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人际网络信息影响对工作投入的作用机理
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摘要
个体作为社会网络的重要组成部分,其自身所在的人际网络的作用正得到越来越多的关注和思考。“人际往来对个体职业发展的影响体现在哪些方面?他们是如何发挥作用的?”、“以信息沟通为媒介的人际网络是否像人们普遍感受到的那样对个人职业发展有着无法忽略的重要影响力量?”正是源于对这些问题的兴趣和思考促发了本文的写作初衷。与此同时,学术界在社会网络领域的丰硕研究成果也证实人际网络对职业个体的积极意义。本文基于对社会中越来越重要的人际网络作用的思考,从人际网络内涵层面入手在“人际网络信息影响—组织认同—工作投入”间搭建合理框架来阐明人际网络中传播的显性信息与隐性信息对员工个体工作状态的作用机理,从而解答人际网络信息对个体的职业影响路径问题。
     本研究从个体角度的人际网络信息影响出发,遵循“刺激—信息转化—反应”这一基本模式,选取组织声誉感知、组织认同、工作投入作为基本关系研究变量。其中,人际网络的信息影响经过本研究前期的理论梳理和深度访谈等程序探索性提出可归纳为显性信息影响和隐形信息影响两部分组成并进行概念量表的设计;其中显性信息主要指人际网络中传递的各类客观描述性消息或评价,隐性信息则只要指人际圈层中榜样的示范效应,在本研究框架中均可视为外在信息刺激源。组织认同与工作投入可视为员工在职业态度和工作行为上对外在信息刺激的反应;而组织声誉感知变量恰恰反映了个体对外界刺激反应后的信息转化过程,表现为在认知和情感上对组织的评价和认可。本文选取的理论概念架构围绕近年来相关领域的研究热点,将人际网络信息影响、组织声誉感知、组织认同和工作投入作为论文研究的主要构念,并尝试性地对以上各构念间潜在的或有联系与影响机理进行探讨。
     为了保证研究的科学性、规范性和严谨性,本文采用了理论研究与实证研究相结合的研究方法,并在研究过程中坚持规范研究与实证研究相结合、定量与定性研究相结合、理论研究与应用研究相结合的论证原则。具体研究过程是:首先,本文对研究涉及的理论基础和相关研究文献进行梳理和总结。第二,组织深度访谈并对结果予以整理和分析。第三,在文献分析和深度访谈的基础上提出研究的理论模型。第四,通过预调查对研究中所涉及的各个变量的测量量表进行选择和优化。文中通过样本预测就组织认同、工作投入、组织声誉感知等变量运用计量软件工具对现有成熟量表进行信效度检验和修正,并形成正式调查所需的问卷题项;人际网络信息影响量表则在前期深度访谈的基础上形成基本题项,通过样本预测进行量表的优化,并形成最终的人际网络信息影响量表。各量表通过信度、效度基本检验,表现出较好的统计学特征,且符合研究的前期理论模型,为正式调查中数据的科学有效提供了可靠保证。第六,运用SPSS、AMOS等软件对大样本正式调查中的量表进行信效度检验;并采用独立样本T检验、单因素方差分析等方法探讨个体统计学特征对各研究维度的影响。最后,在模型分析和假设检验阶段运用AMOS软件对研究提出的各假设关系进行验证,明确人际网络信息影响中显性信息和隐形信息两维度在组织声誉感知、组织认同及工作投入变量间的不同作用关系,并提出相应的研究结论和管理建议。
     通过实证分析,本研究得到如下结论:第一,以信息沟通为媒介的人际网络对职业个体的普适性影响得到样本数据的有力支持。且研究变量会在某些样本基本特征的差别中表现出显著差异,如在性别、年龄、教育程度、工作年限和担任职务等五个基本项目和个体榜样数量和认可的榜样特质等属性上体现出的差别;第二,在研究选取的各变量中,人际网络信息影响中的显性信息和隐形信息会通过不同的路径作用于组织认同和工作投入。第三,人际网络显性信息反映了人际网络中个体间传播的与职业领域相关的客观表述和主观评价,如与行业、组织、岗位、待遇福利、职业发展通道等方面相关的信息,这类信息通过文字、语言等有形形式展现;入际网络显性信息影响对工作投入有直接正向作用;但对组织认同未显现出直接影响,而会通过对组织声誉感知的直接作用传导至对组织认同的影响;与此同时,其对工作投入的间接影响还体现在组织声誉感知和组织认同对工作投入的直接作用;第四,人际网络隐性信息反映了人际网络中职业榜样传递的示范效应,这种示范效应更多地是以一种看不见的、潜移默化的作用来影响个体;人际网络隐性信息影响对组织认同有直接正向作用,并通过对组织声誉感知的直接作用对组织认同产生间接影响;隐性信息影响对工作投入未显现出直接影响,但会通过对组织声誉感知的直接作用传导至对工作投入的影响;与此同.时,其还会通过对组织认同的直接作用来间接影响工作投入;显性信息与隐性信息在人际网络中表现出不同的影响路径;第五,在显性信息影响对工作投入的作用中以及隐性信息影响对组织认同的作用中,组织声誉感知作为重要的传导变量的中介效应得以验证;同时,组织认同在组织声誉感知和工作投入的影响作用中也体现了出中介作用。通过对研究构建的理论假设的验证,本文提出的预期研究目标基本达成,即人际网络信息影响对职业个体的普适性影响得到实证数据的有力支持,显性信息影响和隐形信息影响对个体组织认同和工作投入的作用路径得以基本澄清。
     本研究通过文献分析、结构访谈、数理统计、实证检验等途径对现实中的管理现象进行了探讨,创新处主要体现在如下方面:
     1.聚焦平面维度的人际网络内涵影响因素,探索性地提出显性信息和隐性信息两维度构成因子。自上世纪40年代以来,对社会网络的研究就悄然开始。对社会网络的研究层出不穷且主要集中于网络密度、中心性、开放性等人际网络结构特征等纵深立体维度的探究,而对网络内涵等平面维度的要素鲜有提及。本研究定位于人际网络的内涵层面以此来探究以信息沟通为媒介的人际网络如何对个体施加影响的作用机理;其中显性信息与隐性信息这两个概念的提出一定程度上丰富了人际网络内涵部分。
     2.尝试以新的视角来探讨人际网络信息对个体在组织认同和工作投入中的影响作用。通过文献的梳理,我们发现绝大部分的研究都将人际网络的影响定位到组织内部,与此相关的社会网络等研究也大多如此;但本研究尝试打破以往的组织界限定位于更为宽泛的人际网络,影响因素也由组织内个体拓展到组织外个体,尝试以新的角度就个体人际圈层对自身组织认同感和工作投入三者间潜在的联系进行探讨。
     3.探索性地提出隐性信息影响即职业榜样示范效应这一维度,并对这一维度进行理论梳理和实证检验。“榜样”作为心理学概念虽早有研究,但大多集中在对概念的界定以及对榜样作用的定性分析,而量化应用则鲜有提及。本文通过对人际网络信息影响的研究,发现了人际网络中职业榜样对个体重要的影响作用,并通过对相应量表的开发和设计运用实证检验的方法对人际网络中榜样的示范性信息对个体组织态度和工作态度层面的影响作用进行分析。这一研究对丰富该领域的理论和实践成果有一定的贡献。
     4.探索性构建了人际网络信息影响对工作投入的作用机理模型,并论证了组织认同、组织声誉感知在作用路径中的中介传导作用;理清了显性信息和隐性信息在人际网络信息影响中不同的作用路径。这一发现对组织认同和工作投入前因变量研究成果的丰富有所贡献;显性信息和隐性信息不同的作用途径也为管理实践提供了一定的参考作用。
Original intention of this paper is thinking of the increasingly importance of the effects on social network."Social network is the same as the consensus that social network has become the pivotal force through the process of personal career development?""In what ways has the interpersonal contacts affected individual career development? How do they work?" Promoting the study on the issue derives from the interest. Based on the content of social network including information in social network, organization identification, and work engagement, this paper attempts to build a reasonable framework to clarify the mechanism--how explicit information and hidden information function on employees'work state? Therefore, it can solve the problem--how network information affects on individual occupation?
     The paper selects perception of organizational reputation, organizational identification, and work engagement as the variables to study basic relationship. Based on the impact from information in social network on the individual level, this study follows the basic model of "Stimulus-Information Transformation Response". Through the early theoretical research, in-depth interviews and other procedures, the impact from information in social network information is summarized as two parts:the impact from explicit information and the impact from hidden information. Explicit information is identified as all types of objective messages or subjective evaluation transferring in social network; while hidden information refers to the demonstration effect of a fine example in the interpersonal circles, regarded as external stimulus in this framework. Organizational identification and work engagement can be seen as employees' attitudes and behaviors in response to external stimulus. Perception of organizational reputation as variable precisely reflects how the individual turn external stimulus information into useful information. It is the evaluation and recognition from organizations cognitively and emotionally. The framework selected in this paper focuses on the recent research in the related fields. The main constructs of this paper, including the effect from social network information, organizational identification and work engagement, try to explain the potential relationship and mechanism among them.
     To ensure the study of scientific, normative, and precise, this paper combines demonstration research and normative research, integrates quantitative research with qualitative research, and joins theoretical research with applied research. On the stage of building the theoretical model, normative research is used to deduce theories. The theoretical model is give on the basis of literature review and depth interviews. On the later stage of testing hypothesis, diversiform methods for empirical analysis are used to study, which include creative design for the questionnaire on the impact from social network information, optimization for the scale on organizational identification, work engagement and perception of organizational reputation, testing the reliability of the measuring tool by using SPSS and AMOS softwares, independent sample T-test, ANOVA, the verification of the intermediary effect and model fitting analysis. There are the conclusions drawn by empirical analysis:
     1. Some basic characteristics of the variables appear the significant differences. That is to say, the differences originate from basic items such as gender, age, education attainment, work experience and occupation, as well as the quantity and the characteristics of the fine examples.
     2. Face with massive information from social network, individuals prefer social network rather than the traditional medium such as books or newspapers. Individuals are willing to pay more attention to professional-association topics and entertainment, especially when obtaining others'occupation information. As we all know,"comparison" is becoming an unavoidable way of information internalization.
     3. Explicit information in social network reflects objective statement and subjective evaluation about careers, such as information of industry, organization, position, salary and welfare, promotion and other aspects. This information presents by texts, languages and other ways. Explicit information in social network directly has a positive impact on work engagement. Instead of direct impact on organizational identification, explicit information has an indirect impact on organizational identification by directly influencing perception of organizational reputation. Meanwhile, work engagement has been influenced from perception of organizational reputation and organizational identification, which show the indirect effect.
     4. Hidden information in social network reflects the demonstration effect by propagating good examples in social network. While the demonstration effect influences individuals in an invisible way. Organizational identification is directly influenced by hidden information, while indirectly influenced by perception of organizational reputation. By directly affecting perception of organizational reputation and organizational identification, implicit information has an indirect impact on work engagement.
     5. There is obvious evidence that perception of organizational reputation is verified as an important intermediary variable. Meanwhile, organizational identification plays an intermediary role in the impact from perception of organizational reputation and work engagement.
     The expected objective has basically been accomplished by verifying the theoretical hypothesis. It proves that empirical data support the point that social network information has a pervasive influence on individuals. Meanwhile, it has clarified how explicit and hidden information affect organizational identification and work engagement.
     This paper has discussed the management phenomena by literature review, structured interviews, statistics, empirical analysis, and other approaches. The main contribution of the study has presented as follows:
     1. By a fresh perspective, we have found out how social network affects organizational identification and work engagement in individuals' career. Social network, organizational identification and work engagement have experienced a long-term trial. Numerous scholars and practitioners have studied systemically or uniquely in a certain perspective. In majority of the present research, the impact from social network has been limited in the organization. While this paper has broken the organizational boundaries, defining the social network including the individuals inside and outside the organization. Individuals own broader social network, including not only colleagues but also other interpersonal resources. Based on the above perspective, we have studied the potential relationship and mechanism among the impact from social network information, organizational identification and work engagement.
     2. We have redefined the content of social network, and creatively pointed out2factors:explicit information and hidden information. Dating back to1940s, research on social network arose. During the next decades, the study of social network boomed:Tichy and Tushman (1979) studied the network symmetry, mutuality, diversity and strength of the relationship; Granovetter (1973) verified the strength of the relationship in the network; Monge&Eisenberg (1987) found that information, content, emotional number, frequency and stability, continuity are important indicators to evaluate the strength of the network relationship; Suarez (2005) considered the strength of the network relationship will directly affect decision-making. Meanwhile, other scholars have also tried from the network size, density, centrality, and other indicators to determine the relationship between the openness of the network, stability, reach-ability, personal network location, and other stability structural features (Freeman,1979,1992, etc.). The present research focused on the three-dimensional network structure, such as the characteristics of social network structure, instead of explaining how social network works. Based on observing and explaining, this paper defines the content of social network and figures out the mechanism not explained before. It extends the content of the impact from social network by extracting explicit and hidden information from in-depth interviews. It enriches social network theory.
     3. We have firstly summarized the theory, designed the scale and do empirical testing for demonstration effect by propagating good examples in social network. Although "example" has been studied in psychology, it's just about the definition and the function by qualitative analysis. This paper has analyzed the examples' effect on individuals by quantitative analysis and empirical testing, which has never been used before. It is of great theoretical importance and practical values.
     4. We have found that perception of organizational reputation plays an important intermediary role in solving the problem-how to use the "stimulus-response" model to study the impact from social network information. Perception of organizational reputation functions as an important intermediary, instead of acting as same transferring variable when social network information affects the2factors in different ways. Of great theoretical importance, it has supplied the research of the antecedents.
引文
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