诺玛特供应商管理问题研究
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摘要
目前大卖场与供应商的博奕越来越明显和普遍，本文通过对代表性大卖场及本人所在企业——诺马特的供应商管理模式进行分析，希望对本公司进行科学供应商管理、提升竞争力方面提出理论根据和管理思路。论文主要通过自己在工作期间收集的有关大卖场的第一手资料信息、从《中国采购网》、《零售业》等网络资源得到的有关零售业的数据和相关企业的参考数据，采用定性分析方法和抽象归纳方法对收集的资料进行整理、概括来进行研究工作。本文通过对目前中国大卖场与供应商的关系现状分析得出供应商的弱势地位及其保持紧张关系实际上是不利于双方共同发展的；通过对沃尔玛(wal—mart)、家乐福(carrful)、诺玛特(N-MART)的供应商管理模式及供应链进行比较分析，提出诺玛特应借鉴沃尔玛和家乐福的成功经验，应对现有的供应商管理模式进行改善，以建设一个有竞争力的供应链体系；并阐述了诺玛特对供应链上的供应商可以通过怎样的有效管理来进一步获取竞争力。本文以供应链管理理论——Heide理论、库存理论、采购理论、物流理论以及客户关系管理理论为基础，对现代零售业的供应商管理平台——供应链做出了分析和说明，进而明确诺玛特供应商管理的思路。本文对诺马特强化供应商管理提升竞争力有较强的现实指导意义。
Nowadays, the competition of supermarket and supplier has became more and more common. The author wish this document could give some investigation to upgrade the competition and manage the supermarket --N-MART where the author worked at. This document research this factor mainly through collecting the infomation by hand or by some data, infomation and report in some large domestic supermarket. The author also search some data and infomation through internet such as "china stock net" and "retail net", and the author use the moth of qualitative analysis and the moth of analysis that deals with all the imformation collected. After the analysis of the ralationship between the supermarket and the vendor management, the paper shows the vendor' s weak position and proves that the bad ralationship does no good to the both . Through analyzing the supplier chain Management and supplier management character of representative supermarket such as wal-mart and carrful, and the author get the result is that N-MART should s
tudy the secussful experience of wal-mart and carrful , should improve it's vendor management level , and vendor management on the chain can take some efficient measures to obtain strong competition . The document is used the base of the Supply Chain Management Theroy, such as Heide Theroy Jnventory Management Theroy, Purchasing Management Theroy, Logistic Management Theroy, Customer Relationship Management
Theroy. The chain anaysis the situation of morden vendor management and then gives methods to direct and strengthen the management in cruel competition.
Nowadays, the competition of supermarket and supplier has became more and more common. The author wish this document could give some investigation to upgrade the competition and manage the supermarket --N-MART where the author worked at. This document research this factor mainly through collecting the infomation by hand or by some data, infomation and report in some large domestic supermarket. The author also search some data and infomation through internet such as "china stock net" and "retail net", and the author use the moth of qualitative analysis and the moth of analysis that deals with all the imformation collected. After the analysis of the ralationship between the supermarket and the vendor management, the paper shows the vendor' s weak position and proves that the bad ralationship does no good to the both . Through analyzing the supplier chain Management and supplier management character of representative supermarket such as wal-mart and carrful, and the author get the result is that N-MART should s
tudy the secussful experience of wal-mart and carrful , should improve it's vendor management level , and vendor management on the chain can take some efficient measures to obtain strong competition . The document is used the base of the Supply Chain Management Theroy, such as Heide Theroy Jnventory Management Theroy, Purchasing Management Theroy, Logistic Management Theroy, Customer Relationship Management
Theroy. The chain anaysis the situation of morden vendor management and then gives methods to direct and strengthen the management in cruel competition.
引文
[1] 汪旭晖，现代零售商供应链再造，《中国物流与采购网》，2004．2
[2] 田冬，连锁超市中央采购制度的优点和组织结构，《超市人》，2004．3
[3] 徐章一，供应链一体化营销管理的内容，《中国物流与采购网》，2004．1
[4] 佚名，第三方物流切入连锁零售业的机遇与挑战，《中国物流与采购网》，2004．1
[5] 许志宏，营销管理和供应商的关系如何共赢，《网易商业报道》，2003．10
[6] 卢泰宏，邱斌，零售之王沃尔玛，《中国经营报》，2002．6
[7] 程钧，沃尔玛的信息系统，《中国零售网》，2004．1
[8] 马维刚 马维杰，沃尔玛“平价观”简介，《中国经营报》1999．
[9] 顾国建，中国连锁业的变化趋向，《中国物流与采购网》，2004．2
[10] 胡松评，企业供应链物流管理—海尔、沃尔玛成功模式，《亚太管理训练网》，2003
[11] 销售与市场编辑部，中国营销寻找新主流体系，《销售与市场》2004．1
[12] 卢泰宏，贺和平，走过经销商地位的边缘化，《销售与市场》，2003．7
[13] 戴鑫，经销商面临的环境威胁，《销售与市场》，2003．7
[14] 卢泰宏，贺和平，2003中国营销脉象，《销售与市场》，2000．10
[15] Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies,The McGrae—Hill Co.,2000
[16] Martin. Christopher.Logistics and Supply Chain Management.Financialime.Pitman.Publishing, 1994
[17] 王成，刘慧，赵媛嫒，《供应商管理业务精要》，机械工业出版
社，2002
[18] 赵林度，《供应链与物流管理理论与实例》，机械工业出版，2003
[19] JoanMagretta，《价值链管理》，北京．中国人民大学出版社，2000
[20] 马士华，《供应链管理》，北京．机械工业出版社，2000
[2] 田冬，连锁超市中央采购制度的优点和组织结构，《超市人》，2004．3
[3] 徐章一，供应链一体化营销管理的内容，《中国物流与采购网》，2004．1
[4] 佚名，第三方物流切入连锁零售业的机遇与挑战，《中国物流与采购网》，2004．1
[5] 许志宏，营销管理和供应商的关系如何共赢，《网易商业报道》，2003．10
[6] 卢泰宏，邱斌，零售之王沃尔玛，《中国经营报》，2002．6
[7] 程钧，沃尔玛的信息系统，《中国零售网》，2004．1
[8] 马维刚 马维杰，沃尔玛“平价观”简介，《中国经营报》1999．
[9] 顾国建，中国连锁业的变化趋向，《中国物流与采购网》，2004．2
[10] 胡松评，企业供应链物流管理—海尔、沃尔玛成功模式，《亚太管理训练网》，2003
[11] 销售与市场编辑部，中国营销寻找新主流体系，《销售与市场》2004．1
[12] 卢泰宏，贺和平，走过经销商地位的边缘化，《销售与市场》，2003．7
[13] 戴鑫，经销商面临的环境威胁，《销售与市场》，2003．7
[14] 卢泰宏，贺和平，2003中国营销脉象，《销售与市场》，2000．10
[15] Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies,The McGrae—Hill Co.,2000
[16] Martin. Christopher.Logistics and Supply Chain Management.Financialime.Pitman.Publishing, 1994
[17] 王成，刘慧，赵媛嫒，《供应商管理业务精要》，机械工业出版
社，2002
[18] 赵林度，《供应链与物流管理理论与实例》，机械工业出版，2003
[19] JoanMagretta，《价值链管理》，北京．中国人民大学出版社，2000
[20] 马士华，《供应链管理》，北京．机械工业出版社，2000
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