基于三维视角的郑州火车站西广场新兴商圈发展研究
摘要
商圈是西方商业理论的一个重要概念,商圈的定义可以总结概括为两种:一种是认为商圈一般是指单个零售商业或企业吸引顾客的所及的空间范围或一定的商业地域的微观定义。另一种则是从城市宏观角度,认为商圈的概念不但可以延伸到地区,甚至整个城市,与城市的商业辐射力等概念相近。目前学术界对中部省份新兴商圈的研究还比较缺乏,系统性探讨的文章并不多,处于中原城市群核心的郑州市已经迈入中国大中城市的行列,借助于火车站西广场商圈的规划和发展,以新兴商业中心的核心力量带动郑州西区乃至整个郑州市的长远发展,具有十分重要的意义。
本文突破了传统商圈定义及类型划分的思维框架,结合研究实际提出商圈是商业企业积聚的中观定义。在整合西方商圈理论的基础上,阐述了商圈的地位与功能理论,即商圈与推进型产业理论、涓滴效应理论、价值链理论和极化效应理论的内在关联。同时,在对已有商圈主要测定模型详细阐述和对现代商圈发展现状分析的基础上,提出从外部环境、内部成长和时间动态三个角度来指导商圈布局和发展,为探索科学合理的商圈布局方法提供一种新的思路。
本文在分析影响现代新兴商圈发展布局主要因素的基础上,从时间和空间动态的角度较全面地探讨了商圈发展的影响因素,并以此构建了商圈布局的三维概念模型,补充了西方商圈理论模型中静态分析和简单因子分析的不足。最后,以郑州火车站西广场商圈为实证研究,从外部环境、内部成长和时间三维的视角分析火车站西广场商圈的发展现状,由此提出西广场商圈发展布局的具体思路和有关对策建议。以期在郑州不同商圈之间构筑非同质性竞争的商业环境,对商圈之间进行资源的优化整合,构建功能多元,环境宜人,品质优良,管理科学,业态互补,独具特色品牌和较高知名度的现代商圈,以促进郑州市经济健康发展。
研究表明,体制环境是影响我国现代新兴商圈发展布局的最重要因素,外部环境和内部成长是影响商圈发展的二大主要维度。应用三维概念模型,能较全面地分析商圈的发展现状,从而有针对性地提出未来发展的具体对策。
The rise of business, the formation and development of urban civilization and economic progress is the result. In China, the research area is still in the early stage, the city has been applied in some developed area of city planning and research on theory and achieved good results. Current research on the central province of emerging business center, systematic research of the article discussed in the central plain urban cluster is not much, Zhengzhou has entered the core cities of China, Zhengzhou railway station in the west exit of development and construction, the development of Zhengzhou offers an unprecedented opportunity and conditions. The west square circle by railway station in the planning and development of emerging business center, core strength of Zhengzhou city and even the entire drive west of long-term development, has the extremely vital significance.
This business through the traditional definition and classification, combining research thinking framework of actual business is business enterprise puts the accumulation of medium definition. In the basis of the theory of western area, this paper expounds the position and function of the theory circle , with TuiJinXing industry theory, trickle-down effect theory and the value chain theory and the theory of polarization effect. At the same time, in the main business model of modern business in detail, and based on the analysis of the current development, put forward from the external environment, the internal growing and dynamic three time to layout and development business guidance, so as to explore the scientific and rational layout method district to provide a new idea.
Based on the analysis of the influence of modern new business development layout, based on the main factors in time and space is fully dynamic Angle discusses the factors affecting the development of business, and build a circle of 3d conceptual model, the layout of the theoretical model of western area complement of static analysis and factor analysis is simple. Finally, Zhengzhou railway station in the west square circle for empirical research, from the external environment, the internal growth and time of 3d perspective of west square station business development present situation, then puts forward the development of the west square layout commercial concrete ideas and relevant countermeasures and Suggestions. In order to construct the circle of Zhengzhou different between homogeneity competitive business environment, business to optimize resource integration between multiple functions, construct and pleasant environment, excellent quality, scientific management, forms distinctive brand and complementary, higher popularity of modern commercial economy, in order to promote the healthy development of Zhengzhou city.
Research shows that the institutional environment is emerging in modern business development layout, the most important factors of internal and external environment of development business is growing's main dimensions. Using three-dimensional concept model, can comprehensively the development situation of business, then pertinently put forward the countermeasures for future development.
本文突破了传统商圈定义及类型划分的思维框架,结合研究实际提出商圈是商业企业积聚的中观定义。在整合西方商圈理论的基础上,阐述了商圈的地位与功能理论,即商圈与推进型产业理论、涓滴效应理论、价值链理论和极化效应理论的内在关联。同时,在对已有商圈主要测定模型详细阐述和对现代商圈发展现状分析的基础上,提出从外部环境、内部成长和时间动态三个角度来指导商圈布局和发展,为探索科学合理的商圈布局方法提供一种新的思路。
本文在分析影响现代新兴商圈发展布局主要因素的基础上,从时间和空间动态的角度较全面地探讨了商圈发展的影响因素,并以此构建了商圈布局的三维概念模型,补充了西方商圈理论模型中静态分析和简单因子分析的不足。最后,以郑州火车站西广场商圈为实证研究,从外部环境、内部成长和时间三维的视角分析火车站西广场商圈的发展现状,由此提出西广场商圈发展布局的具体思路和有关对策建议。以期在郑州不同商圈之间构筑非同质性竞争的商业环境,对商圈之间进行资源的优化整合,构建功能多元,环境宜人,品质优良,管理科学,业态互补,独具特色品牌和较高知名度的现代商圈,以促进郑州市经济健康发展。
研究表明,体制环境是影响我国现代新兴商圈发展布局的最重要因素,外部环境和内部成长是影响商圈发展的二大主要维度。应用三维概念模型,能较全面地分析商圈的发展现状,从而有针对性地提出未来发展的具体对策。
The rise of business, the formation and development of urban civilization and economic progress is the result. In China, the research area is still in the early stage, the city has been applied in some developed area of city planning and research on theory and achieved good results. Current research on the central province of emerging business center, systematic research of the article discussed in the central plain urban cluster is not much, Zhengzhou has entered the core cities of China, Zhengzhou railway station in the west exit of development and construction, the development of Zhengzhou offers an unprecedented opportunity and conditions. The west square circle by railway station in the planning and development of emerging business center, core strength of Zhengzhou city and even the entire drive west of long-term development, has the extremely vital significance.
This business through the traditional definition and classification, combining research thinking framework of actual business is business enterprise puts the accumulation of medium definition. In the basis of the theory of western area, this paper expounds the position and function of the theory circle , with TuiJinXing industry theory, trickle-down effect theory and the value chain theory and the theory of polarization effect. At the same time, in the main business model of modern business in detail, and based on the analysis of the current development, put forward from the external environment, the internal growing and dynamic three time to layout and development business guidance, so as to explore the scientific and rational layout method district to provide a new idea.
Based on the analysis of the influence of modern new business development layout, based on the main factors in time and space is fully dynamic Angle discusses the factors affecting the development of business, and build a circle of 3d conceptual model, the layout of the theoretical model of western area complement of static analysis and factor analysis is simple. Finally, Zhengzhou railway station in the west square circle for empirical research, from the external environment, the internal growth and time of 3d perspective of west square station business development present situation, then puts forward the development of the west square layout commercial concrete ideas and relevant countermeasures and Suggestions. In order to construct the circle of Zhengzhou different between homogeneity competitive business environment, business to optimize resource integration between multiple functions, construct and pleasant environment, excellent quality, scientific management, forms distinctive brand and complementary, higher popularity of modern commercial economy, in order to promote the healthy development of Zhengzhou city.
Research shows that the institutional environment is emerging in modern business development layout, the most important factors of internal and external environment of development business is growing's main dimensions. Using three-dimensional concept model, can comprehensively the development situation of business, then pertinently put forward the countermeasures for future development.
引文
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[28]邓蓉.“商圈”色议[J],江苏经济探讨,1997(1)
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[2]Berman,B.,Joel R.Evans.Retail Management,Prentice Hall Inc.New York,1996:178-179
[3]Ghosh,A.and Sara I.Mclafferty:Location Strategies for Retail and Service Firms,Lexington,Mass:D.C.Heath and Co.1987.:263-265
[4]Okunuki,K.and Atsuyuki Okabe."A Computational Method for OptimiZing the Location of a Store on a Continuum of a Network When Users'Choiee Behavior Follows the Huff Model",CSIS Discussion PaPer No.19,1999,6.:20-21
[5]Levy,M.and Barton A.Weltz.Retailing Management,Riehard Irwin Inc.1992:122-124
[6]Istek,I.C."Spatial Dynamics of Marketplaces",CSIS Diseussion PaPer No.60,1999,6:41-42
[7]Paul N.Bloom,Vanessa G.Perry,Retailer Power and Supplier Welfare-the Case of Wal-mart.Journal of Retailing,77(2001):379-396
[8]Okabe,A."A Computational Method for Estimating the Demand of Retail Stores on A Street Network and Its Implementation in GIS".Transaetion in GIS,2001,5(3):209-220.
[9]Beaumont,J,R."GIS and Market Analysis",in MeGuire,D.J.,Goodehild M.F.and Rhind D.W.(eds.) Geographical Information System:Principles and Applications,London:Longman,1991:139-151.
[10]宁越敏.上海市区商业中心的探讨[J].地理学报,1984(6):163-172
[11]吴郁文.郭映明.广州城市基础设施建设与管理问题诌议[J].1988(2):73-78
[12]李振泉.农村区划向何处[J].经济地理,1989(2):81-85
[13]陈忠暖.西部大城市周边乡村产业非农化特点浅析[J],云南地理环境研究,1997(6):58-65
[14]件宗卿.论城市商业活动空间结构研究的几个问题[J],2000(1):115-120
[15]樊排.20世纪城市发展与CBD功能的演变[J],城市发展研究,2000(4):43-46
[16]吴小丁.哈夫模型与城市商圈结构分析方法[J],财贸经济,2001(3):71-73
[17]马龙龙等.我国城市流通规划引入GIS技术可行性研究[J],商业经济与管理,2004年(3):4-7
[18]晏维龙,韩耀.我国流通产业发展及结构调整[J],管理世界,2002(12):89-92
[19]柳思维.优化城市商贸流通结构有关问题的研究[J],湖南商学院学报,2004(3):1-5
[20]柳思维,唐红涛,王娟.城市商圈的时空动态性述评与分析[J],财贸经济,2007(3):112-116
[20]李毕万,姚晓娜.百货店营销[M],企业管理出版社,1999:69
[21]姚锡棠.长江三角洲地区:经济发展、产业结构与密集的城市群[J],上海管理科学,1995(1):36-41
[22]E.W.Bargess,H.The Design and Analysis of Spatial Data Structures,Addison-Wesley,Reading,MA,1990,ISBN0-201-50255-O:63-71
[23][日]关根孝·横森丰雄.城市商业规划的国际比较[M]。中国林业出版社,1998:281-297
[24]胡新,赵颖.城市副中心商圈定位研究[J],城市发展研究,2003(6)
[25]徐从才.南京商圈构造及其对策[J],南京财经大学学报,2003(3):1-6
[26]洪涛.现代商圈及其动态发展-兼论北京南城商圈及其定位[J],商业时代,2002(23)
[27]王厚东.商圈理论分析[J],山西财经大学学报(高等教育版),2002(55)
[28]邓蓉.“商圈”色议[J],江苏经济探讨,1997(1)
[29]高铁生,郭冬乐.中国流通产业发展报告[J],北京:中国社会科学出版社,2003:14-18
[30]柳思维,唐红涛,王娟.关于城市商圈时空演进若干问题的研究[J],商贸经济,2007(4):12-15
[31]王晓玉.国外社区商业发展的理论与实践[J],上海经济研究,2002(11):68-73
[32]李悦.产业经济学[M],中国人民大学出版社,1998:345-360
[33]城市综合竞争力.上海经济发展蓝皮书[M],2001:295
[34]杜漪,颜宏亮.我国城市商圈内的零售业态趋同现象研究[J],商业经济与管理,2006(3):11-15
[35]杨丽君,朱华岚,吴健平.基于GIS的零售业商圈分析[J],遥感技术与应用,2003(3):39-45
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