皖南古村落旅游发展若干问题研究
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摘要
随着文化旅游和乡村旅游的不断升温，皖南古村落已成为重要的文化旅游和乡村旅游目的地。目前，针对皖南古村落的旅游研究主要集中于旅游资源开发与保护、旅游产品开发、旅游环境容量和旅游发展影响等方面，虽然取得了不少成果，但还有许多问题值得深入研究。为了促进皖南古村落旅游的可持续发展，本文试图从目前皖南古村落旅游研究中涉及较少或已涉及但有待深化的领域着手，在大量实地走访、问卷调查的基础上，通过因子分析、方差分析、t检验法和回归分析等定量评价方法，深入研究皖南古村落旅游推力-引力体系和古村落居民感知与态度，并从宏观层面上分析皖南古村落旅游发展中存在的一些问题。
全文共分五章。第一章回顾了古村落旅游研究进展，在此基础上提出本文的研究内容和理论基础，综述了国内外关于旅游推力-引力体系和旅游地居民感知研究的进展，阐述了本文的研究背景和研究方法。第二章从推力因素和引力因素两个不同领域，分析了皖南古村落的代表——西递和宏村旅游者的潜在旅游动机，从众多测量指标中整合出5个推力因子和4个引力因子，并进一步检验了推力和引力因素在不同人口统计学特征群体间存在的显著差异，为古村落旅游资源开发与保护、拓展旅游市场提供理论依据。第三章研究了西递、宏村古村落居民旅游感知和对旅游业发展的态度。首先分析了居民对旅游积极和消极影响的感知状况，研究了居民的人口学特征和社会经济背景对旅游感知和态度产生的影响，最后考察了居民旅游影响感知和对旅游业支持态度之间的联系，为改善居民对旅游业的态度和提高居民对旅游业支持度提供决策依据。第四章在可持续旅游发展理念的指导下，从宏观层面上对皖南古村落目前旅游发展中存在一些不利因素进行初步分析和总结，并提出相应对策。第五章总结了本文取得的主要结论，提出了有待进一步深入研究的问题。
With the flourish of cultural tourism and village tourism, Vernacular Villages in Southern Anhui have become important tourist destinations, and a considerable amount of tourism researches have been conducted on Vernacular Villages, focusing on exploitation and protection of tourist resources, tourist products development, tourist environmental carrying capacity and social impacts of tourism. This thesis attempts to explore some issues that deserve greater attention and further elucidation. Based on a number of on-the-spot surveys and investigations, the thesis, taking statistics approaches such as Factor analysis, One-way ANOVA, Independent-sample t Test and Regression, carries out in depth study of the push-pull theory, residents’ perceptions and attitudes towards tourism in Vernacular Villages in Southern Anhui. Furthermore, this thesis analyzes problems existing in tourism development of Vernacular Villages in Southern Anhui from a macroscopic perspective.
The thesis consists of five chapters.
In Chapter One, the author proposes her own objects and theory basis of study based on a review of the progress of domestic tourism research on Vernacular Villages. And then, she makes an overview of progress in the related area of tourism push-pull framework and residents’ perceptions both at home and abroad. In the end, she introduces the research backgrounds and research methods.
In Chapter Two, the author makes study on tourism push-pull theory. Firstly, she examines visitors’ underlying motivation to the Vernacular Villages, Xidi-Hongcun, in Southern Anhui and identifies five push factor domains and four pull factor domains. Additional analysis investigated differences in the push and pull factor domains for different socio-demographic subgroups. The study results hold useful implications for exploiting and protecting resources, and expanding market in Vernacular Villages in Southern Anhui.
In Chapter Three, the author studies residents’ perceptions and attitudes towards tourism development of Vernacular Villages, xidi-hongcun, in Southern Anhui. Firstly the author analyses the residents’ perceptions to positive impacts and negative impacts of tourism development. Secondly, she studies difference created by socio-demographic variables in residents’ perceptions and attitudes towards tourism. At last, he explores the relation between residents’ perceptions and their support for tourism. The study results hold useful implications for changing residents’ attitudes towards tourism and increasing support for tourism.
In Chapter Four, the author follows the principle of sustainable tourism to analyze unfavorable factors of tourism development in Vernacular Villages in Southern Anhui, and puts forward some countermeasures.
In Chapter Five, the author summarizes the main conclusions and achievement of the thesis as well as points out areas for further study.
全文共分五章。第一章回顾了古村落旅游研究进展，在此基础上提出本文的研究内容和理论基础，综述了国内外关于旅游推力-引力体系和旅游地居民感知研究的进展，阐述了本文的研究背景和研究方法。第二章从推力因素和引力因素两个不同领域，分析了皖南古村落的代表——西递和宏村旅游者的潜在旅游动机，从众多测量指标中整合出5个推力因子和4个引力因子，并进一步检验了推力和引力因素在不同人口统计学特征群体间存在的显著差异，为古村落旅游资源开发与保护、拓展旅游市场提供理论依据。第三章研究了西递、宏村古村落居民旅游感知和对旅游业发展的态度。首先分析了居民对旅游积极和消极影响的感知状况，研究了居民的人口学特征和社会经济背景对旅游感知和态度产生的影响，最后考察了居民旅游影响感知和对旅游业支持态度之间的联系，为改善居民对旅游业的态度和提高居民对旅游业支持度提供决策依据。第四章在可持续旅游发展理念的指导下，从宏观层面上对皖南古村落目前旅游发展中存在一些不利因素进行初步分析和总结，并提出相应对策。第五章总结了本文取得的主要结论，提出了有待进一步深入研究的问题。
With the flourish of cultural tourism and village tourism, Vernacular Villages in Southern Anhui have become important tourist destinations, and a considerable amount of tourism researches have been conducted on Vernacular Villages, focusing on exploitation and protection of tourist resources, tourist products development, tourist environmental carrying capacity and social impacts of tourism. This thesis attempts to explore some issues that deserve greater attention and further elucidation. Based on a number of on-the-spot surveys and investigations, the thesis, taking statistics approaches such as Factor analysis, One-way ANOVA, Independent-sample t Test and Regression, carries out in depth study of the push-pull theory, residents’ perceptions and attitudes towards tourism in Vernacular Villages in Southern Anhui. Furthermore, this thesis analyzes problems existing in tourism development of Vernacular Villages in Southern Anhui from a macroscopic perspective.
The thesis consists of five chapters.
In Chapter One, the author proposes her own objects and theory basis of study based on a review of the progress of domestic tourism research on Vernacular Villages. And then, she makes an overview of progress in the related area of tourism push-pull framework and residents’ perceptions both at home and abroad. In the end, she introduces the research backgrounds and research methods.
In Chapter Two, the author makes study on tourism push-pull theory. Firstly, she examines visitors’ underlying motivation to the Vernacular Villages, Xidi-Hongcun, in Southern Anhui and identifies five push factor domains and four pull factor domains. Additional analysis investigated differences in the push and pull factor domains for different socio-demographic subgroups. The study results hold useful implications for exploiting and protecting resources, and expanding market in Vernacular Villages in Southern Anhui.
In Chapter Three, the author studies residents’ perceptions and attitudes towards tourism development of Vernacular Villages, xidi-hongcun, in Southern Anhui. Firstly the author analyses the residents’ perceptions to positive impacts and negative impacts of tourism development. Secondly, she studies difference created by socio-demographic variables in residents’ perceptions and attitudes towards tourism. At last, he explores the relation between residents’ perceptions and their support for tourism. The study results hold useful implications for changing residents’ attitudes towards tourism and increasing support for tourism.
In Chapter Four, the author follows the principle of sustainable tourism to analyze unfavorable factors of tourism development in Vernacular Villages in Southern Anhui, and puts forward some countermeasures.
In Chapter Five, the author summarizes the main conclusions and achievement of the thesis as well as points out areas for further study.
引文
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