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供应链管理中的分销网络服务优化方法
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摘要
分销是供应链管理的重要组成部分,分销决策与优化一直是企业界和学术界共同关注的热点问题。以往分销管理的相关研究大多以优化成本为目标,主要通过降低成本来提高企业的竞争力。近年来,产品同质化倾向日趋加深,市场逐渐转变为由客户主导的买方市场,客户对于服务的要求逐渐提高。在这种新的经济形势下,企业竞争的核心逐渐由降低成本转向争夺客户,如何在合理控制成本的同时实现高效益的服务已成为企业提高竞争力的关键。为此,本文以制造行业中一类较为典型的分销系统为研究对象,以提高分销服务性能为目标,综合运用运筹学理论和人工智能方法,针对不同决策层次的分销管理关键问题给出具体的优化策略、优化模型及求解方法。主要研究工作包括以下几个方面:
     (1)首先分析分销服务的内涵,建立分销服务评价指标体系,总结分销服务水平的主要影响因素。以汽车等一类高级耐用消费品分销系统为研究对象,针对此类典型分销系统的特点及服务优化需求,提出本文的主要研究问题并进行深入分析,确定各分销服务优化问题的关键决策要素及决策准则。针对各问题的共同特点,提出基于差异性的服务优化策略以及基于多目标优化的问题求解方法,建立面向服务的分销系统整体优化方案,作为后续研究的基础。
     (2)研究面向服务优化的多产品分销网络增量布局方法。基于不同客户区域、不同产品对于企业的不同重要程度,在计算分销系统整体服务水平时引入权重因子,强化重要客户区域、重要产品对整体服务水平的影响,研究基于模糊网络分析法的权重因子求解方法。进而以提高分销系统整体服务水平、降低相关成本为目标,建立多目标分销网络增量布局模型,对网络结构优化方案进行求解。针对模型的特点及复杂解结构,提出行列式编码与整数编码相结合的多段混合编码方法,并研究相关的多目标遗传求解过程。最后,通过仿真实验,从提高分销系统整体服务水平、保证关键个体服务水平、降低成本投入等方面对分销网络增量布局模型及求解算法的性能进行验证与分析。
     (3)对分销系统末端销售商的库存决策与服务优化问题进行研究。针对销售商面临的客户的客观差异性,提出一种基于客户分群的库存控制策略,通过设置库存控制点来保证重要客户的服务优先权。针对库存过程的动态性和随机性,采用M/M/1排队模型描述销售商库存过程,通过求解排队模型的稳态解,确定库存系统的主要性能指标,进而建立基于客户分群的库存与服务优化模型。基于决策者的优化目标及偏好,在多目标模型中引入目标集和松弛项,研究基于目标到达法的库存参数求解算法。最后,通过仿真实验,从降低库存成本、提高客户准时服务率等方面对本文提出的策略、模型及算法的性能进行验证与分析。
     (4)对随机环境下,一个分销中心、多个销售商组成的二级分销子系统中的缺货运作问题进行研究。根据各销售商的特点及不同的缺货概率,为分销中心各下属销售商设定不同的服务水平阈值区间,综合考虑应急转运和预防性转运,提出一种基于服务水平协调的联合转运机制,建立求解具体转运参数的多目标分销运作优化模型。为提高求解速度,保证缺货销售商的转入优先权,研究基于优先权排序的编码方法以及多目标Memetic算法。最后,通过仿真实验,从控制转运成本、降低服务延迟率、缩短服务延迟时间等方面对本文提出的转运机制、分销运作优化模型及求解算法的有效性进行验证与分析。
     (5)基于本文提出的策略,模型及算法,设计并开发面向服务的供应链分销管理系统。结合哈尔滨哈飞汽车股份有限公司分销管理中的实际问题,给出应用案例与应用效果,从实际应用角度对本文的方法理论进行验证。
Distribution is an important part of supply chain management. Distributiondecision and optimization have attracted considerable attention from bothpractitioners and academics. Most of the previous researches focus on costreduction to improve the enterprise’s competitiveness. Recently, with thedevelopment of productivity and information technology, the degree of producthomogeneity is high and the market is currently a buyer’s market. Customers intoday’s marketplace are more demanding, not just of product quality, but also ofservice. Cost reduction is no longer the magic weapon to compete successfully, andthe enterprises come to realize the importance of customer service. In this regard, awidely used manufacturing distribution system is investigated in this thesis, sometypical distribution decision and the service optimization methods are proposedbased on operational research and artificial intelligence theory. The maincontribution of this thesis can be summarized as follows:
     Firstly, the connotation of distribution service is expounded, the distributionservice level evaluation system is set up, and the main Influence factors areanalyzed. Then a widely used manufacturing distribution system is investigated.Based on its service optimization requirements, the research problems are presentedand the optimization rules are analyzed. Concerning the common characters of theseproblems, the differentiation based optimization strategy and the multi-objectiveoptimization methods are presented. Finally, a service-oriented optimizationsolution for the distribution system is proposed as the research foundation.
     The service-oriented optimization method for redesigning distribution networkwith increments is studied. Weighting factors are employed to strengthen theinfluence of the important customer regions and products, and a new method isproposed to calculate the unitary service level of the distribution system. Based onthe fuzzy analytic network process, the weighting factors are calculated and then amulti-objective optimization model for distribution network reconfiguration isproposed. Concerning the character of the model and the complex nature of thesolution structure, a determinant code-based encoding structure is designed torepresent the problem, and a genetic algorithm-based solution procedure is developed. Simulation experiments and the comparisons are conducted to show theeffectiveness of the proposed method in improving unitary service level, keepingimportant customer’s service level, and reducing distribution cost.
     Considering the optimization requirements of reducing the retailer's storagecost and improving customer service level, the single-product inventory systemwith stochastic demands and random replenishment intervals is studied. Based onthe service differentiation principle, inventory control point is introduced to ensurethe important customers' priority, and a new inventory control strategy based oncustomer segmentation is proposed. Then M/M/1queue system is established todescript the random inventory process. The inventory indices are calculated by thesteady state analysis, and the integration inventory optimization model based oncustomer segmentation is proposed. To deal with multi-objective and incorporatethe decision maker’s preferences in the decision process, goal set and relaxationitems are employed and the goal attainment method is used to solve the problem.Finally, simulation experiments and the comparisons are conducted to show theeffectiveness of the proposed method in reducing inventory cost and improving theon-time service rate.
     To cope with the shortage problem of the sub distribution system, operationoptimization method is studied. Retailer differentiation is distinguished byintroducing service level threshold, an integrated lateral transshipment policy basedon service level adjustment is proposed, and a multi-objective mathematical modelis formulated to optimize the distribution operation process. To calculate thetransshipment policy variables, and to ensure the stock-out retailers' priority, themulti-objective memetic algorithm with priority-based encoding is developed.Finally, simulation experiments and the comparisons are conducted to show theeffectiveness of the proposed method in controlling transshipment cost, reducingservice delay rate, and shortening customer waiting time.
     A service-oriented supply chain distribution management system is designedand implemented based on the strategies, models and algorithms proposed in thisthesis. Combining with the real problems in distribution management of HarbinHafei Automobile Industry Group Company LTD, the simulative application andresults are given to validate the theory and methods proposed in this thesis.
引文
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