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物流服务供应链构建与绩效评价研究
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摘要
随着我国社会经济的稳步发展,服务业在整个国民经济中所占比例日趋增加,服务经济正逐步发展成为国民经济的核心,和世界发达国家相比而言,我国正处于快速发展阶段,服务业已经成为三大产业最具有生命力的产业,以物流为代表的服务业成为投资的最大热点之一并在不断快速发展,对我国制造业和商贸流通业的发展也起着十分关键的作用,进行物流服务供应链的相关研究对我国经济的长足发展有重要作用。基于此,本文以物流服务供应链为研究对象,从政府和企业多视角考虑,以提高顾客满意度、减少物流运作成本为切入点,较为深入的研究了物流服务供应链管理研究的理论和方法,主要内容包括:
     ①物流服务供应链系统模型研究。在分析服务供应链的内涵发展基础上,进一步对物流服务供应链的含义进行了界定,指出了物流服务供应链与一般服务供应链的差异性;从社会分工与专业化发展、提升核心竞争力、降低双方交易成本等方面分析了物流服务供应链的形成与发展原因;重点对物流服务供应链系统的参与主体、系统功能、以及管理活动等要素进行了深入分析,构建了以物流服务集成商、功能型物流供应商、物流需求方、物流设备供应商以及非物流服务机构为参与主体,以服务需求、服务质量、服务订单、客户关系、服务绩效等为管理活动过程,将产品供应链、物流服务供应链与物流管理信息系统集成的物流服务供应链系统结构框架。
     ②功能型物流供应商选择模型研究。在分析功能型物流供应商选择影响因素基础上,运用重构质量屋模型从客户需求的可靠性、响应性、保证性等方面对物流需求展开表进行分析,对物流的综合表现度进行计算并以此为依据,提出了利用双层规划模型构建供应商选择模型,上层规划以物流服务成本最小为目标,下层以选择的供应商的综合表现度最大为目标,综合研究了物流服务成本和质量两个效益背反的因素;集合AHP和QFD方法构建了物流供应商的综合评价模型,将评价指标体系与服务供应链的客户需求进行结合,较好的考虑了客户需求在评价过程中的重要性;针对建立的供应商评价模型,设计了分层迭代算法对其进行求解,并通过算例对模型和算法进行了有效性验证。
     ③物流服务供应链合作能力协调机制研究。针对物流服务集成商与功能物流服务商组成的两阶段物流服务供应链,双方缺乏信任,对未来合同执行的预期不一致导致物流服务供应链运作绩效低下的问题,本文建立物流服务集成商与功能物流服务商Nash讨价还价模型,模型求解分析显示:双方对未来对方是否会执行预订合同预期是影响双方谈判结果的主要因素。若双方对未来交易预期相同,讨价还价的交易量能达到物流服务集成商认为的系统最优交易量;若物流服务集成商的预期小于功能物流服务商的预期,双方交易量超过了物流服务集成商认为的系统交易量;若物流服务集成商的预期大于功能物流服务商的预期,则双方交易量小于物流服务集成商认为的系统交易量。对此,建立物流服务集成商预付款协调机制,机制分析显示,该机制下,服务交割时的费用为0,所有的费用全部都表现为预付款,并且该机制下的交易量至少达到了物流服务集成商认为的系统交易量,且双方的期望利润都得到了提高。
     ④物流集成商生产效率测度研究。考虑物流服务业的特点,生产效率测度指标存在两个或多个影响因子相关联,本文利用SPSS软件对测度指标进行验证性因子分析,并发现原有数据中客户满意度与物流效率而不是企业协同能力关联性更强,调整后的测度指标体系可信度更优;利用结构方程模型分析影响物流服务业生产效率的四个影响因子及其与各个测度指标的关联性,研究表明:服务控制能力和企业内部管理能力体现了企业内部协调能力的高低,对于企业管理层,企业协调能力关键是加强内部管理;面对全球物流业整合优化的挑战,信息技术成为物流服务业提高生产效率必备条件。
     ⑤物流服务供应链绩效评价模型。基于顾客、企业自身和生态环境等视角,从顾客满意度、生态环境影响、协同发展水平、规范化管理和经营能力方面建立了由三十五个指标组成的物流服务供应链绩效评价指标体系;并运用模糊综合评价、数据包络分析和层次分析法相结合的集成方法建立评价模型,通过实际算例对该物流服务供应链绩效评价的指标体系和评价方法进行了有效性检验,根据评价结果的分析,对该企业提出了一些改进意见,对物流服务供应链的发展具有一定指导作用。
With steadily development of social economy, that the proportion of the service industry in the national economy is increasing day by day indicates service economy is gradually becoming the core of national economy and compared with the developed countries in the world, service industry has become the most dynamic in the three largest industry of China which is at the rapid development stage, and farther, logistics, representative of the service industry, already becomes the biggest investment hot spots and plays a key role to manufacturing and trade circulation industry, so doing the related research of logistics service supply chain(LSSC) will have profound significance to our economy. Based on the above, the dissertation, choosing LSSC as the research object, selecting increase of customer satisfaction, reduction of logistics cost as the breakthrough point, considering from the point of view of the government and enterprises, studies the theory and method of integrated logistics service supply chain(ILSSC) management more in-depth. The details are given as follows:
     Research of ILSSC system model. The dissertation redefines the meaning of ILSSC and points out the difference when comparing with general services supply chain on the analysis of the connotation development of services supply chain, explains the cause of the formation and development of LSSC from the aspects of social division of labor, professional development, enhancing core competitiveness, reducing the transaction costs and so on, analysis the ILSSC system in the factors of participation body(logistics service integrators, functional logistics suppliers, logistics demander, logistics equipment suppliers and non-logistics services), system function(product supply chain, LSSC, logistics management information system), management activities(service requirements, service quality, service orders, customer relationship, service performance and other activities) in-depth and construct corresponding structure model of LSSC system.
     Research of selecting functional logistics supplier model. Based On the analysis of influence factors of selecting functional logistics suppliers, the dissertation, using Reconstruct Quality House model to analyzes logistics demand on table analysis from reliability, response, guarantee and other factors of customer requirement and according to the result of calculating the integrated performance of logistics from aspects, studies the two factors:cost and quality, which lead to the trade-off phenomenon and put forward a bi-level programming model by minimizing cost of logistics service and maximizing the performance of suppliers to select suppliers, gathers the AHP and QFD method to construct the comprehensive evaluation model of logistics supplier which combines the Evaluation index system with customer demands and considers the importance of the latter in evaluating process, designs the layered iterative algorithm according to established supplier evaluation model and validates the effectiveness of model and algorithm through calculation example.
     Research of LSSC cooperation capability coordination mechanism. Logistics service supply chain cooperation capability adjustment mechanism study. The two parties lack trust on two stages of LSSC consisting of logistics service integrators and function logistics service providers. Foucs on the issue of poor performance of LSSC operation resulted by inconsistency of expectation of future contract execution, the nash bargaining model between logistics service integrators and function logistics service providers is established. The model solution analysis shows that the two parties expect that whether the opposite side will execute reservation contract is the main factor to influence the results of the negotiation of the two parties. If the two parties expect is same to the future deal, the bargain deal volume will achieve the system optimal deal volume that the logistics service integrators think; if expectation of the logistics service integrators is less than that of the function logistics service provider, the deal volume of the two parties exceed the system deal volume that the logistics service integrators think; if the expectation of the logistics service integrators is larger than that of the function logistics service providers, the deal volume of the two parties is less than the system deal volume that the logistics service integrators think. For this reason, logistics service integrator prepayment adjustment mechanism is established. Mechanism analysis shows that under that mechanism, the expense of service delivery is zero and all expenses present as prepayment. Moreover, the deal volume under that mechanism has achieved the system deal volume that the logistics service integrators think at least. The expected profit of the two parties has been enhanced.
     Measurement model of logistics integration productivity. Considering the characteristics of logistics service industry that there exists two or more factors associated with the measurement index of productivity, this dissertation adopts LISREL software to do confirmatory factors analysis of measure indexes, and found that relevance of customer satisfaction and logistics efficiency is much strong rather than enterprise collaborative ability in original data and that the adjusted measurement index system is more superior in reliability, uses structural equation model to analysis relevance of the four factors that influence the productivity of logistics service and the other measurement indexes; the result indicates that the inventory control level and the enterprise internal management ability have embody the ability of enterprise internal coordination, so just as controlling the inventory level and strengthen internal management is the crux to improve coordinated ability, inventory visualization and knowability of opportunity cost is the key to provide flexibility service for enterprise, the same time information technology has been the necessary conditions to increase production efficiency in the integrated optimization of global logistics.
     Evaluation model of LSSC performance. The paper builds the evaluation index system, which is made of35sub-indexes, from the aspects of the satisfaction of the customers, the effection of the ecological environment, synchronous development, normative management, based on the view of the customers, enterprise, and ecological environment. It constructs the evaluation model, in virtue of the integrated method which include the AHP, DEA and Fuzzy. It examines the validation of the evaluation index and the evaluation method by the actual example, and puts forward to the suggestion, according to the evaluation results. It can give theoretical support for decision makers.
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