新媒体背景下疾控中心宣传教育工作的SWOT分析
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摘要
当前,我国仍然处于多重疾病威胁并存、多种健康影响因素交织的阶段,同时面临着发达国家和发展中国家所面临的卫生与健康问题。作为一种新型传播载体,新媒体对疾控机构的宣传教育工作发挥着举足轻重的作用。文章通过SWOT分析法和访谈法相结合,以山西省为例,深入研究疾控机构在借助新媒体开展宣传教育工作等方面的优势、劣势、机会和挑战,进而提出疾控机构在宣传教育这项工作中可采取的发展策略,以助力我国迈向健康中国2030年。
China is still confronted with challenges of coexistence of multiple diseases and mixture of multiple health-related hazards, and health concerns faced in both developed countries and developing countries as well. The new media plays an important role in the publicity activities of centers for disease control(CDCs). Taking Shanxi Province as an example and using the SWOT analysis and interview method, the advantages, disadvantages, opportunities and challenges of CDCs were investigated in carrying out publicity activities with the help of new media. Developmental strategies of CDCs in publicity activities were proposed to help realize the goal of Healthy China 2030.
China is still confronted with challenges of coexistence of multiple diseases and mixture of multiple health-related hazards, and health concerns faced in both developed countries and developing countries as well. The new media plays an important role in the publicity activities of centers for disease control(CDCs). Taking Shanxi Province as an example and using the SWOT analysis and interview method, the advantages, disadvantages, opportunities and challenges of CDCs were investigated in carrying out publicity activities with the help of new media. Developmental strategies of CDCs in publicity activities were proposed to help realize the goal of Healthy China 2030.
引文
[1]张艳,陆人杰.新媒体背景下医院党建工作的探索[J].中国医疗管理科学,2017, 7(1):49-51.
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[3]杨文.加强网络文化建设唱响网上主旋律[J].贵阳市委党校学报,2013(5):13-14.
[4]沈卓之.以微博和微信为载体开展疾控思政教育的SWOT分析及对策[J].中国农村卫生事业管理,2016,36(7):902-904.
[5]景威栋.“一带一路”战略背景下新媒体助推藏医药文化传播的机遇和挑战[J].中国民族医药杂志,2017(2):1-4.
[6]蒋宏.新媒体传播技术发展趋势研究[J].上海交通大学学报,2008(6):31-33.
[7]胡启源.疾病预防控制中心卫生管理中存在的问题及对策[J].今日健康,2016, 15(12).
[8]王小宁,付磊,尹岭,等.全民健康与医药卫生事业发展战略研究[J].中国工程科学,2017, 19(2):1-7.
[9]刘洋.探讨疾控中心思想政治工作的网络化建设[J].中国保健营养:下半月,2013(1):415.
[10]沈阳,齐焕君.新媒体时代国企文化管理的SWOT策略研究——基于中国航空规划设计研究总院有限公司新媒体实践[J].西安航空学院学报, 2015, 33(6):40-43.
[2]王芳.运用新媒体提升医院文化软实力的探讨[J].中国医疗管理科学,2017, 7(1):46-48.
[3]杨文.加强网络文化建设唱响网上主旋律[J].贵阳市委党校学报,2013(5):13-14.
[4]沈卓之.以微博和微信为载体开展疾控思政教育的SWOT分析及对策[J].中国农村卫生事业管理,2016,36(7):902-904.
[5]景威栋.“一带一路”战略背景下新媒体助推藏医药文化传播的机遇和挑战[J].中国民族医药杂志,2017(2):1-4.
[6]蒋宏.新媒体传播技术发展趋势研究[J].上海交通大学学报,2008(6):31-33.
[7]胡启源.疾病预防控制中心卫生管理中存在的问题及对策[J].今日健康,2016, 15(12).
[8]王小宁,付磊,尹岭,等.全民健康与医药卫生事业发展战略研究[J].中国工程科学,2017, 19(2):1-7.
[9]刘洋.探讨疾控中心思想政治工作的网络化建设[J].中国保健营养:下半月,2013(1):415.
[10]沈阳,齐焕君.新媒体时代国企文化管理的SWOT策略研究——基于中国航空规划设计研究总院有限公司新媒体实践[J].西安航空学院学报, 2015, 33(6):40-43.