基于PC端调查HTML在高校科技期刊中的应用
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摘要
通过PC端对中国高校科技期刊研究会网站的438种中文会员期刊网站的HTML应用情况进行了调查,调查内容主要包括实行HTML的期刊数量,以及HTML界面形式、链接方式、扩展服务功能和使用量。结果表明:仅78种期刊实行HTML阅读模式;界面形式以三栏为主;链接内容的同质性较严重,且链接目标较单一;扩展服务功能不完善;多数期刊的HTML浏览量低于PDF下载量。从3个方面阐述提升HTML应用价值的策略,即提高期刊应用普及度、增强读者黏性、充分发挥各数据主体的作用。
The application of HTML in 438 Chinese member journal websites of Society of China University Journals were investigated based on PC. The investigation contents included number of journals implementing HTML,HTML interface form,link mode, extended service function and usage. The results showed that only 78 journals adopted HTML; the interface forms were mainly three columns; the homogeneity of link content was serious,and the link goal was single; the expansion service function was imperfect; the HTML page views of most journals was lower than PDF downloads. In view of the problems existing in HTML,the strategies for improving the application value of HTML were elaborated from three aspects,which included improving its application popularity in Journal,enhancing the reader's stickiness,and giving full play to the role of each data subject.
The application of HTML in 438 Chinese member journal websites of Society of China University Journals were investigated based on PC. The investigation contents included number of journals implementing HTML,HTML interface form,link mode, extended service function and usage. The results showed that only 78 journals adopted HTML; the interface forms were mainly three columns; the homogeneity of link content was serious,and the link goal was single; the expansion service function was imperfect; the HTML page views of most journals was lower than PDF downloads. In view of the problems existing in HTML,the strategies for improving the application value of HTML were elaborated from three aspects,which included improving its application popularity in Journal,enhancing the reader's stickiness,and giving full play to the role of each data subject.
引文
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[2]廖梓言,徐川平,石芸,等.科技学术期刊“为读者服务”模式的转变[J].编辑学报,2018,30(2):162
[3]周小玲,侯春梅,黄爱华,等.我国百强中文科技期刊XML/HTML出版现状调研与分析[J].中国科技期刊研究,2019,30(1):40
[4]张韵,高峻,陈华平,等.国内外农业科技期刊全文阅读模式比较与分析[J].科技通报,2017,33(8):261
[5]何素清,刘树春.科技期刊网络出版特殊功能服务的发掘与利用[J].中国科技期刊研究,2011,22(4):609
[6]张伟伟,李燕,赵文义,等.供给侧视域下的学术期刊数字出版发展路径[J].中国科技期刊研究,2017,28(2):154
[7]张光,白雨虹,刘文武.利用XML技术提高期刊影响力的探索[J].中国科技期刊研究,2017,28(6):566
[8]鲁玉玲.专业出版领域知识服务平台内容资源基础的构建[J].编辑之友,2018(5):34
[9]杨郁霞. Rich HTML在科技期刊出版中的应用与思考[J].编辑之友,2018(1):88
[10]谭雪静.利用XML技术完善编排校一体化出版模式[J].中国科技期刊研究,2018,29(7):712
[11]蒋晓,谢暄,叶芳,等.基于XML的科技期刊一体化数字出版流程[J].传播与版权,2018(1):107
[12]刘冰,游苏宁.我国科技期刊应尽快实现基于结构化排版的生产流程再造[J].编辑学报,2010,22(3):263