新闻算法推荐机制的技术价值与权力边界
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摘要
在互联网大发展的时代,算法作为大数据和人工智能的连接点,发挥着优化传媒生态、建构流量端口、增强用户粘性的重大作用。在一个技术和资本无处不在的社会中,算法体现的技术价值越来越高。同时,算法本身也存在着"技术黑箱"问题。算法和平台在数字新闻传播领域的崛起,让技术寡头拥有越来越多的话语权,技术寡头凭借强大的技术优势以数据共享之名不断侵犯受众的隐私,严重影响公共权益。本文对算法在重构传媒生态中的技术价值做了具体分析,并考察了算法在具体新闻实践过程中的技术边界问题,文章最后对算法技术的风险治理问题做了相应的探讨。
In the internet era,as the connection point of big data and artificial intelligence,algorithm exercises essential power in optimizing the media ecology, constructing discharge port, enhancing adhesiveness of users. In a society overwhelm by technology and capital,the technological value of algorithm is more and more important. Meanwhile,"technology black-box"remains. The emergence of algorithm and platform gives the technical monopolies more right of speech. The technical monopolies constantly violate other's privacy in the name of data sharing,and severely affect public benefits. The present study analyzes the technological value of algorithm in reconstructing the media ecology,and researches the technological boundary of algorithm in practice. Finally,the risk management problems are discussed.
In the internet era,as the connection point of big data and artificial intelligence,algorithm exercises essential power in optimizing the media ecology, constructing discharge port, enhancing adhesiveness of users. In a society overwhelm by technology and capital,the technological value of algorithm is more and more important. Meanwhile,"technology black-box"remains. The emergence of algorithm and platform gives the technical monopolies more right of speech. The technical monopolies constantly violate other's privacy in the name of data sharing,and severely affect public benefits. The present study analyzes the technological value of algorithm in reconstructing the media ecology,and researches the technological boundary of algorithm in practice. Finally,the risk management problems are discussed.
引文
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(1)参见:李良荣,袁鸣徽.中国传媒业的新生态、新业态[J].新闻大学,2017(03):07.
(1)参见:崔保国.中国传媒产业发展报告(2016)[M].北京:社会科学文献出版社,2016:241.
(2)参见:电商报.马云出手出手“抄底”A股,150亿拿下分众传媒[EB/OL].(2018-07-20)[2018-12-20].http://tech.ifeng.com/a/20180720/45073133_0.shtml.
(3)参见:中国互联网络信息中心.第41次中国互联网发展状况统计报告[EB/OL].(2018-01-31)[2018-08-20].http://www.cac.gov.cn/2018-01/31/c_1122347026.htm.
[2]参见艾瑞APP指数,http://index. iresearch. com. cn/App,该指数在每个月根据APP月独立设备规模、APP日均独立设备数、APP月度总有效时长三个指标对不同类别的移动APP应用进行排名。
[3]凯文·凯利.新经济新规则[M].刘仲涛,康欣叶,何煜,译.北京:电子工业出版社,2014:74.
[4]Kamil,Demirhan. Social media effects on the Gezi Park movement in turkey:Politics under hastags[J]. Social media in Politics. Springer,2014:281-314.
[5]吕新雨,赵月枝,等.生存还是毁灭———“人工智能时代数字化生存与人类传播的未来”圆桌对话[J].新闻记者,2018(06):28-42.
[6]喻国明.“信息茧房”禁锢了我们的双眼[J].领导科学,2016(36):20-21.
[7]韦伯斯特社会信息论[M].曹晋,译.北京:北京大学出版社,2011:175.
[8]陈昌凤,翟雨嘉.信息偏向与纠正:寻求智能化时代的价值理性[J].青年记者,2018(13):21-24.
[9]刘瑞生,孙萍.海外社交媒体的内容过滤机制对我国互联网管理的启示[J].世界社会主义研究,2018(4):49-54.
(1)参见:李良荣,袁鸣徽.中国传媒业的新生态、新业态[J].新闻大学,2017(03):07.
(1)参见:崔保国.中国传媒产业发展报告(2016)[M].北京:社会科学文献出版社,2016:241.
(2)参见:电商报.马云出手出手“抄底”A股,150亿拿下分众传媒[EB/OL].(2018-07-20)[2018-12-20].http://tech.ifeng.com/a/20180720/45073133_0.shtml.
(3)参见:中国互联网络信息中心.第41次中国互联网发展状况统计报告[EB/OL].(2018-01-31)[2018-08-20].http://www.cac.gov.cn/2018-01/31/c_1122347026.htm.