中小物流企业基于业务延伸的竞争与成长策略研究
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摘要
目前,钢筋只是作为一种普通的建筑钢材来使用,成形加工是建筑施工企业自己的事情,较大的施工企业都有自己的预制构件厂。几乎所有的标准和规范文件的制定均以使用常规意义上的普通钢筋为前提,而把钢筋作为加工之后的成形构件来使用,则是近几年才刚刚形成的一个新概念。随之而来,钢筋物流企业也迅速发展壮大。因此,研究中小钢筋物流企业成长路径及解决成长中遇到的问题就迫在眉睫。本文针对中小钢筋物流企业在成长过程中存在的问题,在如下几个方面作了深入研究:
1、以客户价值需求为基础,提出物流产品创新的方法,帮助物流企业将物流产品提供的价值与客户需求价值相匹配,进行有效的物流产品创新。同时,创新的提出了物流业务外包的决策工具,帮助制造企业选择合理的外包形式和优秀的物流企业。
2、渠道设计是商品钢筋供应链渠道管理的前提。有效的渠道设计可以提高渠道资源利用率、缓解渠道冲突、提升渠道竞争力。本文从商品钢材经销商的立场出发,研究了钢筋供应链的结构特征,建立渠道长度设计的双层规划模型,并在此基础上给出商品钢材经销商在渠道选择中应采取的相应策略。
3、研究了钢筋物流企业(经销商)竞争优势获取的方法和路径,进而针对信用风险,分析了经销商如何通过业务延伸(流通加工)影响下游客户的行为,即使自己的产品获得竞争优势,又可以赢得客户的忠诚与合作。针对经销商的客户信用风险建立了策略影响博弈模型,研究了经销商采用流通加工手段和业务延伸策略如何改变客户的支付函数,降低客户的支付成本,强化客户与经销商的诚信合作,规避客户信用风险的发生。
4、针对中小钢筋物流企业目前的人才激励机制中存在的问题,进一步剖析人才机制中存在问题的原因,进而提出了一种创新的有效激励人才的机制,从而有效的促进钢筋物流企业的成长发展。
Currently in China, the steel is used as an ordinary construction material. Steel forming is the business of the construction company. Therefore, the large construction companies have their own prefabricated factory. Almost all of the standards and specifications documents are developed in the premise of ordinary steel. But after the forming steel as the processing elements is used in recent years, the steel logistics enterprises have also expanded rapidly. Therefore, it is urgent to research on the growth of small and medium steel logistics enterprise. In this paper, the problems are analyzed in the growth of the small and medium enterprises.
1、The paper brings forward methods of logistics service innovation based on value propositions of customers. The methods can help logistics providers to find the value innovation points to meet the value propositions of manufacturers and to conduct effective logistics innovation. This paper also shows logistics function outsourcing decision tools, help the manufacturers to choose the suitable outsourcing form and the excellent logistics provider.
2、The design of supply chain channel is the premise of merchandized steel bar supply chain channel management. The effective channel design could increase the utilization rate of resources, mitigating channel conflict and enhancing the channel’s competitiveness. In this paper, we study on the character of steel bar supply chain’s frame from the perspective of steel distributor. Then we develop a bi-level programming model on the length design of channel. The model can help the steel distributor make decision on channel selecting.
3、This paper researches the method and road map for obtaining a competitive advantage at first, and focused on customer credit risk analyzes how the of distributors business extension (distribution processing) influences the behavior of the downstream customers, that is, the distributors’products can not only gain a competitive advantage, but also win customers’loyalty and cooperation. In this paper, a game model is established in case of cooperation between the distributor with the business extension strategy and customer, which shows that the distributors’business extension strategy can change the strategy of customers’payment function. This model can be used to determine the optimal value that dealers and customers may pay, and can guide them to faithfully cooperate with each other, so as to effectively avoid customer credit risk.
4、Analyse the problems in the incentive mechanism of small and medium steel logistics enterprise. Furthermore, discuss the existing cause of the problems, and put forward an innovative and effective mechanism to encourage talent to effectively promote the growth of steel logistics enterprises development.
1、以客户价值需求为基础,提出物流产品创新的方法,帮助物流企业将物流产品提供的价值与客户需求价值相匹配,进行有效的物流产品创新。同时,创新的提出了物流业务外包的决策工具,帮助制造企业选择合理的外包形式和优秀的物流企业。
2、渠道设计是商品钢筋供应链渠道管理的前提。有效的渠道设计可以提高渠道资源利用率、缓解渠道冲突、提升渠道竞争力。本文从商品钢材经销商的立场出发,研究了钢筋供应链的结构特征,建立渠道长度设计的双层规划模型,并在此基础上给出商品钢材经销商在渠道选择中应采取的相应策略。
3、研究了钢筋物流企业(经销商)竞争优势获取的方法和路径,进而针对信用风险,分析了经销商如何通过业务延伸(流通加工)影响下游客户的行为,即使自己的产品获得竞争优势,又可以赢得客户的忠诚与合作。针对经销商的客户信用风险建立了策略影响博弈模型,研究了经销商采用流通加工手段和业务延伸策略如何改变客户的支付函数,降低客户的支付成本,强化客户与经销商的诚信合作,规避客户信用风险的发生。
4、针对中小钢筋物流企业目前的人才激励机制中存在的问题,进一步剖析人才机制中存在问题的原因,进而提出了一种创新的有效激励人才的机制,从而有效的促进钢筋物流企业的成长发展。
Currently in China, the steel is used as an ordinary construction material. Steel forming is the business of the construction company. Therefore, the large construction companies have their own prefabricated factory. Almost all of the standards and specifications documents are developed in the premise of ordinary steel. But after the forming steel as the processing elements is used in recent years, the steel logistics enterprises have also expanded rapidly. Therefore, it is urgent to research on the growth of small and medium steel logistics enterprise. In this paper, the problems are analyzed in the growth of the small and medium enterprises.
1、The paper brings forward methods of logistics service innovation based on value propositions of customers. The methods can help logistics providers to find the value innovation points to meet the value propositions of manufacturers and to conduct effective logistics innovation. This paper also shows logistics function outsourcing decision tools, help the manufacturers to choose the suitable outsourcing form and the excellent logistics provider.
2、The design of supply chain channel is the premise of merchandized steel bar supply chain channel management. The effective channel design could increase the utilization rate of resources, mitigating channel conflict and enhancing the channel’s competitiveness. In this paper, we study on the character of steel bar supply chain’s frame from the perspective of steel distributor. Then we develop a bi-level programming model on the length design of channel. The model can help the steel distributor make decision on channel selecting.
3、This paper researches the method and road map for obtaining a competitive advantage at first, and focused on customer credit risk analyzes how the of distributors business extension (distribution processing) influences the behavior of the downstream customers, that is, the distributors’products can not only gain a competitive advantage, but also win customers’loyalty and cooperation. In this paper, a game model is established in case of cooperation between the distributor with the business extension strategy and customer, which shows that the distributors’business extension strategy can change the strategy of customers’payment function. This model can be used to determine the optimal value that dealers and customers may pay, and can guide them to faithfully cooperate with each other, so as to effectively avoid customer credit risk.
4、Analyse the problems in the incentive mechanism of small and medium steel logistics enterprise. Furthermore, discuss the existing cause of the problems, and put forward an innovative and effective mechanism to encourage talent to effectively promote the growth of steel logistics enterprises development.
引文
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