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环东华大学时尚创意产业集群发展模式研究
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摘要
20世纪90年代以来,文化的经济功能逐步被认同,发达国家的众多时尚创意产业形成了一股巨大的创意经济浪潮,席卷世界,上海时尚创意产业作为政府倡导,大力扶植的新兴产业有着良好的发展前景,长宁区与东华大学合作共同打造环东华时尚创意产业集群,不仅能推动时尚长宁的发展,有利于长三角的加工制造业基地对接上海、辐射全国,还能使东华大学更好地培养时尚创意人才,在国内外提高行业内的知名度。东华大学发展时尚创意产业集群有着得天独厚的条件,为环东华时尚创意产业集群成为时尚创意的新地标提供了坚实基础。
     本文对时尚创意产业及产业集群效应的相关概念进行了研究,对依托大学发展的产业集群发展模式进行了梳理,并在此基础上对行业内的企业高管及专家进行了访谈,提炼了时尚创意产业集群发展的重要因素,初步研究了环东华时尚创意产业发展的模式和规划,环东华时尚创意产业集群的发展主要是依托大学,由政府和产业辅助,三方协调互动,形成产学研联动机制,促进产业集群发展。集群的发展路径可首先重点引进时尚创意相关企业,进而逐步引进相关和辅助企业形成一条完整的产业链共同促进集群发展。环东华时尚创意产业集群发展需要逐步完成,联合周边的时尚创意产业资源打造一个一轴两核三带四片区的完整的环东华时尚创意产业集聚圈,最后本研究对环东华时尚创意产业集群的发展提出了一些对策和建议。
Since the 20th century 90, the economic function of cultural gradually identitied. Fashion and creative industries formed a huge wave of creative economy of many developed countries. In Shanghai creative industries is a government vigorously supportted industries with good prospects. Donghua University has cooperation with the Changning District to build a cluster of fashion and creative industries,it can promote the development of Changning,and provide a better evironment to train fashion creative talent for Donghua University.It also can improve the visibility of the University. Donghua University has a unique fashion conditions to build the fashion and creative industry clusters, to provide a solid foundation for new landmark.
     In this paper, fashion and creative industries and the concept of cluster effect has been studied, Industry cluster relying on the development of University development model has combed. And on this bases the industry executives and experts has been interviewed, Refined important factor in fashion and creative industries cluster development. Preliminary study of the fashion and creative industry development planning, Donghua Central, fashion and creative industries cluster development is mainly based on University, assisted by the government and industry, tripartite coordination and interaction, Mechanism to promote the formation of joint production and research development of industrial clusters. Cluster Development Path first to focus on the introduction of innovative fashion related businesses,and gradually introduce related and supporting businesses to form a complete industrial chain work together to promote cluster development. Donghua Central, fashion and creative industries cluster development requires the gradual completions.Fashion and creative industries around the joint resources to create a nucleus of a three-axis, two with four East Central Area of the full circle fashion Creative Industries,At the end,the researches put forward some countermeasures and suggestions.
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