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基于企业可持续发展的业绩评价研究
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摘要
企业业绩评价是一个长期以来不断被时代赋予活力的研究领域。进入21世纪以来,商业伦理、生态保护、自然资源紧缺等问题越来越受到社会更多的关注。在企业经营管理实践中,企业利益相关者在公司治理中的地位日益显现。以现代企业为研究对象的现代企业管理学研究正在由效率主题、利润主题、职能主题和行为主题等向以企业可持续发展为主题变迁。我国提出的构建和谐社会、实践科学发展观的社会发展导向要求企业发展必须深入贯彻落实以人为本和全面、协调的基本原则,追求经济、社会和环境效益全面协调发展。在这种新的企业环境条件下,过于追求经济业绩指标而忽视了社会福利、社会公正和环境保护的企业发展方式已经难以为继,亟需新的业绩评价来引导企业形成持续竞争优势。
     从国内外企业业绩评价发展状况来看,业绩评价已经开始逐步考虑企业各利益相关者的利益,呈现出财务信息与非财务信息相结合,经济、社会和环境三方面业绩相结合的发展趋势。当前的业绩评价尽管已经涉及到许多非经济指标,但总体上仍然是侧重于经济业绩,依旧主要是为了企业最终获得经济业绩来服务的,对于社会贡献和环境保护的评价还很有限。
     在这种情况下,科学发展观为我国的企业业绩评价提出了一个具有中国特色的指导原则。企业是社会经济活动的微观主体,如何引导企业全面、协调和可持续发展是贯彻落实科学发展观的关键所在,而这则需要与科学发展观相适应的业绩评价充分发挥导向作用。
     为此,本文选择了企业可持续发展作为新的研究视角。在新视角下,选择以可持续发展理论、利益相关者理论和企业社会责任理论为理论依据,将企业利益相关者范围扩大到包括后代人类和非人类物种在内的广大群体,强调企业在持续经营过程中对利益相关者多样化需求的满足。这不仅突破了传统业绩评价以“资本雇佣劳动”为基础、强调股东利益至上的固有思维,而且还拓展了传统业绩评价的理论基础。
     在新视角下的业绩评价框架为我国的企业业绩评价研究和科学发展观在企业层面的实施提供了参考。这一框架遵循了权变思想、整合思想、因果思想、平衡思想和系统思想,吸取了可持续发展理论、利益相关者理论和企业社会责任理论对于业绩评价的理论指导,结合了我国当前历史条件下的国情特点。在新视角下,可持续发展的企业是一个“生态.经济.社会”系统,企业业绩的形成是多个利益主体共同作用和相互妥协的结果。多元化的主体及其多元化的利益要求共同指向了经济、社会、环境这三重业绩的全面、协调发展。三重业绩之间不再是传统观点所认为的此消彼长的对立关系,而是呈现出良性的循环过程。三重业绩与整体业绩之间的关系构成了一个三角形结构,顶端体现着以利益相关者导向的综合业绩最大化,底端以反映三重业绩的各项具体指标为信息基础,中间的发展度和协调度构成了基础信息与综合业绩的连接纽带。整个结构体现出中国国情特点所需求的三重业绩“全面、协调”发展的基本内涵。
     评价指标和评价方法是得出评价结论的关键,需要结合新视角下的业绩评价内涵构建其指标体系和评价方法。企业追求可持续发展应当做到在经济、社会和环境业绩这三个方面都有突出的表现。比较而言,经济业绩指标已经比较成熟,本文重点对环境业绩和社会业绩指标进行了深入研究。立足三重企业业绩评价的需要,本文对国际组织和学者关于企业社会责任理论、企业社会责任会计、环境会计的相关观点和成果进行了归纳,以文献研究、专家咨询和企业调查结果为依据,提出的新视角下的业绩指标体系更有科学性和实用性。在取得指标体系的基础上,本文结合新视角下的业绩评价特点,选择了适当的三重业绩评价方法进行研究。
     在对评价指标和评价方法进行研究的过程中,本文发现目前综合评价方法的研究普遍存在着多方法评价结论的非一致性、理论研究与实际应用脱节这两个问题。本文在进行研究时,做了相应的改进:一是在确立指标体系时,通过理论分析深刻揭示所研究问题的本质,利用文献研究方法、专家意见方法、问卷调查方法加深了对于所评价对象特征的把握,使指标体系能够更全面、客观反映评价对象。二是根据被评价对象的特点,对基本评价方法的应用条件进行了认真筛选,最大程度的保证评价方法和评价过程的客观性。
     根据得到指标体系和评价方法,本文进行了实证研究和应用研究。首先,根据通过问卷调查得到的数据对三重业绩指标间的关系进行了实证分析,发现社会业绩、环境业绩和经济业绩三类指标总体呈现出正向关系:不同类别的明细指标之间以显著性的正向影响关系为主,次之是显著性的不相关关系,没有显著性的负向影响关系,从而支持了本文提出的三重业绩关系。其次.按照样本企业的规模和经济性质类别分别进行了评价,并根据评价结果分析了不同规模和不同经济性质的企业在三重业绩表现上的异同。结果表明,随着企业规模的扩张,企业的三重业绩全面协调发展状态并不是稳步提升的;在中小型企业这个规模区间,三重业绩的全面协调发展状态尽管会有所上升,但是对企业规模的影响并不明显;只有达到一定规模之后,三重业绩全面协调发展状态才会有一个较大幅度的改观:国有企业和民营企业在三重业绩上的表现上水平相当。
     进一步综合考察发现,大型国有企业和大型民营企业的三重业绩全面协调发展状态差异不显著,中小型企业也是如此;但是大型民营企业的三重业绩全面协调发展状态要比中小型企业突出:在民营企业中以中小企业为绝大多数,中小企业代表着民营企业的三重业绩表现。最后,本文结合实际提出了基于新视角的业绩评价的实施建议。第一,企业可持续发展是由政府行为、企业行为和公众行为这三种行为共同整合而成的社会行为。政府要发挥教育引导、协调管理、公共保障和服务职能。企业在自身的发展过程中要以人为本。公众则要发挥舆论引导、社会监督和社会服务功能。第二,企业社会责任信息和环境保护信息的披露方式应当有所创新,表现在:有关的会计科目应当单独列出,信息披露应当以会计型的信息为主、非会计型的信息为补充,并体现行业差别,企业可持续发展报告是今后被鼓励的披露方式,这既需要企业自身转变观念以增强内在动力,还需要政府出台相应的审计制度以形成约束机制。
     研究过程中,本文进行了以下三点创新:第一,提出了企业业绩评价的新视角,即企业可持续发展视角。在分析传统业绩评价局限性的基础上,从理论依据和现实要求等多个层面阐述了从新视角进行业绩评价的重要性和必要性。第二,构建了新视角下的业绩评价框架。论文拓展了业绩评价的理论基础,结合新的时代特征和中国国情特点,融合三重业绩的内在联系,从而形成了利益相关者导向的业绩评价框架,为科学发展观在企业层面的实施提供参考。第三,设计了新视角下的业绩指标体系和评价方法。论文揭示了企业可持续发展内涵及对业绩评价的要求,尤其是指标体系的设计以文献研究、专家咨询和企业调研结果为依据,更具科学性和实用性。
Enterprise performance measurement is usually a research field with time constraints. In the 21st century, business ethics, environmental protection, natural resource scarcity and other issues are attracting more and more concerns of the whole of society. In the practice of business management, business stakeholders in enterprise governance play an increasingly important role. The theme of modern business management research is moving towards the theme of enterprise sustainable development after it has gone through these themes, efficiency, profits, functions and behavior. Domestic society development trend for building a harmonious socialist society and applyling the Scientific Outlook on Development calls for enterprise to pursuit economic, social, environmental achievement with thorough application of people-oriented, comprehensive and coordinated principles. Under new operating environment conditions, the development mode with too much emphasis on economic performance indicators while neglecting social welfare, social justice and environmental protection, has been unsustainable, which demands new performance measurement to guide enterprise to form a sustainable competitive advantage.
     From the development situation of enterprise performance measurement at home and abroad, current performance measurement has considered progressively the interests of stakeholders with equality, and demonstrated the trends of a combination of financial and non-financial information as well as economic, social and environmental performance information. However, these are for enterprise to improve economic performance eventually. Economic performance is still the focus at present, and non-economic aspects for social contribution and environmental protection are deficient.
     In this context, the Scientific Outlook on Development proposes guiding principles of Chinese characteristics for domestic enterprise performance measurement. Enterprises are the main body in micro-socio-economic activities. How to guide enterprises to achieve comprehensive, coordinated and sustainable development is the key to thoroughly apply the Scientific Outlook on Development, which requires the performance measurement suited to this concept to play the guiding role.
     Therefore this paper selects enterprise sustainable development as a new research perspective. For the new perspective, it chooses the sustainable development theory, stakeholder theory and enterprise social responsibility theory as the theoretical basis, which brings the offspring of human and non-human species into the range of business stakeholders and emphasizes to meet the diverse needs of stakeholders in the process of sustainable operations. That breaks through the basis of "Capital wage-labor" and the inherent way of thinking with emphasis of supremacy of interests for shareholders, which are held by traditional performance measurement, and extends the range of theoretical for traditional performance measurement.
     The framework with new perspective for enterprise performance measurement provides a new reference for domestic enterprise performance measurement research, for application of the Scientific Outlook on Development at the enterprise level. It follows the contingency thought, integrating thought, causal thought, coordinated thought as well as systemic thought, and draws on the sustainable development theory, stakeholder theory and enterprise social responsibility theory for guidance, and combines with domestic society conditions under current historical conditions. From the new perspective, an enterprise of this nature is a "social-economic-ecological" system, the formation of enterprise performance is more than the combined effects of main benefits and mutual compromises. A wide range of interests and demands from various subjects points to economic, social, environmental performance of comprehensive and coordinated development. The relationship between triple performances takes on a benign cycle, instead of an opposite relationship, which is considered by the traditional view. The relationship between triple performance and entire performance constitutes a triangular structure. The top embodies the maximizing of stakeholders-oriented performance, the bottom takes specific indicators of triple performance as information basis, the indicator of development degree and coordination degree in the middle constitute the link between basic information and comprehensive performance. The entire structure totally embodies the meaning of triple performance "comprehensive and coordinated" development which is required by the situation in China.
     Measurement indicator and method is the key to draw conclusions, which need to integrate with the meaning of performance measurement of the new perspective. For the pursuit of sustainable development, enterprise should be outstanding in economic, social and environmental performance. Comparatively speaking, economic performance indicators have been relatively sophisticated, this paper focuses on environmental and social performance indicators and carries out in-depth research. Based on the needs of triple enterprise performance measurement, this paper summarizes relevant achievements of enterprise social responsibility theory, enterprise social responsibility accounting, environmental accounting, then proposes a new indicator system through literature research, expert advice and business surveys, which is more scientific and practical. After that, this paper selects an appropriate measurement method with characteristics of triple performance from the new perspective.
     In this process, this paper finds that many current methods of comprehensive measurement are generally facing two issues, which are measurement findings of non-consistency, theoretical research and practical applications which are out of touch, and has taken efforts to minimize the negative impact. Firstly, this paper attempts to reveal the profound essence of the problem through theoretical analysis, to promote understanding of characteristics of the object through literature research, expert opinion and survey methods, so that the indicator system is able to comprehensively and objectively reflect them. Secondly, according to characteristics of the object being measured, this paper selects the application conditions of basic measurement methods, to assure the objectivity of measurement methodology and process with the greatest accuracy.
     According to the indicator system and measurement method, the paper carries out empirical research and application. Firstly, according to enterprise survey data, it carries out an empirical analysis on the relationship between triple performance indicators, and finds social, environmental and economic performance indicators in general showing positive relationships. Moreover different types of detailed indicators with significant positive relationship predominate, the following are those with significant non-correlation, there is no significant negative relationship, which support the theoretical relationship of triple performance. Secondly, this paper applies the measurement method to the sample with categories of sample size and economic nature, and analyzes similarities and differences of triple performance. The results show that with the expansion of the size of enterprise, comprehensive and coordinated development situation of triple performance is not reflected by a steady increase; in small and medium size range, the situation will be increased, but it is not obvious to the size change; only after it reaches a considerable size, the situation will have a more substantial change; the situation in state-owned enterprises and private enterprises is equivalent.
     Further comprehensive research finds large state-owned enterprises and large private enterprises in this situation have no significant differences, this finding also applies to small and medium-sized enterprises; but the situation of large private enterprises is more prominent than that of small and medium enterprises; small and medium private enterprises form the vast majority in private enterprises, which mainly represent the triple performance of private enterprise.
     Finally this paper puts forward advices for the application of performance measurement of the new perspective. Firstly, enterprise sustainable development is a social behavior of the common integration of enterprise behavior, government and public behavior. The government has to apply educational guidance, social coordination management, public service functions. Enterprises in its own development should emphasis the role of people in particular. The public will have to exert public opinion of guidance, social supervision and social services. Secondly, the disclosure manner of enterprise social responsibility and environmental protection information should be innovated, which is reflected below. Related accounts should be listed separately, more accounting-based information should be the primary focus with non-accounting-based information to supplement, information differences in industry are necessarily reflected, enterprise sustainability reports would be encouraged as the way of information disclosure in future. All of these require not only for enterprises to change development concepts to enhance intrinsic motivation, but also for government to introduce an appropriate audit system to form a restraint mechanism.
     During the research process, this paper tries to obtain three innovations below. Firstly, the paper proposes a new perspective for enterprise performance measurement, which is enterprise sustainable development. Based on the analysis of limitations of traditional performance measurement, this paper expounds the importance and necessity for performance measurement from the theoretical basis and practical requirements. Secondly, this paper builds the framework of performance measurement from the new perspective. This paper extends the theoretical basis for performance measurement, combines new characteristics of time and domestic conditions, integrates the internal contact of triple performance, and forms stakeholder-oriented framework of performance, which provides a new reference for application of the Scientific Outlook on Development at the enterprise level. Thirdly, this paper designs performance indicator system and measurement method from the new perspective. This paper reveals the meaning of enterprise sustainable development and its requirements for performance measurement, especially the indicator system is designed with literature research, expert advice and business surveys, which make the indicator system more scientific and practical.
引文
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