共享经济视角下乡村民宿商业模式创新多案例研究
|
摘要
随着我国经济金融形势、互联网技术不断创新、政府政策鼓励等众多有利条件的推动下,共享经济发展迅速,对于我国乡村民宿商业模式创新具有重大意义。从乡村民宿的影响因素出发,运用扎根理论编码分析方法,以张家界五号山谷、莫干山裸心谷、浙江乌村以及安徽德懋堂为例,探究乡村民宿商业模式创新路径。研究表明,乡村民宿商业模式创新的影响因素有开发条件、外部环境、运营模式,与农户共享共建是实现创新的决定因素。最后提出共享经济与乡村民宿商业模式创新的策略,为乡村民宿商业模式创新提供理论思路与实践指导。
With the development of China's economy and finance, the continuous innovation of Internet technology and the encouragement of government policies,the rapid development of shared economy is of great significance to the innovation of rural residential business model. Starting from the influencing factors of rural residential accommodation, this paper uses the grounded theory coding method to explore the innovative path of rural residential business model,taking the No.5 Valley of Zhangjiajie,Nude Heart Valley of Mogan Mountain,Five Villages of Zhejiang Province and Demaotang of Anhui Province as examples. The research shows that the factors influencing the innovation of rural residential business model are development conditions,external environment and operation mode. Sharing with farmers is the decisive factor to achieve innovation. Finally,the strategy of sharing economy and rural residential business model innovation is put forward to provide theoretical thinking and practical guidance for rural residential business model innovation.
With the development of China's economy and finance, the continuous innovation of Internet technology and the encouragement of government policies,the rapid development of shared economy is of great significance to the innovation of rural residential business model. Starting from the influencing factors of rural residential accommodation, this paper uses the grounded theory coding method to explore the innovative path of rural residential business model,taking the No.5 Valley of Zhangjiajie,Nude Heart Valley of Mogan Mountain,Five Villages of Zhejiang Province and Demaotang of Anhui Province as examples. The research shows that the factors influencing the innovation of rural residential business model are development conditions,external environment and operation mode. Sharing with farmers is the decisive factor to achieve innovation. Finally,the strategy of sharing economy and rural residential business model innovation is put forward to provide theoretical thinking and practical guidance for rural residential business model innovation.
引文
[1]赵飞，姜苗苗，章家恩，聂瑞.乡村振兴视域下的乡村民宿发展研究——以增城“万家旅舍”为例[J].中国生态农业学报（中英文），2019,27(2):218-226.
[2]Jones David,Guan Jing Jing.Bed and Breakfast Lodging Development in Mainland China:Who is the Potential Customer?[J].Asia Pacific Journal of Tourism Research,2011,16(5):517-536.
[3]吴有进.乡村民宿旅游发展对农业经济的带动作用[J].农业经济，2018(5):140-142.
[4]卢世菊，吴海伦.精准扶贫背景下民族地区民宿旅游发展研究[J].贵州民族研究，2019,40(1):135-138.
[5]田力.乡村民宿与乡村旅游协同发展的路径研究[J].智库时代，2019(4):30-31.
[6]王璐，李好，杜虹景.乡村旅游民宿的发展困境与对策研究[J].农业经济，2017(3):141-142.
[7]Felson M,Spaeth J L.Community Structure and Collaborative Consumption:A Routine Activity Approach[J].American Behavioral Scientist,1978(4):614.
[8]汪荣有.论共享[A].中国伦理学会.第14次中韩伦理学讨论会论文集[C].中国伦理学会，2006:7.
[9]郑联盛.共享经济：本质、机制、模式与风险[J].国际经济评论，2017(06):45-69.
[10]曹丹.论共享经济对旅游业发展的影响及其应对[J].四川师范大学学报（社会科学版），2017,44(1):56-66.
[11]张晓芹.共享经济下的商业模式创新[J].安徽商贸职业技术学院学报（社会科学版），2016,15(03):11-14.
[12]王向南，蒋涵聪，杨利.基于共享经济的吉林省旅游产业融合发展研究[J].税务与经济，2018(04):106-112.
[13]陈万明，戴克清，王磊.旅游产业创新绩效影响因素研究——基于共享经济视角[J].软科学，2018,32(05):24-27,36.
[14]陈晓萍，徐淑英，樊景立．组织与管理研究的实证方法[M].北京：北京大学出版社，2008.
[15]杜松华，徐嘉泓，罗子婵，李东霞，于秀丽.金字塔底层可持续商业模式构建分析——基于粤东北地区的多案例研究[J].管理评论，2018,30(9):292-304.
[16]Corbin J.,Strauss A.Basics of Qualitative Research:Techniques and Procedures for Developing Grounded Theory(3ed)[M].New York:Sage Publications,2008.
[17]Jantunen S.,Gause D.C.Using a Grounded Theory Approach for Exploring Software Product Management Challenges[J].Journal of Systems&Software,2014,95(9):32-51.
[18]Glaser B G..Doing Grounded Theory:Issues and Discussions[M].Mill Valley:Sociology Press,1998.
[19]Strauss A,Corbin J.Basics of Qualitative Research:Grounded Theory Procedures and Techniques[M].Newbury Park,CA:Sage,1990.
[20]汪涛，周玲，周南等.来源国象是如何形成的？——基于美、印消费者评价和合理性理论视角的扎根研究[J].管理世界，2012(3):113-126.
[2]Jones David,Guan Jing Jing.Bed and Breakfast Lodging Development in Mainland China:Who is the Potential Customer?[J].Asia Pacific Journal of Tourism Research,2011,16(5):517-536.
[3]吴有进.乡村民宿旅游发展对农业经济的带动作用[J].农业经济，2018(5):140-142.
[4]卢世菊，吴海伦.精准扶贫背景下民族地区民宿旅游发展研究[J].贵州民族研究，2019,40(1):135-138.
[5]田力.乡村民宿与乡村旅游协同发展的路径研究[J].智库时代，2019(4):30-31.
[6]王璐，李好，杜虹景.乡村旅游民宿的发展困境与对策研究[J].农业经济，2017(3):141-142.
[7]Felson M,Spaeth J L.Community Structure and Collaborative Consumption:A Routine Activity Approach[J].American Behavioral Scientist,1978(4):614.
[8]汪荣有.论共享[A].中国伦理学会.第14次中韩伦理学讨论会论文集[C].中国伦理学会，2006:7.
[9]郑联盛.共享经济：本质、机制、模式与风险[J].国际经济评论，2017(06):45-69.
[10]曹丹.论共享经济对旅游业发展的影响及其应对[J].四川师范大学学报（社会科学版），2017,44(1):56-66.
[11]张晓芹.共享经济下的商业模式创新[J].安徽商贸职业技术学院学报（社会科学版），2016,15(03):11-14.
[12]王向南，蒋涵聪，杨利.基于共享经济的吉林省旅游产业融合发展研究[J].税务与经济，2018(04):106-112.
[13]陈万明，戴克清，王磊.旅游产业创新绩效影响因素研究——基于共享经济视角[J].软科学，2018,32(05):24-27,36.
[14]陈晓萍，徐淑英，樊景立．组织与管理研究的实证方法[M].北京：北京大学出版社，2008.
[15]杜松华，徐嘉泓，罗子婵，李东霞，于秀丽.金字塔底层可持续商业模式构建分析——基于粤东北地区的多案例研究[J].管理评论，2018,30(9):292-304.
[16]Corbin J.,Strauss A.Basics of Qualitative Research:Techniques and Procedures for Developing Grounded Theory(3ed)[M].New York:Sage Publications,2008.
[17]Jantunen S.,Gause D.C.Using a Grounded Theory Approach for Exploring Software Product Management Challenges[J].Journal of Systems&Software,2014,95(9):32-51.
[18]Glaser B G..Doing Grounded Theory:Issues and Discussions[M].Mill Valley:Sociology Press,1998.
[19]Strauss A,Corbin J.Basics of Qualitative Research:Grounded Theory Procedures and Techniques[M].Newbury Park,CA:Sage,1990.
[20]汪涛，周玲，周南等.来源国象是如何形成的？——基于美、印消费者评价和合理性理论视角的扎根研究[J].管理世界，2012(3):113-126.