基于五力竞争模型的公共图书馆MOOCs服务战略研究
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摘要
文章基于迈克尔·波特的五力竞争模型,从新进入者威胁、替代品威胁、供方议价能力、买方议价能力以及行业内部竞争5个要素,分析了公共图书馆开展MOOCs服务的竞争环境;通过比较分析了公共图书馆开展MOOCs服务的优势,并根据迈克尔·波特竞争战略的核心思想,提出了公共图书馆开展MOOCs服务的3大战略:成本领先战略、差异化战略、专一化战略,以便公共图书馆在MOOCs运动中充分发挥自身优势,增强其核心竞争力。
Based on MichaelPorter's Five Forces Competition Model, this paper analyzes the competition environment under which public libraries provide MOOCs services from five elements, namely threat ofnew entrants, threat ofsubstitutes, bargaining power ofcustomers, bargaining power ofsuppliers and industry rivalry. It expounds on the comparative advantages ofpublic libraries to provide such services, and learning from core ideas ofthe competition strategies, proposes three strategies for public libraries to adopt when conducting MOOCs services: cost leadership, differentiation and specialization. Hopefully public libraries willgive a fullplay to their own advantages and enhance their core competence.
Based on MichaelPorter's Five Forces Competition Model, this paper analyzes the competition environment under which public libraries provide MOOCs services from five elements, namely threat ofnew entrants, threat ofsubstitutes, bargaining power ofcustomers, bargaining power ofsuppliers and industry rivalry. It expounds on the comparative advantages ofpublic libraries to provide such services, and learning from core ideas ofthe competition strategies, proposes three strategies for public libraries to adopt when conducting MOOCs services: cost leadership, differentiation and specialization. Hopefully public libraries willgive a fullplay to their own advantages and enhance their core competence.
引文
[1]丹尼尔,王志军,赵文涛.让MOOCs更有意义:在谎言、悖论和可能性的迷宫中沉思[J].现代远程教育研究,2013(3):3-12.
[2]莫凡.公共图书馆社会教育职能与MOOC结合模式及相关政策研究[J].图书馆工作与研究,2015(11):24-26.
[3]UNESCO Promotes New Initiative for Free Educational Resources on the Internet[EB/OL].[2017-02-22].http://www.unesco.org/education/news_en/080702_free_edu_ress.shtml.
[4]潘文佳.MOOCs:公共图书馆的机遇和应对策略[J].河南图书馆学刊,2015(5):6-8.
[5]闫勇.基于波特五力模型的图书馆竞争战略研究[J].大学图书情报学刊,2013(5):12-15.
[6]姚雪梅.公共图书馆参与MOOC运动辨析:基于信息素养教育的视角[J].河北科技图苑,2015(9):87-89.
[7]果壳网.2014年MOOCs学习者调查报告[EB/OL].(2014-08-13)[2017-02-22].http://bbs.aieln.com/article-72286-1.html.
[8]Carey多知网.MOOCs的完成率到底有多低?[EB/OL].(2013-12-10)[2017-02-22].http://www.douzhi.com/industry/20131210/742.shtml.
[9]MOOCs学员图书馆需求调查问卷[EB/OL].[2017-02-22].http://www.sojump.com/jq/3046606.aspx.
[10]PRQEEITT M.MOOCs and Libraries,an Overview of the(current)Iandspace,and How Libraries can Serve the"inside out"Classroom[EB/OL].[2017-02-25].http://www.oclc.org/content/dam/research/presentations/profit/MOOCs2013.ppex.
[11]肖珑,姚晓霞.我国图书馆电子资源集团采购模式研究[J].中国图书馆学报,2004(5):31-34.
[2]莫凡.公共图书馆社会教育职能与MOOC结合模式及相关政策研究[J].图书馆工作与研究,2015(11):24-26.
[3]UNESCO Promotes New Initiative for Free Educational Resources on the Internet[EB/OL].[2017-02-22].http://www.unesco.org/education/news_en/080702_free_edu_ress.shtml.
[4]潘文佳.MOOCs:公共图书馆的机遇和应对策略[J].河南图书馆学刊,2015(5):6-8.
[5]闫勇.基于波特五力模型的图书馆竞争战略研究[J].大学图书情报学刊,2013(5):12-15.
[6]姚雪梅.公共图书馆参与MOOC运动辨析:基于信息素养教育的视角[J].河北科技图苑,2015(9):87-89.
[7]果壳网.2014年MOOCs学习者调查报告[EB/OL].(2014-08-13)[2017-02-22].http://bbs.aieln.com/article-72286-1.html.
[8]Carey多知网.MOOCs的完成率到底有多低?[EB/OL].(2013-12-10)[2017-02-22].http://www.douzhi.com/industry/20131210/742.shtml.
[9]MOOCs学员图书馆需求调查问卷[EB/OL].[2017-02-22].http://www.sojump.com/jq/3046606.aspx.
[10]PRQEEITT M.MOOCs and Libraries,an Overview of the(current)Iandspace,and How Libraries can Serve the"inside out"Classroom[EB/OL].[2017-02-25].http://www.oclc.org/content/dam/research/presentations/profit/MOOCs2013.ppex.
[11]肖珑,姚晓霞.我国图书馆电子资源集团采购模式研究[J].中国图书馆学报,2004(5):31-34.