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北妇社图书编校项目质量控制研究
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摘要
图书,是人们熟知的文化产品。它是人类文化和文明记录、积累、传播的重要工具,也是不同国家和不同种族人民之间沟通感情、互相了解的重要媒介。从古到今,图书在人类发展的历史中一直扮演着不可或缺的角色。人类社会发展到今天,图书的传媒作用更加凸显,图书的出版方式也越来越先进,尤其建国后,我国出版事业大发展,出版单位数量激增,出版行业从业人员也迅猛增加,随着我国文化体制改革的深入,出版单位由事业单位转为企业运营,开始了走企业化发展的道路。在这种机制和体制改革的大潮中,我们可以看到,我国的图书品种极大丰富,出书品种从原来的每年几万种,已经达到现在的每年30多万种,2012年,新闻出版总署的统计数据表明,2011年我国新闻出版总产值已超过1.5万亿元;图书出版品种、总印数已位列世界第一。
     从这些数据中,我们看出,图书出版行业在国民生产总值中已经占据了很重要的比例。然而,在大规模发展的背后,也隐藏着很多问题,在出版单位进入市场,进行市场化运作的过程中,很多新问题随之产生了。其中最为困扰出版单位的就是,图书编校质量的控制不达标,图书差错率不断攀升,甚至还出现一些政治问题和民族问题,使得图书的整体质量出现下滑的趋势。图书作为文化产品的特使性,就在于它的使用价值具有精神属性,能够影响人们的思想,指导人们进行学习,引导人们对事物进行正确的理解。如果许多质量不合格的图书涌入市场,将给读者带来很大的危害,这个时候,如何对图书编校质量进行有效、科学的控制,就具有很重要的现实意义。同时,出版单位的核心竞争力应该是千方百计提升图书的质量,而不是简单的依靠堆积图书品种,只有多出好书,多出精品书,本着为读者负责的态度,才能最终赢得市场份额,长足发展。因此,合理控制图书质量,提高图书编校质量对出版行业和出版单位来说也具有很重要的长远意义。
     图书的出版过程,是一个复杂的系统性的工程。它需要出版单位内部多个部门之间的协同工作。图书受其精神属性所决定,它的出版过程,还受到从业人员素养、专业技能等多方面主观因素的影响。在图书品种大规模增长的情况下,如果出版单位还依靠传统的出版观念,忽视图书编校质量的科学控制,没有符合企业运营行为的质量控制,是不可能提高图书编校质量的。本文在图书出版的过程中引入项目管理的概念,运用项目管理的知识,结合图书出版过程中的实际情况和特点,结合北妇社自身发展的现状,对图书编校项目质量控制进行了研究。分析了影响图书编校项目质量控制的因素,运用案例分析和实证研究分析的方法,设计出北妇社图书编校项目质量控制的措施和手段,以及保障实施图书编校项目质量控制的制度和流程。
     图书这一特殊的文化产品,因为其具有的知识性、学术性、思想性和科学性等特征,直接影响到人们的生活,提高图书质量,把图书质量作为出版单位的核心竞争力,是我国文化产业和出版单位更好发展的不二法则。因此,对图书编校项目质量控制进行深入的研究,不断完善、建立起科学、合理、有效的制度和措施,是出版行业需要不断深化的永远研究的课题,也是北妇社走精品路线,创品牌图书,做强做大,不断发展必须坚持的长期战略。
Books, is known as the cultural products. It is not only the human culture andcivilization, accumulation and spread of the record of tools, but also iscommunication of feelings and important medium and understanding each otherbetween different countries and different race people. In the past and present, booksin human development history has always been playing an indispensable role. Thehuman society development to now, books become more prominent role of media,books published way also more and more advanced, especially after, China'spublishing industry development, the publisher is for a surge in, the publishingindustry practitioners also increases rapidly, with the deepening of the reform of thecultural system in our country, the publisher by the institution to enterprise operation,start go the way of the development of enterprise. In this mechanism and thesituation of the reform of the system, we can see that the books in our country greatvarieties rich, book deals from the original varieties of tens of year, has reachedmore than300000a year today. According to the statistics, in2012, the generaladministration of press and publication statistics show, in2011China's total outputvalue of press and publication has more than1.5trillion Yuan; Publishing the variety,the total amount has the world's first
     From these data, we see that book publishing industry in GDP (in which havedominated the proportion is very important. However, in the development of largescale back, also hide with many problems, in publishing unit to enter the market, themarket operation of the process, many new problems caused. Some of the most troubled publishing unit is, this book of quality control is not eligible, increasingerror ration books, and even appeared some political issues and ethnic problems,making the overall quality of books in decline. As the special envoy of the culturalproducts sex, lies in its use value has mental attributes, can affect people's thoughtand guide people for learning, helping people to the correct understanding of things.If many quality not qualified books flood the market, will give the reader a lot ofharm, this time, how to use effectively pays for the quality and scientific control,have very important practical significance. At the same time, the publisher of thecore competitive ability should be left no stone unturned in promoting books quality,rather than simply rely on the accumulation of varieties, the only good books, a finebook, for readers in responsible attitude, to win market share, rapid development.Therefore, the reasonable control quality of books, we must improve the bookpublishing industry and quality of publishing entity to also have very importantsignificance in the long term.
     The publication of the books process is a complex systematic engineering. Itneeds to publish unit interior more cooperative work between departments. Books aredetermined by mental attributes and their publishing processes also are affected byprofessional skills and other aspects of subjective factors. In book varieties of massgrowth, the publisher also on a traditional publishing concept, ignore the quality ofthis book control of science, not conform to the enterprise operation behavior of thequality control, is impossible to improve the quality of this book. This paper in theprocess of book publishing the introduction of the concept of project management,the use of project management knowledge, combined with actual situation in theprocess of book publishing and features, combined with the development of their ownclubs north woman present situation of libraries, this project quality control. Analyzesthe impact of this project quality control of the factors, the use of case analysis andempirical research method of analysis, design the north woman club pays the project quality control measures and means, and ensuring the implementation of this projectquality control system and process.
     Books, this special cultural products, because it is the knowledge, academy,ideological, and scientific features, such as directly affect people's lives, improve thequality of books, the quality of books as the core competitiveness of the publisher, isonly way between China's culture industry and publishing unit of the development.Therefore, we must project quality control for the in-depth research, and constantlyimprove, build up the scientific, reasonable and effective system and measures, is thepublishing industry need to deepen forever research topic, also is the north womanclub go high-quality goods route, and creates the brand books, bigger, the constantdevelopment must adhere to long-term strategy.
引文
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