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组织惰性的生成与克服研究
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摘要
在不确定的环境下,组织惰性日益成为制约企业发展的主要因素。本文从组织与环境互动研究出发,在综合组织演化理论和动态能力理论等相关研究成果的基础上,尝试建立组织惰性研究的理论框架。
     从表象看,企业组织惰性表现为组织模式的固化,但深入分析便会发现,组织惰性是企业在适应和改变环境的过程中因路径依赖所导致的“双重锁定”。“双重锁定”首先是指技术环境、制度环境和文化环境对企业环境选择的锁定,企业生存的前提是适应环境的要求,这是企业获得“合法性”的条件,但环境变迁导致这一前提发生变化;其次是指企业技术、制度和观念耦合所导致的锁定,企业发展的前提是在适应环境的基础上有所创新,这是企业获得竞争优势的条件,但基于创新的高度耦合的组织模式最终束缚了组织适应环境变化的能力。本文第3-5章分别从技术、制度和文化三个方面探讨了“双重锁定”的形成。
     在技术方面,产业技术周期性特征决定特定产业内的企业不可避免地随着产业的衰退而失去生存条件;适应特定技术环境的组织种群同样会因技术环境的变迁而集体走向衰亡。这种基于技术环境变迁的组织惰性具有不可控性。在特定的产业技术周期内存在多样化的企业技术周期。虽然企业努力采取措施延长企业技术周期,但技术“自增强机制”决定企业在进行技术选择后很难摆脱技术路径依赖。技术路径依赖有利于企业技术创新的产生,但也会导致企业技术路径的锁定,从而形成企业的技术惰性。企业技术突破的方式有两种,一种是渐进式突破,即企业对现有技术体系的完善和改进;一种是破坏式突破,即打破企业现有的技术路径、建立新的技术体系。企业能否有效实现技术突破取决于技术突破的成本。技术突破的成本包括直接技术成本、心理成本和沉没成本。按照企业技术突破的主动程度,技术突破中的组织定位可分为主导式与跟进式。主导式组织定位强调“创新”的重要性,追求技术突破中的“先发优势”;跟进式组织定位强调“模仿”的重要性,追求技术突破中的“后发优势”。
     在制度方面,制度环境为企业的生存与发展设定了基本的约束条件,具有合法性、稳定性、可解释性和可复制性等特征是企业组织适应制度环境的表现,但这些特征也是导致企业在制度环境变迁时不能迅速适应环境变化的组织惰性产生的根源。企业在适应制度环境的过程中会不断打破制度环境的束缚进而改变制度环境或推动制度环境变迁,但现实中只有少数企业能够主动做到这一点。企业在与制度环境互动的过程中实现了与制度环境的耦合,这一方面体现为组织“合法性”的获得,另一方面体现为企业组织惯例的形成。企业制度发展同样具有路径依赖的特征,当企业现有的制度发展路径不能为企业带来绩效时,企业便进入了制度路径锁定状态。
     在文化方面,就制度与文化的关系而言,制度源自于文化,文化反制于制度,制度与文化具有内在一致性。管理同样植根于文化,文化模式的价值定向性决定管理模式的价值取向;文化模式的排他性决定管理模式的可移植性及移植程度:文化模式的多样性决定了管理模式的多样性。文化模式的移植必须遵循文化融合的一般规律,管理模式的移植也必须遵循文化模式与管理模式内在一致性的要求。组织文化发挥作用的前提是组织价值观与组织成员内在价值追求的一致性。组织文化与组织战略都是企业家价值观的产物,二者具有内在一致性:组织战略的转变客观上要求组织文化进行相应的调整;组织文化一旦形成,往往会束缚企业家的战略认知能力,并从组织层面阻碍组织战略的转变。组织文化的发展顺次经历形成期、惯性期、惰性期和衰退期四个阶段,组织文化惯性期的长短取决于组织所处环境的稳定程度,长期处于稳定环境中的组织的文化惰性具有不易克服的特征。组织文化惰性是组织追求理想的文化状态的客观结果。
     为了系统分析企业组织惰性的成因,在企业生命周期理论的基础上,本文提出组织适应周期模型(第6章),认为企业的形成和发展过程本质上是不断地因应环境的变化进行组织战略、技术和结构调整或创新的过程,每一次调整或创新都会为企业带来一段时间的稳定发展,也即组织适应期。组织适应的有效性取决于企业战略选择、技术选择和组织方式选择的内在一致性,单纯某一层面的改变并不能有效解决组织适应问题。借助于系统动力模型,本文认为,在既定的组织适应周期内,组织战略、技术和结构的耦合所形成的组织能力是企业竞争优势的来源,但也是导致组织惰性生成的根源。借助于新古典经济学的边际分析方法,本文提出了组织边际收益递减规律,企业基于组织创新的收益在企业运营过程中会逐渐降低。当组织文化成熟、组织运作标准化程序出现时,组织进入“惯性”阶段;当组织在技术方面无突破和相对垄断同时出现时,组织便进入“惰性”阶段。克服组织惰性的方式有渐进式和革命式两种,何种方式被选择往往取决于变革成本与变革收益的比较,而变革成本与收益差的大小取决于组织环境变化的程度。本文在第7章探讨了组织惰性的克服机制。
     克服组织惰性的有效性取决于企业家精神的延续以及在企业家精神引导下的企业动态能力的生成。综合传统组织能力、核心能力和动态能力理论的相关研究成果,本文根据环境的变化程度和组织能力“动态性”程度不同,把动态能力划分为初级、高级和中级三个层次,并以此为基础分析了企业动态能力的构成,认为敏锐地感知环境变化、发现市场机会,及时地学习和吸收存在于组织内外的相关知识和技能,迅速地协调和整合相关的知识、技术和资源,从而在最短的时间内建立起竞争优势,这是动态能力的基本要求。
     本文认为,有利于动态能力生成的组织与管理过程强调隐藏于高度柔性的组织方式背后的组织机制的构建。适应动态环境的组织机制并不依附或局限于某一特定的组织方式,其发挥作用的动力来自以权变思想和创新精神为基础的共性的组织观念与企业家认知相结合所形成的组织文化。以此为基础,本文提出了一个动态能力生成的系统模型:“权变思想和创新精神→+组织学习和灵活应变→+市场响应能力和连续创新能力→+不断自我超越和连续抛弃政策→+经验激励→+权变思想和创新精神”。本文还指出,在动态能力生成的组织机制中尤其需要构建一种效率学习与效能学习的转换机制。效能学习与能力的破坏和创造相联系,效率学习与能力的开发相呼应。然而,效能学习过程与效率学习过程是相对立的:为加强既有优势,必须沿着常规路线前进,因而强化了核心能力固有的稳定性;而着眼于未来优势的能力的重新构造,需要忘却现有能力,对常规程序、规则中占支配地位的逻辑提出挑战。在效率学习与效能学习过程中,企业家精神是将效能学习与效率学习进行下去并实现转换的动力。在动态能力生成的组织机制中还需要包含一种有利于吸收组织外部知识、技能和资源的协调机制,其中独立部门试点机制有利于新的组织能力的生成,而具有外部导向且旨在进行企业间合作的组织间网络机制,能够挑战制约构建新竞争优势的刚性和路径依赖性。
In the uncertain environment, the organizational inertia has been gradually become the main factor conditioning the enterprise's development. Based on research results synthesizing organizational evolution theory and dynamic capabilities theory, this essay, going from the interaction of organizations and environment, tries to establish the theoretical framework of researching organizational inertia.
     Superficially, enterprises'organizational inertia shows the solidifying of the organization model. Analyzing deeply, however, it will present that organizational inertia is an "lock-in" which is due to enterprises adapting to and changing the environment. Firstly, the "lock-in" is the lock-in of the technical environment, institutional environment and cultural environment choosing the environmental legitimacy. Fitting for the demands of the environment is the survival premise of the enterprise, which is the basis of the enterprise obtaining the "legitimacy", while the environmental change causes this premise's change. Secondly, the "lock-in" is due to the combination of the enterprise's technology, systems and concept. The premise of the enterprise's development is the innovation based on adapting to the environment, as is the condition of the enterprise getting completive advantages. But the organization model depending on the innovation's combination finally confines the capability of the organization suiting environmental changes. From Chapter 3 to Chapter 5, this paper discusses how the "lock-in" forms from the technical, systems and cultures respectively.
     On the aspect of the technology, the characteristics of the industrial technology life cycle makes that enterprises in the specific industry inevitably loses their survival condition along with the industry's decline. Organizational populations adapting to the specific technical environment simultaneously trends to decline collectively. It is uncontrolled for this organizational inertia based on technical environment's changes. Diversity enterprise's technology life cycles exist in the technology life cycle of the specific industry. Although the enterprise endeavors to hold up its technology life cycle, technological "self-enhancing" decides that the enterprise hardly gets rid of relying on technological route after its technology choose. Though depending on technological route does good to enterprise's technology innovation, it also causes the solidification of the enterprise's technological organizational model, then which leads to the enterprise's technology inertia. There are two methods for enterprises' technological breakthrough. One is the progressive breakthrough, namely the enterprise perfecting and improving its present technology systems; the other is the disruptive breakthrough, namely breaking the enterprise's present technology path and establishing new technology systems. Whether the enterprise can implement the technological breakthrough effectively lies in its cost, which includes the direct technical cost, psychological cost and sunk cost. In the light of initiative degree of the enterprise's technological breakthrough, the organization position in the technological breakthrough can be divided into the dominance and follow-up. The dominant organization position emphasizes the importance of the "innovation", seeking the "priority advantage" in the technological breakthrough. While the follow-up organization position stresses the importance of the "imitation", pursuing the "late advantage" during the technological breakthrough.
     In terms of systems, the institutional environment sets a basic set of constraints for enterprises' survival and development with the legitimacy, reliability, interpretability and other characteristics, which are the performance of business organizations adapting to the institutional environment. But these features are the root causes which lead to companies not adapting quickly to environmental changes during that of the institutional environment as well. In the process of enterprises fitting for the institutional environment, they can break the shackles of the institutional environment and thus change the system environment or promote the institutional environment changes. However, in reality, only a few companies can take the initiative to do this. Enterprises achieve the coupling with the institutional environment in the process of interaction with the system environment, on the one hand, which reflects the acquisition for the organization of "legitimacy"; on the other hand, which expresses the formation of the business routines. The enterprise system similarly has the characteristic of the path-dependent. When the developing path of will be locked into the system path.
     In the cultural field, the system, in the term of the relation between the system and the culture, is based on the culture and the culture counters in the system. They both have internal consistencies. Management also roots in the culture, and the value orientation of cultural patterns determines that of management patterns; the exclusive of the cultural patterns decides the portability and migration management level of the management; the diversity of cultural patterns determines that of the management patterns. The migration of cultural patterns must follow the general laws the cultural integration. Meanwhile, the migration of management patterns also must obey the requirement of the internal consistency between cultural patterns and management patterns. The pursuit of the organizational intrinsic value is consistent with that of the organizational members, which is the premise of the organizational culture playing a role. The value of entrepreneurs produces the organizational culture and strategy, both them having the internal consistency. Objectively, the organizational tragedy' change requires the organizational culture's corresponding adjustments. Once the organizational culture formed, it will bound entrepreneurs' strategic cognitive ability and prevents the organizational strategy from shifting. In the developing process of the organizational culture, there are four stages-formation, active inertia, inactive inertia and recession. The length of the active inertia depends on the stability of the environment where the organization locates. The organizational culture, existing in the stable environment in the long-term, is not easy to overcome. Therefore, the inertia of the organizational culture is the objective results that the organization pursuits the ideal culture state.
     For analyzing systematically causes of the organizational inertia in enterprise, this paper, based on the theory of the life cycle, puts forward to the model of organizational adaptation cycle (Chapter 6), which proposes that factually the formation and development of the enterprise is the process that the organization owing to environmental changes constantly adjusts or innovates organizational strategies, technology and structures. Each adjustment or innovation will bring a period of steady development, namely organizational adaptation period. The adaptation effectiveness of the organization depends on the internal consistency of chooses for strategies, technology and organizational ways. Only simple changes in one level can not effectively solve the adaptability of the organization. With the systemic dynamic model, this paper believes ,in the established cycle, that organizational capabilities formed by coupling the organizational strategies, technology and structure is the source of the enterprise's competitive advantage, but also lead to the organizational inertia. With neo-classical economics' marginal analysis, in this paper, the organization proposes progressive decrease law of marginal revenue, namely the enterprise's receipts based on innovation will be gradually reduced in the process of the business' operations. When the organizational culture has become mature and the organization has operated standard, the organization starts entering into the "inertia" stage. Oppositely, when the organization has no breakthroughs in technology and the degree of monopoly is relatively high at the same time, the organization will enter into the "inert" stage. There are two ways on overcoming the organizational inertia, namely progressive and disruptive. Which way will be selected depends on the compare between the cost and revenue for the change, while the size of that depends on the degree of the organizational environment changes. In this essay, Chapter 7 discusses the dynamic mechanism to overcome the organizational inertia.
     The continuation of the entrepreneurship and the enterprise's dynamic capabilities under its guidance decide to overcome the organizational inertia. Integration of the relevant research on traditional organizational capabilities, core capabilities and dynamic capabilities, this paper, according to the environment changes and the "dynamics" of organization capabilities in varying degrees, divides dynamic capabilities into three levels—junior, senior and middle, and analyses composition of the enterprise's dynamic capabilities on basis of this. It also holds that sharp awareness of the environmental change, identification of market opportunities, learning and absorption of relevant knowledge and skills existing in or out of the organization, and the rapid co-ordination and integration of related knowledge, skills and resources will establish the competitive advantages in the shortest time, which are the basic requirements of the dynamic capabilities.
     This paper argues that the organization and management process, which are beneficial for the formation of the dynamic capabilities, emphasize the construction organizational mechanism adapting to the dynamic environment is not dependent on or limited to a particular kind of organization. Its impetus for role comes from the organizational culture formed by combining the common organizational concepts, based on the contingent thought and innovative sprit, and the specific entrepreneurs cognitive. Based on this, this paper presents the systemic dynamic model generated by a dynamic ability:"the contingent thought and the innovative sprit→organizational learning and changing with circumstance→the responsive capability and the innovation abilities→personal mastery and abandon polices→experience incentives→the contingent thought and the innovative sprit". This article also points out that it is particularly necessary to build a kind of transformation mechanism for efficiency learning and efficacy study in the organizational mechanism formed by the dynamic capabilities. Efficacy study and abilities'destroy are linked with innovation, and efficiency learning is correspond with the capacity development. However, the efficacy learning process is the antithesis of the efficiency learning process. In order to strengthen the existing advantages, we must move forward along the normal route, which strengthens the core capabilities' inherent reliability, focus on the reconstruction about advantage capabilities in the need to forget the existing capacity, and takes challenge for logics dominating in the conventional procedure and rules. In the process of the efficacy study and efficient learning, the entrepreneurship is the power carrying on and shifting them. In the organization mechanism formed by the dynamic capabilities it also needs to include a coordination mechanism which takes advantages to absorb in knowledge, skills and resources outside the organization. Among them, the independent department's experimental mechanism is beneficial for the new organization capability's formation, while the network with external-oriented and aiming at inter-firm cooperation can change or constraint the rigidity and path dependence for building new competitive advantages.
引文
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