
[43]康健,胡祖光.创新链内多重网络、创业能力与创业绩效关系研究[J].科技管理研究,2017(2):7-16.
[44]辛琳.关系嵌入、企业经营绩效与关系管理[J].中国管理科学,2013(11):563-569.
[45]JOHANNA M,CRISTINA R.Corporate entrepreneurship:linking strategic roles to multiple dimensions of performance[R].Pamplona:Entrepreneurship Conference Paper Abstracts,2004:19.
[46]HARRIS S G,MOSSOLDER K W.The affective implications of perceived congruence with culture dimensions during organizational transformation[J].Journal of Management,1996,22(4):527-547.
[47]HULLAN J.Use of Partial Least Square(PLS)in strategic management research:a review of four recent studies[J].Strategic Management Journal,1999,20(2):194-204.
[48]BAGOZZI R P,YI Y.On the evaluation of structural equation methods[J].Journal of the Academy of Marketing Science,1988,16(1):74-94.
[49]FORNELL C,LARCKER D F.Evaluating structural equation models with unobservable variables and measurement error[J].Journal of Marketing Research,1981,18(1):39-50.
[50]GRGOIRE Y,FISHER R J.The effects of relationship quality on customer retaliation[J].Marketing Letters,2006,17(1):31-46.
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