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中国造纸产业国际竞争力研究
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摘要
在经济全球化的趋势下,产业竞争日益成为国际竞争的核心,提高本国产业的国际竞争力已成为各国的共识。中国造纸产业作为我国国民经济的重要组成部分,可以成为我国经济发展新的经济增长点。本论文的核心内容是研究我国造纸产业的现有国际竞争力状况,评述我国该产业的发展现状,力图在现有的造纸产业的国际竞争力研究成果的基础上建立一个分析框架,分析和评价影响中国造纸产业国际竞争力的相关因素,探讨和提出提高我国造纸产业国际竞争力的相关对策和建议。
     作为研究的起点,本文首先对有关国际竞争力及其理论基础、产业国际竞争力的经济学内涵和竞争战略与竞争优势理论进行评述,梳理了以往的研究成果。
     在对中国造纸产业国际竞争力实证分析之前,先就造纸产业的特点进行了评述,分析了国际造纸产业和中国造纸产业的发展状况,分析了中国造纸产业的现状。论文指出,国际纸业市场呈全球化趋势,林浆纸一体化,生产清洁化、经济规模化、产品功能化、布局全球化和资源集约化成为国际造纸产业的发展趋势。中国造纸产业近年来快速发展,造纸生产量及消费量和国家GDP保持同步增长,其工业增加值在国民经济中的比重呈现逐年提高的趋势,工业增加值增幅明显高于我国GDP的增幅,我国已经成为世界纸产品的生产和消费大国。同时也指出中国造纸产业所面临的问题。
     在分析中国造纸的产业结构时,评述了五种作用力对造纸产业格局的影响。通过对潜在进入者的分析,叙述了造纸工业是资金密集型行业,具有较高的进入壁垒,在一定程度上阻碍了行业外资金投向造纸业。通过对我国主要造纸产业区域的竞争优势,竞争劣势分析,评述了我国造纸产业的优劣势,分析显示,我国主要造纸区域优势明显,面临着巨大的发展机会。同时由于不合理的产业结构以及规模经济不发达,我国造纸产业和世界先进水平相比较,还存在较大的差距。在分析构建中国造纸产业国际竞争力评价指标体系后,以实证分析的方式列举了对于产业竞争力有数量表征的指标,我国造纸产品的国际市场占有率分析显示,虽然我国纸产品的国际市场占有率有所提高,但是和国际纸业出口强国相比,差距明显。贸易竞争力指数分析的结果表明我国贸易竞争不具优势。通过对中国造纸产业的比较优势指数分析和显示性竞争优势指数分析,显示我国部分造纸产品不具显示性比较优势和显示性竞争优势。
     在分析中国造纸产业国际竞争力的影响因素时,对造纸产业的发展环境进行了论述,我国造纸产业的要素禀赋分析显示,我国的森林资源不发达,可用森林资源不足,对我国造纸产业的发展产生了极大的限制。从产业政策来看,国家对造纸工业给与了大力支持,对我国造纸产业的发展起到了直接拉动作用。本文以对我国部分城市的生活用纸调查为例,结果显示,商家经营模式、经济发展水平和人们的消费习惯对我国生活用纸的销售量有很大的影响。为了进一步探讨我国造纸产业的相关影响因素,本文首次利用灰色关联分析方法,对我国造纸产业的国际竞争力影响因素进行了定量分析,为我国造纸产业国际竞争力研究引入了新的分析方法。研究发现产业集中度对我国造纸产业国际竞争力的影响最大,产业集中度越大,其经济规模优势明显,促进作用大,竞争力越强。其次影响因素为环境保护、资本密集度和企业规模,其中环境保护对我国造纸产业的发展有直接的影响。
     综合上述分析结论,本文提出了提高我国造纸产业国际竞争力的相关对策和建议:(1)政府应该采取行政和经济手段并举的方式,建立行之有效的管理框架,制定和实施产业发展战略以及相关政策;(2)企业应该树立长远明确的战略目标,注重人才的培养,鼓励技术创新,通过重组和兼并,提高企业的经济规模,获取竞争优势;(3)大力发展循环经济,从根本上解决发展经济与资源环境之间的矛盾。
With the development of economic globalization, industry competition has increasingly become the focus of international competition. Promoting the international competitiveness of related industry has received the consent of all the countries over the world, exploring the international competitiveness of industry will be of great significance. The focus of this dissertation is to study the current international competitiveness of the paper-making industry in China. In an attempt to establish an analysis framework with regard to the international competitiveness of China's paper-making industry, based on the results of previous research about international competitiveness and an overview of the current development of paper-making industry in China, an overall analysis and evaluation was made about the current international competitiveness of China's paper-making industry.
     As the start of the research, this dissertation makes comments on international competitiveness and its basis of theory, economic connotation of industry's international competitiveness and competitive strategy and theory of competitive advantages. Then it evaluates Michael.E.Porter's theory of competitive advantages and sorts out previous research results aiming at forming mechanism of the industry and its competition.
     Before the analysis aiming at international competitiveness of Paper-making industry in china, the features of Paper-making industry are stated. In addition, an overview of the research about competitiveness at home and abroad as well as the research about the competitiveness of China's Paper-making are made. With the globalization of international Paper-making market, the new developmental trends of international Paper-making appear, forestry-paper integration, cleaning production, economies of scale, products functioning, distribution globalizing, and resources intensifying. China's Paper-making industry has developed quickly for a few years. The production and consumption of the paper products has kept at the same growth rate as the GDP of our country .The proportion of the industry added-value in national economy is rising year by year. The rising scale of industry added-value is apparently bigger than that of our country's GDP. Our country has been the big country in production and consumption of paper products. The problems that China's Paper-making has to be confronted are pointed out.
     When industry structure of China's Paper-making is analyzed, five factors that have influence on industry competition are stated. Through analyzing potential newcomers, we can find out that Paper-making industry is with a high fund-density threshold, which will keep other industries' funds from floating into to some extent. Through analyzing advantages and disadvantages of major Paper-making industry areas in our country, we can declare they own golden development chances because these advantages are so impressive. Compared with advanced level in the world, our country's paper-making is far behind that, because of unreasonable industry structure and undeveloped economies of scale. International competitiveness index system of China's Paper-making is analyzed before index showed with number about industry's competitiveness is cited in the way of analyzing with facts. The analysis shows that Chinese Paper-making industry has an increasing international market share while its export still remains low compared with strong power. The analysis aiming at competitiveness index of trade shows that there is no advantage in our country's trade competition .Through analyzing comparative advantage index and revealed competitive advantage index ,we can find out there are no these advantages in some part of our country's Paper-making products.
     When factors influencing international competitiveness of China's Paper-making industry are analyzed, developmental environment of Paper-making is stated. The analysis aiming at factor endowment of Paper-making industry in our country shows that as our country's forest resources are not rich and usable forest resources are not enough, Paper-making industry's development is largely limited. In the view of industry's strategy, support given to Paper-making industry by the government has directly promoted Paper-making industry's development in our country. The survey of daily paper usage in some cities shows that the sales of daily paper in our country have been largely affected by entrepreneurs" pattern of operation, development level of economy and people's habit of consumption. In order to further study relevant factors influencing our country's Paper-making industry, In order to further study relevant factors influencing our country's Paper-making industry, this disquisition creatively give a quantitative analysis in influence of international competition through a Gray-related method, which opens another door for similar research ever since.The higher degree of centralization is, the more apparent advantage of economies of scale is, the bigger effect is, the stronger competitiveness is. There are some other factors including environment, fund density, and entrepreneurs' scale, among which the environment has direct influence on our country's Paper-making industry.
     Finally, based on the conclusions above, three suggestions for improving international competitiveness of Paper-making industry in our country are brought forward. Firstly, the government should establish an effective managing frame by setting down and implementation of industry's development strategy as well as relevant policy. Secondly, every producer of the industry should set a long-term and clear strategic aim, focus on cultivating talent, encourage innovation of technology and improve enterprises' economies of scale and obtain competitive advantages by reforming and acquisition. Thirdly, the whole industry should solve the conflict among development, resources and environment radically by developing circular economy.
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