Behavior Analysis of Self-Driving Tourists Based on Content Analysis of Network Travel Notes: A Case Study of the Inner Mongolia Autonomous Region
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摘要
Self-driving tour is one of the most important ways for people to travel, and network travel notes actually reflect the traveling information of self-driving tourists. In this paper, with the network travel notes of self-driving tourists as the research object, methods such as text analysis and visualization were adopted to study behavior patterns of self-driving tourists, tourism experience,time-space migration, and distribution of tourism resources in Inner Mongolia, from the multiple dimensions of mobile drivers,perceived dimensions, and spatial migration. The results showed that: ① self-driving tourists had a variety of motivations for traveling, in which love for nature dominated; ② self-driving tour destinations were mainly Hulunbuir,Ordos,and Alxa League;③ spatial migration was characterized by obvious seasonal fluctuations. The research on the behavior of self-driving tourists in Inner Mongolia is an important part for the study of the connection between tourism resources and market connection in Inner Mongolia, and is of significance for guiding the theory, practice and policy formulation of self-driving tours in Inner Mongolia.
Self-driving tour is one of the most important ways for people to travel, and network travel notes actually reflect the traveling information of self-driving tourists. In this paper, with the network travel notes of self-driving tourists as the research object, methods such as text analysis and visualization were adopted to study behavior patterns of self-driving tourists, tourism experience,time-space migration, and distribution of tourism resources in Inner Mongolia, from the multiple dimensions of mobile drivers,perceived dimensions, and spatial migration. The results showed that: ① self-driving tourists had a variety of motivations for traveling, in which love for nature dominated; ② self-driving tour destinations were mainly Hulunbuir,Ordos,and Alxa League;③ spatial migration was characterized by obvious seasonal fluctuations. The research on the behavior of self-driving tourists in Inner Mongolia is an important part for the study of the connection between tourism resources and market connection in Inner Mongolia, and is of significance for guiding the theory, practice and policy formulation of self-driving tours in Inner Mongolia.
Self-driving tour is one of the most important ways for people to travel, and network travel notes actually reflect the traveling information of self-driving tourists. In this paper, with the network travel notes of self-driving tourists as the research object, methods such as text analysis and visualization were adopted to study behavior patterns of self-driving tourists, tourism experience,time-space migration, and distribution of tourism resources in Inner Mongolia, from the multiple dimensions of mobile drivers,perceived dimensions, and spatial migration. The results showed that: ① self-driving tourists had a variety of motivations for traveling, in which love for nature dominated; ② self-driving tour destinations were mainly Hulunbuir,Ordos,and Alxa League;③ spatial migration was characterized by obvious seasonal fluctuations. The research on the behavior of self-driving tourists in Inner Mongolia is an important part for the study of the connection between tourism resources and market connection in Inner Mongolia, and is of significance for guiding the theory, practice and policy formulation of self-driving tours in Inner Mongolia.
引文
[1]Hu,C.D.,Li,L.M.,&L.S.K.(2015).Cycling tourists’experience of scenic byways based on content analysis of travel blogs:A case study of the Sichuan-Tibet section of National Highway318.Tourism Tribune,30(11),99-110.
[2]Taplin,J.H.E.&Qiu,M.(1997).Car trip attraction and route choice in Australia.Annals of Tourism Research,24(3),624-637.
[3]Carson,D.,Waller,I.,&Scott,N.(2002).Drive tourism:Up the wall and round the bend.Journal of Orthopaedic Science,17(2),194-198.
[4]Prideaux,B.,Carson,D.,&Prideaux,B.et al.(2010).Drive tourism:trends and emerging markets.Drive Tourism Trends&Emerging Markets,33(5),1288-1289.
[5]Yu,H.B.&Wu,B.H.(2011).Research progress of overseas self-driving travel.Tourism Tribune,26(3),55-61.
[6]Liu,H.(2011).Progress about the study of domestic self-driving travel.Economic Research Guide,(18),168-170.
[7]Li,F.F.(2010).The current situation and development of domestic self-driving travel.Modern Business Trade Industry,(24),164-165.
[8]Fu,B.&Liu,S.Y.(2015).Research on safety issues and countermeasures of domestic selfdriving travel.Brand,(8),71-73.
[9]Xiao,J.C.(2010).Analysis on the development status of self-driving tour in China.China Economist,(11),273,281.
[10]Wang,Y.(2015).Study on self-driving tourism development countermeasures based on tourists consumer behavior(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[11]Yao,L.H.(2014).Research on the market development of self-driving Tours in Heilongjiang province(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[12]Cui,M.L.&Zhu,B.(2013).A brief discussion on the development of China’s self-driving travel.Economic Research Guide,(27),270-271.
[13]Fan,G.J.&Li,Z.C.(2006).Reason of self driving traveling and its existing problem.Special Zone Economy,(11),232-233.
[14]Liu,J.S.&Ma,Y.F.(2014).Research on the satisfaction of self-driving tourism around the shrubs of Xi’an based on service oriented.Journal of Arid Land Resources and Environment,28(12).
[15]Jiang,Y.(2010).Research on Jiangxi tourism logistics service system based on self-driving travel(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[16]Zhou,Y.M.(2014).On service for self-drive tours in Sichuan.Journal of Sichuan Higher Institute of Cuisine,(6),51-53.
[17]Yang,Y.&Yang,Y.(2016).Marketing strategy research of drive travel on tourist attraction:An example of Dayingxi tourist attraction.China Development,(2),15-20.
[18]Xu,X.(2015).Targeted marketing strategy of self-drive tourists in star hotels of Yangzhou.Economic Research Guide,(25),171-172.
[19]Huan,M.(2016).Study on the self-driving marketing strategy in ancient villages of southern Anhui:Based on the analysis of the behavior characteristics of self-driving tourists.Journal of Huaihai Institute of Technology(Social Science Edition),(5),94-96.
[20]Han,D.&Huang,L.H.(2008).Study on the structure of tourism flow based on tourism digital footprints—A case Inner Mongolia Autonomous Region.Journal of Arid Land Resources and Environment,32(3),192-197.
[21]Zhang,S.Z.(2012).Research on the development of self-driving Tours in Inner Mongolia.Journal of Green Science and Technology,(3),264-266.
[22]Lu,T.H.(1993).Information analysis methods.Guangzhou:Sun Yat-sen University Press.
[23]Zhang,Q.(2008).A study on several key issues in the analysis of emotional tendency of fine granularity(Doctoral thesis).Retrieved from China National Knowledge Infrastructure.
[24]Gao,Y.,Zhao,Z.B.,&Guo,R.B.et al.(2015).Research on Taibai Mountain backpacks’travel behavior based on the qualitative analysis of images.Henan Science,(4),679-685.
[25]Crompton,J.L.(1979).Motivations for pleasure vacation.Annals of Tourism Research,6(4),408-424.
[26]Qi,Y.(2006).Study on the attitude of tourists.Journal of Harbin University of Commerce(Social Science Edition),(4),73-76.
[2]Taplin,J.H.E.&Qiu,M.(1997).Car trip attraction and route choice in Australia.Annals of Tourism Research,24(3),624-637.
[3]Carson,D.,Waller,I.,&Scott,N.(2002).Drive tourism:Up the wall and round the bend.Journal of Orthopaedic Science,17(2),194-198.
[4]Prideaux,B.,Carson,D.,&Prideaux,B.et al.(2010).Drive tourism:trends and emerging markets.Drive Tourism Trends&Emerging Markets,33(5),1288-1289.
[5]Yu,H.B.&Wu,B.H.(2011).Research progress of overseas self-driving travel.Tourism Tribune,26(3),55-61.
[6]Liu,H.(2011).Progress about the study of domestic self-driving travel.Economic Research Guide,(18),168-170.
[7]Li,F.F.(2010).The current situation and development of domestic self-driving travel.Modern Business Trade Industry,(24),164-165.
[8]Fu,B.&Liu,S.Y.(2015).Research on safety issues and countermeasures of domestic selfdriving travel.Brand,(8),71-73.
[9]Xiao,J.C.(2010).Analysis on the development status of self-driving tour in China.China Economist,(11),273,281.
[10]Wang,Y.(2015).Study on self-driving tourism development countermeasures based on tourists consumer behavior(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[11]Yao,L.H.(2014).Research on the market development of self-driving Tours in Heilongjiang province(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[12]Cui,M.L.&Zhu,B.(2013).A brief discussion on the development of China’s self-driving travel.Economic Research Guide,(27),270-271.
[13]Fan,G.J.&Li,Z.C.(2006).Reason of self driving traveling and its existing problem.Special Zone Economy,(11),232-233.
[14]Liu,J.S.&Ma,Y.F.(2014).Research on the satisfaction of self-driving tourism around the shrubs of Xi’an based on service oriented.Journal of Arid Land Resources and Environment,28(12).
[15]Jiang,Y.(2010).Research on Jiangxi tourism logistics service system based on self-driving travel(Master’s thesis).Retrieved from China National Knowledge Infrastructure.
[16]Zhou,Y.M.(2014).On service for self-drive tours in Sichuan.Journal of Sichuan Higher Institute of Cuisine,(6),51-53.
[17]Yang,Y.&Yang,Y.(2016).Marketing strategy research of drive travel on tourist attraction:An example of Dayingxi tourist attraction.China Development,(2),15-20.
[18]Xu,X.(2015).Targeted marketing strategy of self-drive tourists in star hotels of Yangzhou.Economic Research Guide,(25),171-172.
[19]Huan,M.(2016).Study on the self-driving marketing strategy in ancient villages of southern Anhui:Based on the analysis of the behavior characteristics of self-driving tourists.Journal of Huaihai Institute of Technology(Social Science Edition),(5),94-96.
[20]Han,D.&Huang,L.H.(2008).Study on the structure of tourism flow based on tourism digital footprints—A case Inner Mongolia Autonomous Region.Journal of Arid Land Resources and Environment,32(3),192-197.
[21]Zhang,S.Z.(2012).Research on the development of self-driving Tours in Inner Mongolia.Journal of Green Science and Technology,(3),264-266.
[22]Lu,T.H.(1993).Information analysis methods.Guangzhou:Sun Yat-sen University Press.
[23]Zhang,Q.(2008).A study on several key issues in the analysis of emotional tendency of fine granularity(Doctoral thesis).Retrieved from China National Knowledge Infrastructure.
[24]Gao,Y.,Zhao,Z.B.,&Guo,R.B.et al.(2015).Research on Taibai Mountain backpacks’travel behavior based on the qualitative analysis of images.Henan Science,(4),679-685.
[25]Crompton,J.L.(1979).Motivations for pleasure vacation.Annals of Tourism Research,6(4),408-424.
[26]Qi,Y.(2006).Study on the attitude of tourists.Journal of Harbin University of Commerce(Social Science Edition),(4),73-76.