对“快餐式文化”下地震宣传微视频的应用发展分析

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英文篇名：Analysis of the application and development of micro video for earthquake propaganda under the “fast food culture” 作者：王恬恬 ; 李红梅 ; 刘宁 英文作者：Wang Tiantian;Li Hongmei;Liu Ning;Hebei Earthquake Agency;Hebei Institute of Communications; 关键词：地震宣传 ; 微视频 ; 时效性 ; 局限性 ; 个性化发展 英文关键词：earthquake propaganda;;micro video;;timeliness;;limitation;;personalized development 中文刊名：国际地震动态 英文刊名：Recent Developments in World Seismology 机构：河北省地震局;河北传媒学院; 出版日期：2019-01-25 出版单位：国际地震动态 年：2019 期：01 语种：中文; 页：21-25 页数：5 CN：11-2362/P ISSN：0253-4975 分类号：P315.9

摘要

在微博、微信等新媒体迅猛发展的今天,地震行业宣传被卷进"微"态势的潮流之中不仅仅是时代的需求,更是地震宣传行业全面性发展的迫切要求。地震宣传微视频作为一种地震行业宣传新兴模式,以其"短而精"的表现内容、更具趣味性的表达及互动性的传播方式,带给受众前所未有的关于地震宣传的感官新体验。但同时也存在着相应的问题与不足。本文针对地震宣传微视频在行业内的优势特点、发展局限等进行了阐述说明,并针对问题提出如何能够使其获得更好发展的几点建议措施。
        With the rapid development of new media such as micro-blog and WeChat,the propaganda of earthquake-related fares is not only the demand of the current times,but also the urgent requirement of the comprehensive development of the earthquake propaganda industry. As a new model of seismic industry propaganda,seismic propaganda micro video brings the audience new sensory experience with its "short and fine" expression content in a more interesting expression and interactive communication mode. But at the same time,there are also corresponding problems and shortcomings. This paper expounds the advantages and limitations of the micro video in the earthquake propaganda industry,and puts forward some suggestions on how to make it better.

引文

[1]李雅筝,郭璐.基于时事热点创作的科普微视频的实际应用研究:以《雅安地震特辑》为例[J].科普研究,2014,9(3):75-78
    [2]赵蕻.微视频发展现状浅析[J].艺术科技,2013,26(3):65,68