公共图书馆微信公众号阅读推广服务的现况调查与策略研究——基于第15次全国国民阅读调查报告的分析
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摘要
本文通过对"第15次全国国民阅读调查报告"的分析,调查了2018年4—8月公共图书馆清博指数前十的公共图书馆,利用微信公众号进行阅读推广服务的现况和存在的问题,提出了公共图书馆微信公众号发展阅读推广的三点策略:一是注重消息内容,引导读者正确阅读,突出阅读高品味;二是注重平台运营,提供个性化用户服务;三是各馆资源共享、馆际合作,改善网络阅读推广成效。
Based on the analysis of the "15 th National Reading Survey Report",the article presents the investigation about the top 10 libraries according to Qingbo Index in the period from April to August in 2018 and their situation and problems in promoting reading by Wechat subscriptions. It puts forward 3 strategies for the development of reading promotion of public library in WeChat public account. The 1 st is to pay attention to the message content,to guide readers to read correctly,to highlight the high taste of reading; The 2 nd is to focus on platform operation and provide personalized user service; The 3 rd is to share resources and inter-library cooperation in each museum to improve the effectiveness of online reading promotion.
Based on the analysis of the "15 th National Reading Survey Report",the article presents the investigation about the top 10 libraries according to Qingbo Index in the period from April to August in 2018 and their situation and problems in promoting reading by Wechat subscriptions. It puts forward 3 strategies for the development of reading promotion of public library in WeChat public account. The 1 st is to pay attention to the message content,to guide readers to read correctly,to highlight the high taste of reading; The 2 nd is to focus on platform operation and provide personalized user service; The 3 rd is to share resources and inter-library cooperation in each museum to improve the effectiveness of online reading promotion.
引文
[1]第十五次全国国民阅读调查报告发布[EB/OL].[2018-04-18]. http://book. sina. com. cn/news/whxw/2018-04-18/doc-ifzihnep4386289. shtml
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[3]范并思.阅读推广与图书馆学:基础理论问题分析[J].中国图书馆学报,2014,40(5):4-13.
[4]陆和建,程思捷.我国公共图书馆微信阅读推广案例分析及策略研究———基于第14次全国国民阅读调查报告的分析[J].图书馆工作与研究,2018(1):23-28.
[2]高晓晶,罗雪梅.略论新信息时代高校图书馆创新服务及馆员素养[J].图书情报工作,2014(增):30-32.
[3]范并思.阅读推广与图书馆学:基础理论问题分析[J].中国图书馆学报,2014,40(5):4-13.
[4]陆和建,程思捷.我国公共图书馆微信阅读推广案例分析及策略研究———基于第14次全国国民阅读调查报告的分析[J].图书馆工作与研究,2018(1):23-28.