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中国文化创意产业集群发展研究
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摘要
随着科学技术的快速发展和消费层次的不断提升,以“知识”和“文化”为主的“新经济”形式不断涌现,“个性服务”和“消费经济”特征日益凸显,依托新技术和新模式的现代服务业获得高速发展,文化创意产业由此产生并随之快速成长。文化创意产业是以文化为基础、以创造为核心、以思想为动力,通过利用高科技手段对文化资源进行深度整合与提升,通过知识产权的不断开发和广泛运用,生产出高附加值产品和服务的新兴产业。从产业的涵盖范围来看,文化创意产业既包括体现传统文化方面的图书馆、文化文物、艺术表演、书刊出版、广播电视和录音录像制品等文化领域,同时也包括体现现代创意方面的信息服务、文体娱乐、电影、知识产权和新媒体等新兴领域。
     目前,文化创意产业的迅速成长已经成为发达国家和地区经济发展的重要特征,以创新、创造、创意为核心的文化创意产业的发展规模和水平,正在逐渐成为一个国家或地区整体竞争力高低的重要标志之一。从国际上来看,英国、美国、日本等国家都把文化创意产业确立为本国重点发展的支柱产业,并通过制定相关的政策措施以及采取大量的有效手段来积极推动产业规模不断壮大、集群水平不断提升。因为产业集群能够实现要素资源的优化配置、利用效率的显著提高和竞争实力的不断增强,这种产业组织形式与文化创意产业高度的知识溢出效应相得益彰,在产业自身快速发展的同时能够显著带动其他关联产业协调发展。近年来,我国政府也高度重视文化创意产业并大力支持其快速扩张、集群发展,特别是在十八大报告中被提到了新的高度,确立文化产业在2020年将成为国民经济支柱性产业。可以预见,伴随知识经济的快速发展和信息技术的不断进步,文化创意产业正逐步成为新经济时代的核心产业,蕴藏着巨大的潜在价值,将成为全球经济发展的新动力。同时,文化创意产业将成为下一阶段推动我国经济持续稳定增长的主力军,以集群为主要发展模式的文化创意产业,将会对我国经济实现新一轮增长以及经济发展模式的根本转变起到巨大的推动作用。
     从理论研究情况来看,虽然不少学者都针对文化创意产业进行了研究,但其研究基础、研究方法以及研究角度等方面都还有待进一步拓展,从集群视角对文化创意产业进行综合分析的成果还较少。从现实发展情况来看,分析文化创意产业集群的形成与发展,研究文化创意产业集群对产业竞争力和地区经济发展的影响,同时注重探讨支持文化创意产业实现持久发展的融资模式选择和人才培养机制,对于提升我国文化创意产业的竞争力水平、推动我国文化创意产业的健康成长,乃至实现国民经济的可持续发展都具有重要意义。
     基于理论研究上的不足和现实发展的需要,本文对我国文化创意产业集群发展进行了研究,通过综述已有国内外文献,阐述了研究的经济学理论基础,对国内外文化创意产业的发展现状进行客观总结并提炼出我国可以借鉴的经验,介绍了我国文化创意产业的集聚发展现状,分析了集群效应。通过构建指标体系,利用因子分析方法客观评价了基于集群的现实竞争力水平,发现了竞争力影响因素,同时对基于集群的文化创意产业投入产出效率进行评价,找到效率改进的空间。最后,我们还对影响文化创意产业未来发展的支撑体系进行分析,从资金和人才两大方面深入探讨并提出融资模式和人才培养的政策选择。
     全文共分为8章,具体内容为:
     第1章是绪论。首先,本章介绍了全文的选题背景、问题提出的依据与研究意义。随后,对文化创意产业及相关因素的国内外研究文献进行了较为详细的综述。然后,介绍了全文的主要内容与研究框架,描绘了全文的研究脉络。本章第4节介绍了全文所使用的研究方法,主要包括文献研究法、案例分析法和实证分析法。最后,介绍了本文的创新与不足。
     第2章是基本概念与理论基础。本章首先介绍了文化创意产业的概念、特点和作用。从内涵来看,文化创意产业是以文化为基础、以创造为核心、以思想为动力,利用高科技手段对文化资源进行深度整合,通过知识产权的合理开发和广泛运用,生产出高附加值产品和服务的新兴产业。从特点来看,文化创意产业具有知识集聚性、价值增值性、深度融合性、与时俱进性四个特点。从作用来看,文化创意产业具有三大作用:一是促进经济结构调整,提升国家综合竞争优势;二是促进地区经济发展,提升地区经济竞争力;三是促进三次产业增长,提升行业之间融合发展水平。随后,确定了全文研究的理论基础,即产业组织理论、产业集群理论以及产业竞争力理论。
     第3章是国内外文化创意产业发展现状。由于英国是最早提出文化创意产业并制定相应政策进行大力扶持的国家,因此本章首先选取了英国作为分析对象。此外,美国、澳大利亚等国家也针对文化创意产业出台了相关政策加以引导,这两个国家也是本文的分析对象。本章随后介绍了全国及部分地区文化创意产业的发展现状,并结合国外的发展经验总结提炼出对我国的启示。从英国、美国和澳大利亚等国家发展文化创意产业的经验来看,结合我国的实际情况,对我国文化创意产业的发展主要有四点启示:一是政府应大力支持文化创意产业的发展;二是应大力扶持创意企业,积极建立领军式企业;三是加大知识产权的保护力度;四是着力培养创意专业人才。
     第4章是文化创意产业集群发展分析。本章首先介绍了文化创意产业集群的内涵、分类以及特点,从内涵来看,文化创意产业集群就是在文化创意产业的各个领域中,由众多独立又相互关联的文化创意企业以及相关支撑机构,依据专业化分工和协作关系建立起来并在一定区域集聚而成的产业组织,它包括了文化创意产业链上的所有上、下游企业。从分类来看,按照集群的形成原因,可以分为文化式集群和区位式集群;按照集群的结构可以分为轮轴式集群和大饼式集群。从特点来看,文化创意产业集群的特点主要有三个:一是文化创意产业集群发展具有区位性和根植性,二是文化创意产业集群生产具有关联性和科技性,三是文化创意产业集群创造具有创新性和风险性。随后我们分析了文化创意产业集群的形成机制,从动力机制和发展条件两个方面展开。从形成机制来看,文化创意产业集群的动力机制主要有降低交易成本的动力机制、获取竞争优势的动力机制、扩大资本存量的动力机制。从发展条件来看,文化创意产业集群的发展条件主要包括消费需求、生产资源、支撑产业和环境因素四个方面。第3节是文化创意产业集群的发展模式分析,从国际比较和我国实践两个方面进行分析,本章最后对文化创意产业集聚的空间效应进行了分析,提出了具有高度知识密集、高度产业融合等鲜明特点的文化创意产业集群具有三个效应,即外部经济效应、协同发展效应和网络创新效应。
     第5章是文化创意产业集聚水平及其对经济增长的影响分析。本章首先介绍了集中度、区位熵、空间基尼系数、赫芬达尔指数、EG指数等常用的产业集聚测度方法,并利用区位熵和EG指数测度了我国及各地区文化创意产业的集聚水平。从区位熵来看,北京、上海和广东文化创意产业的集聚水平位于全国前3名,专业化水平相对较高,而西藏、宁夏、青海和海南等省份的集聚水平相对较低,文化创意产业集群化发展步伐相对滞缓;从EG指数来看,2006-2010年,我国文化创意产业集聚水平不断提高,2010年呈现出初步的集聚现象,但距离显著集聚还有一定距离。随后我们利用相应的测算结果研究了文化创意产业集聚对我国经济增长的影响,初步探索了二者之间的关系。研究结果表明,文化创意产业集聚对人均GDP的增长具有明显的促进作用,产业集聚水平每提高1%,将会推动人均GDP增长2.2%,文化创意产业的知识溢出效应十分明显,具有较强的杠杆效应。
     第6章是基于集群的文化创意产业竞争力分析。本章首先明确了文化创意产业竞争力的内涵及其构成要素,文化创意产业竞争力就是以创意为核心的文化产业在市场竞争中所表现出来的优于其他竞争主体的一种能力,这种能力是文化底蕴、创意设计、信息传输等要素之间相互作用的一种综合水平。随后以系统性、可比性、可测度为原则,结合我国文化创意产业的实际状况,构建了我国文化创意产业竞争力评价指标体系,并利用该评价指标体系对我国文化创意产业的发展水平进行了较为详尽的分析。研究结果表明,当前,决定我国文化创意产业竞争力的主要因素有文化产出水平、人力资源素质、基础设施建设、广电普及程度和电子制品产量。2010年,我国文化创意产业竞争力地区差异较大,广东、浙江、北京等东部省市的文化创意产业竞争力较强,湖南和四川分别引领中部和西部地区的文化创意产业,青海、海南和宁夏的文化创意产业竞争力相对较弱。在综合考虑竞争力和集群因素之后,各省的排名有小幅变化,但综合实力排在前五位的省市(北京、上海、广东、浙江、江苏)表现稳定,不论是竞争力还是集聚指数都排在全国前五位,而我国广大的中西部地区,特别是西部地区的文化创意产业竞争力和产业集群水平均处于全国下游水平。本章最后,对文化创意产业集聚和竞争力的关系进行了探索性分析,得到结论表明,产业集聚和产业竞争力具有十分显著的高相关性,文化创意产业集聚是促进产业竞争力提升的一种重要产业组织形式。
     第7章是基于集群的文化创意产业投入产出效率分析。本章首先明确了文化创意产业效率的内涵及其构成要素,文化创意产业具有效率是指文化创意产业的人力、资本等要素投入得到了充分利用,能够带来最大产出的情况。随后确定了研究我国文化创意产业效率的方法,选取了投入产出指标,对我国各地区文化创意产业的投入产出效率进行了评价,并根据评价结果分析了各省市表现优劣的原因,探索了改进提升的空间。结果显示,总体来看,我国文化创意产业的投入产出效率较高,发展态势较好。分地区来看,北京、吉林、上海、江苏、山东、湖北、湖南、广东、广西、重庆、四川、贵州、云南13个省市的文化创意产业均表现出高效率。其余的13个省市的效率均值也较高,但山西和内蒙古的文化创意产业投入产出效率较低,远低于平均值。此外,河北、黑龙江、安徽、福建、河南和陕西的效率值也低于平均水平,同属效率较低的省份。从投入的冗余和产出的亏空来看,山西文化创意产业的创意资源并没有发挥应有的作用,处于无效率的投入,而同时文化创意产业的产出亏空率较高,产出规模存在较大的提升空间。此外,黑龙江、福建、河南、海南和陕西的文化创意产业也存在着类似于山西的问题,即投入存在较大的冗余,而产出存在较大的亏空。从被参考次数来看,湖南居26个省市首位,表明湖南文化创意产业的投入产出效率较高,是26个被评价省份中文化创意产业发展的排头兵。此外,吉林、上海、广东和四川的被参考次数均为6次,也是文化创意产业发展较好的省市,投入产出效率较高。
     第8章是我国文化创意产业集群发展的支撑体系分析。本章首先对我国文化创意产业的资金支撑体系展开分析,从我国文化创意产业融资模式现状及存在的问题、发达国家文化创意产业融资模式探究以及我国文化创意产业发展的融资模式选择三个方面出发,从资金角度提出了促进我国文化创意产业发展的对策建议。然后对文化创意产业人才培养体系进行深入研究,明确了创意人才的概念及分类,分析了我国创意人才的发展现状及存在的问题,最后对我国创意人才的培养和管理机制构建提出了相关对策建议。从资金支撑体系来看,应做好三项工作:一是培育专业担保机构,构建信用融资担保体系;二是创立民间参与投资的文化创意产业发展基金,借助股息分红、税收减免等手段鼓励其长期投资;三是鼓励贯通文化创意全产业链条的投资活动。从人才培养体系来看,应做好三项工作:一是高校应建立起对文化产业链不断供给的长效机制;二是企业应注重经验训练与专业训练的结合;三是政府应注重氛围营造与职业培养的结合。
With the rapid development of the science and technology and the rise of theconsumer level, the "new economy" based on "knowledge" and "culture" is emerging,"personalized services" and "consumer economy" characterized increasinglyprominent, modern service industry is developing extremely fast based on newtechnologies and new mode. Therefore the cultural creative industries are growingrapidly along with these. Creative industries is emerging industries with culture-based,creative-centered, idea-motivated, in order to produce high value-added productsthrough the development and use of intellectual property rights. Coverage from theindustry point of view, creative industries not only reflect the culture of traditionalareas such as libraries, cultural heritage, performing arts, book publishing, radio andtelevision, audio and video recording products, but also express the emerging creativearea include information services, sports and entertainment, movies, intellectualproperty and new media.
     At present, creative industries has become an important feature of the developedcountries and regional economic development. Scale and level of the development ofcultural creative industries based on innovation, creativity, and creative is becomingthe sign and the most important criteria to evaluate a national and regionalcomprehensive competitive strength. United Kingdom, United States, Japan and othercountries established their cultural creative industries as the pillar industry of theirown development, and by taking a large number of policy measures and instrumentsto actively promote industries and expand the industrial cluster level. Industrialclusters can achieve optimal allocation of factor resources; enhance the utilizationefficiency and the competition strength. This industry organization is in the form witha high degree of knowledge spillovers complement of the cultural creative industry.The industry is developing rapidly with promoting other coordinated development of related industries. In recent years, the Chinese government also attaches greatimportance to the cultural and creative industries and strongly support its rapidexpansion, cluster development, especially in eighteen report referred to a new height,established cultural industry will become a pillar industry of the national economy in2020. It can be expected, along with the rapid development of the knowledgeeconomy and information technology continues to progress, cultural and creativeindustries are gradually become the core industries of the new economic era, a vastreservoir of potential value, will become the new driving force of the globaleconomic development. At the same time, the cultural and creative industries will bethe next stage to promote the main force of China's sustained and stable economicgrowth, the cultural creative industries which is taking cluster as the main mode ofdevelopment, will play significant role in promoting China's economy to achieve afundamental change in the new round of growth and economic development patterns.
     From the theoretical research achievements point of view, although manyscholars have studied the cultural creative industries in the past. However, the basis ofits research, research methods and research perspective remains to be furtherexpanded. The comprehensive analysis from the the cluster perspective of culturalcreative industries are not many. From the reality of the situation, the analysis ofcultural creative industries cluster formation and development, the study of howcultural creative industries cluster impact on the region’s economic development, theexploration of the personnel training mechanism and financing model to supportcultural creative industries, which will play a great significance to enhance thecompetitiveness level of the creative industries in China, and promote the healthydevelopment of China's cultural creative industries, and even to achieve thesustainable development of the national economy.
     This dissertation is studying the cultural creative industries cluster developmentin China. By reviewing the domestic and international literature and clarifying thetheoretical basis of the economics, and summarizing the development status ofcultural creative industries both in China and developed countries. There are someexperiences that China can learn from. By constructing the index system, thedissertation also evaluate the competitiveness level of the cluster by taking use of factor analysis method. Then found the influencing factors of competitiveness. In themeantime, space efficiency improvements were found by evaluating the creativeindustries cluster based input-output efficiency. Finally, we analyze the impact of thesupporting system for the future development of cultural creative industries, discussthe policy options proposed financing model and talent cultivation from capital andtalent as two key aspects.
     There are eight chapters in the dissertation, they are as follows:
     Chapter1: An introduction. First, we consider the research background, thequestion based on research significance. Subsequently, literature review is followedby. Then it’s the main content and research framework, depicting the research context.Section four of this chapter introduced the research methods, including documentaryresearch, case studies and empirical analysis. Finally, the thesis introduces theinnovation and deficiencies.
     Chapter2: Basic concept and theoretical basis. This chapter first introduces theconcept, characteristics, and the role of cultural creative industries. From the contentpoint of view, the cultural and creative industries in the emerging culture based,creativity as a core and ideology as the driving force, with high-tech integrated toenhance cultural resources, production of high value-added products through thedevelopment and use of intellectual property industries. From the characteristics pointof view, creative industries have four main characteristics such as knowledgegathering, value-added, integration and advance with times. From the role of point ofview, creative industry has three major roles: promote economic restructuring,improve the comprehensive national competitive advantage; promote regionaleconomic development, and enhance the region’s economic competitiveness; promotegrowth in three industries to enhance the industry and the integration of the level ofdevelopment. Subsequently, this study has determined the theoretical basis that is thetheory of industrial organization, the theory of industrial clusters and industrialcompetitiveness theory.
     Chapter3: Study on development of cultural creative industries in China anddeveloped countries. I selected United Kingdom as the analysis object because it isthe first to propose creative industries and formulate corresponding policies.. In addition, United States, Australia and other developed countries also introduced. Thechapter then describes the current development status of creative industries in Chinaand some regions. Indicates the Enlightenment to China combined with thedevelopment of foreign experience. We have four main lessons according to theexperience from these counturies: Firstly, the government should vigorously supportthe development of cultural and creative industries; secondly, government shouldvigorously support the creative enterprises to actively establish the leader enterprise;thirdly, we should make efforts to protect the intellectual property rights; fourthly, weshould focus on cultivating creative professionals.
     Chapter4: Cluster development analysis of cultural creative industries. Thischapter first introduces the concept, classification and characteristics of culturalcreative industries cluster. From the connotation point of view, cultural creativeindustries cluster established with a number of independent interrelated creativeenterprises and related supporting mechanism which includes all upstream anddownstream enterprises of the creative industries chain. From the classification pointof view, the cluster can be divided into cultural clusters and location cluster inaccordance with the reasons for the formation; axle-cluster and pie-cluster can bedivided according to the structure of the cluster. From the characteristics of view,there are three main features: Firstly, cultural creative industries cluster has thefeature of location and embeddedness. Secondly, creative industries clusterproduction has the relevance of science and technology. Thirdly, the creation ofcreative industries cluster has innovativeness and risk. Followed by an analysis of thecreative industries cluster formation mechanism expanded from dynamic mechanismand development. From the point view of formation mechanism, the dynamicmechanism of the cultural creative industries cluster dynamic mechanism to reducetransaction costs, a dynamic mechanism to obtain a competitive advantage, expandthe power of the capital stock of mechanism. From the development conditions pointof view, the main conditions for the development of cultural creative industriescluster includes four aspects. They are as follows: consumer demand, productionresources, support industries, and environmental factors. Then development mode ofthe creative industries cluster are analyzed from international comparisons and practice in China. Finally, the study concludes the analysis of the creative industriesspace effects. The creative industries cluster has three effects, external economiceffects, the effect of the joint development and network innovation effects.
     Chapter5: The agglomeration level analysis of creative industries and its impacton economic growth. This chapter describes the industrial agglomeration methodsinclude concentration degree, location entropy, the space Gini coefficient, theHerfindahl index, EG index commonly. As we see from the location entropy of theconcentration level. Beijing, Shanghai and Guangdong are ranking the top three inChina with a higher level of specialization. The concentration level in Tibet, Ningxia,Qinghai and Hainan is relatively low. The pace of creative industries clusterdevelopment is relatively stagnant. As shown from the EG indices, the concentrationlevel of the creative industries is improving in China from2006to2010. It continuesto increase in2010. Location entropy and EG index then used to measure theconcentration level of creative industries in China. The results show how creativeindustries concentration impact on China's economic growth. The research resultsalso show that the creative industries have a significant role in promoting the growthof per capita GDP. Every1%increase from the level of industrial clustering will bring2.2%growth of per capita GDP. And knowledge spillover effect of the creativeindustries is very obvious.
     Chapter6: Competitiveness analysis based on the creative industries cluster.This chapter begins with a clear meaning of the competitiveness of creative industriesand its constituent elements. Creative industries competitiveness is the capabilityshow cultural industries with the creative core have better market competition thanothers. This capability is a comprehensive level of interaction between the elementsof culture, creative design, and information transmission. Subsequently, China'screative industry competitiveness evaluation index system is built on systematic,comparable, measurable principle, combined with the actual status of China's creativeindustries. The research results show that the main factors of competitiveness ofChina's creative industries are determined by cultural level of output, quality ofhuman resources, infrastructure construction, radio and television penetration andelectronic products production. In2010, creative industries competitive regions are different in China. The competitiveness of creative industries in Guangdong,Zhejiang, Beijing are stronger. Hunan and Sichuan province lead in the central Chinaand western regions. The competitiveness in Qinghai, Hainan and Ningxia isrelatively weak. In considering the factors of competitiveness and clusters, there is aslight change in the ranking of the provinces. However, the overall strength of the topfive provinces and cities (Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu) havestable performance. Whether competitive or Concentration Index ranked top five inthe country, the majority of the central and western regions of China, especially in thewestern region of cultural creative industrial competitiveness and industrial clustersaverage in the country downstream level. Finally, we explore the relationship of thecompetitiveness and the concentration level of creative industries. It is concluded thatindustrial agglomeration and industrial competitiveness is highly correlated eachother. The industrial clustering is an important form of industrial organization topromote the competitiveness.
     Chapter7: The input-output efficiency analysis based on the creative industriescluster. This chapter begins with a clear connotation of the creative industryefficiency and its constituent elements. The efficiency refers to human capital factorinputs of the creative industries have been fully utilized, which can bring themaximum output. Subsequently the research methods are determined. For example,input and output indicators are selected to evaluate the input-output efficiency ofcreative industries in China and lifting methods are recommended based on theresults of evaluation.The results showed that the input-output efficiency of China'screative industries is high in overall and the development trend is good. Regionally,Beijing, Jilin, Shanghai, Jiangsu, Shandong, Hubei, Hunan, Guangdong, Guangxi,Chongqing, Sichuan, Guizhou, Yunnan also showed high efficiency. The rest13provinces or cities also show a higher efficiency. However, creative industries inShanxi and Inner Mongolia have lower input and output efficiency, far below than theaverage. In addition, the efficiency of Hebei, Heilongjiang, Anhui, Fujian, Henan andShaanxi provinces is also lower than the average, which is less efficient. Creativeindustries in Shanxi has failed shown from the input and output evaluation analysis.In addition, Heilongjiang, Fujian, Henan, Hainan and Shanxi have the similar situation as Shanxi, that is a larger redundant output with a big deficit. From thestatistics, Hunan ranks the first place in26provinces or cities, indicating that Hunanhas the higher input-output efficiency. Besides, Jilin, Shanghai, Guangdong andSichuan also have higher input-output efficiency and developing relatively fast.
     Chapter8: Supporting system analysis of the China's creative industries clusterdevelopment. From the financial point of view, I have proposed the suggestions andadvice by studying the current status and problems of financing mode, experiencefrom developed countries, and financing mode in China. By studying personneltraining system, the concept of creative talent and classification are becoming clear.By examining the current status and problems China's creative talents, somesuggestions are proposed to build creative talents cultivation and managementmechanisms. From financial support system point of view, three suggestions are asfollows: Firstly, to cultivate professional security agencies and build credit financingguarantee system; secondly, to create private funds and creative industries investmentfunds, take use of palliative dividends, tax breaks and other means to encourage itsthe long-term investment; thirdly, to encourage investment activities through culturalcreative industries chain. Three things should be done from the personnel trainingsystem: First, universities should take the responsibility to establish a long-termmechanism to continuously supply the creative industries chain; the enterprisesshould focus on a combination of experience in training and professional training;third, the government should pay more attention to a combination of the environmentcreation and occupational training.
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