绿色供应商机会主义行为发生与管控机制——沟通的调节作用
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摘要
加强供应商管理、有效控制机会主义行为、实现供应链协同已成为提升企业合作绩效的关键。并且探索了绿色供应商机会主义行为的发生机制,以及沟通行为在其中的调节作用。在建筑业绿色供应链成员企业进行问卷调查的基础上,运用结构方程模型对上述关系进行了实证分析。研究结果显示:供应链企业间过度信任、依赖不对称性、不确定性等三种关系风险因素对机会主义行为有显著的正向影响;沟通调节了上述三个变量和机会主义行为之间的关系,并向采购商提出了通过监控、管理(边界)、挑战和谈判四种沟通模式,对绿色供应商机会主义行为进行整体性抑制的管理建议。
Strengthening supplier management,effectively controlling opportunistic behavior and realizing supply chain collaboration have become the key to improve the performance of enterprise cooperation. This paper explores the mechanism of opportunistic behavior of green suppliers and the cooperating role of communication behavior in it. Based on questionnaires of green supply chain enterprises in construction industry,this paper makes an empirical analysis of the above relationship by using structural equation model. The results show that three kinds of risk factors,such as excessive trust,dependence asymmetry and uncertainty,have significant positive effects on opportunistic behavior. Communication regulates the relationship between the above three variables and opportunistic behavior,and puts forward management suggestions on how to refrain opportunistic behavior of green suppliers through four communication modes: monitoring,management( border),challenge and negotiation.
Strengthening supplier management,effectively controlling opportunistic behavior and realizing supply chain collaboration have become the key to improve the performance of enterprise cooperation. This paper explores the mechanism of opportunistic behavior of green suppliers and the cooperating role of communication behavior in it. Based on questionnaires of green supply chain enterprises in construction industry,this paper makes an empirical analysis of the above relationship by using structural equation model. The results show that three kinds of risk factors,such as excessive trust,dependence asymmetry and uncertainty,have significant positive effects on opportunistic behavior. Communication regulates the relationship between the above three variables and opportunistic behavior,and puts forward management suggestions on how to refrain opportunistic behavior of green suppliers through four communication modes: monitoring,management( border),challenge and negotiation.
引文
[1]张莉.绿色供应链组织间知识共享决策模型及实证研究——基于关系风险的视角[J].南京社会科学,2016(3):23-30.
[2]张莉.组织间关系风险对绿色供应链知识共享影响的实证研究——关系收益的调节作用[J].江苏社会科学,2015(6):57-63.
[3]DAS T K,BING S. A resource-based theory of strategic alliances[J]. Journal of Management,2000,26(1):104-108.
[4]SONG F,CADSBY B C,BI Y. Trust,reciprocity,and Guanxi in China:An experimental investigation[J]. Management and Organization Review,2011,8(20):397-421.
[5]陆丽.过度信任研究综述与展望[J].河北企业,2018(2):11-13.
[6]KUMAR N,SCHEERL K,BENEDICT J. The effects of supplier fairness on vulnerable resellers[J]. Journal of Marketing Research,1995(4):454-465.
[7]郭继东,杨月巧,马志超.企业绿色技术创新激励机制研究[J].科技管理研究,2018(10):249-252.
[8]曾伏娥,张华.无网上购物经验的消费者橱窗购物行为——基于交易成本视角的实证研究[J].经济管理,2008(Z3):85-92.
[9]李维安,李永健,石丹.供应链治理理论研究:概念、内涵与规范性分析框架[J].南开管理评论,2016,19(1):4-15.
[10]寿志钢,王进,汪涛.企业边界人员的私人关系与企业间机会主义行为——双刃剑效应的作用机制及其边界条件[J].管理世界,2018(4):162-175.
[11]谭克诚.企业机会主义行为倾向下的企业社会责任问题探析[J].郑州大学学报,2013,7(4):65-69.
[12]BRUCE R,JEFFREY S. Walking a tightrope:Creating value through inter-organizational relationships[J]. Journal of Management,2000,26(3):56-61.
[13]HAWKINS T,KNIPPER M G,STRUTTON D. Opportunism in buyer-supplier relations:New insights from quantitative synthesis[J]. Journal of Marketing Channels,2009,16(1):43-75.
[14]YANG W C,HYOUNG K M. The moderating effects of collectivistic orientation on psychological ownership and constructive deviant behavior[J]. International Journal of Business and Management,2011,6(12):20-24.
[15]CROSNO J L,DAHLSTROM R. A meta-analytic review of opportunism in exchange relationships[J]. Journal of the Academy of Marketing Science,2008,36(2):191-201.
[16]WILLIAMSON O E. Markets and hierarchies:Analysis and antitrust implications[M]. New York:Free Press,1975:6.
[17]LU W,ZHANG L,ZHANG L. Effect of contract completeness on contractors’opportunistic behavior and the moderating role of interdependence[J]. Constract Engineering Management,2016,142(6):142-165.
[18]YAN N. Impact of quality performance ambiguity on contractor’s opportunistic behaviors in person-to-organization projects:The mediating roles of contract design and application[J]. International Journal of Project Management,2018(36):640-649.
[19]周海军,杨忠.绿色供应商企业间机会主义行为及关系契约治理研究——基于抵押物模型的实证分析[J].南京社会科学,2014(1):43-51.
[20]YOU J Y,CHEN Y Q,WANG W Q,et al. Uncertainty,opportunistic behavior,and governance in construction projects:The efficacy of contracts[J]. International Journal of Project Management,2018,36(2):795-807.
[21]林玉真.销售过程中影响有效沟通的因素及其对策研究[D].西安:西安工程大学,2015.
[22]庄贵军,周南,苏晨汀,等.社会资本与关系导向对于营销渠道中企业之间沟通方式与策略的影响[J].系统工程理论与实践,2008(3):1-15.
[23]SUN W,MOLLAOGLU S,MILLER V. Communication behaviors to implement innovations:How do AEC teams communicate in IPD projects[J]. Project Management Journal,2015,46(1):84-96.
[24]KHANNA T,NOHRIA N. Unilateral commitments and the importance of process in alliance[J]. Sloan Management Review,1994,5(8):12-19.
[25]WASKO M. It is what one does:Why people participate and help others in electronic communities of practice[J].Strategic Information Systems,2000,9(4):155-173.
[26]GOEL S,KARRI R. Entrepreneurs,effectual logic and over-trust[J]. Entrepreneurship Theory and Practice,2006,30(4):477-493.
[27]吴强,郑景丽.过度信任对个体间知识共享效果的影响[J].现代科学理论,2012(5):102-104.
[28]杨伟,张钰,刘益,等.供应商非最优信任对经济满意的负面影响:信息交换为中介[J].管理评论,2017,29(9):143-154.
[29]CAPALDO A,GIANNOCARO I. How does trust affect performance in the supply chain? The moderatingroleofinterdependence[J]. International Production Economics,2015,16(6):36-49.
[30]RYCIUK A. Identification of factors related to trust formation in construction supply chains[J]. Precede Engineering,2017,18(2):627-634.
[31]赵玉田,徐群.管理者—员工的相互依赖不对称对关系绩效影响的实证分析[J].理论探讨,2015(3):99-102.
[32]赵玉田,贾登勋,徐群.基于相互依赖不对称性下的强制性公民行为、管理柔性与关系绩效[J].新疆社会科学,2016(3):36-42.
[33]吴建华,吴国斌,付华,等.组织间资源依赖不对称性与应急组织合作关系研究——基于正式契约、关系契约公平感视角[J].电子科技大学学报,2014,3(16):23-27.
[34]ANDERSON E,WEITZ B. The use of pledges to build and sustain commitment in distribution channels[J]. Journal of Marketing Research,1992(29):18-34.
[35]任星耀,廖隽安,钱丽萍.相互依赖不对称总是降低关系质量吗[J].管理世界,2009(12):92-105.
[36]XIA J. Mutual dependence,partner substitutability and repeated partnership:The survival of cross-border alliances[J]. Strategic Management Journal,2011,32(3):229-253.
[37]彭雷清,吴单.专用资产投资、依赖不对称性对分销商战略信息分享的影响[J].广东商学院学报,2012(5):58-65.
[38]BLOOM N. Fluctuations in uncertainty[J]. Economy Perspective,2014,28(2):153-175.
[39]SHENG S,ZHOU K Z,LI J. The effects of business and political ties on firm performance:Evidence from China[J]. Journal of Marketing,2011,75(1):1-15.
[40]ZHOU K Z,POPPO L,YANG Z L. Relational ties or customized contracts? An examination of alternative governance choices in China[J]. Journal of International Business Studies,2008,39(3):526-534.
[41]陈梅,茅宁.不确定性、质量安全与食用农产品战略性原料投资治理模式选择——基于中国乳制品企业的调查研究[J].管理世界,2015(6):125-140.
[42]ABDI M,PREET S. Locus of uncertainty and the relationship between contractual and relational governance in cross-border interfere relationships[J]. Management,2017,43(3):771-803.
[43]POP L,ZHOU K Z,LI J J. When can you trust “trust”?Calculate trust,relational trust and supplier performance[J]. Strategy Management,2014(1):724-741.
[44]LUO Y. Opportunism in inter-firm exchanges in emerging markets[J]. Management Organizational,2006,2(1):121-147.
[45]LU P,QIAN L,CHU Z,XU X. Role of opportunism and trust in construction projects:Empirical evidence from China[J]. Management Engineer,2015,32(2):1-10.
[46]陈志红.组织中团队层面沟通的国内外前沿研究评述与展望[J].软科学,2013(1):80-81.
[47]JOHN G. An empirical investigation of some antecedents of opportunism in a marketing channel[J]. Journal of Marketing Research,1984,21(3):278-289.
[48]刘益,曹英.关系稳定性与零售商感知的机会主义行为——直接影响与供应商承诺的间接影响[J].管理学报,2006,3(1):64-69.
[49]朱庆英.供应商与客户间的多维度信任、承诺与信息共享之间关系的研究[D].广州:华南理工大学,2011.
[50]CORSTEN D,FELDE J. Exploring the performance effects of key-supplier collaboration:An empirical investigation into Swiss buyer-supplier relationships[J]. International Journal of Physical Distribution&Logistics Management,2005,35(6):445-461.
[51]ZHOU KZ,POPPO L. Exchange hazards,relational reliabilityandcontracts in China:The contingent role of legal enforceability[J]. International Bussiness Study,2010,41(5):861-881.
[2]张莉.组织间关系风险对绿色供应链知识共享影响的实证研究——关系收益的调节作用[J].江苏社会科学,2015(6):57-63.
[3]DAS T K,BING S. A resource-based theory of strategic alliances[J]. Journal of Management,2000,26(1):104-108.
[4]SONG F,CADSBY B C,BI Y. Trust,reciprocity,and Guanxi in China:An experimental investigation[J]. Management and Organization Review,2011,8(20):397-421.
[5]陆丽.过度信任研究综述与展望[J].河北企业,2018(2):11-13.
[6]KUMAR N,SCHEERL K,BENEDICT J. The effects of supplier fairness on vulnerable resellers[J]. Journal of Marketing Research,1995(4):454-465.
[7]郭继东,杨月巧,马志超.企业绿色技术创新激励机制研究[J].科技管理研究,2018(10):249-252.
[8]曾伏娥,张华.无网上购物经验的消费者橱窗购物行为——基于交易成本视角的实证研究[J].经济管理,2008(Z3):85-92.
[9]李维安,李永健,石丹.供应链治理理论研究:概念、内涵与规范性分析框架[J].南开管理评论,2016,19(1):4-15.
[10]寿志钢,王进,汪涛.企业边界人员的私人关系与企业间机会主义行为——双刃剑效应的作用机制及其边界条件[J].管理世界,2018(4):162-175.
[11]谭克诚.企业机会主义行为倾向下的企业社会责任问题探析[J].郑州大学学报,2013,7(4):65-69.
[12]BRUCE R,JEFFREY S. Walking a tightrope:Creating value through inter-organizational relationships[J]. Journal of Management,2000,26(3):56-61.
[13]HAWKINS T,KNIPPER M G,STRUTTON D. Opportunism in buyer-supplier relations:New insights from quantitative synthesis[J]. Journal of Marketing Channels,2009,16(1):43-75.
[14]YANG W C,HYOUNG K M. The moderating effects of collectivistic orientation on psychological ownership and constructive deviant behavior[J]. International Journal of Business and Management,2011,6(12):20-24.
[15]CROSNO J L,DAHLSTROM R. A meta-analytic review of opportunism in exchange relationships[J]. Journal of the Academy of Marketing Science,2008,36(2):191-201.
[16]WILLIAMSON O E. Markets and hierarchies:Analysis and antitrust implications[M]. New York:Free Press,1975:6.
[17]LU W,ZHANG L,ZHANG L. Effect of contract completeness on contractors’opportunistic behavior and the moderating role of interdependence[J]. Constract Engineering Management,2016,142(6):142-165.
[18]YAN N. Impact of quality performance ambiguity on contractor’s opportunistic behaviors in person-to-organization projects:The mediating roles of contract design and application[J]. International Journal of Project Management,2018(36):640-649.
[19]周海军,杨忠.绿色供应商企业间机会主义行为及关系契约治理研究——基于抵押物模型的实证分析[J].南京社会科学,2014(1):43-51.
[20]YOU J Y,CHEN Y Q,WANG W Q,et al. Uncertainty,opportunistic behavior,and governance in construction projects:The efficacy of contracts[J]. International Journal of Project Management,2018,36(2):795-807.
[21]林玉真.销售过程中影响有效沟通的因素及其对策研究[D].西安:西安工程大学,2015.
[22]庄贵军,周南,苏晨汀,等.社会资本与关系导向对于营销渠道中企业之间沟通方式与策略的影响[J].系统工程理论与实践,2008(3):1-15.
[23]SUN W,MOLLAOGLU S,MILLER V. Communication behaviors to implement innovations:How do AEC teams communicate in IPD projects[J]. Project Management Journal,2015,46(1):84-96.
[24]KHANNA T,NOHRIA N. Unilateral commitments and the importance of process in alliance[J]. Sloan Management Review,1994,5(8):12-19.
[25]WASKO M. It is what one does:Why people participate and help others in electronic communities of practice[J].Strategic Information Systems,2000,9(4):155-173.
[26]GOEL S,KARRI R. Entrepreneurs,effectual logic and over-trust[J]. Entrepreneurship Theory and Practice,2006,30(4):477-493.
[27]吴强,郑景丽.过度信任对个体间知识共享效果的影响[J].现代科学理论,2012(5):102-104.
[28]杨伟,张钰,刘益,等.供应商非最优信任对经济满意的负面影响:信息交换为中介[J].管理评论,2017,29(9):143-154.
[29]CAPALDO A,GIANNOCARO I. How does trust affect performance in the supply chain? The moderatingroleofinterdependence[J]. International Production Economics,2015,16(6):36-49.
[30]RYCIUK A. Identification of factors related to trust formation in construction supply chains[J]. Precede Engineering,2017,18(2):627-634.
[31]赵玉田,徐群.管理者—员工的相互依赖不对称对关系绩效影响的实证分析[J].理论探讨,2015(3):99-102.
[32]赵玉田,贾登勋,徐群.基于相互依赖不对称性下的强制性公民行为、管理柔性与关系绩效[J].新疆社会科学,2016(3):36-42.
[33]吴建华,吴国斌,付华,等.组织间资源依赖不对称性与应急组织合作关系研究——基于正式契约、关系契约公平感视角[J].电子科技大学学报,2014,3(16):23-27.
[34]ANDERSON E,WEITZ B. The use of pledges to build and sustain commitment in distribution channels[J]. Journal of Marketing Research,1992(29):18-34.
[35]任星耀,廖隽安,钱丽萍.相互依赖不对称总是降低关系质量吗[J].管理世界,2009(12):92-105.
[36]XIA J. Mutual dependence,partner substitutability and repeated partnership:The survival of cross-border alliances[J]. Strategic Management Journal,2011,32(3):229-253.
[37]彭雷清,吴单.专用资产投资、依赖不对称性对分销商战略信息分享的影响[J].广东商学院学报,2012(5):58-65.
[38]BLOOM N. Fluctuations in uncertainty[J]. Economy Perspective,2014,28(2):153-175.
[39]SHENG S,ZHOU K Z,LI J. The effects of business and political ties on firm performance:Evidence from China[J]. Journal of Marketing,2011,75(1):1-15.
[40]ZHOU K Z,POPPO L,YANG Z L. Relational ties or customized contracts? An examination of alternative governance choices in China[J]. Journal of International Business Studies,2008,39(3):526-534.
[41]陈梅,茅宁.不确定性、质量安全与食用农产品战略性原料投资治理模式选择——基于中国乳制品企业的调查研究[J].管理世界,2015(6):125-140.
[42]ABDI M,PREET S. Locus of uncertainty and the relationship between contractual and relational governance in cross-border interfere relationships[J]. Management,2017,43(3):771-803.
[43]POP L,ZHOU K Z,LI J J. When can you trust “trust”?Calculate trust,relational trust and supplier performance[J]. Strategy Management,2014(1):724-741.
[44]LUO Y. Opportunism in inter-firm exchanges in emerging markets[J]. Management Organizational,2006,2(1):121-147.
[45]LU P,QIAN L,CHU Z,XU X. Role of opportunism and trust in construction projects:Empirical evidence from China[J]. Management Engineer,2015,32(2):1-10.
[46]陈志红.组织中团队层面沟通的国内外前沿研究评述与展望[J].软科学,2013(1):80-81.
[47]JOHN G. An empirical investigation of some antecedents of opportunism in a marketing channel[J]. Journal of Marketing Research,1984,21(3):278-289.
[48]刘益,曹英.关系稳定性与零售商感知的机会主义行为——直接影响与供应商承诺的间接影响[J].管理学报,2006,3(1):64-69.
[49]朱庆英.供应商与客户间的多维度信任、承诺与信息共享之间关系的研究[D].广州:华南理工大学,2011.
[50]CORSTEN D,FELDE J. Exploring the performance effects of key-supplier collaboration:An empirical investigation into Swiss buyer-supplier relationships[J]. International Journal of Physical Distribution&Logistics Management,2005,35(6):445-461.
[51]ZHOU KZ,POPPO L. Exchange hazards,relational reliabilityandcontracts in China:The contingent role of legal enforceability[J]. International Bussiness Study,2010,41(5):861-881.