移动数据增值业务平台纵向关系问题研究
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摘要
随着移动数据增值业务的快速发展,人们发现开放或封闭的商务模式都可以找到成功和不太成功的案例,那么移动数据增值业务平台与应用提供商之间保持何种纵向关系更为有利?本文首先从传统的组织理论和移动商务模式理论出发,对移动数据增值业务平台商务模式中的纵向关系及其影响因素进行了定性的分析;然后以双边市场理论为基础,对移动数据增值业务平台与应用提供商之间一体化或独立的纵向关系进行了博弈论分析。
具体来说,本论文主要研究的内容及创新点如下:
本文对于移动增值业务产业的研究,避开产业链整体宏观的分析,而着重从中间平台与应用提供商的纵向关系这一环节的微观研究来看整体产业链的竞争,这在移动增值业务产业链的研究视角上有一定创新。
基于传统产业组织理论和移动商务模式理论对平台与应用的纵向关系进行定性分析。主要以产业组织理论产业链的纵向关系为理论基础,以移动商务模式的SCP模型为分析框架,分析了移动增值业务平台不同的纵向关系及其不同的业务市场表现。
将双边市场一般理论应用到具体的产业中,针对移动增值业务产业平台的特点提出相应的假设和设定特定的参数。利用双边市场理论关于对成员非价格的控制策略来分析平台的纵向关系,这在双边市场理论的应用上是比较新的,特别是用在移动增值业务平台的纵向关系分析上更具创新性。
基于双边市场理论的基本模型,在多平台、多产品、多阶段博弈、服务差异化等几个方面的进行扩展,主要分析垄断平台在应用市场是采取完全纵向一体化(完全封闭垄断)的策略和部分纵向一体化(允许应用市场竞争)的问题。以及两个不同商务模式竞争平台环境下的纵向关系问题。并通过设定特定的模型参数,利用软件工具进行数值模拟和比较分析。
在理论与实际相结合方面,以平台和应用提供商的纵向关系为主线,对国际国内的典型增值业务平台实际案例进行现状及趋势分析。
主要的研究和结论有以下几个方面:
移动增值业务平台商务模式是一个比较复杂的问题,对商务模式的组织维度来说,应该采取纵向一体化或纵向独立策略涉及平台产品的质量差异和替代性等多方面的因素,既要维持平台内部的均衡,又要考虑平台之间的竞争。
纵向独立的关系和市场化的组织形式有助于提高补充业务的多样性;纵向一体化的层级组织形式能提高服务质量、用户网络和业务扩散速度。
综合来看,结论认为封闭和开放的商务模式纵向关系都将存在,平台是否采取纵向一体化受到平台自身产品和竞争产品的质量差异、替代性等因素的影响,不同的条件下,纵向独立或纵向一体化的平台都能占优,而且实际当中一些移动增值业务平台实际采取了混合的策略。本研究对移动商务运营者选择合理的商务平台策略、发挥平台竞争优势具有一定的参考指导意义。
With the rapid development of mobile data services, it is discovered that successful or not very successful cases can be found in not only open but also closed business models. What are the vertical relationships between mobile data service platforms and applications providers? The paper starts with traditional organization theory and mobile business model, analyzes the vertical relationships and it's influencing factors of mobile data services platforms. Then with the foundation of two-sided markets theory, the paper makes a game theory analysis about the vertical relationships, integrative or independent, of the mobile data services platforms and application providers.
Concretely, the research content and innovations of this paper are as follows:
The paper researches particularly on the perspective of micro-environment of the enterprises, instead of macro-scopical research with unitary perspective, with the emphasis of incarnating the whole value-chain competing through the vertical relationships of platforms and applications, what is the main innovation in the business model of data service platforms.
Based on the traditional organization theory, the paper analyzes the vertical relationships between platforms and applications from the perspective of mobile commerce business model. With the theory foundation of the vertical relationships of industrial chain in industry organization theory and the analytic frame of SCP model, this paper researches the different vertical relationships of mobile data service platforms and the different markets representations of services.
The innovation about the two-sided markets theory is to apply the theory to idiographic industry, and put forward supposes and the specific parameter in allusion to mobile data services platforms. It is extremely new in the application of two-sided markets theory to use it in the non-price control strategy of members and to analyze the vertical relationships of platforms, especially using it in the analysis of the vertical relationships of mobile data service platforms.
With the basic of two-sided markets theory model, the paper mainly analyzes the question of whether to choose total vertical integrative strategy (totally closed monopolization) or to choose partly vertical integrative strategy (application markets' competition permitted), with the model expansion such as multi-platform , multi- products, multi-stage game, service differentiation and etc.
There are several aspects of research and conclusions as follows:
Generally speaking, the business model of mobile data services is a complicated issue. From the organization dimension of business model, many factors such as the quality difference and substitute of the platform products and etc all influence the choice of vertical integrative or vertical independent strategy, which should not only consider the inner balance but also the competition of platforms. In competitive circumstance, when designing the organization dimension of business model, whether to choose integrative or independent strategy should consider the quality difference and substitute of platform products synthetically, and the vertical strategy should keep changing with the development of conditions. Different kind of mobile service has different two-sided markets characters and the same service should adjust its price construct to adapt different seedtimes.
The conclusion is that business model, whether closed or open, is not the determinant of success, to choose vertical integrative strategy or not depends on factors such as quality difference and substitute of the platform products themselves and the rival products. With different conditions, vertical independent and vertical integrative strategy can both have advantages. This research will make sense for mobile service operators to choose right service platform strategy and exert the competing advantage of platform.
具体来说,本论文主要研究的内容及创新点如下:
本文对于移动增值业务产业的研究,避开产业链整体宏观的分析,而着重从中间平台与应用提供商的纵向关系这一环节的微观研究来看整体产业链的竞争,这在移动增值业务产业链的研究视角上有一定创新。
基于传统产业组织理论和移动商务模式理论对平台与应用的纵向关系进行定性分析。主要以产业组织理论产业链的纵向关系为理论基础,以移动商务模式的SCP模型为分析框架,分析了移动增值业务平台不同的纵向关系及其不同的业务市场表现。
将双边市场一般理论应用到具体的产业中,针对移动增值业务产业平台的特点提出相应的假设和设定特定的参数。利用双边市场理论关于对成员非价格的控制策略来分析平台的纵向关系,这在双边市场理论的应用上是比较新的,特别是用在移动增值业务平台的纵向关系分析上更具创新性。
基于双边市场理论的基本模型,在多平台、多产品、多阶段博弈、服务差异化等几个方面的进行扩展,主要分析垄断平台在应用市场是采取完全纵向一体化(完全封闭垄断)的策略和部分纵向一体化(允许应用市场竞争)的问题。以及两个不同商务模式竞争平台环境下的纵向关系问题。并通过设定特定的模型参数,利用软件工具进行数值模拟和比较分析。
在理论与实际相结合方面,以平台和应用提供商的纵向关系为主线,对国际国内的典型增值业务平台实际案例进行现状及趋势分析。
主要的研究和结论有以下几个方面:
移动增值业务平台商务模式是一个比较复杂的问题,对商务模式的组织维度来说,应该采取纵向一体化或纵向独立策略涉及平台产品的质量差异和替代性等多方面的因素,既要维持平台内部的均衡,又要考虑平台之间的竞争。
纵向独立的关系和市场化的组织形式有助于提高补充业务的多样性;纵向一体化的层级组织形式能提高服务质量、用户网络和业务扩散速度。
综合来看,结论认为封闭和开放的商务模式纵向关系都将存在,平台是否采取纵向一体化受到平台自身产品和竞争产品的质量差异、替代性等因素的影响,不同的条件下,纵向独立或纵向一体化的平台都能占优,而且实际当中一些移动增值业务平台实际采取了混合的策略。本研究对移动商务运营者选择合理的商务平台策略、发挥平台竞争优势具有一定的参考指导意义。
With the rapid development of mobile data services, it is discovered that successful or not very successful cases can be found in not only open but also closed business models. What are the vertical relationships between mobile data service platforms and applications providers? The paper starts with traditional organization theory and mobile business model, analyzes the vertical relationships and it's influencing factors of mobile data services platforms. Then with the foundation of two-sided markets theory, the paper makes a game theory analysis about the vertical relationships, integrative or independent, of the mobile data services platforms and application providers.
Concretely, the research content and innovations of this paper are as follows:
The paper researches particularly on the perspective of micro-environment of the enterprises, instead of macro-scopical research with unitary perspective, with the emphasis of incarnating the whole value-chain competing through the vertical relationships of platforms and applications, what is the main innovation in the business model of data service platforms.
Based on the traditional organization theory, the paper analyzes the vertical relationships between platforms and applications from the perspective of mobile commerce business model. With the theory foundation of the vertical relationships of industrial chain in industry organization theory and the analytic frame of SCP model, this paper researches the different vertical relationships of mobile data service platforms and the different markets representations of services.
The innovation about the two-sided markets theory is to apply the theory to idiographic industry, and put forward supposes and the specific parameter in allusion to mobile data services platforms. It is extremely new in the application of two-sided markets theory to use it in the non-price control strategy of members and to analyze the vertical relationships of platforms, especially using it in the analysis of the vertical relationships of mobile data service platforms.
With the basic of two-sided markets theory model, the paper mainly analyzes the question of whether to choose total vertical integrative strategy (totally closed monopolization) or to choose partly vertical integrative strategy (application markets' competition permitted), with the model expansion such as multi-platform , multi- products, multi-stage game, service differentiation and etc.
There are several aspects of research and conclusions as follows:
Generally speaking, the business model of mobile data services is a complicated issue. From the organization dimension of business model, many factors such as the quality difference and substitute of the platform products and etc all influence the choice of vertical integrative or vertical independent strategy, which should not only consider the inner balance but also the competition of platforms. In competitive circumstance, when designing the organization dimension of business model, whether to choose integrative or independent strategy should consider the quality difference and substitute of platform products synthetically, and the vertical strategy should keep changing with the development of conditions. Different kind of mobile service has different two-sided markets characters and the same service should adjust its price construct to adapt different seedtimes.
The conclusion is that business model, whether closed or open, is not the determinant of success, to choose vertical integrative strategy or not depends on factors such as quality difference and substitute of the platform products themselves and the rival products. With different conditions, vertical independent and vertical integrative strategy can both have advantages. This research will make sense for mobile service operators to choose right service platform strategy and exert the competing advantage of platform.
引文
[1] Methlie, L. B. and Pedersen, P. E. (2005). Network effects and intrinsic attributes of mobile services: Mapping perceived service values on business model choices. Presented at the Hong Kong Mobility Roundtable, 2005, Hong Kong, June, 1-3.
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[1]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[2]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[3]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[4]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[5]Tarasewich P.,Issues in mobile e-commerce,Communications of the association for information systems,volume 8,41-64,(2002)
[6]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[7]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[8]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association,990-1-29.
[9]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[10]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
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[14]Methlie,L.B.and Pedersen,P.E.(2005).Network effects and intrinsic attributes of mobile services:Mapping perceived service values on business model choices.Presented at the Hong Kong Mobility Roundtable,2005,Hong Kong,June,1-3.
[15]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[16]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
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[1]Timmers,P.(1998).Business models for E-commerce.Electronic Markets,8:3-7.
[2]Methlie,L.B.and Pedersen,P.E.(2005).Network effects and intrinsic attributes of mobile services:Mapping perceived service values on business model choices.Presented at the Hong Kong Mobility Roundtable,2005,Hong Kong,June,1-3.
[3]Methlie,L.B.and Pedersen,P.E.(2002).A taxonomy of intermediary integration strategies in online markets.Presented at the15th Bled Electronic Commerce Conference,Bled,Slovenia,June 17-19
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[7]Timmers,P.(1998).Business models for E-commerce.Electronic Markets,8:3-7.
[8]Kalaka,R.and M.robinson.吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[9]袁雨飞等,移动商务,清华大学出版社,2006
[10]李建平、刘莺,移动数据业务商务模式与用户感知价值的关系分析,世界电信,2007年第04期
[11]郭晓岩,移动通信生态体系及产业协同模式研究,博士论文,2003年
[12]黄逸珺,电信运营产业供应链的系统动力学模型,博士论文,2004年10月
[13]卢碉,建立3G新业务的有效商业模式,世界电信,2004年12期
[14]李建平,移动商务与电子商务的特征比较分析,现代电信科技,2007年第12期
[15](法)泰勒尔,产业组织理论,中国人民大学出版社,1997年版
[1]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[2]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[3]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[4]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[5]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[6]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[7]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association,990-1-29.
[8]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[9]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
[10]Chakravorti,Sujit and Roberto Roson(2004).Platform Competition in Two-Sided Markets:The Case of Payment Networks.Federal Reserve Bank of Chicago Emerging Payments Occasional Paper Series,2004-09.
[11]Armstrong,M.,and J.Wright(2004):.Two-Sided Markets,Competitive Bottlenecks and Exclusive Contracts,.mimeo.
[12]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[13]Kalaka,R.and M.robinson,吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[14]袁雨飞等,移动商务,清华大学出版社,2006
[15]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
[1]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[2]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[3]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[4]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[5]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[6]Tarasewich P.,Issues in mobile e-commerce,Communications of the association for information systems,volume 8,41-64,(2002)
[7]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[8]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association
[9]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[10]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
[11]Chakravorti,Sujit and Roberto Roson(2004).Platform Competition in Two-Sided Markets:The Case of Payment Networks.Federal Reserve Bank of Chicago Emerging Payments Occasional Paper Series,2004-09.
[12]Armstrong,M.,and J.Wright(2004):.Two-Sided Markets,Competitive Bottlenecks and Exclusive Contracts,.mimeo.
[13]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[14]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[15]Kalaka,R.and M.robinson.吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[16]袁雨飞等,移动商务,清华大学出版社,2006
[17]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
[1]徐渊,中日移动门户运营模式比较及借鉴,商业时代2007年30期
[2]赵庆,移动门户现状浅析,世界电信,2002年第9期
[3]马斌,移动梦网加速起飞,中国无线电管理,2002年第7期
[4]胡海波崔尧,电信增值业务商业模式的合理归位,世界电信,2007年20卷儿期
[5]Kalaka,R.and M.robinson.吕廷杰等译.移动商务-移动经济时代的竞争法则.北京:中国社会科学出版社,2003
[6]袁雨飞等.移动商务.北京:清华大学出版社,2006
[7]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
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[4] Timmers, P. (1998). Business models for E-commerce. Electronic Markets, 8: 3-7.
[5] Camponovo G., Pigneur Y., Analyzing the actor game in m-business, Proceedings 2nd M-business conference, (2002).
[6] Heillika J., Frank L., The pricing logic of services paid by mobile, Proceedings 2nd M-business conference, (2002).
[7] Rochet, Jean-Charles and Jean Tirole(2004). Two-sided Markets: an Overview. Mimeo, IDEI, Universite de Toulouse.
[8] Rochet, Jean-Charles and Jean Tirole(2003). Platform Competition in Two-Sided Markets, Journal of the European Economics Association, 990-1-29.
[9]Armstrong, M., and J. Wright (2004) .Two-Sided Markets, Competitive Bottlenecksand Exclusive Contracts, mimeo
[10]Caillaud, B., and B. Jullien, (2003) Chicken & Egg: Competition Among Intermediation , mimeo
[11] Tarasewich P., Issues in mobile e-commerce,Communications of the association for information systems, volume 8, 41-64, (2002)
[12]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[13](法)泰勒尔,产业组织理论,中国人民大学出版社,1997年版
[14](美)迈克尔·波特著,陈小悦译,竞争战略,北京:华夏出版社,1997.1
[15](美)保罗·萨缪尔森,威廉·诺德豪斯著,萧琛等译;经济学,北京华夏出版社,1999.8
[16]马秀丽 孙友杰 信息时代企业价值链重构分析,商业经济与管理,2004年第2期
[17]颜承捷 许可,电信运营商数据业务价值链模式比较及策略选择,当代通信,2003年22期
[18]郭晓岩,移动通信生态体系及产业协同模式研究,博士论文,2003年
[19]黄逸珺,电信运营产业供应链的系统动力学模型,博士论文,2004年10月
[20]姚辉、陈继恩,我国电信运营业改革的产业链效应,科技管理研究,2002年第2期
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[23]袁雨飞等,移动商务,清华大学出版社,2006
[24]梅军,基于产业价值链模式的电信运营研究,通信世界,2003年9月
[25]李建平,移动商务与电子商务的特征比较分析,现代电信科技,2007年第12期
[26]朱振中、吕廷杰,双边市场理论研究综述,经济学动态,2006年第2期
[27]Kalaka,R.and M.robinson.吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[1]Tarasewich P.,Issues in mobile e-commerce,Communications of the association for information systems,volume 8,41-64,(2002)
[2]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[3]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association,990-1-29.
[4]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[5]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[6]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[7](美)迈克尔·波特著,陈小悦译,竞争战略,北京:华夏出版社,1997.1
[8](美)保罗·萨缪尔森,威廉·诺德豪斯著,萧琛等译;经济学,北京华夏出版社,1999.8
[9]赵振堃 季建华 从面向产品的价值链到面向服务的价值链 上海管理科学2003年第3期
[10]马秀丽 孙友杰 信息时代企业价值链重构分析 商业经济与管理2004年第2期
[11]梅军 基于产业价值链模式的电信运营研究 通信世界2003年9月
[12]颜承捷 许可 电信运营商数据业务价值链模式比较及策略选择 当代通信2003年22期
[13]郭晓岩,移动通信生态体系及产业协同模式研究,博士论文,2003年
[14]黄逸瑁,电信运营产业供应链的系统动力学模型,博士论文,2004年10 月
[15]姚辉、陈继恩,我国电信运营业改革的产业链效应,科技管理研究,2002年第2期
[16]刘大可,产业链中企业与其供应商的权力关系分析,江苏社会科学,2001年第1期
[17]郭顺义,移动通信公司营销渠道模式探讨,通信世界,2002年第22期
[18]i-mode面向3G的移动多媒体,通信世界,2001年第8期
[19]沈庆国,移动多媒体信息系统特征分析,移动通信,2001年08期
[20]郭晓岩等,移动定位业务研究,增值电信,2002年第11期
[21]晓寒,移动增值业务与产业价值链,世界电信,2002年第9期
[22]唐凯,谢艳珊,企业一体化过程中的横向兼并与收购的得与失,商业研究,总第238期,2002.1
[23]陈一君、郭耀煌,企业战略联盟的价值链分析,科技情报开发与经济,2002年第12卷第3期,2002.
[24]沈青,企业战略联盟的价值思考,北方经贸,2002年第3期
[25]刘洋,纵向一体化理论述评,华南理工大学学报(社会科学版),第4卷第1期,2002.3
[26]运营商打造产业价值链的核心,通信世界,2002.12
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[28]赵庆,移动门户现状浅析,世界电信,2002年第9期
[29]朱振中、吕廷杰,双边市场理论研究综述,《经济学动态》,2006年第2期
[30](法)泰勒尔,《产业组织理论》,中国人民大学出版社,1997年版
[31]Kalaka,R.and M.robinson.吕廷杰等译.移动商务-移动经济时代的竞争法则.北京:中国社会科学出版社,2003
[32]袁雨飞等.移动商务.北京:清华大学出版社,2006
[33]李建平,移动商务与电子商务的特征比较分析,现代电信科技,2007年第12期
[1]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[2]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[3]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[4]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[5]Tarasewich P.,Issues in mobile e-commerce,Communications of the association for information systems,volume 8,41-64,(2002)
[6]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[7]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[8]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association,990-1-29.
[9]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[10]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
[11]Chakravorti,Sujit and Roberto Roson(2004).Platform Competition in Two-Sided Markets:The Case of Payment Networks.Federal Reserve Bank of Chicago Emerging Payments Occasional Paper Series,2004-09.
[12]Armstrong,M.,and J.Wright(2004):.Two-Sided Markets,Competitive Bottlenecks and Exclusive Contracts,.mimeo.
[13]Anderson,Simon P.and Jean J.Gabszewicz(2004).The Media and Advertising:a Tale of Two-sided Markets.Mimeo,Department of Economics,University of Virginia.
[14]Methlie,L.B.and Pedersen,P.E.(2005).Network effects and intrinsic attributes of mobile services:Mapping perceived service values on business model choices.Presented at the Hong Kong Mobility Roundtable,2005,Hong Kong,June,1-3.
[15]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[16]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[17]朱振中、吕廷杰,双边市场理论研究综述,经济学动态,2006年第2期
[18]朱振中、吕廷杰,具有负外部性的双边市场,2005第五届中国经济学年会论文
[1]Timmers,P.(1998).Business models for E-commerce.Electronic Markets,8:3-7.
[2]Methlie,L.B.and Pedersen,P.E.(2005).Network effects and intrinsic attributes of mobile services:Mapping perceived service values on business model choices.Presented at the Hong Kong Mobility Roundtable,2005,Hong Kong,June,1-3.
[3]Methlie,L.B.and Pedersen,P.E.(2002).A taxonomy of intermediary integration strategies in online markets.Presented at the15th Bled Electronic Commerce Conference,Bled,Slovenia,June 17-19
[4]Campanovo,G.and Pigneur,Y.(2003).Business model analysis applied to mobile business.Presented at the 5th International Conference on Enterprise Information Systems,Angers,France,April 23-26.
[5]Bouwman,H.(2003).Designing metrics for business models describing mobile services delivered by networked organizations.Presented at the16th Bled Electronic Commerce Conference,Bled,Slovenia,June 9-11.
[6]Siau,K.,Lim E.P.and Shen,Z.(2001).Mobile Commerce:Promises,Challenges,and ResearchAgenda.Journal of Database Management,14:4-13.
[7]Timmers,P.(1998).Business models for E-commerce.Electronic Markets,8:3-7.
[8]Kalaka,R.and M.robinson.吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[9]袁雨飞等,移动商务,清华大学出版社,2006
[10]李建平、刘莺,移动数据业务商务模式与用户感知价值的关系分析,世界电信,2007年第04期
[11]郭晓岩,移动通信生态体系及产业协同模式研究,博士论文,2003年
[12]黄逸珺,电信运营产业供应链的系统动力学模型,博士论文,2004年10月
[13]卢碉,建立3G新业务的有效商业模式,世界电信,2004年12期
[14]李建平,移动商务与电子商务的特征比较分析,现代电信科技,2007年第12期
[15](法)泰勒尔,产业组织理论,中国人民大学出版社,1997年版
[1]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[2]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[3]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[4]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[5]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[6]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[7]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association,990-1-29.
[8]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[9]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
[10]Chakravorti,Sujit and Roberto Roson(2004).Platform Competition in Two-Sided Markets:The Case of Payment Networks.Federal Reserve Bank of Chicago Emerging Payments Occasional Paper Series,2004-09.
[11]Armstrong,M.,and J.Wright(2004):.Two-Sided Markets,Competitive Bottlenecks and Exclusive Contracts,.mimeo.
[12]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[13]Kalaka,R.and M.robinson,吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[14]袁雨飞等,移动商务,清华大学出版社,2006
[15]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
[1]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[2]Camponovo G.,Pigneur Y.,Analyzing the actor game in m-business,Proceedings 2nd M-business conference,(2002).
[3]Heillika J.,Frank L.,The pricing logic of services paid by mobile,Proceedings 2nd M-business conference,(2002).
[4]Osterwalder A.Pigneur Y.,An e-business model ontology for modelling e-business,Proc.15th Bled Electronic Commerce Conference,(2002).
[5]Sigala M.,Competitive strategies for mobile portals,Proceedings 2nd M-business conference,(2002).
[6]Tarasewich P.,Issues in mobile e-commerce,Communications of the association for information systems,volume 8,41-64,(2002)
[7]Rochet,Jean-Charles and Jean Tirole(2004).Two-sided Markets:an Overview.Mimeo,IDEI,Universite de Toulouse.
[8]Rochet,Jean-Charles and Jean Tirole(2003).Platform Competition in Two-Sided Markets,Journal of the European Economics Association
[9]Armstrong,M.(2002) "Competition in Two-Sided Markets,"presentation at ESEM meeting,Venice,August.
[10]Caillaud,B.,and B.Jullien,(2003) "Chicken & Egg:Competition Among Intermediation
[11]Chakravorti,Sujit and Roberto Roson(2004).Platform Competition in Two-Sided Markets:The Case of Payment Networks.Federal Reserve Bank of Chicago Emerging Payments Occasional Paper Series,2004-09.
[12]Armstrong,M.,and J.Wright(2004):.Two-Sided Markets,Competitive Bottlenecks and Exclusive Contracts,.mimeo.
[13]Nicholas Economides and Evangelos Katsamakas(2004) Two-sided competition of proprietary vs.open source technology platforms and the implications for the software industry,memio,Stern School of Business,New York University
[14]Andras F.Niedermayer(2006).Does a Platform Monopolist Want Competition?.Mimeo,Universitat Bern,Volkswirt schaftliches Institut.
[15]Kalaka,R.and M.robinson.吕廷杰等译,移动商务-移动经济时代的竞争法则,中国社会科学出版社,2003
[16]袁雨飞等,移动商务,清华大学出版社,2006
[17]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
[1]徐渊,中日移动门户运营模式比较及借鉴,商业时代2007年30期
[2]赵庆,移动门户现状浅析,世界电信,2002年第9期
[3]马斌,移动梦网加速起飞,中国无线电管理,2002年第7期
[4]胡海波崔尧,电信增值业务商业模式的合理归位,世界电信,2007年20卷儿期
[5]Kalaka,R.and M.robinson.吕廷杰等译.移动商务-移动经济时代的竞争法则.北京:中国社会科学出版社,2003
[6]袁雨飞等.移动商务.北京:清华大学出版社,2006
[7]李建平,无线数据增值业务平台垄断与竞争商务模式,现代电信科技,2007年第07期
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