IOS-DaaS精准定价规则
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摘要
组织际信息系统数据即服务(IOS-DaaS)开辟了IOS向数据资源交易和定价领域研究与应用的转变,带动传统产业结构转型升级,衍生出新业态.本文系统地阐述IOS-DaaS定价的理论与技术问题,提出基于大数据分析(BDA)的IOS-DaaS技术框架与定价规则,并进一步描述IOS-DaaS精准定价算法过程,为IOSDaa S程序开发奠定基础.
The Interorganizational Information Systems' Data as a Service is a rising business type that opens up the transition of data resource trading and pricing for research and application of IOS.It will drive transformation and upgrade of the traditional industrial structure. The aufhor systematically elaborates the theoretical and technical issues of IOS-DaaS pricing,proposes IOS-DaaS technical framework and pricing rules based on big data analytics( BDA),and further describes the process of precision pricing algorithm for IOS-DaaS that lays the foundation of IOS-DaaS program development.
The Interorganizational Information Systems' Data as a Service is a rising business type that opens up the transition of data resource trading and pricing for research and application of IOS.It will drive transformation and upgrade of the traditional industrial structure. The aufhor systematically elaborates the theoretical and technical issues of IOS-DaaS pricing,proposes IOS-DaaS technical framework and pricing rules based on big data analytics( BDA),and further describes the process of precision pricing algorithm for IOS-DaaS that lays the foundation of IOS-DaaS program development.
引文
[1] JEFFREY O KEPHART,JAMES E HANSON,AMY R. Greenwald. Dynamic Pricing by Software Agents[J]. Computer Networks,2000,32(6):731-752.
[2] PETER C FISHBURN,ANDREW M ODLYZKO. Dynamic Behavior of Differential Pricing and Quality of Service Options for the Internet[J]. Decision Support Systems,2000,28(1-2):123-136.
[3]岳晓宁,徐宝树,王竞波.基于多服务等级随机网络系统价控策略分析[J].沈阳大学学报,2006,18(4):48-52.
[4]王国才.基于ASP收益管理的互联网流量优化模型[J].系统工程学报,2006,21(5):544-547.
[5] ZHEN LIU,CATHY XIA,LAURA WYNTER. Pricing Information Services in a Competitive Market:Avoiding Price Wars[J]. tech. rep. N°4679(THME 4),2002,(12):1-19.
[6] JUDY A SIGUAW,SHERYL E KIMES,JULE B. Gassenheimer. B2B Sales Force Productivity:Applications of Revenue Management Strategies to Sales Management[J]. Industrial Marketing Management,2003,32(7):539-551.
[7] SRINIVASAN JAGANNATHAN,KEVIN C. ALMEROTH. A Dynamic Pricing Scheme for E-content at Multiple Levelsof-Service[J]. Computer Communications,2004,27(4):374-385.
[8] HAI YANG,HAI-JUN HUANG. Modeling User Adoption of Advanced Traveler Information Systems:A Control Theoretic Approach for Optimal Endogenous Growth[J]. Transportation Research Part C,2004,12(3-4):193-207.
[9] ADNNE HAJJI,ROBERT PELLERIN,PIERRE-MAJORIQUE LGER,et al. Dynamic Pricing Models for ERP Systems Under Network Externality[J]. International Journal of Production Economics,2012,135(2):708-715.
[10]张晋豫,孟洛明,邱雪松,等.优化的IP-DiffServ动态资源定价机制[J].软件学报,2005,16(8):1456-1464.
[11] XIN WANG,HENNING SCHULZRINNE. Pricing Network Resources for Adaptive Applications[J]. IEEE/ACM Transactions on Networking,2006,14(3):506-519.
[12] B KALYANASUNDARAM,M VELAUTHAPILLAI,J WACLAWSKY. Unlocking the Advantages of Dynamic Services Selection and Pricing[J]. Theory of Computing Systems,2005,38(4):393-410.
[13]万福才,王伟.数字产品动态定价方法[J].系统工程,2006,24(10):92-95.
[14] BASS F M,NORTON J A. A Diffusion Theory Model of Adoption and Substitution for Successive Generations of Hightechnology Products[J]. Management Science,1987,33(9):1069-1086.
[15] C K. ANDERSON,J. G. WILSON. Wait or Buy? The Strategic Consumer:Pricing and Profit Implications[J]. The Journal of the Operational Research Society,2003,54(3):299-306.
[16] WEDAD ELMAGHRABY,ALTAN G LC,PINAR KESKINOCAK.Designing Optimal Preannounced Markdowns in the Presence of Rational Customers with Multiunit Demands[J]. Manufacturing&Service Operations Management,2008,10(1):126-148.
[17] XUANMING SU. Intertemporal Pricing with Strategic Customer Behavior[J]. Management Science,2007,53(5):726-741.
[18] ZUO-JUN MAX SHEN,XUANMING SU. Customer Behavior Modeling in Revenue Management and Auctions:A Review and New Research Opportunities[J]. Production and Operations Management,2007,16(6):713-728.
[19] ROCHET,JEAN-CHARLES,JEAN TJROLE. Two-sided Markets:an Overview[EB/OL]. Mimeo,IDEI,Universite de Toulouse,http://www.Frbatlanta.org/fdelegacydocs/ep_rochetover.pdf,2004.
[20] ARMSTRONG MARK. Competition in Two-Sided Markets[J].RAND Journal of Economics,2006,37(3):668-691.
[21] ANDERSON S P,S COATE. Market Provision of Broadcasting:A Welfare Analysis[J]. Review of Economic Studies,2005,72(4):947-972.
[22] HAGIN A. Two-Sided Platforms:Pricing and Social Efficiency[EB/OL]. http://www. sredeu-tokyo.ac.jp/~microbbl/documents/hagiu0.pdf,2005.
[23] VIECENS,M. F. Two-Sided Platforms with Endogenous Quality Differentiation[EB/OL].[2006-02]http://hdl.hande.net/10016/371.
[24]彭志强,熊中楷,李豪.基于客户定价模式的服务提供商定价策略[J].统计与决策,2008,(21):169-171.
[25] AHMED PATEL,MUHAMMAD J.Khan. Evaluation of Service Management Algorithms in a Distributed Web Search System[J]. Computer Standards&Interfaces,2007,29(2):152-160.
[26] HONG-LINH TRUONG,SCHAHRAM DUSTDAR. On Analyzing and Specifying Concerns for Data as a Service[C].2009 IEEE Asia-Pacific Services Computing Conference,2009,(12):87-94.
[27] QUANG HIEU VU,TRAN-VU PHAM,HONG-LINH TRUONG,et al. DEMODS:A Description Model for Data-as-aService[C]. 2012 26th IEEE International Conference on Advanced Information Networking and Applications,2012,(3):605-612.
[28] MANUEL MARTN-MRQUEZ. Big data analytics as a service infrastructure:challenges,desired prop erties and solutions[C]. 21st International Conference on Computing in High Energy and Nuclear Physics(CHEP2015),2015,(4):1-7.
[29] OLIVIER TERZO,PIETRO RUIU,ENRICO BUCCI,et al. Data as a Service(Daa S)for Sharing and Processing of Large Data Collections in the Cloud.[C]. 2013 Seventh International Conference on Complex,Intelligent,and Software Intensive Systems,2013,(7):475-480.
[30] ZIBIN ZHENG,JIEMING ZHU,MICHAEL R. Lyu. Service-generated Big Data and Big Data-as-a-Service:An Overview[C]. 2013 IEEE International Congress on Big Data,2013,(10):403-410.
[31] CLAUDIO A. ARDAGNA,PAOLO CERAVOLO,ERNESTO DAMIANI. Big Data Analytics as-a-Service:Issues and challenges[C]. 2016 IEEE International Conference on Big Data,2016,(12):3638-3644.
[32] JOHN OLORUNFEMI ABE,BURAK BERK USTUNDAUG. A Data as a Service(Daa S)Model for GPU-based Data Analytics[C]. First IFIP NTMS Workshop on Big Data and Emerging Trends(WBD-ET),2018,(2):1-13.
[33] SOHEIL QANBARI,NAVID REKABSAZ,SCHAHRAM DUSTDAR. Open Government Data as a Service(Go Daa S):Big Data Platform for Mobile App Developers[C]. 2015 3rd International Conference on Future Internet of Things and Cloud,2015,(8):398-403.
[34] BOWEN DU,RUNHE HUANG,ZHIPU XIE,et al. KID Model-Driven Things-Edge-Cloud Computing Paradigm for Traff Data as a Service[J]. IEEE Network,2018,32(1):34-41.
[35] PUSHPAK SARKAR. Data as a Service:A Framework for Providing Reusable Enterprise Data Services[M]. Hoboken,New Jersey:John Wiley&Sons,Inc.,2015.
[36] ANA CRISTINA OLIVEIRA,CHRISTOF FETZER,ANDR MARTIN,et al. Optimizing Query Prices for Data-as-a-Service[C]. 2015 IEEE International Congress on Big Data,2015,(6):289-296.
[37]杨国立,周鑫.“数据即服务”背景下图书情报机构科学数据服务的发展机遇[J].情报学报,2017,36(8):772-780.
[38]马宏斌,王青山,王柯.一种地理空间数据即服务私有云设计[J].测绘与空间地理信息,2014,37(5):19-21.
[39] ILYOO B. HONG. A New Framework for Interorganizational Systems Based on the Linkage of Participants’roles[J]. Information&Management,2002,39(4):261-270.
[40]庄伟卿.组织际信息系统的盈利模式研究综述[J].中央民族大学学报(自然科学版),2017,26(3):18-27.
[41]庄伟卿. OIP-IOS运作与定价模式匹配的因素、机理、机制问题[J].中央民族大学学报(自然科学版),2018,27(3):35-44.
[42]程学旗,靳小龙,王元卓,等.大数据系统和分析技术综述[J].软件学报,2014,25(9):1889-1908.
[43]宋杰,郭朝鹏,王智,等.大数据分析的分布式MOLAP技术[J].软件学报,2014,25(4):731-752.
[44]庄伟卿,刘震宇.基于结构成本的产业类型与组织际信息系统拓扑结构匹配研究[J].运筹与管理,2013,22(6):215-224.
[45] PER-ERIK DANIELSSON. Euclidean distance mapping[J]. Computer Graphics and Image Processing,1980,14(3):227-248.
[46] XIAOPING SUN,HAI ZHUGE. Modeling and Navigation of Social Information Networks in Metric Spaces[J]. World Wide Web,2014,17(4):649-670.
[47] XIN XIA,SHU-XIN ZHU. A Survey on Weighted Network Measurement and Modeling[J]. TELKOMNIKA,2013,11(1):181-186.
[48]刘明雍,雷小康,杨盼盼,等.基于信息耦合度的群集系统自组织分群方法[J].控制与决策,2015,30(2):271-276.
[49]黄黎,顾筠.基于Hadoop平台的并行化数据分类算法研究[J].制造业自动化,2014,36(7):5-9.
[50]毛国君,胡殿军,谢松燕.基于分布式数据流的大数据分类模型和算法[J].计算机学报,2017,40(1):161-174.
[51]耿丽娟,李星毅.用于大数据分类的KNN算法研究[J].计算机应用研究,2014,31(5):1342-1344.
[52]王旸,刘晓东,徐小慧,等.基于粒子群优化的数据分类算法[J].系统仿真学报,2008,20(22):6158-6122.
[53]李金,周璐璐,于虹,等.基于支持向量机的体数据分类算法研究[J].系统仿真学报,2009,21(2):452-456.
[54]刘红岩,陈剑,陈国青.数据挖掘中的数据分类算法综述[J].清华大学学报(自然科学版),2002,42(6):727-730.
[55]宋杰,郭朝鹏,张一川,等.增量式迭代计算模型研究与实现[J].计算机学报,2016,39(1):109-125.
[56]赵志勇,李元香,喻飞,等.基于极限学习的深度学习算法[J].计算机工程与设计,2015,36(4):1022-1026.
[57]韩俊波.深度学习算法与应用探究[J].湖州师范学院学报,2016,38(10):48-53.
[58]马永军,薛永浩,刘洋,等.一种基于深度学习模型的数据融合处理算法[J].天津科技大学学报,2017,32(4):71-74.
[2] PETER C FISHBURN,ANDREW M ODLYZKO. Dynamic Behavior of Differential Pricing and Quality of Service Options for the Internet[J]. Decision Support Systems,2000,28(1-2):123-136.
[3]岳晓宁,徐宝树,王竞波.基于多服务等级随机网络系统价控策略分析[J].沈阳大学学报,2006,18(4):48-52.
[4]王国才.基于ASP收益管理的互联网流量优化模型[J].系统工程学报,2006,21(5):544-547.
[5] ZHEN LIU,CATHY XIA,LAURA WYNTER. Pricing Information Services in a Competitive Market:Avoiding Price Wars[J]. tech. rep. N°4679(THME 4),2002,(12):1-19.
[6] JUDY A SIGUAW,SHERYL E KIMES,JULE B. Gassenheimer. B2B Sales Force Productivity:Applications of Revenue Management Strategies to Sales Management[J]. Industrial Marketing Management,2003,32(7):539-551.
[7] SRINIVASAN JAGANNATHAN,KEVIN C. ALMEROTH. A Dynamic Pricing Scheme for E-content at Multiple Levelsof-Service[J]. Computer Communications,2004,27(4):374-385.
[8] HAI YANG,HAI-JUN HUANG. Modeling User Adoption of Advanced Traveler Information Systems:A Control Theoretic Approach for Optimal Endogenous Growth[J]. Transportation Research Part C,2004,12(3-4):193-207.
[9] ADNNE HAJJI,ROBERT PELLERIN,PIERRE-MAJORIQUE LGER,et al. Dynamic Pricing Models for ERP Systems Under Network Externality[J]. International Journal of Production Economics,2012,135(2):708-715.
[10]张晋豫,孟洛明,邱雪松,等.优化的IP-DiffServ动态资源定价机制[J].软件学报,2005,16(8):1456-1464.
[11] XIN WANG,HENNING SCHULZRINNE. Pricing Network Resources for Adaptive Applications[J]. IEEE/ACM Transactions on Networking,2006,14(3):506-519.
[12] B KALYANASUNDARAM,M VELAUTHAPILLAI,J WACLAWSKY. Unlocking the Advantages of Dynamic Services Selection and Pricing[J]. Theory of Computing Systems,2005,38(4):393-410.
[13]万福才,王伟.数字产品动态定价方法[J].系统工程,2006,24(10):92-95.
[14] BASS F M,NORTON J A. A Diffusion Theory Model of Adoption and Substitution for Successive Generations of Hightechnology Products[J]. Management Science,1987,33(9):1069-1086.
[15] C K. ANDERSON,J. G. WILSON. Wait or Buy? The Strategic Consumer:Pricing and Profit Implications[J]. The Journal of the Operational Research Society,2003,54(3):299-306.
[16] WEDAD ELMAGHRABY,ALTAN G LC,PINAR KESKINOCAK.Designing Optimal Preannounced Markdowns in the Presence of Rational Customers with Multiunit Demands[J]. Manufacturing&Service Operations Management,2008,10(1):126-148.
[17] XUANMING SU. Intertemporal Pricing with Strategic Customer Behavior[J]. Management Science,2007,53(5):726-741.
[18] ZUO-JUN MAX SHEN,XUANMING SU. Customer Behavior Modeling in Revenue Management and Auctions:A Review and New Research Opportunities[J]. Production and Operations Management,2007,16(6):713-728.
[19] ROCHET,JEAN-CHARLES,JEAN TJROLE. Two-sided Markets:an Overview[EB/OL]. Mimeo,IDEI,Universite de Toulouse,http://www.Frbatlanta.org/fdelegacydocs/ep_rochetover.pdf,2004.
[20] ARMSTRONG MARK. Competition in Two-Sided Markets[J].RAND Journal of Economics,2006,37(3):668-691.
[21] ANDERSON S P,S COATE. Market Provision of Broadcasting:A Welfare Analysis[J]. Review of Economic Studies,2005,72(4):947-972.
[22] HAGIN A. Two-Sided Platforms:Pricing and Social Efficiency[EB/OL]. http://www. sredeu-tokyo.ac.jp/~microbbl/documents/hagiu0.pdf,2005.
[23] VIECENS,M. F. Two-Sided Platforms with Endogenous Quality Differentiation[EB/OL].[2006-02]http://hdl.hande.net/10016/371.
[24]彭志强,熊中楷,李豪.基于客户定价模式的服务提供商定价策略[J].统计与决策,2008,(21):169-171.
[25] AHMED PATEL,MUHAMMAD J.Khan. Evaluation of Service Management Algorithms in a Distributed Web Search System[J]. Computer Standards&Interfaces,2007,29(2):152-160.
[26] HONG-LINH TRUONG,SCHAHRAM DUSTDAR. On Analyzing and Specifying Concerns for Data as a Service[C].2009 IEEE Asia-Pacific Services Computing Conference,2009,(12):87-94.
[27] QUANG HIEU VU,TRAN-VU PHAM,HONG-LINH TRUONG,et al. DEMODS:A Description Model for Data-as-aService[C]. 2012 26th IEEE International Conference on Advanced Information Networking and Applications,2012,(3):605-612.
[28] MANUEL MARTN-MRQUEZ. Big data analytics as a service infrastructure:challenges,desired prop erties and solutions[C]. 21st International Conference on Computing in High Energy and Nuclear Physics(CHEP2015),2015,(4):1-7.
[29] OLIVIER TERZO,PIETRO RUIU,ENRICO BUCCI,et al. Data as a Service(Daa S)for Sharing and Processing of Large Data Collections in the Cloud.[C]. 2013 Seventh International Conference on Complex,Intelligent,and Software Intensive Systems,2013,(7):475-480.
[30] ZIBIN ZHENG,JIEMING ZHU,MICHAEL R. Lyu. Service-generated Big Data and Big Data-as-a-Service:An Overview[C]. 2013 IEEE International Congress on Big Data,2013,(10):403-410.
[31] CLAUDIO A. ARDAGNA,PAOLO CERAVOLO,ERNESTO DAMIANI. Big Data Analytics as-a-Service:Issues and challenges[C]. 2016 IEEE International Conference on Big Data,2016,(12):3638-3644.
[32] JOHN OLORUNFEMI ABE,BURAK BERK USTUNDAUG. A Data as a Service(Daa S)Model for GPU-based Data Analytics[C]. First IFIP NTMS Workshop on Big Data and Emerging Trends(WBD-ET),2018,(2):1-13.
[33] SOHEIL QANBARI,NAVID REKABSAZ,SCHAHRAM DUSTDAR. Open Government Data as a Service(Go Daa S):Big Data Platform for Mobile App Developers[C]. 2015 3rd International Conference on Future Internet of Things and Cloud,2015,(8):398-403.
[34] BOWEN DU,RUNHE HUANG,ZHIPU XIE,et al. KID Model-Driven Things-Edge-Cloud Computing Paradigm for Traff Data as a Service[J]. IEEE Network,2018,32(1):34-41.
[35] PUSHPAK SARKAR. Data as a Service:A Framework for Providing Reusable Enterprise Data Services[M]. Hoboken,New Jersey:John Wiley&Sons,Inc.,2015.
[36] ANA CRISTINA OLIVEIRA,CHRISTOF FETZER,ANDR MARTIN,et al. Optimizing Query Prices for Data-as-a-Service[C]. 2015 IEEE International Congress on Big Data,2015,(6):289-296.
[37]杨国立,周鑫.“数据即服务”背景下图书情报机构科学数据服务的发展机遇[J].情报学报,2017,36(8):772-780.
[38]马宏斌,王青山,王柯.一种地理空间数据即服务私有云设计[J].测绘与空间地理信息,2014,37(5):19-21.
[39] ILYOO B. HONG. A New Framework for Interorganizational Systems Based on the Linkage of Participants’roles[J]. Information&Management,2002,39(4):261-270.
[40]庄伟卿.组织际信息系统的盈利模式研究综述[J].中央民族大学学报(自然科学版),2017,26(3):18-27.
[41]庄伟卿. OIP-IOS运作与定价模式匹配的因素、机理、机制问题[J].中央民族大学学报(自然科学版),2018,27(3):35-44.
[42]程学旗,靳小龙,王元卓,等.大数据系统和分析技术综述[J].软件学报,2014,25(9):1889-1908.
[43]宋杰,郭朝鹏,王智,等.大数据分析的分布式MOLAP技术[J].软件学报,2014,25(4):731-752.
[44]庄伟卿,刘震宇.基于结构成本的产业类型与组织际信息系统拓扑结构匹配研究[J].运筹与管理,2013,22(6):215-224.
[45] PER-ERIK DANIELSSON. Euclidean distance mapping[J]. Computer Graphics and Image Processing,1980,14(3):227-248.
[46] XIAOPING SUN,HAI ZHUGE. Modeling and Navigation of Social Information Networks in Metric Spaces[J]. World Wide Web,2014,17(4):649-670.
[47] XIN XIA,SHU-XIN ZHU. A Survey on Weighted Network Measurement and Modeling[J]. TELKOMNIKA,2013,11(1):181-186.
[48]刘明雍,雷小康,杨盼盼,等.基于信息耦合度的群集系统自组织分群方法[J].控制与决策,2015,30(2):271-276.
[49]黄黎,顾筠.基于Hadoop平台的并行化数据分类算法研究[J].制造业自动化,2014,36(7):5-9.
[50]毛国君,胡殿军,谢松燕.基于分布式数据流的大数据分类模型和算法[J].计算机学报,2017,40(1):161-174.
[51]耿丽娟,李星毅.用于大数据分类的KNN算法研究[J].计算机应用研究,2014,31(5):1342-1344.
[52]王旸,刘晓东,徐小慧,等.基于粒子群优化的数据分类算法[J].系统仿真学报,2008,20(22):6158-6122.
[53]李金,周璐璐,于虹,等.基于支持向量机的体数据分类算法研究[J].系统仿真学报,2009,21(2):452-456.
[54]刘红岩,陈剑,陈国青.数据挖掘中的数据分类算法综述[J].清华大学学报(自然科学版),2002,42(6):727-730.
[55]宋杰,郭朝鹏,张一川,等.增量式迭代计算模型研究与实现[J].计算机学报,2016,39(1):109-125.
[56]赵志勇,李元香,喻飞,等.基于极限学习的深度学习算法[J].计算机工程与设计,2015,36(4):1022-1026.
[57]韩俊波.深度学习算法与应用探究[J].湖州师范学院学报,2016,38(10):48-53.
[58]马永军,薛永浩,刘洋,等.一种基于深度学习模型的数据融合处理算法[J].天津科技大学学报,2017,32(4):71-74.