跨境电子商务B2C进口供应链模式绩效研究
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摘要
我国跨境电商规模由2013年的2.9万亿元升至2017年的7.5万亿元,增幅158%。当前跨境电商B2C进口市场主要有直购进口、保税进口、集货进口以及海淘进口四种模式,这四种跨境电商B2C进口模式绩效差异较大。以《中国企业供应链管理绩效水平评价参考模型(SCPR1.0)构成方案》为基础,结合跨境电商B2C进口供应链的特征,筛选出17个绩效评价指标。通过对151份有效问卷数据进行因子分析发现:一是跨境电商B2C进口供应链绩效由高到低分别是保税进口、直购进口、集货进口和海淘进口;二是经过因子分析,在17个绩效评价指标中筛选出了2个公共因子,两者成为影响跨境电商B2C进口供应链的核心因素。
From 2013 to 2017,the scale of cross-border e-commerce in China rose from 2.9 trillion yuan to7.5 trillion yuan,with the speed of 158%.There are four kinds of cross-border e-commerce supply chain which are overseas shopping import,direct purchase import,goods consolidation import and bond entry.The four kinds of supply chain have different performance evaluation.Based on SCPR1.0 and the characteristics of cross-border electronic commerce supply Chain,17 performance evaluation indexes were selected.The conclusions from the factor analysis based on 151 valid questionnaires are that the performance evaluation of supply chain from high to low are bond entry,direct purchase import,goods consolidation import and overseas shopping import and 2 common factors were selected form 17 indexes.These two are the core factors for the B2 Cimport supply chain of cross-border e-commerce.
From 2013 to 2017,the scale of cross-border e-commerce in China rose from 2.9 trillion yuan to7.5 trillion yuan,with the speed of 158%.There are four kinds of cross-border e-commerce supply chain which are overseas shopping import,direct purchase import,goods consolidation import and bond entry.The four kinds of supply chain have different performance evaluation.Based on SCPR1.0 and the characteristics of cross-border electronic commerce supply Chain,17 performance evaluation indexes were selected.The conclusions from the factor analysis based on 151 valid questionnaires are that the performance evaluation of supply chain from high to low are bond entry,direct purchase import,goods consolidation import and overseas shopping import and 2 common factors were selected form 17 indexes.These two are the core factors for the B2 Cimport supply chain of cross-border e-commerce.
引文
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[2]刘天媛,李红玉,孙朝阳,等.进口跨境电商保税与直邮模式的SWOT对比分析[J].商场现代化,2016(17):35-37.
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[6]张廷龙,房进军.考虑分销效率的零售商双渠道供应链定价与协调研究[J].统计与决策,2017(8):33-37.
[7] Evans,Hugh,et al.Exploiting ctivity based information:Easy as ABC[J].Management Accounting.1996(8):16.
[8] Bititci U S,Carrie A S,McDevittL.Integrated performance measurement systems:a development guide[J].International Journal of Operations&Production Management-,1997,17(5):522-534.
[9]杨坚争,王林.中小企业跨境电子商务绩效的识别与检验——以四大自贸区内的对比分析为例[J].管理学刊,2016,29(3):26-34+2.
[10]王林,杨坚争,尹诗.不同行业跨境电子商务绩效对比研究[J].当代经济管理,2016,38(4):46-52.
[11]陈军科.跨境电子商务平台绩效评价指标研究——以“速卖通”为例[J].现代国企研究,2015(24):55-56.
[12]王剑潇,田剑英.基于TOE模型的宁波跨境电商绩效评价研究[J].浙江万里学院学报,2016,29(5):31-37.
[13]刘天池.基于因子分析的跨境电商UKPier公司的BSC绩效评价体系的研究[D].郑州:郑州大学,2016.
[14]冯芳.跨境电商企业供应链绩效的影响因素研究——基于保税进口业务模式[J].经济论坛,2016(12):83-87.
[15] Lummus R R,Vokurka R J.Defining Supply Chain Manangement.AHistoricalPerspectiveand Practical Guidelins[J].Industrail Management&Data Systems,1999(1):11-17.
[16] Beamon B M.Supply chain design and analysis:models and methods[J].International Journal of Production Economics,1998(55):281-294.
(1)数据来源:2013-2016年数据来源于亿邦动力网,2016-2017中国跨境电商市场研究报告,http://www.ebrun.com/20170122/212020.shtml;2017年数据为估算,来源于腾讯网,2017年跨境电商交易规模有望增至7.5万亿元,http://gd.qq.com/a/20170922/057738.htm.
(1)资料来源:东方网,287箱数万件“海淘”包裹“搁浅”邮局海关该谁给说法,http://sh.eastday.com/m/20150120/u1ai8544305.html.
(1)跨境行业“生死劫”后为何依然看好保税进口模式?http://business.sohu.com/20160510/n448583924.shtml.
[2]刘天媛,李红玉,孙朝阳,等.进口跨境电商保税与直邮模式的SWOT对比分析[J].商场现代化,2016(17):35-37.
[3] Campbell,JP.Handbook of industrial and organizational psychology[M].Palo Alto,CA:Consulting Psychologists Press,1990.
[4]孙向阳,周丽.供应链绩效评估的研究现状与未来展望[J].商业时代,2010(11):21.
[5] Neely,A.D.,Mike Gregory,Ken Platts.Performance measurement system design:A literature review and research agenda[J].International Journal of Operations&Production Management,1995,15(4):80-116.
[6]张廷龙,房进军.考虑分销效率的零售商双渠道供应链定价与协调研究[J].统计与决策,2017(8):33-37.
[7] Evans,Hugh,et al.Exploiting ctivity based information:Easy as ABC[J].Management Accounting.1996(8):16.
[8] Bititci U S,Carrie A S,McDevittL.Integrated performance measurement systems:a development guide[J].International Journal of Operations&Production Management-,1997,17(5):522-534.
[9]杨坚争,王林.中小企业跨境电子商务绩效的识别与检验——以四大自贸区内的对比分析为例[J].管理学刊,2016,29(3):26-34+2.
[10]王林,杨坚争,尹诗.不同行业跨境电子商务绩效对比研究[J].当代经济管理,2016,38(4):46-52.
[11]陈军科.跨境电子商务平台绩效评价指标研究——以“速卖通”为例[J].现代国企研究,2015(24):55-56.
[12]王剑潇,田剑英.基于TOE模型的宁波跨境电商绩效评价研究[J].浙江万里学院学报,2016,29(5):31-37.
[13]刘天池.基于因子分析的跨境电商UKPier公司的BSC绩效评价体系的研究[D].郑州:郑州大学,2016.
[14]冯芳.跨境电商企业供应链绩效的影响因素研究——基于保税进口业务模式[J].经济论坛,2016(12):83-87.
[15] Lummus R R,Vokurka R J.Defining Supply Chain Manangement.AHistoricalPerspectiveand Practical Guidelins[J].Industrail Management&Data Systems,1999(1):11-17.
[16] Beamon B M.Supply chain design and analysis:models and methods[J].International Journal of Production Economics,1998(55):281-294.
(1)数据来源:2013-2016年数据来源于亿邦动力网,2016-2017中国跨境电商市场研究报告,http://www.ebrun.com/20170122/212020.shtml;2017年数据为估算,来源于腾讯网,2017年跨境电商交易规模有望增至7.5万亿元,http://gd.qq.com/a/20170922/057738.htm.
(1)资料来源:东方网,287箱数万件“海淘”包裹“搁浅”邮局海关该谁给说法,http://sh.eastday.com/m/20150120/u1ai8544305.html.
(1)跨境行业“生死劫”后为何依然看好保税进口模式?http://business.sohu.com/20160510/n448583924.shtml.
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