民族符号在现代产品设计中应用研究
摘要
进入新世纪,计算机和互联网技术加速了全球化进程,经济全球化在带来了物美价廉的商品和优质服务同时,也产生了文化趋同的负面效应,文化趋同不仅使弱势民族文化发生改变甚至会消失,还会带来产品同质化的问题。现代中国设计教育体系是以西方教育体系为蓝本,设计师培养模式、思维方法、风格式样、评价标准都带有强烈的西方色彩,因而,中国现代产品设计原创性水平低,产品的同质化现象严重。在此背景下,向传统民族文化中发掘原创设计,走民族特色的现代设计之路,是走出目前困境的有效方法之一。
民族符号是民族传统文化思想的载体,外在形式具有民族地域的鲜明特征,是现代设计与传统文化的契合点。本文研究民族符号在现代产品设计中的应用目的试图将传统文化融合到现代产品设计中,探索具有中华民族特色原创设计的方法。
本文在以下方面做了一些探索,对相关人员提供参考依据:
在符号学理论的基础上对民族符号进行了定义,归纳出传统文化基本内涵,在此基础上,揭示出民族符号四个特征:象生性、象征性、表意性和继承性,并指出传统工艺美术器物上凝聚着丰富的民族符号,是民族符号的主要载体,是现代设计中民族符号的主要来源。
本文着重探讨了民族符号在现代产品设计中应用的手法,从形、色、意、材四个方面进行了探讨。形的借鉴,通过变换生成、抽象、象征、借喻、装饰的方法将民族符号中特有的比例、线条、形态应用到现代产品设计中;意义的延伸,民族符号蕴含着传统文化的思想和民族审美心理注入到现代产品中,使得现代产品承接传统文化的“神”韵。色彩的借用,传统的“色彩五行说”观念,尚“黑白”和“五彩并用”配色风格对现代产品配色设计具有重要的借鉴意义;材的借用,中国人崇尚崇尚竹、木等自然的材料,强调材料的天然美,不加人工的髹饰。
民族符号融入到现代产品设计中,要遵循一定的设计流程、普遍原则和应注意的一些问题。遵循设计流程:设计对象分析,确定产品的文化主题,选择合适的民族符号,民族符号提炼,评估;要遵循的普遍原则:功能满足原则、制造工艺原则、人性化原则、经济合理原则;在进行产品设计时应注意以下问题:情感性产品注重民族符号的应用;所选择的民族符号应能够被使用者理解和接受;设计者应在对民族符号内涵充分理解的基础上,运用现代设计手法进行变形和重构,避免民族符号的堆砌。
通过分析中国椅、“上上签”牙签盒、TCL蒙宝欧“旗袍”系列手机、美的冰箱“中国风”系列等优秀设计案例来验证提出的理论,最后通过家居用品系列设计提案来验证设计理论。
In the new century, the technology of Computer and Internet accelerate the process of globalization. Not only has Economic globalization brought affordable goods and good services, but also produced negative effects of cultural convergence, This cultural convergence is dominated by a single dominant culture of Western. It makes the disadvantage culture change, or even disappear,and also brings the issue of product homogeneity. China's education system is based on the design system of western education, Designer’s training mode, method of thinking, style of production and the standard of evaluation is strongly influence of the western education. Thus the original design of China is at the lower level, and this exacerbated the phenomenon of product homogeneity. In this context, the designer will explore the traditional culture to make the original design; it is one of the ways out of the current predicament with Chinese national characteristics of Modern Design.
Ethnic Symbol is the carrier of traditional culture and thought, the external form of the distinctive characteristics of a national geographic, the intersection of modern design and traditional cultural. In this paper, the purpose of research of Ethnic Symbol is attempting to integrate traditional culture to modern product design, to explore the method of the Chinese original production designs.
The paper made some research in the following areas to provide reference to relevant staff:
The paper makes a definition of Ethnic Symbol based on the theory of semiotic, and summarizes the basic content of traditional culture. On this basis, it summarizes four characteristics of national symbols: simulation, symbolic, ethics and inheritance, and the Chinese arts and crafts are abundant of Ethnic Symbol and the main sources of Ethnic Symbol.
The paper focused on the application of Ethnic Symbol in modern product design, is discussed on the shape, mean, color and material .Shape of the reference, it makes the unique of line and shape of Ethnic Symbol apply to the modern product design; Significant extension of the national symbol injects the idea of traditional culture and national aesthetic Mental into the modern products, to bring the essence of traditional culture into the modern products. Color of the reference, the traditional "Five Elements color" concept and the style of "black and white" and the blazing color style are the important references; Materials of the reference, the Chinese people advocate bamboo, wood and other natural materials, so they make craft emphasizing natural materials without any artificial painted decoration.
Ethnic Symbol applied into modern product design must follow the certain process of design and the general principles and also avoid some problems. the process of design is the analysis of object designing, the definition of cultural themes of product, selection of the appropriate Ethnic Symbol, refinement of Ethnic Symbol and evaluation lastly. the general principles is the principles of function, principles of humanity, the principles of manufacture and the principles of economic; the problems to avoid: affective product-oriented should be pay attention to application of Ethnic Symbol; Ethnic Symbol chosen should be able to understand and accepted by the users; The designer should deform and reconstruct the Ethnic Symbol in modern design to avoid piling up of Ethnic Symbol simply, based on the understand the meaning of the national culture.
Analyzing the good design cases of the China chair, "Shang Shang qian" toothpick box, TCL series mobile phones, the refrigerator of Midea, the paper is used to test the theory, and finally verify the proposal design theory through series home goods designed.
民族符号是民族传统文化思想的载体,外在形式具有民族地域的鲜明特征,是现代设计与传统文化的契合点。本文研究民族符号在现代产品设计中的应用目的试图将传统文化融合到现代产品设计中,探索具有中华民族特色原创设计的方法。
本文在以下方面做了一些探索,对相关人员提供参考依据:
在符号学理论的基础上对民族符号进行了定义,归纳出传统文化基本内涵,在此基础上,揭示出民族符号四个特征:象生性、象征性、表意性和继承性,并指出传统工艺美术器物上凝聚着丰富的民族符号,是民族符号的主要载体,是现代设计中民族符号的主要来源。
本文着重探讨了民族符号在现代产品设计中应用的手法,从形、色、意、材四个方面进行了探讨。形的借鉴,通过变换生成、抽象、象征、借喻、装饰的方法将民族符号中特有的比例、线条、形态应用到现代产品设计中;意义的延伸,民族符号蕴含着传统文化的思想和民族审美心理注入到现代产品中,使得现代产品承接传统文化的“神”韵。色彩的借用,传统的“色彩五行说”观念,尚“黑白”和“五彩并用”配色风格对现代产品配色设计具有重要的借鉴意义;材的借用,中国人崇尚崇尚竹、木等自然的材料,强调材料的天然美,不加人工的髹饰。
民族符号融入到现代产品设计中,要遵循一定的设计流程、普遍原则和应注意的一些问题。遵循设计流程:设计对象分析,确定产品的文化主题,选择合适的民族符号,民族符号提炼,评估;要遵循的普遍原则:功能满足原则、制造工艺原则、人性化原则、经济合理原则;在进行产品设计时应注意以下问题:情感性产品注重民族符号的应用;所选择的民族符号应能够被使用者理解和接受;设计者应在对民族符号内涵充分理解的基础上,运用现代设计手法进行变形和重构,避免民族符号的堆砌。
通过分析中国椅、“上上签”牙签盒、TCL蒙宝欧“旗袍”系列手机、美的冰箱“中国风”系列等优秀设计案例来验证提出的理论,最后通过家居用品系列设计提案来验证设计理论。
In the new century, the technology of Computer and Internet accelerate the process of globalization. Not only has Economic globalization brought affordable goods and good services, but also produced negative effects of cultural convergence, This cultural convergence is dominated by a single dominant culture of Western. It makes the disadvantage culture change, or even disappear,and also brings the issue of product homogeneity. China's education system is based on the design system of western education, Designer’s training mode, method of thinking, style of production and the standard of evaluation is strongly influence of the western education. Thus the original design of China is at the lower level, and this exacerbated the phenomenon of product homogeneity. In this context, the designer will explore the traditional culture to make the original design; it is one of the ways out of the current predicament with Chinese national characteristics of Modern Design.
Ethnic Symbol is the carrier of traditional culture and thought, the external form of the distinctive characteristics of a national geographic, the intersection of modern design and traditional cultural. In this paper, the purpose of research of Ethnic Symbol is attempting to integrate traditional culture to modern product design, to explore the method of the Chinese original production designs.
The paper made some research in the following areas to provide reference to relevant staff:
The paper makes a definition of Ethnic Symbol based on the theory of semiotic, and summarizes the basic content of traditional culture. On this basis, it summarizes four characteristics of national symbols: simulation, symbolic, ethics and inheritance, and the Chinese arts and crafts are abundant of Ethnic Symbol and the main sources of Ethnic Symbol.
The paper focused on the application of Ethnic Symbol in modern product design, is discussed on the shape, mean, color and material .Shape of the reference, it makes the unique of line and shape of Ethnic Symbol apply to the modern product design; Significant extension of the national symbol injects the idea of traditional culture and national aesthetic Mental into the modern products, to bring the essence of traditional culture into the modern products. Color of the reference, the traditional "Five Elements color" concept and the style of "black and white" and the blazing color style are the important references; Materials of the reference, the Chinese people advocate bamboo, wood and other natural materials, so they make craft emphasizing natural materials without any artificial painted decoration.
Ethnic Symbol applied into modern product design must follow the certain process of design and the general principles and also avoid some problems. the process of design is the analysis of object designing, the definition of cultural themes of product, selection of the appropriate Ethnic Symbol, refinement of Ethnic Symbol and evaluation lastly. the general principles is the principles of function, principles of humanity, the principles of manufacture and the principles of economic; the problems to avoid: affective product-oriented should be pay attention to application of Ethnic Symbol; Ethnic Symbol chosen should be able to understand and accepted by the users; The designer should deform and reconstruct the Ethnic Symbol in modern design to avoid piling up of Ethnic Symbol simply, based on the understand the meaning of the national culture.
Analyzing the good design cases of the China chair, "Shang Shang qian" toothpick box, TCL series mobile phones, the refrigerator of Midea, the paper is used to test the theory, and finally verify the proposal design theory through series home goods designed.
引文
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[3]李秋洪.经济全球化背景下的文化趋同和文化多元性.[J] .学术论坛.2005(3)
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[9]何海翔.邓小平理论对中国传统文化的继承和发展.[D] .硕士论文.2008
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[15]《周易·系辞传》
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[18]胡飞.杨瑞.设计符号与产品语意.[M].北京.中国建筑工业出版社.2003
[19]安鹏飞.民族符号学与工业设计.[C].2006年中国机械工程学会年会暨中国工程院机械与运载工程学部首届年会论文集.2006
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[21]森文.道·形·器一一论中国古代器物设计思想的起源.[J].民族艺术研究.2005
[22]朱方长.对中国传统文化思维方式的新思考.[J].学术论坛.2004(4)
[23]王世襄.王世襄自选集.[M].北京.三联出版社.1999
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