自媒体视域下“新华体”的逻辑嬗变——以新华社“刚刚体”走红为例
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摘要
媒体融合趋势下,传统主流媒体尝试转变其自身的新闻报道话语体系。以新华社微信公众号的"刚刚体"现象为例展开探讨,分析我国主流新闻媒体的文体新特点。作为成功的新闻实践之一,"刚刚体"的文风保留着"新华体"消息简、文字精、篇幅短的特点,并利用自媒体传播优势对新闻受众再发现,有着转变政府与民众的关系地位、创新自身传播的独到之处。
With the trend of media convergence, traditional mainstream media are trying to transform their own discourse system of news report. Taking the "Just Happened-Style" phenomenon of WeChat public account of Xinhua News Agency as an example, this paper analyses the new stylistic features of mainstream news media in China. As a successful journalistic practice, "Just happened Style" is short, concise and well-polished, following the same pattern of "Xinhua-Style".This style expands its audiences with the advantages of "We Media" communication, transforms the relationship between the government and the public, and innovates its own communication features.
With the trend of media convergence, traditional mainstream media are trying to transform their own discourse system of news report. Taking the "Just Happened-Style" phenomenon of WeChat public account of Xinhua News Agency as an example, this paper analyses the new stylistic features of mainstream news media in China. As a successful journalistic practice, "Just happened Style" is short, concise and well-polished, following the same pattern of "Xinhua-Style".This style expands its audiences with the advantages of "We Media" communication, transforms the relationship between the government and the public, and innovates its own communication features.
引文
(1)(7)“刚刚体”爆款微信带来这些启示[DB/OL].中国新闻出版广电网.http://www.chinaxwcb.com/2017/11/28/content_364349.htm.
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(4)王君超.是耶非耶“新华体”[J].报刊之友,2002(04):4-9.
(5)蒋多,杨矞.互联网时代的阅读产业[M].北京:知识产权出版社,2016.
(6)刘洪.从“刚刚体”看新媒体时代传播规律[J].中国记者,2017(08):5.
(8)(10)陶东风.文体演变及其文化意味[M].昆明:云南人民出版社,1997.
(9)杨芳芳.“新闻受众”地位提高之原因[J].武汉理工大学学报(社会科学版),2003(04):471-474.
(11)(12)姜成坤.党报语境转变需与时俱进[J].传媒评论,2015(04):85-86.
(13)王艳玲.网络时代传统主流媒体的挑战、机遇及其职能转变[J].中共杭州市委党校学报,2013(01):59-63.
(14)王朝.新华社微信明星编辑谈新媒体运营规范[J].青年记者,2017(28):19-20.
(2)新华社基本文体的形成与发展[J].中国记者,1998(12):19.
(3)林溪声.审视与反思:新中国新闻文体的多重变奏[J].南京社会科学,2010(04):98-103.
(4)王君超.是耶非耶“新华体”[J].报刊之友,2002(04):4-9.
(5)蒋多,杨矞.互联网时代的阅读产业[M].北京:知识产权出版社,2016.
(6)刘洪.从“刚刚体”看新媒体时代传播规律[J].中国记者,2017(08):5.
(8)(10)陶东风.文体演变及其文化意味[M].昆明:云南人民出版社,1997.
(9)杨芳芳.“新闻受众”地位提高之原因[J].武汉理工大学学报(社会科学版),2003(04):471-474.
(11)(12)姜成坤.党报语境转变需与时俱进[J].传媒评论,2015(04):85-86.
(13)王艳玲.网络时代传统主流媒体的挑战、机遇及其职能转变[J].中共杭州市委党校学报,2013(01):59-63.
(14)王朝.新华社微信明星编辑谈新媒体运营规范[J].青年记者,2017(28):19-20.