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大学图书馆阅读促进活动效果评估
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摘要
目前国内外针对阅读促进活动的实践和理论方面的研究,更多的是关注实施过程的报道以及策略,措施的分析,而对活动产生的实效和对读者的影响方面的研究相对滞后,本文就是在这样一个背景下来对大学图书馆的阅读活动效果进行评估研究。
     为此,本文通过对大量图书馆评估,阅读评估以及服务质量评估的理论研究,梳理出图书馆阅读活动评估的影响因素,从用户角度出发,建立起一个大学图书馆阅读活动效果的评估方案,该方案分别通过建立一个“用户感知变化度”评估指标体系和“用户体验度和期望度”的相关参考类目来进行分析,通过优序图法确立指标体系的权重。为了论证本次研究所建立的评估框架的科学性和合理性,本文还通过定量和定性分析方法,对笔者所在的湖州师范学院图书馆的阅读活动进行了实证。经测评,该评估框架的定量分析数据和定性数据均具有可获得性和可操作性。
     本次研究的创新之处在于从用户角度出发,结合图书馆服务评价和阅读评价理论,建立起一个阅读活动效果的评价指标体系,为图书馆的质量评估和读者服务研究提供新的视角。
Nowadays, countries all over the world are carrying out all kinds of reading activities to promote their nation's reading level. The present research on this field is mostly focused on the reports, strategies and measures, while backward in the evaluation of its effectiveness towards the readers. Based on such a background, this thesis attempts to evaluate the effectiveness of the library's reading activities in those colleges and universities.
     According to lots of researches on the evaluation theory of library, reading and service quality, this thesis puts forwards those factors influencing the reading activities and establishes an evaluation framework, which comprises a performance evaluation index system based on "the changing degree of user's perception", and other related factors such as "user's experiencing degree" and "user's expecting degree" are analyzed qualitatively as well. The weight of each index is given by using the Precedence Chart. In order to measure the evaluation framework's scientificity and reasonability, this thesis adopts quantitative and qualitative methods to analysize and solves the problems produced in its use in the reading activities in Library of Huzhou Teachers College. In the empirical study, the quantitative analysis data of the evaluation index system and other qualitative analysis data are both proved operative and obtainable.
     The innovation of this thesis is to set the user as a point, establishes an evaluation index system of reading activity's effectiveness, and which is expected to contribute to a new angle of view of library's evaluation and its readers service.
引文
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