以“双R”为核心的万达集团企业社会责任的评价体系构建研究
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摘要
“产业报国、奉献社会”一直是中国近现代企业所奉行的宗旨和原则。但步入21世纪以来,中国社会对本国企业的社会责任予以批评甚至抨击的事件和声音日益增多,我国企业较为普遍的社会责任缺失已经成为无法掩盖、不可忽视的事实。加入WTO后,中国企业建设“设备一流、技术一流、服务一流、质量一流”的国际化、现代化企业的呼声日益高涨,但唯独建设“履行社会责任能力和水平一流”的中国企业,从未被大多数的中国企业提上过议事日程,更遑论提升到企业发展战略的高度。2010年以来爆发的一系列因企业社会责任缺失而造成的公共事件,已经为我国的企业社会责任体系建设敲响警钟,提醒我国企业社会责任体系建设已经迫在眉睫。
本文采用系统和理论分析方法、归纳总结方法,引用、阐述万达集团“双R”社会责任体系评价体系构建的历程和理论,总结和归纳以万达集团“双R”体系为代表的企业社会责任体系建设方法和措施；另一方面结合自身在万达集团的工作经历,回顾万达集团“双R”社会责任体系从无到有、从不成熟走向成熟的发展历程,指出其在社会责任建设中存在的问题和不足,提出万达集团“双R”企业社会责任评价体系,为万达集团未来多元化发展指明方向。
本文研究为其他民营企业在重视企业经济效益的前提下,要更多承担企业社会责任提供了理论参考,对其他相关企业建立企业社会责任评价体系具有积极的借鉴意义。
"Industry for the country, Devote the society"——It has always been the Chinese modem enterprising espouses purposes and principles. But, into the 21st century, the attack of the event and the voice to Chinese corporate social responsibility is growing. The lack of our country enterprise corporate social responsibility could not hide and be ignored. After joining the WTO, the voice of China enterprise construction "The first class equipment, first-class technology, first-class service, first-class quality of internationalization, modernization enterprise is rising, but only to social responsibility construction" ability and level of the enterprise, the best "China has never been most Chinese companies have put on the agenda, the more confused theory to ascend to the enterprise development strategy of height. Since the 2010 outbreak of a series of corporate social responsibility for missing and cause of public events, has been in China for the social responsibility of the enterprise system construction, alarming remind our country enterprise society responsibility system is imminent.
The article uses the system and theory analysis method with the party summary method, quoting and expounding Wanda Group'Double R'social responsibility analysis system with the history and theory, summarizing and inducting the construction methods and measures of the system like Wanda Group'Double R'social responsibility system. On the other hand, it reviews the process of Wanda Group'Double R'social responsibility system which from nonexistence to existence and from immature to mature, as pointing out the problems existing in the construction of the and insufficient, advancing Wanda Group'Double R'social responsibility system, indicating the direction for diversified development of Wanda future.
The studying of this paper provide a theoretical reference for other private enterprise which value enterprise economic benefits first but undertake more corporate social responsibility. It is positive significance for the other enterprises to establish enterprise society responsibility evaluation system.
本文采用系统和理论分析方法、归纳总结方法,引用、阐述万达集团“双R”社会责任体系评价体系构建的历程和理论,总结和归纳以万达集团“双R”体系为代表的企业社会责任体系建设方法和措施；另一方面结合自身在万达集团的工作经历,回顾万达集团“双R”社会责任体系从无到有、从不成熟走向成熟的发展历程,指出其在社会责任建设中存在的问题和不足,提出万达集团“双R”企业社会责任评价体系,为万达集团未来多元化发展指明方向。
本文研究为其他民营企业在重视企业经济效益的前提下,要更多承担企业社会责任提供了理论参考,对其他相关企业建立企业社会责任评价体系具有积极的借鉴意义。
"Industry for the country, Devote the society"——It has always been the Chinese modem enterprising espouses purposes and principles. But, into the 21st century, the attack of the event and the voice to Chinese corporate social responsibility is growing. The lack of our country enterprise corporate social responsibility could not hide and be ignored. After joining the WTO, the voice of China enterprise construction "The first class equipment, first-class technology, first-class service, first-class quality of internationalization, modernization enterprise is rising, but only to social responsibility construction" ability and level of the enterprise, the best "China has never been most Chinese companies have put on the agenda, the more confused theory to ascend to the enterprise development strategy of height. Since the 2010 outbreak of a series of corporate social responsibility for missing and cause of public events, has been in China for the social responsibility of the enterprise system construction, alarming remind our country enterprise society responsibility system is imminent.
The article uses the system and theory analysis method with the party summary method, quoting and expounding Wanda Group'Double R'social responsibility analysis system with the history and theory, summarizing and inducting the construction methods and measures of the system like Wanda Group'Double R'social responsibility system. On the other hand, it reviews the process of Wanda Group'Double R'social responsibility system which from nonexistence to existence and from immature to mature, as pointing out the problems existing in the construction of the and insufficient, advancing Wanda Group'Double R'social responsibility system, indicating the direction for diversified development of Wanda future.
The studying of this paper provide a theoretical reference for other private enterprise which value enterprise economic benefits first but undertake more corporate social responsibility. It is positive significance for the other enterprises to establish enterprise society responsibility evaluation system.
引文
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[4]张彦宁.中国企业管理年鉴[M].北京：企业管理出版社,1990.
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[9]高尚全.企业社会责任和法人治理结构[N].学习时报,2004,(10).
[10]雍兰利.论企业社会责任的界定[J].道德与文明,2005,(3).
[11]黎友焕,龚成威.国内企业社会责任理论研究新进展[J]西安电子科技大学学报(社会科学版),2009.
[12]张宗刚.我国企业社会责任层次研究[D].济南：山东经济学院,2010
[13]Kytle, Beth; paramveer singh (2005). "Corporate Social Responsibility as Risk Management:A Model for Multinationals" (PDF). Social Responsibility Initiative Working Paper No.10. Cambridge, MA:John F. Kennedy School of Government, Harvard University.
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[15]c.f., Aquino, M.P., Nuestro Clamor por la Vida. Teologia Latinoamericana desde la Perspectiva de la Mujer (San Jose, Costa Rica:Departamento Ecumenico de Investigaciones,1992), et al.
[16]王德胜,辛杰..和谐视角下基于利益相关者的企业社会责任研究[J]科学与管理,2010
[17]董军.浅谈企业社会责任的伦理内涵及其理论逻辑[J]经济与社会发展,2007
[18]杨晓峰.企业社会责任发展战略研究[D].太原：山西财经大学,2009.
[19]李抗.企业社会责任对绩效的影响研究[D].成都：西南财经大学,2009
[20]陈素玲.企业社会责任研究理论综述[J]当代经济,2009
[21]Roux, M. (2007). "Climate conducive to corporate action:1 All-round Country Edition".
[22]王义伟.光彩事业对接全球契约[J]中华工商时报,2005
[23]商娟.基于企业文化的我国企业社会责任研究[D].重庆：重庆大学,2009.
[24]纪华强.公共关系的基本原理与实物,厦门大学出版社,1999年10月第2版：403.
[25]惠宁,霍丽.企业社会责任的构建[J].改革,2005,(5)
[26]李程骅,胡亚萍.企业社会责任与企业生命周期关系论[J].南京社会科学,2008,(7)：116-122.
[27]雍兰利.论企业社会责任的界定[J].道德与文明,2005,(3).
[28]刘春权.对企业社会责任的价值理性追求及其伦理内涵[J].重庆社会科学,2004,(1).
[29]罗斌,刘前锋.谈我国国有企业的社会责任[J].冶金经济与管理,2000,(3).
[30]李子畅.企业的唯一责任是盈利[J].青年新权衡,2006,(5).
[31]粱忻.把诚信建设上升到文化建设[N]中国企业报,2007-08-29.
[32]李玫.以人为本的企业社会责任研究[D].合肥：安徽农业大学,2009
[2]张进发.基于利益相关者理论的企业社会责任管理研究[D].天津：南开大学,2009
[3]周祖城.企业伦理学[M].北京：清华大学出版社,2005.
[4]张彦宁.中国企业管理年鉴[M].北京：企业管理出版社,1990.
[5]黎友焕.企业社会责任研究[D].西安：西北大学,2007.
[6]刘俊海.公司的社会责任[M].北京：法律出版社,1999.
[7]梁桂全,黎友焕.2004广东企业社会责任建设蓝皮书[C].广州：广东经济出版社,2004.
[8]毛羽.凸显“责任”的西方应用伦理学,西方责任伦理述评[J].哲学动态,2003,(9).
[9]高尚全.企业社会责任和法人治理结构[N].学习时报,2004,(10).
[10]雍兰利.论企业社会责任的界定[J].道德与文明,2005,(3).
[11]黎友焕,龚成威.国内企业社会责任理论研究新进展[J]西安电子科技大学学报(社会科学版),2009.
[12]张宗刚.我国企业社会责任层次研究[D].济南：山东经济学院,2010
[13]Kytle, Beth; paramveer singh (2005). "Corporate Social Responsibility as Risk Management:A Model for Multinationals" (PDF). Social Responsibility Initiative Working Paper No.10. Cambridge, MA:John F. Kennedy School of Government, Harvard University.
[14]Friedman, Milton (1970-09-13). "The Social Responsibility of Business is to Increase its Profits". The New York Times Magazine. Retrieved 2008-03-07.
[15]c.f., Aquino, M.P., Nuestro Clamor por la Vida. Teologia Latinoamericana desde la Perspectiva de la Mujer (San Jose, Costa Rica:Departamento Ecumenico de Investigaciones,1992), et al.
[16]王德胜,辛杰..和谐视角下基于利益相关者的企业社会责任研究[J]科学与管理,2010
[17]董军.浅谈企业社会责任的伦理内涵及其理论逻辑[J]经济与社会发展,2007
[18]杨晓峰.企业社会责任发展战略研究[D].太原：山西财经大学,2009.
[19]李抗.企业社会责任对绩效的影响研究[D].成都：西南财经大学,2009
[20]陈素玲.企业社会责任研究理论综述[J]当代经济,2009
[21]Roux, M. (2007). "Climate conducive to corporate action:1 All-round Country Edition".
[22]王义伟.光彩事业对接全球契约[J]中华工商时报,2005
[23]商娟.基于企业文化的我国企业社会责任研究[D].重庆：重庆大学,2009.
[24]纪华强.公共关系的基本原理与实物,厦门大学出版社,1999年10月第2版：403.
[25]惠宁,霍丽.企业社会责任的构建[J].改革,2005,(5)
[26]李程骅,胡亚萍.企业社会责任与企业生命周期关系论[J].南京社会科学,2008,(7)：116-122.
[27]雍兰利.论企业社会责任的界定[J].道德与文明,2005,(3).
[28]刘春权.对企业社会责任的价值理性追求及其伦理内涵[J].重庆社会科学,2004,(1).
[29]罗斌,刘前锋.谈我国国有企业的社会责任[J].冶金经济与管理,2000,(3).
[30]李子畅.企业的唯一责任是盈利[J].青年新权衡,2006,(5).
[31]粱忻.把诚信建设上升到文化建设[N]中国企业报,2007-08-29.
[32]李玫.以人为本的企业社会责任研究[D].合肥：安徽农业大学,2009